Joecool Off To Vegas Again?

Another vacation for Joecool.  I'll be back on Tuesday or so.  Until then, please enjoy an article about Amway and recruiting.

What does the HR department is a company do? Recruit?  That's what I was told when a diamond speaker was trying to downplay the fact that so many Amway IBOs are focused on recruiting. If you've ever been accosted by a zealous and probably new Amway IBO, you'll probably know what I'm talking about. Newly sponsored IBOs often have the motivation and zeal to try to recruit anyone and everyone they know. They are trying to achieve what upline has told them is needed to accomplish their "dreams". Afterall, nobody is going diamond or even platinum without an army of downline right?  But it also begs the question, in addition to being unpaid commission only sales people for Amway. IBOs are also unpaid HR staff who do the recruiting as well?  Isn't it amazing how much free for work Amway the uplines get their faithful followers to do for Amway?  It's great for Amway, but maybe not so much for the IBOs.

But upon closer inspection, you can see the real problem. I mean if I as an IBO, someone could simply sell tons of products for a profit, then the focus doesn't have to be on recruiting, but simply on sales. But over the years, I've unsuccessfully challenged IBOs and Amway defenders to name 1 or 2 people who has sizable Amway businesses sustained primarily by sales and not by recruiting an army. Of course, nobody has even been able to give me an answer.  And that's because Amway products are generic in nature but premium in prices. It makes it a tough sell when your friends and family can get far more product and value at a retailer at a fraction of the cost of Amway products. Try doing an open-minded price comparison and you'll easily see what I mean.  I've seen some Amway IBO created price comparisons and they don't hold up well to scrutiny.

For these reasons, upline developed the concept of buy from yourself and get others to do the same. People generally do not like selling things anyway, so it makes sense that a concept of buying from your own store makes the Amway business seem more palatable to the masses. Of course, the problem with this method is that you end up focusing on recruiting and you've basically turned Amway into a product pyramid scheme. Look at the FTC vs. Herbalife some years back. They found that a majority of sales were not made to actual customers but appeared to be made to the distributors themselves. Herbalife is required to track these sales now and it's yet to be seen how this FTC injunction will impact Herbalife long term.  

But if you're a prospect or an IBO and focused on recruiting, then you are likely doing so because you too, are unable to sell Amway products just like all the critics claim. Oh, I've heard stories of people having hordes of customers, but nobody has ever shown evidence of such.   Nobody can answer why the "diamonds" seemingly have large groups of downline "buying from themselves". Like the mysterious "Amway retirees" that no one can identify, nobody has been able to identify a few successful and sustainable Amway businesses that relies on product sales primarily. It's because the majority of groups are basically focused on recruiting and running pyramid schemes.

Sucked In?

 If you have ever sat through an Amway presentation and the follow up teachings as I did, you can get a clear picture of how the uplines slowly suck people into the system. The speaker will be introduced as a picture of success. Possibly introduced as being in the top 1/10 of 1% in income (But with no evidence or proof). They will talk about how taxes, insurance, and inflation eat away at your paycheck. More than likely, they will say they suffered the same way until they figured out how to defeat these issues by making more money. Of course, they will eventually drop the "A" bomb on you and say it's Amway. Very likely they will say that you should not care what it is if it gets results.

You are then shown the plan, and many people think that 2-5 years and "finding six" is something very manageable for the results they promote (walking the beaches while residual income flows in).  Finding six means directly sponsoring six downline legs where there is a qualified direct distributor, pr platinum. At the very least they say, you will make some money and save some money. Who can argue with that kind of logic? They will also likely mention that Amway is low risk or no risk with little or no startup costs. Again, how can you argue with that logic?  On paper, it seems like a no brainer.

You finally convince yourself that you can reasonably do this. You sign up and you are likely told that it is important to get some tools because after all, a carpenter can't build homes without a hammer and saw and that any business owner would have to make some investment into their own business. So now because of the tools, you are operating at a loss. You may then be told that business owners normally operate at a loss for years and that it might also be wise to channel your bonuses back into your business by purchasing more tools to fuel business growth.

Before you know it, months or years may pass before you start to realize that you are on a treadmill. You keep walking but end up going nowhere. Then your upline may tell you that the business is not about money but more about making lifelong friendships.

In my opinion, this whole system is a cleverly designed systematic way for uplines to slowly drain your resources and making you think that you are successful despite showing no profits. Your upline may edify small things like showing the plan or making a sacrifice to attend a function. Sadly, you will rarely see someone edified for actually making a net profit.

It's a slow process, but most people slowly get sucked into the system, just like quicksand. I hope IBOs and information seekers are able to recognize the scheme if and when it happens to them.

Prey On The Needy?

 One of the big things that was taught by my upline was to recruit people who are in need. People in need of time and/or money are perfect candidates is what I was told. You look for a need and use it as a chance to show the plan. Someone who may be looking for more income is likely to be more open minded. It is also why the upper-level pins will display signs of wealth as an enticement, to get people interested and hopefully excited in seeing the plan, and hopefully to get people to register for the opportunity. IBOs will wave around a copy of an upline's check.

Recruits will be asked about their dreams. Amway recruiters will then show a "best case scenario" of people with trappings of great wealth. Of course, they will not show you what is likely, which is a net loss due to the "system".  Best case scenario is how everything is framed, but often this is not based in reality.

At this point, the recruit may start to wonder if he/she might be able to attain the same level of success. The recruit starts to think if he can find "six" as they talk about in the plan. In a 2004 Dateline segment, the show panned in on people in attendance at a function. Some poor saps were in tears. They probably wanted success so badly that they can taste it. They feel that it is definitely within reach. Sort of like how you can see the end of a rainbow, but you can never reach it. That's how success is for the vast majority of Amway IBOs. They want success and will work for it, but sadly, it will never materialize.

There are few people on the stage and thousands of people in the audience. That's the way it has always been. Unless the compensation plan changes, that's the way it is likely to be forever and ever. The 6-4-2 plan has 79 IBOs at 100 PV. Considering the people who never do a thing and those who quit, you can assume that you need much more than 78 downline to build a platinum business. And a platinum business is approximately where you start to break even, or possibly make a small net profit, depending on your level of dedication to the teaching system, which drains IBO's resources. That is because of the costs associated with being involved in a system such as BWW, WWDB, or N21.

For most IBOs who decide to try the business and the systems, they will likely end up losing time and money. LOSING TIME AND MONEY. Unfortunately, most IBOs sign up hoping to gain more time and money. Ironically, what they seek is what they have less of due to their involvement with the systems and Amway.

The Facts?

