One of the reasons why upline and Amway presentations still manage to get people into the business is because the Amway opportunity is made to sound easy. Sure, the presenter of the plan might mention that it takes work, but prospects walking out of the meetings will get the impression that all they need is six, or that the task of going diamond is very manageable. It isn't until a prospect signs up and gets to work that he or she will find out how difficult it is to build an Amway business. In fact, the business in itself is not mind boggling, but overcoming the reputation issues that Amway has will doom most of the eager new IBOs.
Even seasoned IBOs who have been trained to counter attack people's objections about Amway will struggle when presented with the simple facts that Amway products are not necessarily the greatest and are not necessarily the best value. If this were true, Amway could move much more product simply by marketing these great products and selling them in stores. But since IBOs move and market Amway products for no salary and at their own expense, it's a great deal for Amway. I wonder what Amway sales would be if they did not count sales to IBOs for self consumption? Seems many of these IBOs will loyally buy Amway products while they are building the Amway business but that loyalty seems to fade once the dreams of early retirement and going diamond fades away.
One glaring problem that IBOs seems to ignore is how often platinums and high level IBOs like diamonds fall out of qualification. Yes, Amway has many new platinums, etc, but what about the people who worked their tails off just to end up falling out of qualification a year later? The income stops when your volume stops. There are countless stories of diamonds quitting or leaving Amway. IBOs should do some research and look for answers as to why this is. I think they would not like the answers. They will find that some diamonds are broke, in debt and struggling. In other words, diamonds are like the rest of the world, but have been elevated as special in the Amway world. Do you really think you can live a jetset lifestyle on 100K per year? Many people think $100K is great because they might earn far less, but $100K or $200K is really just a middle class lifestyle, and maybe less if the diamond is in debt because they show off a diamond lifestyle. Behind the smoke and mirrors of the diamond illusion, I think prospects would be shocked at how diamonds really live.
Amway may sound easy but the reality paints a very different picture. Go find out for yourself.
Monday, December 31, 2012
Friday, December 28, 2012
My Upline Has Credentials?
I recently read a comment from an Amway zealot. She mentions that someone's credentials must be considered when looking at information that is presented. I will comment that showing me a sports car or a fancy suit is not proof of financial success. Strange how they question credentials of everyone except their beloved leaders, some of whom told bold faced lies in the past.
I find this subject ironic because not one single upline leader, as far as I know, has ever supplied bonafide credentials about themselves. The audience assumes that the person on stage has high credentials, but do they really? Certainly, if someone is wearing a diamond pin for example, that this person has at least achieved the diamond level as recognized by Amway, but the level may not be current, and the level doesn't indicate the kind of income this person earns from Amway. Also, the diamond pin is one that is like a lifetime achievement, meaning you could have been diamond for 6 months in 1982 and never qualified again, but you can still wear the pin as you are still recognized as having achieved diamond status. I guess Joecool should be refered to as 4000 PV if that is the case.
What many people wrongly assume is that the diamonds buy homes and cars in cash, that they wake up at noon every day and participate in leisure activities all day while the cash rolls in. I have heard from some new IBOs, that their upline makes more money taking a crap in the morning than a critic makes in a whole year at a job. That IBO became quiet when some critics offered to take that bet. I doubt that any diamonds would take that bet.
But the truth of the matter is that as far as I know, only former diamonds have come clean about their Amway income. They are the only ones who spoke of credentials and accomplishments. Even critics of Amway will often openly speak about their experiences and achieved levels in the business. In the REAL business world, showing business tax returns and credentials are a normal part of doing business. It appears that only in the world of Amway is the supply of credentials and financial statements a big secret. Now I am not suggesting that IBOs or upline leaders should disclose their financials to the entire world, but certainly prospects and some downline should be able to see what their upline is doing financially, especially if that is the basis for purchasing their standing orders and function tickets. And I refer to business (Amway and Tools) income and expenses only, not from other personal sources.
