Most Lines of Sponsorship (LOS) groups that I know of, such as WWDB, N21, or BWW use 100 PV as the benchmark when promoting the Amway business. Many groups also teach that you simply "change" your shopping habits and you can easily reach 100 PV. This teaching creates an artificial demand for Amway products and I believe that Amway sales would take a huge dip if not for this teaching. I also am of the opinion that for this reason, Amway had/has done little to reign in LOS abuses of downline.
100 PV is roughly equal to about $250 to $300 worth of products. Of course your cost may vary, depending on whether you purchase a lot of CORE Amway products such as laundry detergent, and nutrilte vitamins. For many people, the 100 PV benchmark is seen as the minimum for a business building IBO. The problem for many is that Amway products are not competitively priced, thus it is a hard sell. If I can buy the same or a similar product elsewhere for a fraction of the price, I will. And most consumers feel the same way. But Amway IBOs are taught fierce product loyalty. It's how uplines help Amway, and in turn, Amway keeps their hands off the leaders who teach this method, in my opinion.It is why some LOS groups adopted the "buy from yourself and get others to do the same" philosophy. Since most people do not like selling, and because of the high prices of Amway products, simply telling prospects to buy from yourself made the concept palatable. The problem with buy from yourself is that it reaches the borders of being illegal, in my opinion. That is because in a buy from yourself environment, the only way for an IBO to make a profit, is to recruit downline to benefit from the volume rebates. That is because there is no outside customers to bring in cash from outside the circle of IBOs.
What makes this issue even worse is when you have LOS groups such as WWDB creating an even greater problem with programs such as the eagle program. If 100 PV is an inflated demand for Amway products, incentive programs such as eagle make it worse. How can a single person reasonably be expected to move 200 to 300 PV when most of it is personal consumption? The upline leaders use these programs as an incentive for downline IBOs, but in turn, they benefit financially by having more downline volume, as well as potentially enhanced tools sales by dedicated downline IBOs.
I challenge any IBO or prospect to take a close look at your Amway purchases. Are you truly just changing your shopping habits and achieving 100 PV or are you buying things to give away, or buying things that accumulate somewhere? Unless IBOs are selling half of their purchases, they are probably overbuying Amway products. I believe it is simply because of upline teaching which creates a defacto 100 PV quota and an artificial demand for Amway products. I challenge you to examine this closely and make your own conclusions.
As long as Amway products are being purchased, the Amway Corporation doesn't give a flying fuck whether they are sold at retail or self-consumed by IBOs. That is why they refuse to take any serious steps against the abuses perpetrated by the various LOS subsystems. Vicious organizations like WWDB, BWW, Network 21, URA, and a dozen others have turned the entire racket into a race to generate PV and BV by any means necessary.
ReplyDeleteThe Amway Corporation only makes money because of its worldwide network of IBOs. The company would collapse like a house of cards if Amway products had to compete with big brand names in retail outlets. That's why Amway allows the corrupt "tools system" to operate without any real supervision or control. The small LOS subsystems make huge amounts of cash from the tools racket, and in fact that is the sole motivation for them to have any connection with Amway at all. The products DON'T MATTER, and if a Diamond or other big pin decides he doesn't want to work with Amway anymore, he can just switch to a different MLM with a different product.