 So many people get caught up in hype about Amway. Perhaps not from Amway the company, but the Amway groups leaders such as WWDB, N21, or BWW. They may present themselves as the ultra rich, or you may be shown pictures of wealth such as jets, mansions and nice cars and jewelry. Amwayers dress up in suits and business attire. It is all to give prospects the illusion of success when the reality is a stark contrast. I remember as an IBO, seeing all kinds of IBOs driving clunkers to the meetings but dressed up in a nice suit. But the reality was cars on their last legs and (probably) car payments. These nice folks were probably just misled that Amway's opportunity could lead them out of debt, or they could earn enough for their wives to be "job optional" or they might even make enough to walk the beaches of the world while residual income rolls in. The audiences see hope, but it is false hope.  

That fact is that IBOs on average earn a gross income of about $100 a month. Amway says the average income of IBOs is $204. But their small print also says only 46% of IBOs are considered active, and therefore, Amway did not count inactive IBOs. So that representation is not a true "average". I might also add that the $204 is gross income, and IBOs who attend functions and purchase voicemail and cds are more than likely operating at a net loss.  

Amway presenters also like to talk about the money you can save by shopping with Amway. The fact is that you can get a great deal more value (and products) by shopping at Walmart or Costco. Some Amwayers will say that Walmart doesn't sell Amway products, and while that is true, Walmart does sell some similar or same products which will almost always be cheaper than obtaining them from an IBO. I can't imagine that laundry soap or shampoo would be cheaper through Amway. In past price comparisons that I posted, you can get up to 4 times more product for the same price. This is very plausible when you factor in the real money added to Amway's cost because of the IBO bonuses that they pay. That's not to say that you can't find a single Amway product that might be competitive, but overall, there is no comparison. If you use a cashback credit card like I do, then you too, can be "paid" for shopping at Walmart or Costco. 

It is also a fact that diamonds are not the care free uber wealthy people they would lead you to believe they are. As time passes, we see examples of former and current diamonds who spoke of their incomes and in some cases, foreclosures and bankruptcy also revealed through public documents, some background on what a diamond might earn and spend. It is my educated guess that many diamonds, if they try to keep up with the Joneses, are in financial difficulty. Ask your diamond for the facts. In real business, financials are verified, but alas, diamonds and Amway presenters are secretive about their income. Because they don't want you to see the facts? '

Empty Promises?

 One of the things I often thought odd as an IBO was how our upline would keep teaching us that the Amway business was all about "helping people". Somehow, our upline felt that showing someone the plan or talking to them about the Amway business was helping someone. That is because our upline felt that everyone was ultimately doomed for financial failure if they didn't join Amway. Of course, nothing could be further from the truth now that I am looking back. In fact, I would have to say that building the business and purchasing tools was the CAUSE of financial disaster for some of my fellow IBOs. I remember reading about more than one home foreclosure and a couple of bankruptcies out of my cross line group.

It's like IBOs held some dark secret and they could save the world by sharing this secret with prospects. So the theme of many voicemails (Amvox at the time) was about how IBOs in the group were saving the world by helping people. I used to wonder how we were helping people when we basically only "helped" IBOs who wanted to build the business. If someone declined to join, they were forgotten and referred to as broke losers. Our upline said we threw them a life preserver, but they rejected it, so we are moving on. it was often compared to a church activity where IBOs are saving souls. I actually found this extra weird because we were often taught that we could give the church money in the future ($10,000 checks) and we could serve in ministry after we were "free" because we went diamond. I find this ludicrous now, but at the time, we were told that this was delayed gratification. After I left Amway, I spoke to the senior pastor of my church, and he opined that Amway was harmful to many because it simply held too many empty promises. In other words, they promote big dreams and wealth, but very few ever attain any success, for whatever reason. The pastor said the reason for the low success was not relevant. The fact that it was rare to see success was enough to conclude that Amway was not a good opportunity. He said MLM in general basically sold false hopes and dreams.

In fact, some diamonds can be seen as prosperity preachers. They speak about wealth attained through Amway when in reality their wealth may come from other source, such as tools income, yet they falsely promote Amway as their primary source of success. Then they bait and switch IBOs and tell them that the tools system is the only way to succeed, all the while profiting handsomely from the tools. They then justify their conflict if interest by claiming that IBOs are helping people and/or doing God's work by joining Amway. I believe many IBOs are giving false hope and promises to prospect as taught by upline leaders. All the while they themselves are losing money while thinking they are supporting a noble cause. I hope they awaken before it's too late.

IBOs Are Winners?

 One of the things that my upline taught, and I believe is still taught today in various groups is that winners join Amway and losers do not. Or that you were a winner because you were doing something to better your financial future and those who didn't were losers. or broke minded. Of course, the upline who said this had no knowledge about those who were not in Amway. Some of them may already have been financially sound or may have been doing something to better their financial future. I'm not sure why these uplines, who promote "positive", had to resort to calling people losers simply because they did not agree that Amway was the greatest thing since sliced bread.

In many games or sporting events, there will be someone or a team that wins the game and someone or a team that loses the game. Losing a game doesn't make you a loser and certainly, a team that wins the game would not say the losing team were losers. Can you imagine a sports team's coach taking the podium after a game and saying his team won because the other team was a bunch or broke minded gutless losers? That would never happen, yet we see that frequently in the Amway/IBO world. The owner of Amway, Rich DeVos had once said in a recorded message that just because people do not agree with you (paraphrased) about Amway, does not make them losers and that IBOs should not call people losers.

In all of this, people's jobs are also criticized. That a job stands for "just over broke" or "jackass of the boss" and other blurbs. Many IBO's goals and dreams consist of ditching their job so they can sleep all day and live a life of luxury. Ironically, it is most IBO's jobs that continue to produce income so they can pay their bills and feed their family. It is also an IBO's job that funds their Amway and AMO expenses such as product purchases and functions and voicemail, etc. Without having a job, most people could not even join Amway or pay for any tools. Sadly, most IBOs won't make any money in Amway either, and will have to continue to work at their jobs. I do not believe that someone earning an honest living working a job is a loser. Ironically, the folks calling people losers are often not even netting a profit from their Amway business!

Yes, in this business or the sports world, there will be winners and there will be losers. The question is whether you are the one who is allowed to be the judge of who is and who isn't. I would also suggest that IBOs are completely shutting down potential future business by their behavior. What if I went to a store to purchase something but the item was not available on that particular day, so I don't purchase anything and leave. As I leave, the store owner says I am a loser for not buying something there. Will I go back? Very unlikely. If an IBO truly sees themselves as a store owner, all prospects should be seen as potential business, whether future or present. If your upline tells you that people not interested are losers, you should ask him how much cash he's netting from Amway. You might be surprised at the answer!