I believe that IBOs and upline leaders do not disclose that information because it would not be beneficial to them. If it were, they would likely publish it freely, just as they flash around copies of checks. IBOs and prospects should take this to heart and ask upline the tough questions
I find this subject ironic because not one single upline leader, as far as I know, has ever supplied bonafide credentials about themselves. The audience assumes that the person on stage has high credentials, but do they really? Certainly, if someone is wearing a diamond pin for example, that this person has at least achieved the diamond level as recognized by Amway, but the level may not be current, and the level doesn't indicate the kind of income this person earns from Amway. Also, the diamond pin is one that is like a lifetime achievement, meaning you could have been diamond for 6 months in 1982 and never qualified again, but you can still wear the pin as you are still recognized as having achieved diamond status. I guess Joecool should be refered to as 4000 PV if that is the case.
What many people wrongly assume is that the diamonds buy homes and cars in cash, that they wake up at noon every day and participate in leisure activities all day while the cash rolls in. I have heard from some new IBOs, that their upline makes more money taking a crap in the morning than a critic makes in a whole year at a job. That IBO became quiet when some critics offered to take that bet. I doubt that any diamonds would take that bet.
But the truth of the matter is that as far as I know, only former diamonds have come clean about their Amway income. They are the only ones who spoke of credentials and accomplishments. Even critics of Amway will often openly speak about their experiences and achieved levels in the business. In the REAL business world, showing business tax returns and credentials are a normal part of doing business. It appears that only in the world of Amway is the supply of credentials and financial statements a big secret. Now I am not suggesting that IBOs or upline leaders should disclose their financials to the entire world, but certainly prospects and some downline should be able to see what their upline is doing financially, especially if that is the basis for purchasing their standing orders and function tickets. And I refer to business (Amway and Tools) income and expenses only, not from other personal sources.
I believe that IBOs and upline leaders do not disclose that information because it would not be beneficial to them. If it were, they would likely publish it freely, just as they flash around copies of checks. IBOs and prospects should take this to heart and ask upline the tough questions
Thursday, December 27, 2012
Your Chance At Amway Success - Less Than 1%?
Many people consider the platinum level in Amway as a significant achievement in Amway. While it may be nice to achieve that level and gain recognition from the Amway corporation, I will point out that there was a study done in Wisconsin where the attorney general analyzed and found that platinums on average, lost money. The study is somewhat dated, but I will also point out that today, there are MORE expenses associated with running an Amway business than before. (Voicemail, books, functions, standing orders, shipping). I would guess that it's possible that platinums lose more today than when the Wisconsin study was done.
A typical platinum group often has 100 or more downline IBOs. Thus a logical conclusion is that less than 1% of IBOs can reach that level. It is also, apparently rare to maintain that level. Factoring in people who quit, one can conclude that only a fraction of 1% ever reach platinum. My former upline diamond had 7 frontline platinums in his heyday. Actually, 6 of them were ruby level. None of them hold the platinum level today. So you have a less than 1% chance of reaching platinum and then you are unlikely to be able to maintain that level.
What serious prospective business owner would even consider opening a business where you have such a tiny chance of success? Even those who achieve platinum are likely to lose that level. If platinums cannot maintain their level, then it's easy to see why there are former diamonds as well. It seems that people are willing to take a chance on an Amway business because the start up cost is low. But what is the point of doing all of that when the chance of making money is negligible?
To compound the problem, many IBOs spend a lot of time and money building an Amway business that is unlikely to give them any return on their investment. I'd guess that the average serious IBO would spend $250 a month or more on tools. That money invested over a number of years in mutual funds would give you a much better chance of achieving some dreams. Even putting the money in the bank would make you better off than the vast majority of IBOs. A serious business owner would want to know their realistic chance of making money. For some strange reason, prospects and IBOs seem to ignore this reality. They dream of only the best case scenario or what is possible. They seem to ignore what is likely.
It is because uplines are in the business of selling tools and distributorships. They are not truly interested in your long term sustainable success. If you don't believe me, try to stop purchasing standing orders and function tickets and see how much longer you are edified and given help from upline. Seriously, would a real business owner be interested in a less than 1% chance of success?
