Analysis Of CORE?

  Breakdown of CORE and why it doesn’t work in my informed opinion.  Here are the CORE steps. Some groups may have variations of CORE, but this is generally what many groups use:

1 - Show the Plan (10-15 per month)
2 - Retail the Products (10 customers @10 PV each)
3 – CDs/Audios
4 - Books 
5- Functions (attend all)
6 - Accountability 
7 - Counsel with Upline (Be teachable!)
8 - Buy 100% of your own products 
9 – Communikate (voicemail)

Many upline will tell you that your success is nearly 100% guaranteed if you follow these steps for 2-5 years. Some Amway enthusiasts will tell you that 6 months of this activity will nearly assure you of a platinum level business. Certain steps are within the IBO’s control, such as reading every day and listening to cds/audios and attending functions. It is also easy enough to be accountable, counsel with upline, buy your own products, and use KATE (voicemail).

Here’s where an IBO’s effort will break down. Showing the plan and retailing products. And remember, if you cannot do these steps then you are not considered “CORE” and your upline will likely tell you that it is your own fault and that you simply haven’t been CORE, therefore you did not achieve success. There is some truth in this but let me expose the system in a different angle.

Amway has a spotty reputation in the US. I don’t think anyone can dispute this fact. Therefore, for the vast majority of people, being able to show the plan 10-15 times per month is a nearly impossible task. If you are able to do this, you are a really good salesman or a good liar, or both.  In this scenario, the IBO is already successful, but not because of CORE, but simply because the IBO has the gift of being able to convince people into seeing the plan. But for many IBOs, they may contact hundreds of people and not be able to get anyone to see the plan. Even IBOs who follow upline advice on how to contact will probably not be able to show 10-15 plans per month. Thus this IBO, who is doing the work, will not be able to succeed. The system will blame the IBO, but the reality is that the IBO has too big of a disadvantage to overcome.

Secondly, with high prices (on average) and with a spotty reputation, most IBOs are unable to retail products. Amway itself has admitted that less than 4% of Amway products are sold to customers (non-IBOs). Thus, most IBOs are unable to sell products, therefore they are not CORE, therefore upline will blame the IBO for failure.

What if an IBO contacts 1000 people and cannot get 10 people to see the plan? Upline will claim that IBO is not CORE and therefore it is personal failure of the IBO. IMO, the only reason why upline can claim that CORE works is because in order to do the CORE steps consistently, you have to already be at a certain level of success. The vast majority of IBOs cannot and will never be able to reach that level.

That is the myth and the deception that many uplines will use to attract recruits. That each IBO can do the CORE steps. When only a fraction of 1% ever reaches the level of platinum or higher, the numbers strongly support what is written here. Apologists are welcome to try and prove me wrong, but they can't. :D

Amway Is Legal!

 Amway is a legal company. They were investigated by the FTC back in 1979 and the FTC ruled that Amway was not qualify as an illegal pyramid because they did not pay for recruiting (headhunting fees) and they required product purchases. Also, there is no required purchases, and Amway has a fairly generous refund policy. So yes, Amway is a perfectly legal MLM company in the opinion of the 1979 FTC opinion.  What is not true is that the better business bureau (BBB) endorses Amway and the FTC did not "praise" Amway after the 1979 ruling.

However, that being said, doesn't mean that IBOs and IBO leaders can't run their independent businesses in an illegal and unethical manner. For example, if your upline tells you not to sell anything and to simply buy your volume to qualify for bonuses, that is a very questionable practice. If your upline tells you to deceive people about the Amway opportunity or teaches "fake it till you make it", that is also a questionable practice.

Amway the company has some standards that they uphold but at times, IBOs or IBO leaders will disregard those standards. New IBOs and prospects at times may not know when their upline or sponsor is leading them astray, which is what prompted me to write this post. If you are taught to "submit to upline", keep in mind that you are an independent business owner and will be responsible for what happens with your business. Too many times, I've seen or heard of IBOs failing and accepting the responsibility all the while following the "experienced" advise given by upline. What is troubling is that many serious IBOs will be paying for advice from upline in the form of functions, seminars, cd of the week, open meetings. Yet when followed advise fails, upline will tell the IBO they are responsible for their own failure. WTF??

Some IBOs I've known stayed in Amway for many years, spent tens of thousands of dollars or more and have not made a cent in net profit. They have been programmed to think that they will succeed if they never quit or that success is right around the corner and they can't quit because they don't want to quit just before the business pays off. In the end, a business is a business and IBOs need to look at their bottom line. If you aren't making a net profit after following the plan and advice mapped out by upline, there comes a point where tough business decisions must be made. Maybe Amway is not the way. Maybe it's time to do something else? Nobody can make that decision except the business owner.