Why IBOs Can't Win?

 When people see the Amway plan, it sort of makes sense. You need to find six people to go direct, in 2-5 years and you have residual and willable income for life. You are then financially free and can spend your days walking on exotic beaches while checks keep coming in. This is what lures many prospects to take a better look and maybe even test the waters and give Amway a shot. After all, who wouldn't be interested in financial freedom and the ability to fulfill some of your ultimate dreams? Only a fool would turn down such an opportunity right?

While Amway looks good on paper, too many things derail this plan for financial freedom and untold wealth. Over the years I've been blogging, I've challenged Amway supporters to name a couple of people who are financially free and walking the beaches while income rolls in. Very predictably, nobody has identified a single person who achieved some high level in Amway and is sitting back relaxing while money keeps coming. We even see crown ambassadors passing away while still working the business.

So why can't IBOs achieve what they aspire to? Because in my opinion, the odds are stacked against them. Sure, a rare individual might go diamond but the occurrence is very rare and almost as rare as winning the lottery, even though Amway is not a game of chance. I will go and list the reasons why IBOs are playing a game they can't win, even though they think they can. That is the sad part, that the upline is motivating downline to "never quit" even though they will "never succeed".

The system is set up for very few to succeed. Even in the common 6-4-2 plan where everyone did enough to earn a bonus, there is one person at the highest level with 78 downline who earn less. In real life, most IBOs do little or nothing. At Amway.com, you can see income disclosures that show how few people reach the higher levels. It's a tiny fraction of 1% that reach the higher levels. Even reaching platinum is a lofty achievement and platinums might not even see a net profit due to business expenses.

Business expenses such as product packs, catalogs, cds, books, voicemail and functions add up to significant expenses in the course of a month. If you're hoping to achieve financial freedom, you'll be expected to participate in the teaching system and more than likely, these expenses will be the reason for your business losses. Beware of upline who encourage you to go in debt to purchase training.

The products in general are not competitive. Sure, the Amway IBOs may give you some pitch about products being concentrated or of high quality but let's face it, consumers don't care about high quality soaps and household cleaners. There is nothing wrong with the similar products that you can purchase at Target or WalMart at a fraction of the cost. When your products can't compete on a level playing field, on what basis do you expect to sell these products? For that reason, many IBOs become "self consumers" and wind up with no actual customers.

Amway's reputation is soured. Most people know or know someone who had a bad experience with Amway. Due to past IBO behavior, people have developed a negative view of Amway. People being tricked or lied to in the past may have contributed to this issue. Add that to the fact that so few people actually make money turns this business into an almost insurmountable challenge. Even those who achieve often find themselves out of qualification shortly after.

For these reasons, my conclusion is that the Amway opportunity is a game that IBOs simply cannot win, even for those who learn from upline and put forth tremendous effort. And the longer you play. the bigger your losses become. Do your due diligence before undertaking any business opportunity.

I'm Nicer?

 Many IBOs "think" they have become nicer people as a result of their association with other IBOs and because a part of the system they are with advises them to read self help books and other positive material. The upline may also advise you to skip watching the news because of the "negatives" you see. They are also taught that as a side benefit of the Amway business, that they are nicer people. Of course, many IBOs mistakenly think that they started a business not to make money, but to become "nicer". If dealing with people made you a nice person, that's a nice side benefit bu a business exists to make money, not to soften your demeanor.

I certainly agree that some people can benefit from positive books and association with others, but for many, it is not a genuine "nicer" person, but simply a phony persona that is put on in order to recruit potential Amway downlines. That is how my former sponsor appeared to me. Because I had known him for a long time, the "nicer" looked as phony as phony can be. There are many examples of phony niceness that some IBOs profess. Even Amway's biggest defender was apparently called a "cyber bully" by an Amway corporate blogger and some others for making disparaging comments about those with opposing views. Others have resorted to calling people broke or losers simply because they did not agree that Amway was their savior. Seems IBOs are nicer when they are recruiting you but that goes out the window if you don't sign up. Then you become a broke loser.

On this very blog, there are comments, I assume by IBOs, that make implied or subtle threats. Some of these comments are not subtle at all. In fact, in my blogging experience, it is usually the IBOs and Amway defenders that resort to name calling. I suspect that is because the facts are on the side of the Amway critics. For example, it is a fact that most IBOs never make a dime, even if you don't count the ones who "do nothing". If you look at system IBOs, then the vast majority never make enough to pay their voicemail expenses.

Even the coveted diamond level appears to be a facade, especially seeing diamonds quit, resign and simply walk away from the business without the lifelong passive income. A triple diamond's bankruptcy revealed some financials and it wasn't all that impressive considering the size of his business plus longevity in the business. The "success" appears to be a façade in Amway, just like IBOs who think Amway has made them nicer people.

So IBOs, are you a nicer person? Is it evident by your words and actions? It doesn't appear to be very clear to me.

Dreams?

 One of the things that many Amway IBOs are badly misguided on is the concept of dreams and fighting for dreams. A dream is basically a long-term goal. Someone might dream about playing in the National Football League. To accomplish that dream, one might play high school and/or college level football. For most, the dream will end unsuccessfully. No matter how much someone wants to play in the NFL, only so many people are proficient enough to be able to make the team. Even fewer are elite players that become stars. So, while you might fight for your dreams, there is also an alternate reality.

In the Amway business, via the "systems" such as WWDB or Network 21, the leaders will often sell hopes and dreams to the downline. That the downline can be retired at the age of 29, walking the beaches of the world while the income just rolls in forever and ever. These kinds of "dreams" would be the same as hoping to win the Powerball lottery. You may have seen a few who did it but the chance of you duplicating it is very unlikely. Slim to none is your chance in reality.

Another thing uplines will often do is tell anecdotal stories about crabs keeping each other in a bucket when one tries to escape, or about monkeys preventing each other from grabbing bananas at the top of the pole. While the stories may be interesting and even true, it doesn't necessarily apply to the Amway business. While it is true that an IBO may have friends and family who are skeptical about Amway, it is with good reason. Many people have gone through the Amway business with no success. Many people have lost money doing everything they were advised to do by upline. There is a track record of financial disasters associated with Amway and the attached "systems". It's not like there's a long list of people who have walked away from Amway with the cash rolling in and not a care in the world. Ever wonder why none of the crown ambassadors have exercised the option to "walk away"?