A typical platinum group often has 100 or more downline IBOs. Thus a logical conclusion is that less than 1% of IBOs can reach that level. It is also, apparently rare to maintain that level. Factoring in people who quit, one can conclude that only a fraction of 1% ever reach platinum. My former upline diamond had 7 frontline platinums in his heyday. Actually, 6 of them were ruby level. None of them hold the platinum level today. So you have a less than 1% chance of reaching platinum and then you are unlikely to be able to maintain that level.
What serious prospective business owner would even consider opening a business where you have such a tiny chance of success? Even those who achieve platinum are likely to lose that level. If platinums cannot maintain their level, then it's easy to see why there are former diamonds as well. It seems that people are willing to take a chance on an Amway business because the start up cost is low. But what is the point of doing all of that when the chance of making money is negligible?
To compound the problem, many IBOs spend a lot of time and money building an Amway business that is unlikely to give them any return on their investment. I'd guess that the average serious IBO would spend $250 a month or more on tools. That money invested over a number of years in mutual funds would give you a much better chance of achieving some dreams. Even putting the money in the bank would make you better off than the vast majority of IBOs. A serious business owner would want to know their realistic chance of making money. For some strange reason, prospects and IBOs seem to ignore this reality. They dream of only the best case scenario or what is possible. They seem to ignore what is likely.
It is because uplines are in the business of selling tools and distributorships. They are not truly interested in your long term sustainable success. If you don't believe me, try to stop purchasing standing orders and function tickets and see how much longer you are edified and given help from upline. Seriously, would a real business owner be interested in a less than 1% chance of success?
Wednesday, December 26, 2012
Real Amway Success?
Success is subjective. Someone making ten dollars might be considered successful, for others, nothing less than a barrel of cash will suffice. One other important point is that there are undoubtably some very successful people in Amway. I am sure that some Amway diamonds are quite well off and enjoy some of the finer things in life. But the reality is that these successes are very very rare and many of these success apparently are not sustainable as many people are led to believe.
But the bigger issue in the Amway opportunity is where the success comes from. Sure, many people want to "go diamond" and live in luxury while barrels of cash roll in. But what is unknown to many, is that the few who enjoy the lifestyle and trappings do so at the expense of their downline. The downline move the volume and the downline purchases the system materials, both of which is profitable for the upline. Because Amway products, admittedly are not commonly sold to people who are not IBOs, then anyone can conclude that upline success comes from the pockets of the downline. Most downline would be better off writing a check for $100 each month to their upline and not participating in the business or buying products at all.
This in itself would not be such an issue if the system actually churned out new successes frequently AND if the downline were not led to believe that the system is the key to their success. But less than one half of one percent of IBOs ever reach platinum and out of those who do, only a tiny fraction of one percent ever attain the diamond level. But the business has tens of millions of people who tried and could never achieve what was promoted. Lack of effort may be a factor, but when that many people try and fail, it's evident that the system is flawed as well.
To summarize, it is possible for someone to achieve a level of success in Amway, but it is so difficult and so rare that IBOs probably have a better chance of winning the lottery or being struck by lightning than they do of achieving a significant level in the Amway business. Some people are successful, but it is usually at the expense of their downline. The catch is that uplines will teach their faithful downline IBOs that attending a function or buying a standing order is success, regardless of whether an IBO is earning a profit. So many IBOs think they're successful but they are simply fooling themselves with the help of their upline.
Success is undeniable, but sadly for the vast majority of IBOs, it is also unattainable, at least in the Amway opportunity.
But the bigger issue in the Amway opportunity is where the success comes from. Sure, many people want to "go diamond" and live in luxury while barrels of cash roll in. But what is unknown to many, is that the few who enjoy the lifestyle and trappings do so at the expense of their downline. The downline move the volume and the downline purchases the system materials, both of which is profitable for the upline. Because Amway products, admittedly are not commonly sold to people who are not IBOs, then anyone can conclude that upline success comes from the pockets of the downline. Most downline would be better off writing a check for $100 each month to their upline and not participating in the business or buying products at all.
