Monday, July 31, 2017

The Amway Game?

One thing my sponsor/mentor often told the group was that many of us were "playing" Amway. What he meant was that many people can listen to a tape or CD every day, read a success book 15-30 minutes each day, attend all the functions, use and/or sell 100 PV or more each month, but never make progress in the business. Basically what he was saying was unless you are showing the plan and sponsoring downline, you are just playing Amway. And while I agree, I honestly believe that most IBOs simply "play" Amway.

They can do most of the CORE steps such as listening to standing orders or cds each day. They can read every day and attend all the functions. They can even use and sell Amway products. But because of previous IBO behavior, many people cannot get anyone to see the plan, let alone sponsor others. Seems like everyone (at least in the US and Canada) know of someone who was lied to, or tricked into attending an Amway meeting. This alone has given Amway a shady reputation and just the mention of the name Amway can send people running. I was tricked into a meeting once, and as an IBO, I saw people get up, cuss and leave the meeting because they were lied to or tricked into attending a meeting based on the curiosity approach.

I do not believe that IBOs in general are dishonest or deceitful. I believe that most of them are probably motivated, wanting more in life, and hard working. But they are taught to duplicate or copy their uplines. I believe it is some of the tenured leaders who teach bad business practices that are duplicated and spreads a bad reputation like an infectious disease. I believe that because of this, Amway's North American sales tanked and now they don't even report the North American sales seperately from Global sales.

When you stop and take a deep breath, you see the signs of weakness and the chinks in the armor of the once untouchable and "divine" diamonds. We see diamonds suing other diamonds and Amway. We see diamonds losing their homes to foreclosure (so much for paying cash). A triple diamond was in chapter 7 bankruptcy and hoards of diamonds leaving their LOS along with their "awesome" mentors and lifelong friends to form their own LOS. Why is this happening? I believe it is because of greed. Why else would you leave a "mentor" and "lifelong friend" to start your own LOS? It's all about the money.

Sadly, while all of this goes on, most IBOs come and go, lose money and "play Amway" along the way. It truly saddens me that this has gone on for so long, and it looks like (in my opinion), that my former LOS, WWDB, seems to have been the worst of the bunch with no apparent improvement in the last 15 years or so.

You can "play Amway" hard, but you most likely won't make enough net profit to buy a value meal a McDonald's. Of course you are welcome to prove me wrong.

Friday, July 28, 2017

Amway Is Fair?

One of the silly and bogus things my upline taught us was that the Amway opportunity was fair. That it was a completely level playing field. On the surface, that sounds right because "everyone starts at zero". While everyone does start at zero, the compensation plan is unfair to those who "do the work" and in my opinion, should be revamped so lower level IBOs make more money. It would probably help with IBO retention and maybe, some higher level leaders wouldn't have to work so hard to keep replacing people who quit. If half or more IBOs quit each year, how can you build the business and a foundation for "residual income"?

If you are a new IBO, then you might not be really familiar with the Amway compensation plan. Amway pays out about 30+ percent of their gross as bonuses. Thus if you move 100 PV in goods, or about $300 in sales, then Amway pays out about $100 in bonuses. You as a new 100 PV IBO, would receive 3%m or about $10 and your uplines, some of whom don't even know you exist, will split up the remaining $90 in bonuses. It truly is not a case of doing the work and getting paid. You are doing the work so upline gets paid. To add insult to injury, upline wants you to purchase training materials that tries to convince you that this is a good deal.

And something very significant to think about. In what other sales profession are you compensated so low (3%)? I can only think of real estate, but in real estate, your sales are likely in the hundreds of thousands of dollars. In just about any other sales related profession, you get a much higher cut than 3%. Yes, your bonus or comission can be higher if you move more volume, but then you are likely receiving more money because you are now exploiting more people doing 100 PV who get only $10 back.

Even after you consider the unfair compensation, you must factor in the cost of tools. Most uplines promote tools (cds, voicemail, functions) as vital to an IBO's success. Some uplines push the tools harder than others. But the tools purchases will often be the primary cause of IBO financial losses because the cost of tools will normally exceed an IBO's bonus. It is very common in the US for monthly tool purchases to exceed $200 a month on average, and very very few IBOs will ever reach a high enough level in the Amway compensation plan to earn enough just to break even. Also, the tools apparently do not work. There is no unbiased evidence to suggest that tools have any causal relationship to IBO success.

