Failure By Design?

 Many people, including Amway IBOs and prospects see the 6-4-2 plan or a similar version when they are being recruited into the Amway business. The plan consists of 79 IBOs, all who actually earned a bonus with 1 person being platinum and the rest earning significantly less. Now I can say with virtual certainty that nobody has ever built a group with that many people who all went out and actually earned a bonus. This is because most IBOs do little or nothing and many join and never order a single product.

Thus, we know that someone who actually achieves platinum PV). For round numbers, let's say an average platinum group has 150 IBOs. Already we can determine that a platinum is less than 1% of the Amway population and the rest mostly earn little or nothing. While the platinum might earn some decent money, a hardcore dedicated platinum can still lose money because of the "system" consisting of voice mail, CDs, books and functions.

Just by analyzing what I've discussed thus far shows that a platinum group would typically consist of 100 or more (most likely more) Amway down lines and therefore the platinum is firmly in the top 1% of IBOs. This demonstrates that Amway is failure by design. If there are 2 platinum groups, then it's 2 guys on the top each with a group of 100 or more downline making little or nothing. A diamond consists of 6 of these groups with the diamond making good money with hundreds if not thousands of downlines making little or nothing. If some day, the entire planet signed up for Amway, guess what? Nothing statistical will change.

When I used to see Amway announce 1000 new platinums, all it means is that there are 1000 new people with groups where the vast majority makes little or nothing. Many people get excited about Amway thinking they will be the platinum and "make it big" but even if they do, they have a group of downline making little or nothing and taking losses if they are on the system of CDs and functions. You can have smart, motivated downline but it doesn't change the fact that Amway leads to failure by design, as does most other MLMs where you are always recruiting new people. Recruiting is priority because in order for you to reach the top, you also need to find your 100 or more downline who make little or nothing (or losses) in order for you to succeed.

Many people think they have what it takes to "make it" in Amway but that doesn't change the reality in what can be extrapolated from Amway's own business disclosures.  For example, the average income of any IBO in Amway is $202 (last I checked).  But that $202 is only for "active" IBOs.  Approximately half of all IBOs are not considered "active, so the real average income is roughly $101 a month.  And that $101 a month include the diamonds, double diamonds and crown ambassadors.   I can't explain every nuance and "what if" about this average income, but I think you get the idea.  

Level Playing Field?

 The Amway business is a level playing field. At least that's what my upline told us when I was an IBO. That everyone starts at zero. While that is somewhat true, there were other factors that existed, that most IBOs did not know about. That factor is the possibility of PV manipulation. I believe that groups that are/were not on direct fulfillment (Groups still calling in and picking up) are able to transfer PV around. Thus, certain groups or favored downline could be manufactured into higher pins. I believe most groups are currently on direct fulfillment, but I did confirm, years ago that some groups still are on call in and pick up.  If not for products, they still did call in and pick up for tools.  

But let's examine the concept that everyone starts at zero. While this aspect may be true, certain people are simply better at selling, or better and more adept at socializing and talking to others. So while your PV count may be zero, the skills needed to start and run a business is not a level playing field for most. I believe uplines state this to give prospects the idea that everyone has an equal chance at succeeding in Amway. I just cannot believe this to be true. Even current diamonds, while having achieved a certain level, probably could not "start at zero" again and build a diamond business.

Thus, when you really think about it, the "old timers" of the diamonds should actually be given less credibility than the newer ones. Do you really believe that a diamond or higher pin who built his business in the 1970's can really teach people in 2026 how to build the business in a way to address people in 2026, and the fact that the business is mostly internet based as opposed to the old days, not to mention the advance of social media, text messaging and other modern forms of communication.

It is easy to stand on stage, tell people how great you are, show off material wealth and then tell prospects that everyone starts at zero and that anyone can build the business. I do not believe that it is true. I also strongly suspect that very few (if any) of the current diamonds would be able to "start at zero" and build a new diamond ship here in the US, where the reputation and shrinking sales would be handicaps too great to overcome for the vast majority of prospective IBOs. I recall back in 2005 or 2006, WWDB had a commitment for personal growth amongst the diamonds and above. I do not believe much fruit was grown out of that effort. The diamonds had committed to duplicating their groups to prove it could be done. Not a single one of them, as far as I know, advanced to a significantly higher level (i.e. diamond to double diamond).

The Symbiotic Relationship?

 Over my Amway and blogging experience, I have come to a conclusion which I will stand by. And this, in my informed opinion, is a significant problem with the Amway opportunity. The Amway owner, Rich Devos acknowledged this issue back in 1983 in his "directly speaking" tape and unfortunately, nothing apparently substantial was ever done and therefore, the problem exists today.

The Amway opportunity is one part of the issue, with the tools systems being the other prong. Over the years, the Amway opportunity and the tools systems have formed a symbiotic relationship. It is as if Amway needs the system and the system needs Amway. What I mean is that Amway provides the opportunity, and then the system uses the opportunity to sell the system. In the meantime, the system leaders teach 100 PV, product loyalty, and do most if not all of the new IBO recruiting. Amway benefits as the system teaches movement of PV whether by sales or self-consumption, and new IBO recruitment, and the system leaders benefit by having a captive audience to sell their cds, books, seminars, voicemail, and website fees.