This in itself would not be such an issue if the system actually churned out new successes frequently AND if the downline were not led to believe that the system is the key to their success. But less than one half of one percent of IBOs ever reach platinum and out of those who do, only a tiny fraction of one percent ever attain the diamond level. But the business has tens of millions of people who tried and could never achieve what was promoted. Lack of effort may be a factor, but when that many people try and fail, it's evident that the system is flawed as well.
To summarize, it is possible for someone to achieve a level of success in Amway, but it is so difficult and so rare that IBOs probably have a better chance of winning the lottery or being struck by lightning than they do of achieving a significant level in the Amway business. Some people are successful, but it is usually at the expense of their downline. The catch is that uplines will teach their faithful downline IBOs that attending a function or buying a standing order is success, regardless of whether an IBO is earning a profit. So many IBOs think they're successful but they are simply fooling themselves with the help of their upline.
Success is undeniable, but sadly for the vast majority of IBOs, it is also unattainable, at least in the Amway opportunity.
Thursday, December 20, 2012
An Amway Retiree?
Check out this blog post from 2010 from an Amway and WWDB IBO. He is talking about retiring and now it is almost the year 2013 and I do not believe he is anywhere closer to retiring now than in 2010 because of his Amway business.
http://expeditionoftruths.com/2010/10/18/1-year/
"Well we are coming up to Free Enterprise Day’s in Portland this weekend and with that I’ve come up to my one year anniversary. I’ve also passed the one year anniversary of this blog and where I started out with it. I started it while being a guest at Free Enterprise Day’s supporting Lindsay in what I had originally thought was something completely stupid, something illegal, something that was going to drive a wedge between us and our marriage. Turns out it was quite the opposite.
There is nothing wrong with a healthy scepticism and boy did I have a lot of “health” scepticism. After spending 5 months of doing some actual research, checking out the Amway site, Better Business Bureau, Checking the history of the company, Industry Canada, and yeah even checking out all the negative blogs out there, I came to the conclusion there was nothing wrong with this business and what it stood for. One of the biggest things that really drew me to business was the environmental stewardship this company stood on and I thought I could get behind that and have no problems promoting those great products. It was however the World Wide Dreambuilders that really intrigued me and instead of driving a wedge between our marriage it has helped solidify it even stronger than it was last year. How the heck could a business do that? Cause it’s founded on good core traditional values such as marriage, relationships, personal growth and living debt free. Not bad values if I do say so.
So I say one year because it’s one year when I joined my wife and we became united together and made a decision together to actually build this. Since then we’ve achieved some great milestones and have had some set backs, as with anything in life. We’ve been able to kill off a HUGE amount of consumer debt that we would have still had to this day if it were not for the great coaches, mentors we have. We’ve been able to ride the example our coaches have set out and we are pretty much right on track with where they are and that’s just the power of duplication. I’ve retired my wife so that she never has to give her 1st best to another man ever again. We will be able to raise our kids never having to know what a daycare or day home looks like. Not to offend anyone however that’s not how we want to raise our kids, we’d much rather instil our own values and be there every step of the way.
Looking forward to the future we are pumped to hit Double Eagle Ruby late next year at which time I’ll be stepping away from my job so that I never have to work for another man’s dream and give my 1st best to them. I know that we will work hard at this so that my kids will always have me at home when they need me and not have to wait for me to come home from work. I look forward to the days that we can take our kids out to the ski hill during the week day and not the weekend when it’s jam packed. I look forward to seeing my parents with the kids anytime we want instead of a set amount of vacation time or trying to stretch out a long weekend. There are so many things we look forward to in our second year in business and we know because of the great examples before us we will actually achieve them.
Now please don’t misunderstand me, these are our goals and things we want to achieve. I’m in no way saying you have to build this business. I’ve chosen this vehicle to obtain our goals and the vision we have set out for our family. You don’t have to agree with me and that’s perfectly fine. I only hope that you have a vehicle out there that will allow you to 100% achieve whatever it is you have set out for you and your family.
