Sunday, March 1, 2026

The Reality Of Amway?

 One of the things that keeps some Amway IBOs going is the "harsh reality". What I mean by that is for some IBOs, once you have been in Amway for a while, it can be hard to quit. You were possibly recruited with dreams of lifelong residual income and walking on all of the exotic beaches of the world. Retiring young and spending that time with your wife and family, and Amway friends. To quit means an IBO would have to face the reality that these dreams will not come true, at least not with the Amway business. The fact is that the Amway opportunity probably would not have delivered those dreams anyway. Even a diamond more than likely cannot afford those dreams. In fact I would estimate that most diamonds, if they flaunt some excessive lifestyle, are near broke or in heavy debt as a diamond income cannot sustain a jet set lifestyle, save for a founders double diamond or something similar. I believe the prominent WWDB triple diamond bankruptcy shed a lot of light into the finances of an upper level pin and it wasn't as impressive as I would have thought.


The triple diamond who filed for chapter 7 bankruptcy made about half a million dollars annually from Amway. That's a great income and more than most people earn, but seriously, a half million dollars income is not going to allow you to buy mansions paid for in cash, or a fleet of sports cars. After paying taxes and business expenses, I'm not even sure someone with that kind of income even lives a worry free life of leisure. And we're talking about a triple diamond, not your average run of the mill regular diamonds who I would safely assume, earns much less than a triple diamond.

But what really is the harsh reality? It's working hard only to drift between 100 and 500 PV. It's finally sponsoring a new IBO only to have a downline quit. It's talking to people about Amway and getting laughed at or getting rejected. It's your upline or sponsor pushing you to do more. Possibly your upline is one who questions your manhood if you aren't working hard enough. It's your upline or sponsor reminding you that a winner doesn't miss functions, especially the major ones. It's staying up late for team meetings or night owls when you need a good night's rest to do your job the next day. It's driving the miles to show a plan, only to have your prospect not show up. It's having to be deceptive about what you are doing. It's skipping functions with family and friends so you can be core to the business.

As IBOs, do you see any of this? I saw some of this during my involvement. While I have not been an IBO in some years now, I still see many testimonies and comments by more current and even some active IBOs to indicate that a lot of this still goes on. While Amway defenders will deny it, I see no reason why any of this would have changed over the years since Amway has made no significant changes to stop abusive uplines. If Amway did make any changes, they are not immediately apparent, and the continuous string of comments and testimonies do not confirm that any clean up has been done.

For active IBOs or prospects, these are the harsh realities that may be attached with the Amway opportunity. Much of it is because of motivational groups such as WWDB, but if you are seeing these traits in your group, ask the tough questions. If you happen to decide that the Amway opportunity is not for you, take heart! There are other ways to achieve your financial goals and dreams and there are more efficient ways out there. Sometimes, quitting something that isn't working is a wise business decisions and sometimes you can lose more by not quitting. Good luck in whatever you decide.

Friday, February 27, 2026

Why Blog About Amway?

 Over the years, I've had comments left here, some deleted and some published, with IBOs and/or Amway supporters calling me names and accusing me of "bashing" Amway. I believe that these folks are misguided. If you carefully read my blog posts, many are not about Amway the corporation, but are aimed at the abusive practices of certain AMOs, or the groups that sell their system of tapes, cds, books, KATE, and functions. I believe that Amway the corporation is somewhat culpable as they did not reign in the abusers, but still, it is certain LOSs who teach bad business practices and give IBOs bad advice, which incidentally, costs the IBOs money.

Joecool was once upon a time, an Amway IBO, and officially quit Amway sometime in 1998. The name quixtar was already floating around. I quit, got on with my life and basically forgot about Amway. But more and more, I discovered that my upline leaders had been liars and had seriously misrepresented the business. I am from the era where upline leaders told us that nobody made a cent from the tools, which is now known as a lie. They told us that diamonds pay cash for nearly everything, which includes homes. We know that is a lie. Based on what I heard about my sponsor, I believe it is still taught as my sponsor, who is a physician, is still renting a small home in a rural area on Oahu. I started to participate on the now defunct Quixtar blog to learn more about the tool scam, and I started blogging to be able to help others learn about what I had discovered. My blog used to get thousands of visitors each day, although that is no longer the case. I have helped many people over the years who benefited by the experiences and information that I have shared. I do not receive any financial compensation for blogging.