A conflict of interest occurs when uplines tell their new IBOs that they "need" to attend a certain function, or that they "need" standing order to succeed. The upline is smart enough not to say the system is "required", but certainly, they will put a defacto requirement by saying things such as nobody has ever succeeded without the system, but you can try to be the first, or they may say the system is optional, but so is success. Or someone may say so and so diamond (insert) name is a multi-millionaire and he advocates the system, but you can go against his advice if you think you know better.  On the surface, you'd almost have to be nuts to avoid the system after hearing stuff like that.

The bigger problem is that these upline leaders will tell you that you basically cannot succeed without these tools, but at the same time, the more tools you buy, the more profit these uplines make. Some Amway apologists will justify this by saying a college professor may sell his own books to his students. But this is not the same thing. A college professor may spend years researching to write that one book. He will be teaching his expertise that is written in the book. When you attend seminars or listen to cds, you do not have one expert guiding you with clear documentation on how they succeeded. You have very general generic experiences coming from various speakers who may or may not have any common background with IBOs. Thus, these upline leaders will profit from their downline IBO volume and also from tools that they advise downline to purchase regardless of downline success or progress in the business.

As evidence of these bad practices by upline, consider this. If upline truly has "valuable" information that would help you succeed, they would get that information to you in whatever means they could. Either by email, Facebook, twitter, text message, MP3, YouTube or whatever. Why would they withhold trade secrets if they really wanted your success? Has it ever occurred to IBOs that maybe uplines don't want your success? Maybe it is why you must pay for any piece of advice or support you receive. Maybe upline is perfectly happy with people coming and going as long as there are tool purchases because then there are no new IBOs (platinums and up) to share the tool profits with.

There is a definite conflict of interest with profiting uplines advising you to buy tools. The question is whether you see it or not?

Just A Customer?

 I've been debating with others about the concept of customers. Amway's most prolific defender argues that IBOs are customers and holds the position that there are alot of people who register with Amway simply to be customers. Now I don't know how anyone can possibly make that determination, but regardless of whether it's true or not, these folks are still considered IBOs. I don't want to debate the legal ramifications about the 1979 FTC ruling and the 70& rule, although the spirit of the rule was to prevent IBOs from buying their bonus. in the 2016 FTC ruling against Herbalife, the FTC said sales to distributors do not count as retail sales and required Herbalife to changes their operations because of this rule.

Amway apologists apparently contend that IBOs who purchase and then resell to downline are meeting the sales requirements and the downline are customers. Okay, let's go with that. But wait, IBOs do not buy and then resell to their downline. IBOs order directly from Amway do they not? If IBOs order directly from Amway, their upline gets some volume credit for downline purchases but the upline doesn't buy and then resell anything to downline. So, are IBOs actually making any sales to non-IBOs, save for sympathetic friends and family?

If in fact, IBOs are not selling their goods, and are primarily self-consuming them, it means that most of the upline bonus is basically generated from the pockets of the downline. I believe the tools business is a product pyramid as only IBOs are buying standing orders and attending functions. The lack of selling Amway products to the public would put the Amway business opportunity in pretty much the same category. I wonder what the FTC would rule today if that were the case? I wonder what the FTC would rule on the tools systems as it is today?

Something to think seriously about. If you are an Amway business owner, and you are selling little or nothing, where do you think your bonus comes from? It either comes from your own pockets, or it comes from taking advantage of your downline, who then pony up a portion of your bonus from their pockets. In a system such as this, the only way to maximize your bonus is to recruit as many downlines as possible. Because the more people you can leverage, the more bonus you can get. The problem with this system is that people realize they aren't making money, and that paying in some cases, ridiculous high prices for "prestigious" soap and vitamins is not worth it, and they quit. When these folks lose their Amway dream of mansions and jets, they somehow lose their desire to keep making purchases.

If former IBOs kept on buying Amway goods, then Amway sales would climb pretty much every year as the former IBO's purchases coupled with current IBO purchases should keep going up, not down. But that's not really the case is it? In what business can the employees or company owners be the primary customers and prosper. The answer is none and Amway is not an exception.

Avoid The Name "Amway"?

 I often find it comical that to this day, I still see people who like to hide the Amway name when recruiting others. I believe this tactic has been a major factor in why Amway has a bad reputation in North America. When I was recruited, I was lied to as well. I was invited to a "beer bust" only to find out it was an Amway meeting. I went home that night thinking WTH was that? They lie to us and then expect us to join the business. And to this day, I believe this practice continues. They might use another name such as "Liberty Marketing" or "Worldwide Group" to mask the opportunity they are pitching. My question is why?

