In the Amway business, many active IBOs and prospects are advised to trust upline. To think of upline as a coach or a mentor. These upline mentors or coaches are supposed to have your best interest at heart and they will guide you to success if only you will be open to learning, or "teachable" if you will. Many uplines, including my former uplines used to coin the term "copy" or duplicate. If you can do that you will be successful. Even the simplest of people can copy. The upline may crack a joke about getting thru school by copying. Thus, many IBOs follow exactly what their upline advises them to do.
But then uplines turn the responsibility away from themselves. Many Amway defenders will also claim that downline should not simply follow the advice of upline. They may make a ridiculous claim that standing orders and functions contain advice that must be discerned. That information is like a buffet. You pick and choose what you need and discard the rest. If you are a new IBO or prospect, let me tell you that is a load of guano (crap) that is being heaped on you. Your upline is touted as having experience and wisdom in the Amway business, which is why you are paying good money for voicemail, books, cds, and functions. So why would their advice be something you pick and choose? How would a new IBO know what to pick and choose? If you believe that BS, then I guess it is what it is.Imagine hiring a guide for a trek in the wilderness. The guide is supposed to be an experienced outdoorsman, likely an expert. So, if he recommends that you eat certain plants or fruits, you trust that he is going to guide you right. Imagine eating something that made you sick to your stomach, only to have the guide tell you that he just points out plants and fruits and you have to discern which is good for you and which is not. You would fire the guide and tell everyone you know not to use that guide anymore.
But here we have these "systems" such as Network 21, WWDB or BWW that have been "guiding" IBOs for many years, and yet in some cases, and the number of diamonds are negligible. Sure, there are many new platinums, but many tool consuming platinums have been found to be losing money or making very little money for their efforts. What's more, it would appear that Amway is losing ground based on sales. One can reasonably guess that any new platinums that break are simply replacing the volume for a platinum that no longer exists or a platinum that no longer qualifies. My former upline diamond appears to have all new qualifying platinums from the time I was in the business and here's the kicker. My former diamond had 6 downline rubies. As far as I know, none of these rubies are qualified as platinum anymore. How do you "walk away" from Amway when you can't retain your downline leaders?
Uplines also program their downline to take responsibility for the failure. Thus, you have IBOs who did everything that was asked of them, only to fail. Yet these IBOs often blame themselves for their failure. It is my opinion that former IBOs who did everything asked of them only to fail should file a formal complaint against their LOS with the better business bureau. Amway defenders like to think that a lack of formal complaints means that the system works when clearly, there is no unbiased substantial evidence to suggest that the system works. It looks like some succeed in spite of the system, not because of.
The catch in all this is uplines skirting responsibility for the outcomes of those they "mentor" and profit from. IBOs should ask if upline really cared about their success, why do you have to pay for any help that you receive from your upline diamond? Buy a standing order, upline profits. Buy voicemail, upline profits. Attend a meeting or function, upline profits. Read the book of the month, upline profits. Mentors generally don't charge those that they are helping.
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In a real business, stability and profit are based on steady retail sales to a customer base in the general population. People like your stuff, and they come back for more. It's as simple as that.
Since Amway does not have this, it must maintain itself by means of constant recruitment of new members into the system, and by convincing these members (the IBOs) that if they learn "the secret" of Amway success they will become millionaires. Hence the need for "mentors" -- persons who will keep an IBO on the hook for months or even for years, dangling the prospect of "learning the Amway secret" by buying endless CDs and books and tapes and function tickets, and by attending weekly repetitive meetings about "the Plan."
No one needs to spend years learning the ropes in a simple sales operation. But you do need to learn all sorts of tricks and deceptive practices to recruit new people into your down-line. And you also need to brainwash yourself into thinking that hope and hype and rah-rah screaming your head off at functions will eventually pay off, even though you are losing hundreds of dollars every month.
So a successful "mentor" in Amway is one who recruits you, convinces you to recruit others by any means necessary, and persuades you that all you have to do it wait, buy the tools and tickets, and obey all his orders. Naturally this is a full-time operation, so you are told that the "secret" to Amway success is hidden in the tons and tons of propaganda that you must pay for and assimilate every month.
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