For those who call Joecool a loser, let me talk about some things I have accomplished in life since I quit Amway. I received several promotions at work, and recently started a new job where I was offered a pretty nice salary.  I am now retired and I'm only in my 50's as of this writing.   I own my home (I did not pay in cash, LOL). I bowled a 300 game, made a hole in one, and ran several marathons. I'm just an average middle-class citizen in Hawaii. I started Joecool's blog in 2006 or so. My old blog has been deleted as the host did not maintain the site well and I eventually got hacked and sabotaged. I started this current site on blogger in late 2009.

I am not here to "steal" anyone's dream. I am not here to "bash" Amway. But Amway, the business opportunity is one where most people do not make money to begin with. Add in the expenses for tapes, cds, voicemail and functions and you have almost a 100% chance of failure. Yet some upline leaders will promote Amway as a easy shortcut to retirement with a surefire chance of success if you dedicate to the system. But the system does not work. There is no bonafide evidence that the system works. This is what Joecool's blog is about - primarily the systems and its problems.  And to expose the many lies uplines use to bait and hook their faithful downline into buying tools and functions.


Thursday, February 26, 2026

The Amway Iceberg?

 I was in discussion on another forum and a comment was made about Amway being an iceberg, because you see the shiny clean ice on the top, but you do not see the majority of the iceberg. Or in other words, the diamonds show you the fancy suits, jewelry, care, mansions, jets and what you don't see is the financial carnage that takes place in their downlines at times. My former upline would tell audiences that they could skip meals to buy more standing orders because you might hear the one thing that could make your business explode.  For most IBOs, that explosion never came no matter how much effort was made.

Sure, on standing orders, you won't hear too much of the unethical and "wrong" teaching, because some of this is monitored by Amway, but it's the night owls and smaller group meetings where the real teaching is disseminated. This is where you are told to practically sell your soul to achieve in Amway. This is where the teaching comes in where you should be purchasing excessive amounts of tools in order to succeed. This is where you are told to never miss a function unless it's for your own funeral. A newbie or casual observer won't see these things but if you ever commit to becoming a business builder, this is likely to become your world.

You don't see the backstage at functions and meetings. Former rubies and platinums have made commentary about the diamonds literally laughing about how gullible the downline are. You don't see the where the cash collected at the meetings and functions go. There had been some past comments about literally, suitcases of cash leaving the premises. If your upline has a mansion and a fleet of nice cars, it's likely that your tools money played a significant part in your diamond obtaining it.

It's a simple conclusion. The tools have a higher markup than Amway products and have fewer beneficiaries to split up the bonus. A $7.00 Amway product might cost $3.00 or so to make and the rest will be bonus money split up by the layers of IBOs. Whereas a $7.00 cd might take 50 cents to produce and only platinums and higher receive any compensation from this source of income. But rank and file IBOs rarely ever see a true and transparent picture of this business. It is shrouded in secrecy, just like the underside of an iceberg. I challenge IBOs to be real businessmen and women and ask upline the tough questions about where the money is made. Do not accept rhetoric and anecdotal stories. In real business, schedule C business tax returns are the normal way for verification of business income. If you are going to "invest" your hard earned money into the system to the benefit of upline, you should demand this information.

Would any of you purchase a conventional business from someone without proof that it is profitable? Why would an Amway business be any different?

Wednesday, February 25, 2026

Amway IBOs Are Funny?

  I often get a kick out of Amway IBOs who make outlandish claims and then mumble, stumble and bumble to back up their claims, or to offer at least a verbal explanation of their claims. I believe many IBOs, newbies in particular are loaded with enthusiasm, but lacking in actual Amway business knowledge. Certain groups have a certain philosophy, which sometimes comes out in a conversation. But I believe in most cases, the philosophy is one of talk and not action. Amway's own numbers seem to back up many of the claims made by critics, such as the low amount of sales to people who are not IBOs.