Here’s to year #2!"
http://expeditionoftruths.com/2010/10/18/1-year/
"Well we are coming up to Free Enterprise Day’s in Portland this weekend and with that I’ve come up to my one year anniversary. I’ve also passed the one year anniversary of this blog and where I started out with it. I started it while being a guest at Free Enterprise Day’s supporting Lindsay in what I had originally thought was something completely stupid, something illegal, something that was going to drive a wedge between us and our marriage. Turns out it was quite the opposite.
There is nothing wrong with a healthy scepticism and boy did I have a lot of “health” scepticism. After spending 5 months of doing some actual research, checking out the Amway site, Better Business Bureau, Checking the history of the company, Industry Canada, and yeah even checking out all the negative blogs out there, I came to the conclusion there was nothing wrong with this business and what it stood for. One of the biggest things that really drew me to business was the environmental stewardship this company stood on and I thought I could get behind that and have no problems promoting those great products. It was however the World Wide Dreambuilders that really intrigued me and instead of driving a wedge between our marriage it has helped solidify it even stronger than it was last year. How the heck could a business do that? Cause it’s founded on good core traditional values such as marriage, relationships, personal growth and living debt free. Not bad values if I do say so.
So I say one year because it’s one year when I joined my wife and we became united together and made a decision together to actually build this. Since then we’ve achieved some great milestones and have had some set backs, as with anything in life. We’ve been able to kill off a HUGE amount of consumer debt that we would have still had to this day if it were not for the great coaches, mentors we have. We’ve been able to ride the example our coaches have set out and we are pretty much right on track with where they are and that’s just the power of duplication. I’ve retired my wife so that she never has to give her 1st best to another man ever again. We will be able to raise our kids never having to know what a daycare or day home looks like. Not to offend anyone however that’s not how we want to raise our kids, we’d much rather instil our own values and be there every step of the way.
Looking forward to the future we are pumped to hit Double Eagle Ruby late next year at which time I’ll be stepping away from my job so that I never have to work for another man’s dream and give my 1st best to them. I know that we will work hard at this so that my kids will always have me at home when they need me and not have to wait for me to come home from work. I look forward to the days that we can take our kids out to the ski hill during the week day and not the weekend when it’s jam packed. I look forward to seeing my parents with the kids anytime we want instead of a set amount of vacation time or trying to stretch out a long weekend. There are so many things we look forward to in our second year in business and we know because of the great examples before us we will actually achieve them.
Now please don’t misunderstand me, these are our goals and things we want to achieve. I’m in no way saying you have to build this business. I’ve chosen this vehicle to obtain our goals and the vision we have set out for our family. You don’t have to agree with me and that’s perfectly fine. I only hope that you have a vehicle out there that will allow you to 100% achieve whatever it is you have set out for you and your family.
Here’s to year #2!"
Wednesday, December 19, 2012
My Amway Upline Is "Rich"?
http://www.10incomes.com/page/top-500-mlm-earners
This link lists the top 1000 earners in MLM. Some of the top earners are in Amway but they do not earn anywhere near the kind of income I thought they earned. My former upline leaders are listed but they make a fraction of what I though they made. My former upline diamond is not listed.
#667 was Crown Ambassadors Brad & Julie Duncan $40,000 per month or $480,000 per year. #702 was Crown Ambassadors Ron and Georgialee Puryear $40,000 per month or $480,000 per year. I did not see triple diamond Greg Duncan on this list.
While these are nice incomes, certainly more than I earn, but nowhere near the kind of income you would have expected from Crown Ambassadors. In fact, I would have been surprised if my upline diamond had only earned that much. I saw (at functions) slide shows of mansions, jets, fleets of sports cars and other luxuries that cannot possibly be purchased in cash (as many diamonds claim) and sustained. It was implied at many functions that these diamonds had so much money that they could shovel $100 bills into their furnace to keep them warm in the winter.
My former upline diamond once spoke of building his mansion in an exclusive gated community in Hawaii. He supposedly had purchased the land and was going to hire contractors to build the home. Last time I had checked (now many years later), my former upline diamond had not yet built the home and had moved from Hawaii to the State of Washington. I don't know the details of his life but I wonder what happened, considering the mansion was one of his "dreams".
