Building Your Business?

 I had a recent comment that Amway IBOs might not even know what building a business is all about.  I would say based on personal experience and observations, I would have to agree.  IBOs mistakenly believe that building a business is simply recruiting down line because the emphasis on teaching from upline is recruiting. You can’t achieve higher levels in Amway without downline.  

What many IBOs are unaware of is that upline diamonds want and need you to recruit an army for them because it means more potential customers to purchase voicemail, standing orders, books and function tickets.  The more the merrier as far as your diamond is concerned   They get to parade around at functions, get treated like rock stars all while making piles of cash for selling false hopes and dreams to all the Amway hopefuls.  I was in WWDB and an important part of the business teaching was about how many tools and function tickets were flowing through your business and not at all about product sales.  

In a real business, building a bigger customer or client base is important because that’s how profits are generated, by sales of products or services.  If Amway IBOs were honest with themselves, they would realize that they typically sell very few products and instead are just self consuming products in order to comply with upline teaching to be “duplicatable”, or in other words, a good example to others including any downline.  

But self consumption is not a business model or plan.  It’s a cleverly veiled product pyramid, in my opinion.  Can you imagine any successful store where the majority of goods and services are purchased by the store owner and/or the employees?   The fact is that there is no such thing as a successful self consumption business but somehow, IBOs and prospects are tricked by upline into believing that self consumption can be successful in the Amway model.  Sorry, it doesn’t work there either.  

In the end, a dedicated IBO who is following upline teaching in general will spend about $300 a month on Amway products and then additionally another $200 to $400 a month on average for tools and functions.  It could be a little more or less depending on your level of dedication and whether you are a single person or a couple. 

How many IBOs would actually sign up with full disclosure that Amway would cost you an additional $500 or more each month instead of the pitch that you will make money or at worst save money by participating in Amway?   I bet there would be very few takers, which is why I am still blogging after all these years.  To provide information and insight to this mess of a business opportunity.