I think people should have dreams. I think people should pursue their dreams. I also think people need to know that certain dreams can come true. There also needs to be a degree of reality in their dreams. There will always be some inspirational person such as a "Rudy" who overcame great odds to accomplish a dream, but the untold reality is that there were probably many young men who dreamed of playing for Notre Dame that year. Likely, no one else accomplished the unlikely dream like a Rudy. What I am saying is that earning a nice income and having the option of early retirement can be accomplished in many ways. You might be choosing to use Amway to accomplish your financial dreams and that is your right. But the reality is that very few people have made all their financial dreams come true due to the Amway opportunity, as compared to the tens of millions who have tried.

Keep fighting for your dreams, but keep in mind that you might need a plan B and a dose of reality.

Boiling Frogs?

 I heard a story about how someone boils a frog in some Amway function many years ago.  The story goes that they slowly warm up the water until the frog is relaxed and then when the frog is relaxed and muscles all soft, you turn up the heat and boil the frog. Amway leaders once told this story to describe how we as people, become complacent in life and how we can get into a rut. We relax and slowly, the bills add up and next thing you know, you're working harder than ever, but living in debt. And by then it's probably too late and you can never catch up - unless you join Amway of course. Amway is the answer to life's financial problems.  The irony of course, is that most people are much worse off (in the end) than if they never joined Amway at all.

That's because we live in a society where keeping up with the Joneses and consumerism with no delayed gratification is prevalent in US society. Your friend buys a new car, and you not only want a new car, you, probably want a better one than what your friend bought.  It's very common in the US, which is why so many Americans are living in debt, paycheck to paycheck. That doesn't make anyone a bad person, but it makes you a paycheck away from financial disaster. Many people who join Amway are young and possibly working at more entry level types of jobs and far away from conventional retirement.

I once went to a retirement planning seminar before I retired and saw that many people don't or won't even have $100K saved up for retirement. It's a sad state of affairs and one that isn't likely to change anytime soon. I hope our readers here keep that in mind and plan accordingly. And ask yourself honestly, is Amway going to help that situation or not? Losing money certainly doesn't help your bottom line.  It certainly isn't going to help your retirement plans if you aren't profitable in Amway, and the vast majority of IBOs are not.

But what does this have to do with Amway? Well, what Amway leaders are doing is boiling frogs. Or, if you will, boiling their downline. They get you to relax and trust them and then suddenly, you need to be a serious business owner, attending ALL seminars and buying ALL tools. They'll also lure you into commitment by showing you pictures of their alleged diamond lifestyle. They might show you a copy of someone's bonus check, but they won't show you a profit loss statement. They'll show you a picture of a Ferrari but won't show you the ownership papers. They'll show you a mansion, but not the mortgage papers they signed. I believe the diamonds show an illusion of wealth.  Who knows what a diamond's net worth actually is?  I say this because portraying an uber wealthy lifestyle is not cheap.

The diamonds will likely make you think they are financially free, living on their terms with no financial worries in the world when the reality may reveal a very different picture. When you consider that a diamond who might earn $500,000 a year is worshipped. But when you factor in taxes, business expenses, medical insurance, etc, what's left is not a jet set lifestyle, but one closer to middle class, where you need to keep working. You could argue about how hard a diamond's "job" is, but having to be somewhere at particular time to earn money is not financial freedom. And if a diamond's bonus checks were to stop, they would be in deep trouble soon after. In other words, not much different than someone with a 9-5 job.  Also, a regular (non Q12) diamond likely earns maybe $150,000 to $200,000, with some augmentation from tools income.  But after taxes and business expenses, you aren't flying your family of 4 to functions first class, nor are you buying homes in cash, unless that diamond has significant income and resources that are not Amway related.

So IBOs are actually the frogs being boiled, one function or one cd at a time. They just don't realize it.

Is Amway Just A Part Time Job?

 Amway IBOs like to call themselves "Independent Business Owners". But when you sit down and think about this for a minute, I believe that the Amway opportunity is more like a part time job. As an IBO, you are basically acting as a commissioned salesperson without any fringe benefits coming from the Amway corporation. It's great for Amway as they only pay you for products that are moved.  And you must move a quota to get any compensation, such as 100 PV minimum bonus level. 

The Amway corporation can sit back and simply issue bonuses to downline IBOs. It is the IBOs themselves who recruit others, train others and move the products, all at their own expense.  Many IBOs are fiercely loyal to Amway products even when they could get the exact same product or a similar product, in many cases, at a fraction of the cost at a big box retailer, or even a local retailer.  In some cases, it makes more sense to buy some products elsewhere.  Your product loyalty benefits Amway and your upline more than your independent business.  Amway gets the profit from the products you move, and your upline gets a bigger margin from your Amway bonus than you do.   

Uplines get you to see the world differently. That you do not equate an hourly wage with your business. But if IBOs did think of their earnings that way, they would easily see that they are working to lose money or to make pennies an hour. For the larger majority of IBOs, working minimum wage would be far more lucrative than spending countless hours and money chasing an Amway dream that is very unlikely to materialize. Uplines also get you to think you are "investing" in your business by purchasing tools, but in reality, you are just a customer of your upline's tool business.

You dedicate yourself to attending meetings, working the phones, meeting with uplines and downlines. You drive a lot of miles. But what many IBOs do not notice is that the priority in building a business should be a focus on getting more customers and expanding sales. But because Amway products can be hard to sell, most IBOs are focused on expanding their business by recruiting others. An endless chain of recruitment, which is why many people think of Amway as a pyramid scheme. Whether it's legal or not as is, is not my call.

But the bottom line in my view, is that Amway is more like a job than an independent business. Call it what you will, but in either case, business or job, it doesn't pay well for most.

The Problem With MLM?

 Interesting article I came across:

http://www.thechangeblog.com/my-beef-with-multi-level-marketing/

1. The Products and Services Do Not Add Value

The meeting I went to for the first opportunity was held in a large movie cinema. There was a flashy movie presentation, and then a procession of people gave us their MLM success stories. After this meeting for newcomers, there was a training session for existing marketers. Since my friend was staying for this meeting and I wanted to better understand this opportunity, I stuck around. It was an eye-opener.

In this training meeting, I came to understand that the opportunity basically involved reselling the services of a telecommunications company. It became obvious that it offered little to no value to the potential customer, as the service was in no way cheaper that simply having a contract with the telecommunications company. The trainers encouraged marketers to divert queries regarding the benefits of the service with phrases such as “you will be doing me a favor by doing this” or “you will be helping my dream of working for myself come true”.

In regards to Amway, I’m sure there is nothing wrong with their products. But is anyone actually buying Amway products because they are the best quality and/ or value? It seems to me that most people purchasing the products are doing so because they are wrapped up in Amway or feel pressured to by someone (yes, I’m sure there are some exceptions). This leads me onto my second problem with MLM.