Now I believe it's no secret that diamonds augment their income from selling tools such as voicemail, cds and seminars. But seriously, how much more can they earn in order to purchase mansions and jets?
It is my guess that the diamonds earn a nice income. However, the lifestyles they portray are not realistically achievable or sustainable at their levels, unless they were one of the top on the list, such as Dexter Yager.
Yes, some Amway diamonds appear to be rich, but that is a handful out of millions of IBOs. Do you believe you will ever be able to climb the mountain to out earn Dextar Yager or Bill Britt? The "average" IBO, according to Amway, earns $202 a month. I wonder what that average IBO earns if we remove the people from this top 1000 list?
This link lists the top 1000 earners in MLM. Some of the top earners are in Amway but they do not earn anywhere near the kind of income I thought they earned. My former upline leaders are listed but they make a fraction of what I though they made. My former upline diamond is not listed.
#667 was Crown Ambassadors Brad & Julie Duncan $40,000 per month or $480,000 per year. #702 was Crown Ambassadors Ron and Georgialee Puryear $40,000 per month or $480,000 per year. I did not see triple diamond Greg Duncan on this list.
While these are nice incomes, certainly more than I earn, but nowhere near the kind of income you would have expected from Crown Ambassadors. In fact, I would have been surprised if my upline diamond had only earned that much. I saw (at functions) slide shows of mansions, jets, fleets of sports cars and other luxuries that cannot possibly be purchased in cash (as many diamonds claim) and sustained. It was implied at many functions that these diamonds had so much money that they could shovel $100 bills into their furnace to keep them warm in the winter.
My former upline diamond once spoke of building his mansion in an exclusive gated community in Hawaii. He supposedly had purchased the land and was going to hire contractors to build the home. Last time I had checked (now many years later), my former upline diamond had not yet built the home and had moved from Hawaii to the State of Washington. I don't know the details of his life but I wonder what happened, considering the mansion was one of his "dreams".
Now I believe it's no secret that diamonds augment their income from selling tools such as voicemail, cds and seminars. But seriously, how much more can they earn in order to purchase mansions and jets?
It is my guess that the diamonds earn a nice income. However, the lifestyles they portray are not realistically achievable or sustainable at their levels, unless they were one of the top on the list, such as Dexter Yager.
Yes, some Amway diamonds appear to be rich, but that is a handful out of millions of IBOs. Do you believe you will ever be able to climb the mountain to out earn Dextar Yager or Bill Britt? The "average" IBO, according to Amway, earns $202 a month. I wonder what that average IBO earns if we remove the people from this top 1000 list?
Tuesday, December 18, 2012
Are You "Core"?
Here is a breakdodown of CORE and why it doesn’t work. Here are the CORE steps. Some groups may have variations of CORE, but this is generally what many groups use. CORE is allegedly the proven system of success. Apologists claims that people who are CORE for at least six months straight will succeed. I doubt it. There are many examples, including my former sponsor who can suggest it doesn't work.
1 - Show the Plan (10-15 per month)
2 - Retail the Products (10 customers @10 PV each)
3 – Tapes/cds
4 - Books
5- Functions (attend all)
6 - Accountability
7 - Counsel with Upline (Be teachable!)
8 - Buy 100% of your own products
9 – Communikate
Many upline will tell you that your success is nearly 100% guaranteed if you follow these steps for 2-5 years. Some Amway enthusiasts will tell you that 6 months of this activity will nearly assure you of a platinum level business. Certain steps are within the IBO’s control, such as reading every day and listening to cds, and attending functions. It is also easy enough to be accountable, counsel with upline, buy your own products, and use KATE (voicemail).
Here’s where an IBO’s efforts will break down. Showing the plan and retailing products. And remember, if you cannot do these steps then you are not considered “CORE” and your upline will likely tell you that it is your own fault and that you simply haven’t been CORE, therefore you did not achieve success. There is some truth in this but let me expose the system in a different angle.
