Amway IBO Personal Responsibility?

One of the disturbing things I have noticed about Amway IBOs and IBO leaders is how they wlll tell downline to trust them. To trust them as they have already blazed a trail. No need to re-invent the wheel. Just ride the coattails of your upline to success. The system is proven. Many IBOs take this to heart and put forth tremendous effort. Then when they fail, upline will shun them and tell them that the failure is their own. That they are personally responsible for failure. The sad thing is that many IBOs believe this and allow their upline a "pass" when it comes to responsibility.

Now I am not talking about IBOs who sign up and do nothing, or never place an order. I do believe that the fact that many IBOs sign up and do nothing brings concerns about how these IBOs were recruited, but I do not recall ever seeing an IBO do nothing and then complain that Amway was a scam or anything like that. What does concern me and should concern Amway prospects is that the IBOs are paying for the advice that doesn't work. A dedicated IBO who is on standing order, book of the month and attending functions are paying for these tools in order to be successful, or successful as their upline claims they will be.

What's interesting, however, is that many people who are critical of Amway and the systems, put forth much effort, did everything they were told, and did not find the success that upline promoted, or in some cases, guaranteed. My former sponsor was still active, last I heard and has been in Amway for over 20 years. I do not believe he has ever gone beyond platinum, and I know that he was never a Q12 platinum. Some Amway apologists might see being a platinum as a bonus, but when you are hard core sold out to the systems, platinum is a break even or make a small profit business. Factor in that time spent by husband and wife and these folks are breaking even or making a fraction of minumum wage. Is this the dream that will allow you to buy mansions with a cash payment?

What is also disturbing is how people will tout the system as responsible for any success, but hide the vast majority that the system doesn't help. Sure, some will succeed in Amway, but for every success, there are hundreds if not thousands or tens of thousands who fail. And if you consider diamond as the benchmark of success, the failures could be in the millions. As I said, some succeed, but very very few in relation to the number who try. Going diamond is probably less common in the US than winning the lottery.

Succeed and the systems and upline take credit, but fail or quit and it is your own responsibility. Are these the kinds of leaders or mentors you want advice from? It's a matter of "heads I win and tails you lose" if you buy into this system.

The Amway Game?

One thing my sponsor often told the group was that many of us were "playing" Amway. What he meant was that many people can listen to a tape or CD every day, read a success book 15-30 minutes each day, attend all the functions, use and/or sell 100 PV or more each month, but never make progress in the business. Basically what he was saying was unless you are showing the plan and sponsoring downline, you are just playing Amway. And while I agree, I honestly believe that most IBOs simply "play" Amway.

They can do most of the CORE steps such as listening to standing orders or cds each day. They can read every day and attend all the functions. They can even use and (possibly) sell Amway products. But because of previous IBO behavior, many people cannot get anyone to see the plan, let alone sponsor others. Seems like everyone (at least in the US and Canada) knows of someone who was lied to, or tricked into attending an Amway meeting. This alone has given Amway a shady reputation and just the mention of the name Amway can send people running. I was tricked into a meeting once, and as an IBO, I saw people get up, cuss and leave the meeting because they were lied to or tricked into attending a meeting based on the curiosity approach.

I do not believe that IBOs in general are dishonest or deceitful. I believe that most of them are probably motivated, wanting more in life, and hard working. But they are taught to duplicate or copy their uplines. I believe it is some of the tenured leaders who teach bad business practices that are duplicated and spreads a bad reputation like an infectious disease. I believe that because of this, Amway's North American sales tanked and now they don't even report the North American sales seperately from Global sales.

When you stop and take a deep breath, you see the signs of weakness and the chinks in the armor of the once untouchable and "divine" diamonds. We see diamonds suing other diamonds and Amway. We see diamonds losing their homes to foreclosure (so much for paying cash). A triple diamond was in chapter 7 bankruptcy and hoards of diamonds leaving their LOS along with their "awesome" mentors and lifelong friends to form their own LOS. Why is this happening? I believe it is because of greed. Why else would you leave a "mentor" and "lifelong friend" to start your own LOS? It's all about the money.

Sadly, while all of this goes on, most IBOs come and go, lose money and "play Amway" along the way. It truly saddens me that this has gone on for so long, and it looks like (in my opinion), that my former LOS, WWDB, seems to have been the worst of the bunch with no apparent improvement in the last 15 years or so.

You can "play Amway" hard, but you most likely won't make enough net profit to buy a value meal at McDonald's. Of course you are welcome to prove me wrong.

Avoiding Negative Or Avoiding The Truth?

One of the silly things many IBOs are taught is to avoid anything negative, and that includes family and friends if necessary. I believe this is taught today by uplines and it was certainly a point of emphasis even in my days as an IBO. The upline diamond would say that the world of full of negatives and that we as people take in too much of these negatives. Therefore, the IBOs were told to avoid television, newspapers and other forms of communication with the outside world. The group was also told to avoid people who speak negatively about Amway. For this reason, many people have considered Amway groups such as WWDB or N21 as cultish or cult-like. (information deprevation or information control). The Amway IBOs worship the Diamond leaders, they do not question them and they are treated almost "God like".