So to summarize, the Amway corporation is perfectly legal but your sponsor or your upline can be running things illegally without Amway's knowledge, which can cause you financial damages. New IBOs and people who are looking into the business need to be aware of these facts. I hope this post helps someone.

Funny Quotes?

 "Strictly speaking, all make money, regardless. Zero is a real quantity. So, making zero money is like making zero money for it is measurable. If zero were irrelevant, why does the decimal system make use of this quantity? Just as the digit one has its virtues so does zero. Hopefully though, you are looking at more than zero if you like to play with numbers. If you don't, zero is a perfect, neutral choice. But don't complain about it to others! It's your choice!"

"Plus people get annoyed because the Amway people they know try to recruit them and sell them things, taking advantage of personal relationships to build their business."

"just about anything they can peddle out the door to the sellers who purchase it at inflated prices who then make money when the people under them sell the junk to somebody else who has been swindled with the "dream" of SCAMway. It is a pyramid scheme but they get around that with a few legal manuvers. They hold these giant pay your own way in rallies that consist of a bunch of oversexed hair sprayed bozo's manipulating people with motivational speeches."

" So he comes over and, you guessed it, tried to sell us on amway, both buying the products and becoming one of his sales "associates". We pretty much asked him to leave as politely as we could. Yes, this really happened and yes, we complained to the school. Amway people are some of the most brainwashed cultish people I have ever talked to. Right up there with boshbots"

"Another guy saying the economy and stock market were going to collapse and our only hope for the future is Amway since 401Ks and IRAs will all become worthless. Most of the tapes were full of religious right bilge too. I dropped out after finding out how much money the DeVos family donates to Repugs."

"While all you broke losers are going to work I will be sleeping in. I will make sure that I hire you to clean my toliets. And don't worry I will make sure that you get good benefits"

"The thing is, is that the higher-ups don't make their money on selling products, they make their money on selling audio tapes to the newbies, and intermediates. You know, the kind that supposedly will help you "sell better" ect... Anywho, that's my experience. They're all really just creepy."

"Early 90s. Friend of mine keeps hinting about his new "business," and how I need to "get on board." He is very coy and will not tell me the name of the company. Wife and I spend next two hours telling him, "This sounds just like that Amway crap," proceed to tell him every horror story we know about Amway, and essentially grind the Amway name into the ground. He leaves and I run into his brother a few days later. His bro asks me, "So, has my brother tried to sell you that soap stuff?" "Soap stuff?", I ask. "Yeah. He's selling that Amway crap." Never heard a peep from my friend about his new "business" again."

"Just admit that you didn't have the 'balls ' to build this business.
I going to be retiring in the next 6 mths making $5000 a mth. So eat that crybabies!"

"Yes, I am! My first cheque was $ 7.85 and my second cheque in going to be more. Why? Leverage! I just signed up my first business partner as part of my up until now, a one man team. Besides, he has someone who wants to sign up too. That's exciting news! I change some of my buying habits and I help others build business by teaching them how to do the same."

"For your information buddy, my last check was $ 15.66. That is more than eight, don't you think? So yeah, you can pass by $ 15.66 too on your way to financial freedom for you are not stuck at $ 15.66 just because that's the top money one can possibly ever make!"

Join Amway?

 Many people see the Amway plan and get unrealistic dreams of attaining incredible material wealth and retiring in a few years. I find it strange that nobody has been able to point out anyone who actually got in, worked a few years and then walked away from the business and is now enjoying buckets of cash rolling in while they spend their days on exotic beaches sipping mai tais. The more likely scenario will be debt, higher credit card bills, and boxes of unused cds and other various products. Can anyone really dispute this? It seems to be a pretty common claim among former Amway IBOs.

So why would someone joining the business become annoying? It's because to the average person, it becomes clear that to achieve this, you need to find "six" people. Thus to find six people, you need to make contacts to show the plan. Cold contacts of people on the street would be unlikely, even for the boldest of people, so new IBOs start looking at people they know. They start with people they are familiar with, or family and friends. They may also think their family and friends will want to get rich with them. And that's when you friends and family begin to get annoyed when you pepper them with Amway related BS.

