I remember seeing the plan as a prospect back over a dozen years ago. I remember the speaker talking about how you can capitalize on distribution efficiencies to make money. We as IBOs would simply cut out the middleman and that savings would be passed onto us as IBOs. In its simplest form, it made sense and and misconception passed onto the audience that you will actually save money by purchasing Amway products. I even remember the speakers saying that even if the whole world signed up for Amway, even the last guy getting would would have the benefit of saving money. Looking back now, much of it was deception and lies. And to think, people now and back then paid good money for training on how to become, in my opinion, the least efficient manner in which to move products.
We recently enjoyed the Superbowl. And as you know, super bowl commercials can cost millions of dollars. But do you know why? It's because hundreds of millions of people across the world are tuned into the super bowl. Companies probably have their best staff working on developing these commercials because they want to leave a lasting impression on their viewers. And it apparently works because people today are still willing to shell out serious coin for these commercials.
Amway IBOs advertise person to person, one person at a time.
What are the chances of an IBO ever moving a significant amount of products or being able to reach out to potential new downline when they prospect person to person, face to face, one at a time? To me, that is the most inefficient manner of expanding business. And let's face it, Amway's rules don't help when you are not supposed to advertise online without special permissions and you are not supposed to sell product on Ebay or Craigslist. In today's technological society, it seems almost crippling to be so inefficient.
And even your beloved uplines, at your expense, run the most inefficient manner of doing business. Who needs voicemail when we have facebook, email, twitter or text messaging? Not to mention the added expense IBOs face by these outdated technologies. Also, with video conferencing, skype, or webcams, why do people need to travel long distances for meetings and functions? The answer is simple, your upline might not want your success, they simply might just want your money. All of the training and motivation is a profit center for upline and modernizing would simply reduce their tool profits.
Try asking that of your upline. Why do we keep using the most expensive and inefficient means of doing business and communicating? I'd be curious to hear that answer.
Amway freaks can't give you an answer, because there isn't any. Selling things person-to-person, without wide advertising, is like taking a horse-and buggy ride to go cross-country.
ReplyDeleteBut we should remember this: Amway was founded in 1959, and had roots in earlier MLM schemes that date back to the 1940s. De Vos and Van Andel never got out of that dated mindset, and it plagues Amway right to today. The way Amway and the LOS subsystems cling to a totally obsolete "CommuniKate," as if it were some kind of sacred relic, is a perfect illustration.
What's really insane now is that persons pushing Amway tell the utterly outrageous lie that this type of antiquated selling is "the wave of the future," and that all other types of selling (including brick-and-mortar stores) are soon to disappear. What nonsense! That's like claiming that electricity will soon be obsolete, and we'll all be using candles and kerosene lamps.
To compound the absurdity of lie, there's the simple and plain fact that Amway products aren't really being "sold" at all, except to a closed market of IBOs and their immediate families. Is this the revolutionary new method of sales? Selling to your salesmen, and having them sell to their salesmen?
But hell -- you can;t talk to people in Amway. They've been lobotomized. And they seem to like it.