With Amway's spotty reputation and the unfair compensation plan, IBO retention is spotty. Many IBOs sign up and do little or nothing, and many IBOs don't even last a full year before they quit. What happens is IBOs begin to figure out that recruiting downline is next to impossible and therefore, generating more volume is nearly impossible, even for individuals with skills. If you are a new IBO or a prospect, I encourage you to sit down and really look at the math and factor in the cost of tools. There are many ways to earn a dollar, I just don't feel that Amway is an efficient way to do that.

Wednesday, July 26, 2017

Amway University?

Many Amway IBOs justify their involvement in the system of cds, tapes, books and seminars by comparing it to college. They claim they need this education and that it is much cheaper when compared to a college or university. Of course this is the upline propaganda that IBOs are fed, much like the concept that a job is a bad idea. While college tuition has increased greatly in recent years, there are still ways to fund college in affordable ways. Sure, you may not get the college of your choice but you can still get educated. And it is a fact that college grads do better financially than non college grads.

In college, it is true that not everyone graduates, but approximately half of those who start college end up graduating. Those who do not graduate still benefit from their education on a year to year or course by course basis. When you are job seeking, a college degree will give you more options than those who don't educate. This claim cannot be made by Amway IBOs. The education an IBO receives by seminars and cds do not even equate to success in Amway, much less in other venues in life. Only a small fraction of IBOs ever reach platinum, which supposedly is the break even point. So as an IBO, you have less than one half of a one percent chance to break even as compared to approximately a 50% chance of graduating college.

Also, once you graduate and receive your degree/diploma, it is complete. Your Amway education is never ending. And it is never ending because your Amway education is a primary source of income for the emeralds and diamonds. How much training do you really need to buy, sell and sponsor downline, which is what the Amway business is about. Also, there are many many many examples of people who reached levels as high as diamond or above who could not maintain the level. There are also many examples of diamonds who quit Amway. If there were such a thing as "residual" income, why would anyone quit when they could sit back and watch the cash roll in. I think the answer is quite obvious. Amway residual income is a myth. It's like the legend of bigfoot. Everyone's seen and heard about bigfoot but nobody has ever proven that they exist. Anyone able to prove that there's a diamond who had 6 platinums and "walked away" from Amway to collect residual income forever?

There is also no evidence (as far as I know) that your Amway related education of cds and seminars actually work. The tiny fraction of 1% of successful IBOs is not a good case for arguing the success of the system. Colleges on the other hand, has accreditation standards, which is nothing like the ineffective Amway accreditation of groups such as BWW, WWDB or Network 21. People who argue that all the "successful" diamonds used the system is like arguing that the lottery is a good financial plan because I can prove that there are "winners". In both Amway and the lottery, the winners enjoy the winnings but the winnings come from the participants. Diamonds rake in the winnings from downline and lottery winners rake in winnings from all the lottery losers.

The fact that IBOs even dare to compare a college education to their teaching in Amway is a joke. Try telling a prospective employer about your Amway education and see what that gets you.

Tuesday, July 25, 2017

The Decision To Go Diamond?

One of the silly things I see around some forums, and what I remember from my Amway days is hearing about how someone "made the decision" to go diamond. You cannot "decide" to go diamond anymore than you can decide to win the lottery. You can decide to work hard and you can decide to try and follow all of the recommended advice for achieving diamond in Amway, but you cannot "decide" to go diamond. Going diamond requires you to have certain group structures with certain volume requirements, which requires sponsoring. Sponsoring others is something that is not directly within your control. And it is certainly not under your control when you need multiple downline groups to sponsor people as well. Maintaining retention in your group is also something you may not have direct control over. All it would take is one downline group to have a falling out with a mass exodus and your qualification for diamond can vanish in a day.

One familiar theme I recall hearing on WWDB rally tapes is that someone, usually the man of the house, finally made a decision to go diamond. I don't recall a detailed explanation of what that actually meant. When I was prospected into Amway, my sponsor never could tell me in a straight answer what you actually do as an IBO. All he kept assuring me of was that I could be taught everything I needed to know. Looking back, he was right. In a nutshell, the Amway business is simply this: Buy, sell, and sponsor. But of the three components, the only one an IBO can directly control is to "buy". To sell or to sponsor is something that you have no direct control over because it involves the decision of other people.. Yes, some people can improve and get better at selling or prospecting, but I believe the vast majority of people, even those who work hard and give an earnest effort, simply do not have the skills to overcome the bad reputation of Amway and premium prices (for generic in nature products)that apparently stigmatize the Amway business.