Amway has a spotty reputation in the US. I don’t think anyone can dispute this fact. Therefore, for the vast majority of people, being able to show the plan 10-15 times per month is a nearly impossible task. If you are able to do this, you are a really good salesman or a good liar. In this scenario, the IBO is already successful, but not because of CORE, but simply because the IBO has the gift of being able to convince people into seeing the plan. But for many IBOs, they may contact hundreds of people and not be able to get anyone to see the plan. Even IBOs who follow upline advice on how to contact will probably not be able to show 10-15 plans per month. Thus this IBO, who is doing the work, will not be able to succeed. The system will blame the IBO, but the reality is that the IBO has too big of a disadvantage to overcome.
Secondly, with high prices (on average) and with a spotty reputation, most IBOs are unable to retail products. Amway itself has admitted that less than 4% of Amway products are sold to customers (non IBOs). Thus most IBOs are unable to sell products, therefore they are not CORE, therefore upline will blame the IBO for failure..
What if an IBO contacts 1000 people and cannot get 10 people to see the plan? Upline will claim that IBO is not CORE and therefore it is personal failure of the IBO. IMO, the only reason why upline can claim that CORE works is because in order to do the CORE steps consistently, you have to already be at a certain level of success. The vast majority of IBOs cannot and will never be able to reach that level.
That is the myth and the deception that many uplines will use to attract recruits. That each IBO can do the CORE steps. When only a fraction of 1% ever reach the level of platinum or higher, the numbers strongly support what is written here. Apologists are welcome to try and prove me wrong, but they can't.
1 - Show the Plan (10-15 per month)
2 - Retail the Products (10 customers @10 PV each)
3 – Tapes/cds
4 - Books
5- Functions (attend all)
6 - Accountability
7 - Counsel with Upline (Be teachable!)
8 - Buy 100% of your own products
9 – Communikate
Many upline will tell you that your success is nearly 100% guaranteed if you follow these steps for 2-5 years. Some Amway enthusiasts will tell you that 6 months of this activity will nearly assure you of a platinum level business. Certain steps are within the IBO’s control, such as reading every day and listening to cds, and attending functions. It is also easy enough to be accountable, counsel with upline, buy your own products, and use KATE (voicemail).
Here’s where an IBO’s efforts will break down. Showing the plan and retailing products. And remember, if you cannot do these steps then you are not considered “CORE” and your upline will likely tell you that it is your own fault and that you simply haven’t been CORE, therefore you did not achieve success. There is some truth in this but let me expose the system in a different angle.
Amway has a spotty reputation in the US. I don’t think anyone can dispute this fact. Therefore, for the vast majority of people, being able to show the plan 10-15 times per month is a nearly impossible task. If you are able to do this, you are a really good salesman or a good liar. In this scenario, the IBO is already successful, but not because of CORE, but simply because the IBO has the gift of being able to convince people into seeing the plan. But for many IBOs, they may contact hundreds of people and not be able to get anyone to see the plan. Even IBOs who follow upline advice on how to contact will probably not be able to show 10-15 plans per month. Thus this IBO, who is doing the work, will not be able to succeed. The system will blame the IBO, but the reality is that the IBO has too big of a disadvantage to overcome.
Secondly, with high prices (on average) and with a spotty reputation, most IBOs are unable to retail products. Amway itself has admitted that less than 4% of Amway products are sold to customers (non IBOs). Thus most IBOs are unable to sell products, therefore they are not CORE, therefore upline will blame the IBO for failure..
What if an IBO contacts 1000 people and cannot get 10 people to see the plan? Upline will claim that IBO is not CORE and therefore it is personal failure of the IBO. IMO, the only reason why upline can claim that CORE works is because in order to do the CORE steps consistently, you have to already be at a certain level of success. The vast majority of IBOs cannot and will never be able to reach that level.
That is the myth and the deception that many uplines will use to attract recruits. That each IBO can do the CORE steps. When only a fraction of 1% ever reach the level of platinum or higher, the numbers strongly support what is written here. Apologists are welcome to try and prove me wrong, but they can't.
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