Sadly, for most new and enthusiastic IBOs, they will find that they are shunned by family and friends. Over the years, IBOs have done too much damage to Amway's reputation and overcoming this challenge is too much for the rank-and-file IBOs. They will hear stories on failures and opinions that Amway is a pyramid and/or a scam. Of course, IBOs will have "canned" answers to respond to from their upline. One of the humorous ones is that Amway is praised by the BBB or the FTC and is the shining example of an MLM. To those familiar with this line of reasoning, it can become side splitting humorous. Sure, the diamond may ask the rank and file to use his credibility to be able to recruit downline but, in the end, the results are generally futile.

At first, the family and friends may humor the new IBO, but relentless persistence can eventually turn ugly. This is where uplines will teach the new IBOs to avoid "negative" and to shun these family and friends. This is why some people charge the Amway leaders with being cult - like. It's at about this point where IBOs might realize that Amway products are costly and try to sell off some of them to reduce their own costs. Often times, sympathetic family and friends might make a token purchase to show support. but that can get old in a hurry also. Most IBOs will eventually quit and make amends with family and friends, but some lose friendships for good.

To information seekers and new IBOs, hopefully this message is food for thought....

False Hope?

 One of the "false hope" things my upline used to tell our group was that everyone was going to succeed. That although things are tough, one day we will all be at diamond club together looking back at the struggles and laughing. Well, nothing could be further from the truth. One of the things that Amway promoters like to state is that "anyone" can succeed", but in the same line of reasoning, I could also say that "anyone" can win the lottery. The same concept can apply to not "everyone" can succeed in Amway and not "everyone" can win the lottery. Amway is not a game of chance like the lottery, but this still applies, which ironically weakens the pro Amway argument.

Using the term "anyone can succeed" is simply a statement that gives people hope. It appears that Amway promoters love to use the psychology of giving people hope as a means of recruiting and retaining IBOs. Hope is what keeps people motivated. The problem with the Amway opportunity, is that it is false hope. It is very easy to see that in most groups, the majority of downline IBOs will lose money. The majority of active IBOs, if they receive a bonus, will get only about $10 a month from Amway. If they use voicemail, or subscribe to standing order, they are already at a net loss for the month. Never mind the open meetings, major functions and other expenses associated with the Amway business on an ongoing basis.

I believe it is hope that makes gambling popular. One pull on a slot machine handle can change your life. Many IBOs believe that one good run of business can change their lives. Unfortunately, the Amway business has not appeared to produce much fruit in North America. It seems that any new success is simply replacing older pins who no longer qualify. In my opinion, it is a telltale sign that Amway has stopped reporting North American sales.  (I'm unsure if Amway reversed this practice or not)   I'm sure if sales were up, they would stand on their rooftops and trumpet out such success. Instead, it is covered up like any disparaging news about this business opportunity.

To summarize, "anyone" can succeed. But that simply means that you never know who the next platinum or diamond may be. You don't know where they will come from. And it is unlikely to be a new recruit. If you are using a system such as N21, WWDB, or BWW, then I can say with certainty, that "everyone" cannot succeed.

Warning Signs?

 Having been involved in Amway/Quixtar discussions for decades now, I recognize the many warning signs of a bad upline or a bad LOS.  While not all uplines are the same, I do not believe that any LOS is free of bad teaching, regardless of what you hear. Some of these points are simply clues that you could be in a bad LOS, you still need to think as an independent business owner and watch out for your own best interest.  And please keep track of your expenses versus your Amway income because upline might commonly tell you to ignore basic business principles.

When you were prospected or recruited, was your sponsor upfront about the Amway opportunity or were you told about some new ecommerce opportunity or the like? Were you told that selling products was important/vital or were you told that buying from yourself is the way to succeed? Did you know that some uplines make most of their income from selling business support materials (audios/books/functions )and not from Amway? Were you told that functions and other tools were vital to your success?

Were you told that a college education was not important to your success in Amway? Were you told that buying from yourself can result in a profit? Did someone say that the Amway opportunity helps save marriages or makes you a better person? Was the Amway opportunity used to preach religion or politics to you? Did anyone tell you to ignore facts if you have a dream? Were you told to submit to upline? Or were you told to check your ego at the door? Did you get the impression that your upline was a divine being? Did you give the speaker a standing ovation without knowing why?

Were you told that you save money on Amway products only to realize that they are not generally cheaper than other retailers. Were you told that you have joined the best or the fastest growing LOS? Were you shown fancy cars or other luxuries and told that you can also achieve these lifestyles if you follow the system? Did your upline or sponsor tell you and verify how they are performing in the Amway opportunity or were you simply shown a photocopy of some check from an upline? Did you hear that you should always avoid "negative", or that people who are not in Amway are broke or losers?