As I have stated, you can decide to try Amway. You can decide to buy tools and products. You can decide to work hard and give your best effort. You can decide that this is a good opportunity for you. But you cannot decide that you will go diamond. Many have tried, very very few have made it. In my old LOS (WWDB), there are fewer diamonds now than when I was an IBO. And there have been very few new diamonds in the US and Canada. Even those who attain the apparent pinnacle of success (diamond), often find that maintaining the level is a near impossible task. There is evidence of many former diamonds and diamonds who actually quit. Where's the residual income that IBOs like to speak of? Why would someone quit if they can walk away and receive residual income. You know why.

Good luck to you if you "decide" to go for it.

Monday, July 24, 2017

Amway Residual Income Forever?

One of the things that many IBOs mistakenly believe is that they will build their Amway business and then they will have the ability to "walk away" from the business while the income continues to flow in. I believe if there was such an incredible benefit such as lifelong residual income that could be achieved from Amway, I'm fairly certain that Amway would advertise this as a benefit of being an IBO. But Amway does not. It is very likely that your LOS such as WWDB or one of the others will promote this benefit while telling you that your bext chance to achieve it is by subscribing to their "system". The sad reality will financial ongoing losses rather than income.

One thing that goes unnnoticed all too often is that there seems to be nobody who is actually retired and living off the efforts of having built a big Amway business once upon a time. Seems that even the crown ambassadors still have busy lifestyles (if they are still alive) running from function to function and participating in other business related activities. While many of these leaders may claim they love their downlines or some other bunk, it is my belief that these leaders keep working their Amway businesses for one reason only. That is they need to keep working in order to keep the income flowing in. A diamond lifestyle is expensive after all.

The diamond lifestyle that is often portrayed may seem like a great goal or dream to achieve, but the fact of the matter is that a "diamond lifestyle" cannot be sustained on diamond income. The average diamond, according to Amway, earns about $150,000 a year (Non Q12 Diamond - the most common). While that may seem like a great amount of income, it's not nearly enough to sustain the kind of lifestyle portrayed by diamonds. Even if that income is supplemented by income from the sale of tools, you can't fly your family around the country first class to do all kinds of functions and still end up with much leftover to own fancy homes and cars.

If I deposited $1000 in the bank and never touch the money, the bank would pay me a certain amount of interest each year, guaranteed. That is residual income. In Amway, you can basically earn income in two ways. You can sell products for a profit, but there are problems with this. First off, Amway products in general are more expensive than local retailers. It is why you hear so many justifications about quality and concentration, because you are hard pressed to argue cost. Secondly, you are severely restricted from advertising, thus selling can be difficult. You also can't sell Amway products to retailers such as a WalMart. The only other way to generate more income is to build a downline in hopes that the downline will help you to leverage your volume. But then your downline will have the same problem that you had in moving products. That being said, even if you achieve some level such as emerald or diamond, your business will immediately begin to fall apart because once you stop working, attrition will take its toll. It is why there are hoards of "former" platinums. If platinums are not sustainable, then neither is any other level.

There are many many instances of diamonds quitting, resigning, or falling out of qualification. People come and go in this business every day. Do you really think you can bank on retirement and residual income under these circumstances? If you believe that, I have some swamp land in Florida to sell you.

Friday, July 21, 2017

Your Upline Secrets?

One thing that I was unaware of as an Amway IBO was that our uplines were profiting from our tools purchases. I was in WWDB at the time and I was told very clearly that nobody made money from the tools, and in fact, I was also told that WWDB was a non profit organization. Both of these statements were bold faced lies told by WWDB leaders and they have never been held accountable. We were told that upline cared about us and our success, thus they spent their own money to fly to functions to teach us how to succeed.