I recently saw a blog post by a WWDB IBO who says he got a nice tax refund from the government, mainly because of his business deductions. He also claims that his Amway business is booming and that he is making money. Now I'm not a tax genius, but if you are writing off losses on your business, you would get a refund, and if you were actually making money, then you would actually be paying more taxes because your taxable income would then be higher. It's amazing how some IBOs will try to fake success in ways that clearly show they are putting up a facade.  

Other obvious ways are IBOs who say they are brand new in Amway but are making over $5000 a month. Now I do believe that it can be "possible" to make some money in Amway, and obviously some people do make a nice income from Amway, but generally, these will be tenured higher pins. The vast majority of IBOs do not make any significant money from Amway and if these same IBOs were participating in the teaching systems such as Network 21, WWDB, or BWW, then they are likely ending up with a net loss because the monthly expenditures for voicemail, functions, books and standing orders exceed (by far) the monthly income for most IBOs.

Even diamonds who want to flash fancy cars and gadgets. I believe many of these diamonds are not making as much as they want you to believe and in fact, if you just get a calculator and figure out what a flashy lifestyle costs, you will see that it will simply not be sustainable on Amway income, even when you factor in the tools income. Some diamonds whose incomes were exposed when they quit or had legal proceedings indicate that while a diamond (or higher) income may be nice, it will not sustain the kinds of lifestyles they speak about at Dream Night functions, or other functions where great wealth is displayed.

They may be fooling (some) new prospects, but they do not fool me, and I hope they do not fool you. But it is funny when you see it happening.

Tuesday, February 24, 2026

The Solution?

 I just shake my head when I read about the kinds of advice that Amway IBOs receive from their trusted mentors and upline.   Now let me say that I would have nothing to criticize if downline IBOs were regularly progressing and moving up the ranks and actually making money.  But it’s obvious that most IBOS are spinning their wheels getting nowhere fast and the only advice that upline seemingly gives is to spend more money on functions and tools that are already proven to be ineffective.   Your Amway business isn't growing?  Buy more tools and functions?  What kind of business expends more resources on non-revenue producing materials other than Amway IBOs?

When most real business owners are cutting expenses or looking at strategies to bring in more revenue, Amway IBOS and uplines are advising people to spend more money on activities that don’t make them money.  Why not just get a pile of cash and burn it?  The result would be the same except the diamonds wouldn't profit from it.  Keep in mind that the upline profits from the sale of tools and functions so it seems pretty dubious that upline would advise struggling downline to spend more time and money on things that haven’t worked in the first place.  

What is the real solution to a failing business?  I can’t tell you that, but I can tell you that spending more money on things that do not result in more sales and profits is not the solution.  Most dedicated IBOs lose money because of the tools and functions which are not effective in helping IBOS become profitable.  What makes it more insidious is that uplines profit nicely for giving downline bad
advice even if their bad advice results in bigger losses.  And the sad part is the upline will say they would never mislead downline (on purpose), which in my opinion is a huge lie.  They almost always mislead downline for their own profit, again, in my opinion.

When it comes to Amway, it seems apparent to me that the only logical solution is to walk away, seek refunds on whatever you can and find another activity to make some income. Sitting at home watching TV is more profitable to most IBOS than actively trying to run an Amway business.

Monday, February 23, 2026

Con Artists?

 A site visitor comment mentioned that a diamond us basically a con artist.  Con is short for confidence.  They get you to trust them with small talk, building you up and eliciting your goals and dreams.  Once they get you there, suddenly they try to close the deal by saying you can’t afford to open a real business so Amway makes perfect sense and with their nearly foolproof system you can’t go wrong.  This is where the hook comes in.  You might take "baby" steps, but eventually the hard sell comes.