2. MLM Strains Relationships

Now from what I observed, MLM in many ways has a cult-like following as people get heavily wrapped up in the idea of making “passive residual income”. The income model closely resembles a pyramid, and for this reason success with MLM is heavily dependent on recruiting further people to join. In this sense, everyone you know – friends, family and work colleagues – become potential recruits and sources of income.

As I’m sure you can imagine, someone who becomes too wrapped up in MLM is going to be extremely annoying. In this way, MLM can strain, and can even permanently damage, relationships with the people closest to you. And remember, in many cases it is going to be questionable whether MLM products and services do actually add any value.

Final Thoughts

As should be obvious from this article, these are my opinions only. I am only familiar with the MLM opportunities mentioned, and I happily admit that I did not get involved with them past the first presentation. I am very open-minded, and I’m sure many people have good experiences with MLM. MLM is often linked to personal growth, and I’m sure many people gain confidence and learn valuable networking lessons getting involved. That said, if you are involved in MLM or are presented with an opportunity please consider my points above, try to cut past all the hype that is likely to be associated with the presented opportunity, and use your own mind to decide the value of the opportunity.

It Works - If You Work It?

 The Amway business works if you work it! That's what many Amway enthusiasts will claim. I do not believe that is true and I will further explain in this post. Many IBOs who claim that the business works are usually new and are unable to show any evidence that the business works, except perhaps to show a photocopied check from an upline diamond or the like. To date, no Amway IBO who posts on this blog as shown evidence that Amway works. And there is no evidence that hard work results in Amway success. 

Let me make a disclaimer that some people might be able to make significant money from Amway, but most of those folks are usually tenured diamonds who are almost in an exclusive club. There is only a short list of new diamonds that I know of in the US, and I have heard that even these new diamonds may have had legs in other countries. It would seem that Amway is not growing much in the US and Canada. Also of note, Amway does not release figures that are separate between Amway North America and the rest of their overseas operations so information is limited.

Ok, so Amway enthusiasts claim that the business works if you work it. Business in its simplest form is selling a product or service for a profit. Yet many IBOs spend so much of their time doing other things, as advised by their upline "mentors" who sell them training materials that take up much of their valuable time. Listening to audios/cds, attending functions, reading books, and other training activities not only costs the IBO money, but takes up valuable time in non income producing activities. Nobody makes sales reading books or attending seminars. Inviting people to see "the plan" may be a way to help generate volume but with Amway's reputation, even this is a hit and (mostly) miss activity. 

Many IBOs spend almost all of their time doing these activities (the work) when they could be better off not getting the training and focusing on selling the Amway products and services. Even that comes with a handicap as Amway products as a whole, costs a lot more than purchasing similar or the same products as a big retailer such as Costco or WalMart. It is why most IBOs eventually get discouraged and quit far before the promoted 2-5 year plan. 

Few people will even bother to see the plan once you mention "Amway" and for those who are open minded and motivated to register end up having to deal with a hard to sell opportunity along with high priced common commodities such as soap, vitamins and energy drinks. It's pretty easy to see that the business does not work, even for most of those who actually work it. There are simply too many issues with the business that handicaps those brave enough to try. It seems even the fiercest defenders of Amway are unable to provide a shred of evidence that they have actually made a profit from this opportunity.

Conditional Friends?

 You hang out with friends, generally people you like and have similar interests. You have good and bad times, but your true friends are there for you when you need them. You move residences, your friends are there to help you move. They may play a round of golf with you, or watch some sporting events, dinners, backyard barbeques, movies, etc. These are folks you will likely end up retiring with and enjoying your golden years.

But suddenly, you get enticed to join Amway. You see the "chance" to get rich, with a shortcut (not get rich quick, but a "shortcut"). You sign up and your sponsor is your new "best" friend. Most of the people you enjoyed being with think Amway is a questionable venture to get involved in. Suddenly, because of what you have been told or taught, you view these same nice people as "broke" or "losers", simply because they do not share the same ambition of untold wealth working 12-15 hours a weeek. Suddenly, you friends become prospects, or people you want to sponsor so you start recruiting them. Some may join, but most won't. Suddenly you are immersed in recruitment meetings, functions, and avoiding "negative", which is people and events that do not support your Amway business. Sadly, many of these "negative" people were likely what you previously thought of as "good friends".

Now you are missing birthday parties, barbeques, and other social events. Your social events are now recruitment meetings, seminars and Amway business related events. You are taught that these events (birthday parties, etc.) can be put off and your gratification delayed. You can do whatever you want when you go diamond. (Even though there might be only one (1) diamond out of every ten or twenty thousand IBOs) Your dedication will pay off right? Sadly, for most people, even very dedicated people, all they will see is losses on their yearly tax returns, mainly due to the purchase of cds, books, voicemail and function tickets. But these are your "friends" right?

Here's my take on it. Try missing a few meetings or functions. Stop buying cds and see how many "friends" remain from the business. It is likely that your upline will claim that you walked away from the friendship by slowing down on the "system". If that happens, then you have conditional friends, or fair weather friends. They are your "friends" while you are pursuing the same cause. They are your friends when you are attending functions. Are they there for you in bad times?

A short while after I attended my last function (I was still an IBO, just not a business builder), my dad passed away. Not a single one of my IBO "friends" bothered to attend the memorial service. Not a single one of my IBO friends called or dropped by the home to pay their respects. All of my "real" friends, who saw through the AMO smoke and mirrors called to talk to me and/or attended the memorial service.

Are your IBO friends conditional friends? Mine were.

Behind The Scenes?

 One of the things that the Amway Diamonds and some other leaders do to attract new IBOs is to put on a dog and pony show. They want prospects to think that you can consume Amway products and get others to follow your lead and in a few years, you will be set for life financially, speaking on stages and securing the future for generations to come. They might use props such as pictures of mansion. slideshows of cars, yets, yachts. It looks impressive but based on what I know now, who knows whether the diamonds actually own this stuff or if they are simply showing you a slideshow of "lifestyles of the rich and famous". The reality is very likely that many diamonds are actually living in debt or bonus check to bonus check. It is a fact that more than half of NBA basketball pros end up broke less than 5 years after they retire, and they earn tons more cash than diamonds. Why would a diamond be different than the average Joe, especially when they appear to live beyond their means?