Over the years, IBOs have tried all kinds of ways to disguise the Amway opportunity. In the past, it was network marketing, e-commerce, online shopping mall and the corporation even changed Amway in North America to "Quixtar". Sadly, the name change to quixtar did not work, probably because the same tactics were used when recruiting new IBOs into Quixtar. Amway eventually changed the name back to Amway. I believe this bad reputation in North America is why Amway, in years past, enjoyed the most business growth overseas where people either do not know the Amway name, and likely because there haven't been enough former Amway/AMO victims to soil the name in other countries. As markets mature and people get to know about Amway, we se what is happening now. Amway revenues have plummeted from 11.8 billion in 2013 to 8.8 billion (global) in 2016. That's a serious decline!

So IBOs, how can you expect someone to trust you and do business with you if you are deceitful or outright lie about the Amway opportunity? Are you ashamed of the Amway name? If you are ashamed or scared to drop the "A bomb" on people, how will you ever be able to show any plans, let alone sponsoring anyone into the business? My former sponsor used to tell our group that the biggest challenge is overcoming the name Amway. To be fair, Amway the corporation is not the reason for the bad reputation. It is the unethical and bad behavior of IBOs that lead to a bad reputation but on the other hand, it's not the like Amway police have been cracking down and visibly taking action against the violators so Amway is also guilty to some degree.

Conversely, people who come right out and talk about Amway are unlikely to net any decent results either because of the past reputation. It's an almost no-win situation for IBOs and prospects. For these reasons, I believe it to be nearly impossible to build and maintain a group, especially if your goal is to reach diamond. It seems as if more diamonds have left Amway in recent years than there have been new diamonds. I believe this to be spot on for WWDB, my former LOS. So IBOs, are you ashamed of Amway? If not, why are there still so many IBOs using trickery and deception in recruiting prospects?

If you avoid using the Amway name, what are you ashamed of?

The Sad Reality?

 Comment left on Happy Franchisee blog:

http://www.unhappyfranchisee.com/will-amway-make-you-annoying/

mary on December 5th, 2011 10:35 am

My husband and I were involved in the Amway/Quixtar business for 13 years. We worked very hard, attended all the meetings, reached the direct level, and made very little money. Thank God for Dateline. We were convinced that this was a reputable business,the people were great….so we thought. Then we found out the truth. The majority of the money that was told to us was suppose to be on the products and sponsoring /helping others,l was actually made on the books,tapes and seminars. You know they tell you that the speakers take the time from their families to give back to the business. Totally false ! The speakers are paid to perform. That is how they make money. Please believe me when I say that you are not being stupid just convinced by people you trust that you will make money. We went to our sponsors and told them we know how they are making money. We watched Dateline , years ago and still could not believe how we were tricked. It is sad that people will continue to believe this opportunity will produce millionaires. Most of the people in our upline were sued by other people and eventually went on to another scam. I know you will find this hard to believe. I did too. I am now reading all this information and at one time felt the same way. Again you are not stupid… just misinformed. We worked long hours, left our children with sitters, argued with our family , and listened to our upline to not believe the internet. If you make money at this business it will be on the books, tapes, seminars and speaking. We could not comprehend how our upline could have lied to us… they were good people that also got caught up in the lies. It is really difficult to listen to someone speak highly of this business, I know I would defend the products and the system too. I also thought I knew what was going on but I did not know the truth. Find another way to make money you, will be glad you found out now.

Uoline - The Root Of Many Evils?

 Over the many years of Amway's existence, their reputation in the US and North America in general, has tanked. And it's not all due to Amway the corporation, but rather Amway IBO leaders who teach and condone unethical behavior. Of course, I don't know of any significant measures that Amway has taken to discipline some of their wayward IBOs, but that's another story for another day.

During my blogging career, I've seen young people who were discouraged from attending college so they could build an Amway business. I've personally seen people go bankrupt and lose their homes because they followed the advice of their all-knowing uplines. Sure, people have some responsibility for their actions but I feel as if some of these kinds of actions by some IBOs and IBO leaders is predatory and focuses on people who can least afford to funnel money into the business and the leech teaching systems such as WWDB or Network 21.

I've seen ridiculous product claims such as people claiming that bottled water could cure ills and make you athletically superior. Of course, this water costs about $50 a case when you could buy 10 cases of water at Walmart for the same price. They claim superiority in their vitamins without unbiased scientific evidence to support their claims. Perhaps that is why the Amway vitamins seemingly are consumed nearly exclusively by IBOs themselves.

Despite claims by Amway supporters and IBOs that things are changing in Amway for the better, there is plenty of evidence that nothing has changed. Outrageous income claims. I thought the Dateline show exposed some crazy stuff with an IBO leader claiming that people could eanr $250K per year with a part-time effort, but then my friend Rocket finds this gem with an IBOAI member and crown ambassador in WWDB/Amway claiming you can make hundreds of thousands of dollars a month: http://rocketsrants.blogspot.com/2011/09/amway-guys-they-sure-say-stuff.html

I wonder if Brad Duncan himself even makes that kind of money. Ironically, his triple diamond brother wasn't even close to that when his bankruptcy papers were exposed a few years ago.

So, to Amway prospects and apologists, the Amway corporation itself may be perfectly legal and clean, but the root of many evils comes from Amway uplines and AMO leaders. It is for this very reason that many get turned off just at the mention of the Amway name. Amway can stop them, but will they?