These are some warning signs that you could be in a questionable LOS. In many cases, an LOS's priority is simply to sell you tools. Tools that are supposed to help you succeed in Amway, but more often than not, they help the person selling the tools to profit, regardless of whether you make a cent in Amway or not. It is important to look at facts, to track your progress and to keep track of expenses. If you are not progressing as the plan was shown, you may want to take a look and make sure that you are not overspending on tools thar aren't helping you. Or if you are unable to sponsor downline, you may have to ask if this business is for you.

The business has warning signs. It is up to you to see them or to ignore them.

The Psychology Of Amway?

 The Psychology Behind The Presentation

I’m not sure whether this plan was carefully crafted out or whether it just evolved, but the way some uplines show the plan is cleverly designed to suck people into their systems. If you aren’t aware or careful, it’s easy to get caught up in the excitement of the presentation. The presentation is full of deception, and I will try to point out these items in my analysis.

The speaker may talk about how he once thought he was “doing okay” in life. That he was making a living and able to meet his financial obligations. But he thought there might be more. One day he saw the plan, and it changed his life. He did not realize he had gotten into a rut of going to work and going home every day and looking forward to his 2 weeks off each year. (This is relatable for many) That time and money are so important in life. Control of time and money is the key to success. Many people have lots of money but work all day and night. Or people have time but are broke and can’t do much. The speaker might mention dreams or goals such as having an extra $500 a month or more. What would you do for an extra $500 a month. What about an extra $50,000 a year? Wouldn’t it be nice to have the wife stay home with the kids instead of leaving the family to go to work? Like the “Leave it to Beaver” days? (This gets the women excited)

The speaker will likely mention something about the economy and how prices always go up. The speaker may mention the 4 “I’s” that suck money out of your paycheck. The four I’s are Interest, Income Tax, Insurance and Inflation. The speaker may talk about how the government will take their cut and so on until you get your “net”. The speaker may mention how so many Americans are dead or broke by age 65, and that social security will collapse. (This instills fear in many people).

The speaker might also go on to mention how so many marriages are falling apart in the US because of financial stress. That couples work so hard that they have no family time and it hurts marriages. That people work so many hours these days that they are married to their desks. The “manager” of the office is the first one there and the last one to go home. That despite all of this work and effort, people are falling into debt. Credit cards maxed out, loans, trying to keep up with the Joneses. (Many people can relate to this)

But now, because he was looking for opportunity/open minded one day, he saw an opportunity. This opportunity changed his life and can do the same for you! The speaker now wakes up at the crack of noon. His wife stays home with him and the kids. They take nice vacations and they do what they want when they want. (Of course, who doesn’t? But is this true?) The opportunity takes advantage of the internet and allows you to leverage your time and money so that you can create a residual walk away income. (But nobody walks away do they?)

This is approximately the point in the presentation where they mention “Amway” At this point, the speaker will defend Amway, stating that if you can make money, does it matter.? If you can save money, does it matter? The speaker may go into the product line and mention partner stores and will likely show a 6-4-2 plan or a variation of it. In every case, they will show a best-case scenario, not what is likely. Many prospects will leave thinking “all I need is six”. They don’t understand how unlikely it is to sponsor six platinums and there is no mention of the retention rates, the income most IBOs can expect, and firm questions will be deflected to the prospect’s inviter. The speaker may also discourage you from speaking to friends and family as they may have a bad experience, but the diamond is successful and knows more about Amway than your family and friends.

Joe’s commentary: So, the speaker becomes very relatable from the start. His situation in life will be like many in the audience. He will talk about doing okay, but wanting more or looking for more. He talks about debts and many in the audience will also relate. They get people to think about dream cars or vacations. He talks about walk away income but doesn’t mention that very very few ever make significant money and apparently, not many actually walk away either. They say you will make money and save money by doing the business. It’s hard to argue against that,. Except most people will not make money or save money. In fact, most people, if they participate fully or partially in the training system, they will lose money. For the dedicated IBOs, many of them LOSE LOTS OF MONEY. The plan is crafted out to sound sensible and relatable, but many IBOs will give it a try and shortly after, will realize that the system doesn’t work, that the reputation of Amway IBOs is soiled and sponsoring people or even getting people to see the plan is a barrier that most people simply cannot overcome. At least if you know what’s going on, you may be able to avoid the trap.