In the few cases where diamond income was exposed, we can see that they were not making the kind of money they would have you believe.  A Triple diamond (documented) was making about half a million a year from Amway. A nice income for sure, but not what people would think, and not enough to save that diamond from chapter 7 bankruptcy. Another WWDB diamond apparently lost a home to foreclosure. Another diamond, unnamed but documented in the book "Amway Motivational Organizations, Behind the Smoke and Mirrors", talks about a diamond who had a gross income of over 3 million dollars, and a net of about $320,000. This diamond was in debt, had back taxes owed to the government, and was working hard to portray the diamond lifestyle while living in serious debt.

Some of these leaders also use religion or Christianity as a means to justify their involvement in the business. For those who know, the Bible is clear that the love of money can lead to destruction. When you have functions such as Dream Night, what does that say? I would also like to note that in cases where these diamond's financials were exposed, there were no significant contributions to charity. I wonder if these charlatans talk a good game but do not contribute time or money to worthy causes? Where are the ten thousand dollar checks they talk about donating to charity? These leaders often refer to themselves as mentors, but any help they provide to downline results in some kind of compensation for them. This is not a mentor, but more like a paid consultant who is not getting effective results.  

Behind the nice suits and the glitz of the functions, I believe that IBOs and prospects would see a world they truly would not want to be a part of. A world where deceit is practically needed to succeed. Where you take advantage of people who trust in you. Where you pretend to be wealthy and free, but in reality a slave to the mighty dollar. Where you traded a 9-5 job for a job that works the graveyard shift. If you look objectively behind the scenes, you might see what I see.

Great For Amway?

 I hear ridiculous claims from IBOs at times. They make all kinds of claims that have nothing to do with their business. For example, Amway recently reported their sales at 1 billion dollars in a month. It's good - for Amway! It has no bearing on "John Smith" Enterprises, or whatever you call your business. In fact, because most Amway IBOs lose money, you could conclude that more Amway sales could result in more IBOs losing money.  This is because the vast majority of business building IBOs lose money, primarily because they have too many business expenses for a small, person to person business.  Expenses are typically tools and functions.

Amway Arena had a rock concert! Great for Amway - it has no bearing on John Smith Enterprises. The DeVos and Van Andel families are billionaires! Great - it has no bearing on an IBO's business. Amway winning awards has no correlation with an IBO making a net profit. Amway at one time reported a partnership with the Detroit Red Wings. Great, but that helps IBOs in what way other than having a topic of conversation?

So many IBOs mistakenly or ignorantly confuse Amway's success for their own. Of course, it helps when the corporation gets good press because it can help them recruit downline by having something nice to point out. But then again, many IBOs don't sell goods, they "buy from themselves". If you buy from yourself, then all of this good press does nothing to increase your sales. Without sales, you can't make money unless you recruit tons of downline, and even at that, without sales and many downline, you may be running an illegal pyramid.

All of the good things happening for Amway or because of Amway - is it increasing your bottom line? Is it helping your "Independent Business"? If not, then why brag about it? Aren't you an IBO - Independent Business Owner? Can you make the same or similar claims about your own business?

P.S. Amway is NOT endorsed by the BBB or FTC. IBOs who make these claims are possibly in violation of the Amway IBO rules of conduct. IBOs should go look it up if they don't know what I am referring to.

Illusion?

 One of the things my Amway upline taught us ad nauseum was that we needed to have faith in our business and in our upline. That we needed to believe that we were going to be successful. IBOs are told that they should act successful even if they are still working their way up the ranks in the business. It is why they ask (require) IBOs to wear suits and business attire to all meetings and functions. This is one of the weird quirks about the business in my opinion. I live in Hawaii and I remember a function they held in the middle of July in a high school auditorium and there was no air conditioning. I think my suit needed special cleaning because it was completely saturated with perspiration.

Anyway, with this part of the year, soon there will be thousands of IBOs shuffling off to a function called dream night, or in some cases, winter conference. The tickets are about $60 to $80 and includes a dinner. What IBOs are often unaware of is that many venues will allow you to run these conferences for $20 to $25 per person. The rest of that ticket prices goes directly into your upline's pockets. Anyway, the dream night function will feature slide shows of mansions, yachts, jet skis, sports cars, fabulous vacations and other trappings of wealth.

What many IBOs don't realize is that this display of wealth is just that. There is no bonafide evidence to indicate that these diamonds actually own all of those toys and goodies. The diamonds probably won't verbally confirm it either, because these toys and goodies may not really be owned by them. It could be rented, or maybe some upline corwn ambassador may own the mansion, but IBOs will assume that these trappings of wealth are common once you reach diamond. As an IBO, I never actually knew how much a diamond really earned. I just assumed it was a lot because we were shown all of these goodies and just assumed all diamonds had these kinds of lifestyles.

If I posted a picture of a mansion and a jet and said I owe it all to my earnings as a blogger, people would cry foul, that I am lying or making things up. And they would be right. Well, I would guess that many diamonds are doing the very same thing if they appear on stage and implying that they have jets and mansions. As I said, someone may own a mansion and a jet, but to imply that this is a part of the typical diamond lifestyle is a stretch. The evidence is there. Some diamonds have lost their homes to foreclosure. My old LOS diamonds (WWDB) taught us that diamonds pay cash for everything, including homes. Now confirmed as a blatant lie. Who knows what else they may have misrepresented?

I ask IBOs and prospects who may be attending dream night, to watch with a critical eye. What is being implied with the display of wealth? Analyze if those goodies can be purchased with a diamond income ($150,000 plus some tool income). Ask yourself if this lifestyle is truly sustainable? Ask yourself if you can live with yourself if deception is a part of earning your diamond lifestyle?

Mentors?

  One of the humorous things that Amway IBOs talk about us how their upline is some kind of mentor.  I find it humorous because someone standing on a stage makes a no mentor. A mentor has a personal relationship with the person they are helping, and they likely spend a great deal of time with the person they are mentoring.  That's how this kind of relationship works.  Exchanging pleasantries at an occasional function or meeting does not a mentor make.

Another aspect that IBOs overlook is that mentors don’t charge their pupils money for their help.  This is just another BS line that the upline diamonds have dropped on the audience that makes them feel good.  My time spent at functions or large meetings are hardly anything close to resembling mentor ship.  Even if you got to spend some time with your upline diamond, you are still spending money on tools and functions.  A diamond would never give time to an IBO who was not serious enough to invest in tools and functions.  How they justify this as mentoring is beyond me and makes me wonder if IBOs lose their critical thinking skills once they commit to building a business.  

I’m curious as to what specifics a diamond would teach a downline because the things that IBOs parrot seem to be ridiculous and out in left field, so to speak.  I engaged in a conversation where an IBO told me the facts don’t matter because he has a big dream.  Another IBO told me that even if he’s buying from himself, he still made profits because he charged himself full retail price for products, therefore he was profiting.  I mentioned that moving cash from your savings account to your business account is not true profit.  Not to mention that the amount of cash you moved from one account to another is now subject to taxation.  

