Amway - Buy From Yourself?

In a recent exchange with an Amway apologist, we debated the merits of buying from yourself. Here's the exchange:

Joecool: Nobody actually makes money buying from themselves. In what other business besides Amway do people teach business owners to buy from themselves almost exclusively?


Awesome!!! said...
Not true Joecool. If you own let's say a car factory making sports cars, you would turn to one awesome car your factory does make, maybe even custom made. So, you end up buying it from your own business. To me that just makes sense. Only to a blind man does that not make sense.

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Joecool's commentary: It is apparent to me that IBOs like "Awesome" are compleetly fooled by upline teaching about "buy from yourself". If I owned a car factory and I bought a car from myself, I would make nothing. If it costs say $20,000 to make a sports car, and I purchase it from my own factory for my cost of $20,000, I made nothing. In fact you could say I took a loss because I still had to pay the factory workers to make the car.

While it may seem plausible to buy from your own store, that is not the key to the success of the business. The key to the success of a business is selling your goods and services to customers! A friend of mine used to own a franchise food business (not McDonald's) and frankly, he could not stand eating at his own retaurant. The only product from his restaurant that he consumed regularly was diet coke!

Folks, there is nothing wrong with supporting your business, but you will not be successful if you are the primary customer of your business. Do the math and it's easy to see. When you buy from your "IBO-Ship", the biggest beneficiary is Amway, who makes or sells the products. The only way to overcome this, is to sponsor enough downline who will do the work and suffer the losses on your behalf.

That's how Joecool sees it.