Amway leaders often refer to CORE as their steps to ensure that an IBO will succeed. But in my informed opinion, CORE will guarantee failure. Here's a breakdown of CORE and why it doesn’t work. Here are the CORE steps. Some groups may have variations of CORE, but this is generally what many groups use:
1 - Show the Plan (10-15 per month)2 - Retail the Products (10 customers @10 PV each)
3 – Tapes/cds
4 - Books
5 - Functions (attend all)
6 - Accountability
7 - Counsel with Upline (Be teachable!)
8 - Buy 100% of your own products
9 – Communikate
Many upline will tell you that your success is nearly 100% guaranteed if you follow these steps for 2-5 years. Some Amway enthusiasts will tell you that 6 months of this activity will nearly assure you of a platinum level business. Certain steps are within the IBO’s control, such as reading every day and listening to cds, and attending functions. It is also easy enough to be accountable, counsel with upline, buy your own products, and use KATE (voicemail).
Here’s where an IBO’s efforts will break down. Showing the plan and retailing products. And remember, if you cannot do these steps then you are not considered “CORE” and your upline will likely tell you that it is your own fault and that you simply haven’t been CORE, therefore you did not achieve success. There is some truth in this but let me expose the system in a different angle.
Amway has a spotty reputation in the US. I don’t think anyone can dispute this fact. Therefore, for the vast majority of people, being able to show the plan 10-15 times per month is a nearly impossible task. If you are able to do this, you are a really good salesman or a good liar. In this scenario, the IBO is already successful, but not because of CORE, but simply because the IBO has the gift of being able to convince people into seeing the plan. But for many IBOs, they may contact hundreds of people and not be able to get anyone to see the plan. Even IBOs who follow upline advice on how to contact will probably not be able to show 10-15 plans per month. Thus, this IBO, who is doing the work, will not be able to succeed. The system will blame the IBO, but the reality is that the IBO has too big of a disadvantage to overcome.
Secondly, with high prices (on average) and with a spotty reputation, most IBOs are unable to retail products. Thus, most IBOs are unable to sell products, therefore they are not CORE, therefore upline will blame the IBO for failure.
What if an IBO contacts 1000 people and cannot get 10 people to see the plan? Upline will claim that IBO is not CORE and therefore it is personal failure of the IBO. IMO, the only reason why upline can claim that CORE works is because in order to do the CORE steps consistently, you have to already be at a certain level of success. The vast majority of IBOs cannot and will never be able to reach that level.
That is the myth and the deception that many uplines will use to attract recruits. That each IBO can do the CORE steps. When only a fraction of 1% ever reach the level of platinum or higher, the numbers strongly support what is written here. Apologists are welcome to try and prove me wrong, but they can't.
I remember we had to sit and listen to the 9 Core Steps at every weekly meeting when I was in URA. This would be the first thing we would do after an hour of the recruits seeing the plan after being fake nice and mingling for an hour after waiting in line forever to get in. That's after a long day at work.
ReplyDeleteAnd after the one hour plan, we would have a 20 or so minute break before having to hear this and then "recognition" and then two hours of "training." This was weekly and still is weekly.
So pointless. And it does not guarantee one's success no matter what Upline or indoctrinated Crossline says.
Joe, there's another problem.
ReplyDeleteEven if a "CORE" IBO were to show the plan 10 or 15 times a month, there is no guarantee that the people he shows it to will sign up in Amway. They might all turn him down. And if some of them do join, what guarantee is there that they will remain in his down-line at all? What if they drop out after three or four months?
There's a stupid song by the Goads (a favorite Amway group) that has this line: "Some will. Some won't. So what?" The idea behind it is that you as an Amway IBO shouldn't give a damn one way or another about whether prospective recruits sign up or not. Just keep plugging away, showing the plan.
But this is a recipe for endless, lifetime work. People in your down-line will drop out over and over, and you will need to replace them quickly if you are to keep up your PV and BV levels. Without constant struggle and legwork, no Amway down-line survives.
It's a complete fantasy to think that CORE Amway types will create anything lasting. A traditional businessman builds up equity and permanent property in his enterprise the longer it exists and functions. His store gets bigger, his customer base expands, his bank account piles up. Thinking that your Amway down-line is like that is pure insanity. An Amway down-line is nothing but a lot of silly schmucks like you, hoping to get rich, and most of them will drop out after a year of losing money month after month. You can't depend on them, they way you can depend on equity in a traditional business.
Another problem is that most Amway IBOs do nothing and quit. Can't build a residual income empire on quitters.
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