The diamond’s main theme will always be to get you to participate in the tools and functions because they can profit from you and then because of the sunken cost fallacy, sone IBOs don’t want to quit despite losing money month after month because you’re already invested in the business.  

The fact remains that the relationship between a diamond and IBO is not mentorship and student.  The upline is more like a paid consultant that unfortunately has miserable results.  That’s a fact.  

Justifying?

  One of the things I heard as an Amway IBO was how as an average working man, we tend to justify our existence. For example, we will tell others that "I'm doing okay", at least with respect to our finances. We justify our apparent lack of finances that way. So, my upline would talk about building the business so that the money is literally pouring in. But based on my observations and some tangible evidence, we know that many diamonds and certainly those below diamond do not have money pouring in. In fact, I suspect many diamonds are in debt and possibly living month to month. As much of a diamond's income is from annual bonuses, it's possible that a diamond's monthly bonus from Amway is quite small. It is why I have often said that many diamonds are likely living very middle class lifestyles while trying to portray a fabulous jet set lifestyle. It is why I feel that many diamonds are actually broke or near broke. When you do the math, it makes sense.

And if diamonds can get into financial difficulty, then certainly IBOs are also in trouble. Many recruits are in financial difficulty, or do not earn enough income, which is why Amway appeals to them in the first place. It is why Amway appealed to me at the time I was involved. Many are convinced that Amway will make them rich. While uplines may have said Amway is not get rich quick, the prospect must have been fed the line that they will eventually get rich, else why would anyone sign up in the first place?

But in the big picture, IBOs are no different than other people. They also justify themselves. In fact, many are taught to justify themselves. It is why I still see IBOs claiming that Amway saves marriages. One IBO recently made the age old claim that the world has a 60% divorce rate and WWDB IBOs have a 2% divorce rate. Well, I am certain that is not true. I would guess that in many cases, Amway is the very reason some couples get divorced. And actually, this would not be an issue if IBOs and their leaders would not claim it. I believe the divorce rate amongst WWDB diamonds is already higher than what these IBOs are claiming. But upline just covers up scandals and downlines ignore the lies and cover ups.

Another funny one is when IBOs claim they are helping people by building the business. How do you help someone by enrolling them in a business where they are nearly guaranteed to lose money? What do IBOs do that is helpful to others? While IBOs are at functions or prospecting, other people are doing community service projects or feeding the homeless. I challenge an IBO to explain how recruiting others into Amway is helping them. Many IBOs also believe they are nicer people as a result of their involvement with Amway. If true, then it is a nice benefit, except this is a business and a business exists to make a profit. How many would join if they were only going to accomplish everything but make money?

IBOs, are you succeeding or justifying yourselves?

False Hope?

 The really insidious part of Amway, in my opinion is that certain leaders of AMOs such as WWDB use the hopes and dreams of people to get them to join Amway and to sell them motivational tools that are supposed to help people to achieve these hopes and dreams. Many of these folks are nice, motivated and hard working people who have dreams and goals. What they don't often see right away is that those dreams and hopes are not going to be fulfilled by building and Amway business and using WWDB as a support system.

Since my time in the business, WWDB has fewer diamonds now than there were when I was an IBO. While there may be some new diamonds, I don't really know of any in the US. I believe there are some new diamonds in foreign countries where the Amway name and tool scam hasn't been fully exposed as it has in the US and Canada. This is a glaring issue. If diamond is the pinnacle of success, then where are they? The same old tired diamonds are on stage and apparently teaching the same BS today, that they taught many years ago, despite claims that things have changed.

They still teach about buying everything in cash, and that there is residual income and walking the beaches. I find it very odd that with the benefit of walking away from Amway while cash rolls in, why hasn't anyone exercised their right to do so. Is it that all of these tired old diamonds love Amway and they downline so much that they cannot bear to quit? Or is it more likely that the residual income for life is a complete myth and that these diamonds work because they have to?

I know of at least two (2) WWDB diamonds who had their homes foreclosed. There is also a triple diamond who was dabbling in chapter 7 bankruptcy, and ironically, this diamond is still on stage teaching audiences about his financial acumen. There are some diamonds who lived and loved Hawaii and the ocean, but saw it fit to move to the mainland US. Many WWDB diamonds put their homes for sale in a bad real estate market. Sure, they may just want to liquidate, but maybe they can't afford these mansions and toys anymore? Maybe.

WWDB still has a function called "Dream Night" where the diamonds parade around showing off sports cars, fancy homes, jet skis and other toys, implying that they all own these things and paid for in cash. They want the audience to dream of obtaining the same and that Amway is the only way to attain it. Sadly, for most, joining Amway and WWDB is far more likely to push you farther away from your hopes and dreams. Amway's own numbers tell the story. About $200 a month average IBO income (and that includes diamonds and higher ups), and about one fourth of one percent (.26%) achieve the gold/platinum level where you might earn about $1000 to $2000 a month gross income.

Buyer beware.

The Scam?

 A lot of people come and go in Amway, but many of those who come and go don't even notice the scam. They get sold on what they believe is a business opportunity that they can make some money at, or at the very least save some money on products that they would normally buy anyway. If they do it right, they can possibly make some "real" money and with some had work, you can build it right and have the option one day of walking away from Amway and living off ongoing residual income from Amway. It sounds reasonable and therein lies the scam.

For years, I have challenged people to name 2-3 people, aside from the Amway owners, who joined, built the business "right" and was able to walk away and retire with ongoing residual income, enough to be financially free forever. Not a single person has been able to name and confirm that even a single person has done this. I believe it's all a lie and part of the scam. Amway's distributor force turns over about 50% each year. How can you build a residual income empire when half of your downline quits each year? I believe Amway diamonds trade their 9-5 jobs for the night shift. They work at night and into the morning hours because they are working to replace people who quit and to support downline platinums who might struggle or fail to re-qualify for that level. If upline says they are working for the love of their downline, I call BS on that. If walking away and enjoying life was an option, why hasn't anyone chosen it?

Now you could argue that a diamond's "work" isn't that bad, and they aren't reporting to a boss. And that would be true, but I imagine the pressure of churning people in and out to keep qualifying can be stressful in itself. If you live on an island like me, you can eventually have trouble finding new people to work with. In 1997 or so, there were a bunch of diamonds in Hawaii and they all moved to the mainland. Now I'm not sure why but my upline diamond was Harimoto, who loved the ocean and the beaches. Yet he moved to Washington state. I believe they needed new grounds to mine, just like gold miners.

