Here is a breakdodown of CORE and why it doesn’t work. Here are the CORE steps. Some groups may have variations of CORE, but this is generally what many groups use. CORE is allegedly the proven system of success. Apologists claims that people who are CORE for at least six months straight will succeed. I doubt it. There are many examples, including my former sponsor who can suggest it doesn't work.
1 - Show the Plan (10-15 per month)
2 - Retail the Products (10 customers @10 PV each)
3 – Tapes/cds (listen to one each day)
4 - Books (Read 15 to 30 minutes daily)
5 - Functions (attend all)
6 - Accountability
7 - Counsel with Upline (Be teachable!)
8 - Buy 100% of your own products
9 – Communikate (voicemail)
Many upline will tell you that your success is nearly 100% guaranteed if you follow these steps for 2-5 years. Some Amway enthusiasts will tell you that 6 months of this activity will nearly assure you of a platinum level business. Certain steps are within the IBO’s control, such as reading every day and listening to cds, and attending functions. It is also easy enough to be accountable, counsel with upline, buy your own products, and use KATE (voicemail).
Here’s where an IBO’s efforts will break down. Showing the plan and retailing products. And remember, if you cannot do these steps then you are not considered “CORE” and your upline will likely tell you that it is your own fault and that you simply haven’t been CORE, therefore you did not achieve success. There is some truth in this but let me expose the system in a different angle:
Amway has a crappy reputation in the US. I don’t think anyone can dispute this fact. Therefore, for the vast majority of people, being able to show the plan 10-15 times per month is a nearly impossible task. If you are able to do this, you are a really good salesman or a good liar. In this scenario, the IBO is already successful, but not because of CORE, but simply because the IBO has the gift of being able to convince people into seeing the plan. But for many IBOs, they may contact hundreds of people and not be able to get anyone to see the plan. Even IBOs who follow upline advice on how to contact will probably not be able to show 10-15 plans per month. Thus this IBO, who is doing the work, will not be able to succeed. The system will blame the IBO, but the reality is that the IBO has too big of a disadvantage to overcome.
Secondly, with high prices (on average) and with a crappy reputation, most IBOs are unable to retail products. Most IBOs are unable to sell products as per the CORE steps, therefore they are not CORE, therefore, upline will blame the IBO for failure.
What if an IBO contacts 1000 people and cannot get 10 people to see the plan? Upline will claim that IBO is not CORE and therefore it is personal failure of the IBO. IMO, the only reason why upline can claim that CORE works is because in order to do the CORE steps consistently, you have to already be at a certain level of success. The vast majority of IBOs cannot and will never be able to reach that level.
That is the myth and the deception that many uplines will use to attract recruits. That each IBO can do the CORE steps. When only a fraction of 1% ever reach the level of platinum or higher, the numbers strongly support what is written here. Apologists are welcome to try and prove me wrong, but they can't.
IBOs work under an crippling disability, which is their need to lie to prospective recruits by assuring them that "This isn't Amway." There simply isn't another way to get anyone to even consider listening to "the Plan."
ReplyDeleteOnce a prospective recruit learns (after a couple of tedious hours of jargon-laced bullshit about "prosuming" and "buying from your own store") that it's really Amway that is being pushed despite the recruiter's lies, he gets angry and leaves. This has happened on many occasions, as related to me by persons who were tricked into attending some meeting about a business opportunity. The recruiter swore up and down that it "wasn't Amway." And two hours into the presentation, all of a sudden the "Amway" word comes out.
Who wouldn't be angry at such deception? And their anger translates into the growing bad reputation of Amway as a lie and a fraud that has to be presented with a disguise. When you hear that a company has to hide its name in order to even get you to come to a meeting, you naturally think the very worst of that company.
Of course, the various LOS subsystems say "We're not Amway -- we're WWDB, or BWW, or Team, or Network." This will work with a few stupid people, to be sure. But even the dumbest person will have to realize shortly that the business he is being asked to join is Amway.
Amway is in a lose/lose situation here -- if they tell you their real name, people run away. And if they hide their real name, people feel tricked and cheated.
So many honest, hardworking people dedicate months and years of their lives attending functions, struggling to figure out why they continually fail to achieve success in Amway. It saddens me because I did the same. Instead of strengthening my self-image, the continual failure and upline shaming nearly destroyed mine. I feel no bitterness, just sadness about it.
ReplyDeleteDoes anyone know a reliable site that shares the truth about specific diamonds and other leaders? For example, who has divorced, who is in legal trouble, etc. My goal is not to gossip but to validate just how dishonest some of the leaders are. As an example, I've heard from extremely reliable sources that at least one popular diamond is a raging alcoholic and a few of them *blatantly* lie from stage. They have also allowed former diamonds to speak as diamonds.
Anonymous, there was a website that had documented Amway divorces, home foreclosures and diamonds who returned to a job, but that website is now defunct.
ReplyDeleteBut I believe you can google some names and turn up some gems. Some of those stories are published on this blog but you'll have to search for it.