Eventually, the internet amd other media made it impossible to cover up these lies and uplines finally admitted to audiences that they profitted from tools. However, it looks like they downplayed the magnitude of the tools profits. I believe some upline may have made most of their income from tools, especially leaders who may have fallen out of qualification (Amway says once a diamond, always a diamond). Now the upline admits they make some profits from tools, but there is still a great deal of secrecy in the tools business. What makes the whole thing ironic is that the uplines allegedly are not supposed to entice Amway prospects into joining by using the tools money as a draw, but at the same time, they are told that tools are vital to their success. I was told that nobody has ever succeeded without tools but I could try to be the first one. (Does that sound like tools are "optional?)

I wonder how many prospects or IBOs would be fired up about buying tools if they knew that their uplines might not currently be qualified at the level they claim to be, and knowing that the uplines will make a ton of money whether or not you make a cent as an IBO? Also, some uplines are shameless in pushing the tools on downline. Sure they might cut the newest guy a break and loan them some cds, but once that IBO decides to start building downline, they are likely to be told that a real business owner buys their own tools, or that a business owner needs to be a leader and purchase extra tools for their downline. It's a cycle that just keeps going because the people who could make a difference do not.

How would you feel if your upline is touting themselves as a financial genius, but in the background, their homes are foreclosed or they have financial difficulties? What if your upline touts their morals and you find out they are divorced or getting a divorce? What if your upline said Amway saves marriages? Your upline won't say they are perfect, but conversely, they should be held to the highest standards if they are using their status and touting morals as a means to be able to sell tools and make large profits.

Many prospects and IBOs don't know this, but I hope they take it to heart.

Wednesday, July 19, 2017

Where Are The Amway Millionaires?

I keep hearing from Amway IBOs that they believe that Amway has created more millionaires than any other company in the US. I call BS on that claim. I am not saying that Amway hasn't created any millionaires, obviously, the Amway owners are worth billions of dollars. But what the IBOs are apparently implying is that all of the Amway diamonds are millionaires. I'm sure there are some diamonds who indeed are millionires, especially if they are tenured diamonds, in particular the double diamonds and higher. But conversely, I believe that many high level diamonds are not millionaires. I believe it is just as common for a diamond to be in debt as it is for a diamond to be living large. I also believe that many diamonds did not accumulate their alleged wealth exclusively from Amway. If a diamond is in debt trying to show off a diamond lifestyle, they are likely to have little equity in their belongings, and possible in debt trying to "keep up with the Joneses".

The reason why this is an issue is because these big pins will stand on stage and show off excessive wealth and imply that it is their Amway income that pays for these mansions, sports cars, and in some cases, jets. In the US, I attended a function called "Dream Night" where these kinds of trappings are displayed, to the tune of the song "I wanna be rich". The diamonds would say that you can have what they have, if only you will do what they advise. These functions still go on today and I believe it is no different now than it was when I was an IBO.

Stanley and Danko's book, "The Millionaire Next Door" http://www.personalfinanceplaybook.com/2009/08/the-millionaire-next-door/

This book makes some very interesting points which I believe applies to Amway diamonds. I will outline the significant ones and I will comment below:

**Predictably, the data shows that most people who you believe to be very rich are not.

**High net worth individuals, statistically, tend to be people that live within their means. They don’t spend a lot of money. They don’t waste their money. They tend to be pretty frugal people.

**The authors point out that most of the richest people you know aren’t driving expensive luxury automobiles. That’s what the people who want everyone to think they’re rich drive.

Joe's commentary. The book does say that about 1/3 of millionaires acquired their wealth thru a J-O-B and saved and invested, but did mention that many millionaires were also un-extraordinary business owners, such as a pest control company, etc. But based on the points made by the book above, I can see where it is likely that diamonds portray a lavish lifestyle as a recruitment tactic, when the reality is they may be living very middle class lifestyles off stage, or may even be in debt. I have seen evidence of diamonds having their homes foreclosed and being in debt (Ruth Carter's book: Amway: Behind the Smoke and Mirrors). Recently, there was also a report that Triple Diamond Greg Duncan filed for bankruptcy. The report indicated that he could not make his mortgages, or something to that tune. Odd, because when I was in WWDB, some of the upline leaders said diamonds paid cash for everything because paying interest to the bank wasn't very smart.

My question is why IBOs continue to make up these claims? Try googling millionaire or Amway millionaire. There is nothing to indicate that Amway was responsible for creating the "most millionaires" of any US company. If this were true, wouldn't Amway use it as an advertising point? If you don't believe me, go and ask Amway yourself.