The next part of the scam is how IBOs will tell you about Amway's generous money back guarantee. 100% they'll tell you. What they don't tell you is that the guarantee is only on some of the products and the sign up fee. The cds, books, voicemail and functions are not sold or run by Amway. And these expenses can be very significant over a period of time. IBOs and prospects need to know this. You can lose thousands and get back pennies on the dollar asking for a refund on the sign up fee and perhaps a few products. Another piece of the scam.

Also, IBOs and prospects are often shown only the very best case scenario (such as going diamond) but not told that your chance of being struck by lightning is much higher than your chance of going diamond, even though going diamond is not a random event. A real life and likely scenario is getting in and trying hard for a while, and then quitting with some business losses. At least if you know this and still try anyway, you will have done so with full disclosure.

Lastly, it's insidious in my opinion, for upline to tell you to trust them and to do as they say, and then turn around and tell IBOs that failure is their responsibility. That they didn't work hard enough or do thing just right. That sure isn't what they are preaching when recruiting you into the business. They are saying how sharp you are and how you're likely to tear up the business. But it's just another facet of the scam. I've outlined the parts of the opportunity that I believe are scams, but I'm sure it's not limited to my point of view.

Good luck if you read this and join anyway.

IBOs Talk A Good Game?

 Having blogged for a number of years now, I have observed that Amway IBOs talk a good game about retailing, sponsoring and doing Amway business activities. They will tell you to set yourself up with 20 customers, sponsor 6 frontline, show a number of plans and set up certain follow ups with contacts, and doing other activities supposedly to build an Amway business. I find if humorous when these same IBOs start throwing insults or diverting the discussion when someone asks if they are actually making money. Of course, it would be understandable if a new IBO would admit they had not made a fortune as of yet, but it seems that even that response is not forthcoming from IBOs.  

It seems that the Amway business is simple enough. Buy some products, sell products and try to sponsor some downline in order to leverage your volume with your downlines. IBOs mistakenly believe that you can build it once correctly and that the income will flow into future generations. What goes unnoticed is that IBOs come and go with such a high frequency, that a business generating residual income would be like a sandcastle on the beach. You might build it nice and big, but the waves of attrition would quickly turn that sandcastle into nothing. The same would be true of an Amway business. The IBOs dropping out would wipe out your business unless you are constantly replacing the people who quit. IBOs like to talk about Amway sales and how the company is growing in sales, but the Amway sales have no relationship with making IBOs more profitable. 

IBOs may also toss in comments about how they are nicer people or how they are improving their marriage because of the Amway business. I often wonder how that can be when functions and meetings take you away from your family and spouse. I suppose it could be because the uplines talk about people being nicer or tossing out lies about Amway and the AMOs saving marriages. I remember a WWDB diamond talking about how WWDB members had a 2% divorce rate while the rest of society has a 60% divorce rate. Ironically, that diamond's marriage ended in divorce. I believe this crap is still taught as a WWDB IBO who blogs, had mentioned this tidbit on his blog last year. I don't believe Amway IBOs or anyone else has a higher or lower rate of divorce than society, but it becomes an issue when uplines teach it and their downlines repeat it. 

So, it would seem that IBOs talk a good game. They know what to say and how to act, but they're like poker players who are bluffing. If you call them on it, they are likely to fold in their hands because they don't have the goods. It is why many Amway discussions turn into a insult contest, when the IBO suddenly gets confronted with facts that are contrary to upline teaching. It's usually quite funny but I wonder if these folks question their upline or go on their merry way repeating uplines lies? It becomes apparent to everyone but the IBO when they are repeating crazy stuff taught by their upline. Good luck to anyone who tries to build this business against nearly insurmountable odds.

Inconvenient Facts?

 So many people get duped into thinking that they will somehow get uber wealthy by becoming an Amway IBO. Many recruiters will tell stories about how they were once broke, but signed up, endured challenges and now they are diamonds enjoying untold wealth and luxuries.  They may even tell stories about how they ran out of Amway toilet paper and winded up using Amway tissues or paper towels to remain 100% loyal to Amway products.  People get caught up in "dreams" and are often encouraged to ignore the facts. People running businesses should pay close attention to the facts because it tells you much about your business and your likelihood of success. But what are some facts about the Amway business that many people don't know about? I have outlined a few important ones for those who harbor dreams of going diamond:

1. The average diamond, according to Amway (before annual bonuses), earns about $150,000 a year. Yes, some of this may be supplemented with money from the sale of tools and functions, but after taxes and business expenses such as travel to and from the many functions that a diamond attends would leave a diamond living an ordinary middle-class lifestyle (and possibly in debt), not one with mansions and sports cars as portrayed in many functions or meetings. Update: Now Amway lists the average earnings at nearly $600k, but that is for Q12 diamonds (qualify diamond for all 12 months in Amway fiscal year). Q12 diamonds are the exception and not the normal in Amway. Amway no longer mentions "regular" diamonds but I have no reason to believe that the average diamond in Amway increased or decreased significantly.  A Q12 diamond is the rare exception and not the rule.

2. Most IBOs are NEVER able to sponsor a single downline. Pretty hard to develop six (6) downline platinums when most people cannot sponsor anyone. And how do you grow and maintain a group when most of your group won't be able to sponsor anyone despite all of the training?   Which begs the question, why pay for training that doesn't work?

3. Most Amway products are purchased by IBOs and not necessarily sold to customers. Name a real business that sustains itself by having its own workers or sales force purchase most of the goods. MLM is probably the only business where this occurs. Understandably, it explains why 99%+ Amway IBOs lose money.

4. For most IBOs, the cost of functions, standing orders and other support materials represent the reason why most business building IBOs lose money and it also represents a significant profit for some of the diamonds who sell the materials. Because Amway doesn't say which diamonds are currently qualified, you easily could have "former" diamonds who are still speaking at functions who make more on tools and functions than from Amway.  Would you pay money to see a diamond who perhaps qualified once in the 1980's and never qualified again, to hear what they have to say about building an Amway business?

5. Not working hard is not necessarily the reason for someone's failure. But conversely, working hard does not equate success in Amway. I would guess that out of those who work hard, it is still a fraction of 1% of hard working IBOs that even attain a significant profit. Doing nothing won't get you anywhere, but in this business, working hard often gets you nowhere as well. It is my informed opinion that the cost of the support materials is the direct reason why so many IBOs lose money, even out of those who work very hard.

I could go on and on, but these are a handful of facts that IBOs and information seekers should be aware of. I welcome differing thoughts and opinions, unlike many pro Amway supporters.