They may start you out with a few free audios or meetings, but the bar gets raised soon enough.  You’ll be told that a real business owner needs to invest in their business.  An investment into learning about the business and how to build it.  You just need to be reachable and open minded and follow the footsteps of your upline leaders.  Ironically many IBOS call their upline mentors when in reality, they are like con artists working a scam or working theirs "marks" as one might call it.  

In a way, they’re not much different than any run of the mill scammer.  You get the prospect hooked and get them to hand over money.  One difference is that the upline just takes smaller amounts but on a regular basis via their system of books, audios, functions, meetings and other educational materials. If Amway IBOS actually did the work and many were profitable, my opinion would be different.  Instead, the masses contribute to the diamonds lifestyle with the irony being that the IBOS treat the diamonds like rock stars and worship them.  That's like a guy smiling as he reaches into your pocket and takes your wallet.

The vast majority of IBOs make nothing or lose money.  That isn't even remotely disputable.  Some people lose a lot of money.  What’s worse is the diamonds apparently don’t care that many are hurting and possibly struggling to make ends meet.   But they continue to exploit their down line by running functions but charging high prices for giving the IBOs useless information.  But in the end, the Amway business is person to person and typically face to face.  I can’t imagine any serious useful teaching coming from upline.  Not that normal functions have useful teaching.  Where's the actual sales to customers?  Where's the attention to someone's bottom line?  Aren't those things more important than having IBOs stalking people in coffee shops?

In the end. it is my informed opinion that Amway diamonds operate just like con artists but they try to make themselves look like business associates and mentors.  Big deal.

Sunday, February 22, 2026

Joecool's Blog?

 Over the years, I've had numerous comments left here, some deleted (for racial and abusive language) and the vast majority published.   Many Amway IBOs and/or Amway supporters often calling me names and accusing me of "bashing" Amway. I believe that these folks are misguided. If you carefully read my blog posts, many are not about Amway the corporation, but are aimed at the abusive practices of certain AMOs, or the groups that sell their system of tapes, cds, books, KATE, and functions. I believe that Amway the corporation is somewhat culpable as they did not reign in the abusers, but still, it is certain LOSs who teach bad business practices and give IBOs bad advice, which incidentally, costs the IBOs money.

Joecool was once upon a time, an Amway IBO, and officially quit Amway sometime in 1998. The name quixtar was already floating around. I quit, got on with my life and basically forgot about Amway. But more and more, I discovered that my upline leaders had been liars and had seriously misrepresented the business. I am from the era where upline leaders told us that nobody made a cent from the tools, which is now known as a lie. They told us that diamonds pay cash for nearly everything, which includes homes. We know that is a lie. Based on what I heard about my sponsor, I believe it is still taught as my sponsor, who is a physician, is still renting a small home in a rural area on Oahu. I started to participate on the now defunct Quixtar blog to learn more about the tool scam, and I started blogging to be able to help others learn about what I had discovered. My blog used to get thousands of visitors each day, although that is no longer the case. I have helped many people over the years who benefited by the experiences and information that I have shared. I do not receive any financial compensation for blogging.

For those who call Joecool a loser, let me talk about some things I have accomplished in life sine I quit Amway. I received several promotions at work, and recently got promoted to a new job where I was offered a pretty nice salary.  I am now retired and I'm only in my late 50's as of this writing.   I own my home (I did not pay in cash, LOL). I bowled a 300 game, made a hole in one, and ran several marathons. I'm just an average middle-class citizen in Hawaii. I started Joecool's blog in 2006 or so. My old blog has been deleted as the host did not maintain the site well and I eventually got hacked and sabotaged. I started this current site on blogger in late 2009.

I am not here to "steal" anyone's dream. I am not here to "bash" Amway. But Amway, the business opportunity is one where most people do not make money to begin with. Add in the expenses for tapes, cds, voicemail and functions and you have almost a 100% chance of failure. Yet some upline leaders will promote Amway as a easy shortcut to retirement with a surefire chance of success if you dedicate to the system. But the system does not work. There is no bonafide evidence that the system works. This is what Joecool's blog is about - primarily the systems and its problems.  And to expose the many lies uplines use to bait and hook their faithful downline into buying tools and functions.