The point of this blog post is to illustrate that the Amway opportunity is simply not sustainable and that the market is basically saturated in North America. I know Amway in the past, released some propaganda on the average IBO income being up, but once again, a clear explanation of how they derived the numbers was not given. For all we know, they have simply excluded more IBOs by declaring them as "inactive". Anytime I heard the word Amway, it frequently draws funny looks from people. I know that Amway proponents will claim that Amway is not saturated, but in real life, you aren't going to have people lining up to join. It is why there are countless stories of people being lied to or tricked into attending recruitment meetings. When I say saturated, obviously it's not because everyone is signed up in Amway, but Amway is not a new market or opportunity, thus, it takes a lot of work to find unsuspecting or people who don't have a negative opinion about Amway.
So, in reviewing the common 6-4-2 plan, there are 79 IBOs and one becomes a platinum. And that is with the generous assumption that all of these IBOs are moving 100 PV consistently each month. Factor in some folks who do little or nothing and some who order infrequently, and anyone can reasonably conclude that a platinum business will commonly have well over 100 downline IBOs. Now with that being said, what if everyone in the entire world suddenly had an epiphany and decided to join Amway?Well, the structure of most platinum businesses won't change. You will still likely have more than 100 downline in each platinum group. The platinum might make some money, depending on their commitment to tools and functions, and most downline, especially those on the system of cds and functions will lose money. Thus, less than 1% of the IBO population can realistically be a platinum at any given time. Whether the entire planet signs up for Amway, it will always be less than 1% of the IBO population at the platinum level. That is how the system is set up. The only exceptions to this rule would be for IBOs to sell enough PV to make up for a lack of downline. But there is ample testimony and evidence to indicate that many IBOs simply self-consume their PV because they cannot or do not like selling. Some AMO groups teach IBOs to almost exclusively consume their own volume. My former LOS, WWDB did not emphasize selling, but focused on recruiting. And why not? The reality is you cannot go emerald or diamond without many downlines.
So even if every person on earth joined Amway, there would still be less than 1% of IBOs at the platinum level and very likely that less than 1% of IBOs would be at a net profit. Some proponents argue that many IBOs sign up and do nothing or sign up and don't order products. So what? They are still IBOs and even if you didn't count them in averages, what I have posted above explains why the success rate (platinum) still cannot amount to much more than 1% even at the best case scenario.
Still thinking about registering for Amway? Do your research and you may want to think about this article.
1 comment:
Amway is interested in having a large body of "captive customers" in the form of low-level IBOs. These people will buy a fixed amount of material and products from Amway, without having to be given any large bonus checks. They may stay for months, or even years, but the Amway idea is to fiercely promote recruitment as a way to replace losses when they do leave.
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