I can agree that you surely don't want to only take in negatives as it can wear you down, but not seeing the news or reading about current events in the paper or watching the news on TV simply makes you apathetic and uninformed. For example, wouldn't you want and need to know if there was a storm heading your way? I live in Hawaii and we occasionally have hurricanes. Avoiding news could be very detrimental to your family and home. If you lived in the midwest of the US, wouldn't you want and need to know if a tornado was headed your way? Do you avoid the doctor because his assessment of your health might not be "positive"? For these reasons, I believe that many Amwayers walk around wearing a mask with a false smile, trying to overly positive.

Another important thing that many IBOs cannot distinguish is the difference between negative and the truth. If your wife asks you if her new dress makes her look fat, the truth might be that the new dress indeed makes her appear fat. That answer may be uncomfortable for you to deliver, but the truth is the truth. The truth at times can be positive or negative but it is still the truth.

Most IBOs earn less than $100 a month. That is the truth. Most IBOs lose money if they participate in functions and standing orders and such. That is the truth. Most IBOs will never even sponsor a downline. That is the truth. Most IBOs, filled with motivation and dreams, will never see those dreams fulfilled. That is the truth. Many upline diamonds, who advise IBOs to purchase tools and attend functions, and fill the IBO's heads full of dreams, make significant incomes from the sale of tools and functions. That is also the truth. In a 1 year timespan, approximately 50% of IBOs will quit. That is the truth. Many things about Amway, unfortunately, are true, even if it may seem negative.

Is it negative to tell the truth? Or can IBOs not handle the truth?

Amway's Real Losers?

One of the things I recall as an IBO was thinking how sorry I felt for people who were not IBOs because we were all going to be rich and everyone else was a loser. Our upline used to tell us that we were winners - and if you weren't a winner, then obviously, you are a loser. Many times, the term "broke" was attached to the term loser. That was my mindset back then, but having been out of the system more than ten years, I can look back and laugh, realizing that the losers were the ones buying stuff they don't need, stalking people at malls and bookstores, and wasting their time and money on tapes (cds), books and functions.

What goes unnoticed in many cases, is how much time and money really goes down the drain for IBOs who work the system. Your life revolves around the business if you are dedicated and hard core. You are always looking for prospects and people to show the plan to, and you have to rearrange your schedules, or outright skip social or family gatherings because of the neverending number of meetings and functions, many of which teach you nothing about running a profitable business. When I first left the Amway business, I was sort of angry at the time and effort that was wasted, along with the cash I threw down the crapper.

But after I did finally cut ties with the business and the people associated with it, I got back into a routine of sorts. I focused on my job and after some years of gaining experience and working my way up the corporate ladder, I received some promotions and I am scheduled to be retired before the age of 60 with a decent retirement income and will likely have my home paid off by then. So while I did have to work a dreaded job to be able to retire, pretty much all IBOs are also working a job or business PLUS having to expend their time and money to run their Amway business which has little to no chance of providing a long term stable and significant income. And if I may add, it is the systems such as WWDB or N21 that usually end up costing the IBOs the most money because of things like the functions.

So I will ask the question. Who's the real loser? The person diligently working and saving for their future or the person chasing a dream that is unlikely to materialize? Factoring in the expenditure of time also makes the systems even more costly than it appears on the surface.

Does Amway Cause Debt?

Getting out of debt sounds like good advice. On the surface it is because people should not be racking up consumer debt or committing large sums of their income for cars they cannot afford. But what does it mean for an IBO? I know my former upline taught our group to get out of debt. However, I believe my former uplines had self serving intentions when they taught this. Let me translate what I believe they meant:

"You should not have any debt because it would affect your ability to buy more PV and tools. If you have debt, it affects my cashflow"

Ironically, for many, maybe most IBOs, although taught to get "get out of debt", the bottom line result is more debt. There is more debt because the cost of products and tools begin to mount. How many families actually spend $300 a month (approximate cost of 100 PV) on household products? And then to add onto that expense, IBOs who are trying to be "successful" need tools which cost anywhere from $150 a month up to more than $500 a month depending on whether the IBO is married, single and the level of commitment. Thus IBOs are now spending at least several hundreds of dollars that they never spent before.

Most IBOs, especially new IBOs, generally earn less than $50 a month. In fact, $50 a month income in this business would make you quite exceptional. Most IBOs earn less than $20 a month. With that kind of income and with the expenses I listed above (tools = voicemail, books, standing orders, and functions), nearly all "serious" IBOs operate in the red and never turn a profit. The only way an IBO can turn a profit is to sell Amway products like crazy (which I have never witnessed) or to sponsor enough downline to absorb the losses for them. The only true success stories are the ones who sell the tools.

The reason why I believe that my former uplines (who are still in WWDB and apparently teach the same things now as they did back when I was an IBO) are teaching self serving advice because although they said to "get out of debt", they made an exception to this and said it was perfectly okay to go in debt to attend functions or to buy more standing orders. IBOs were also told to do "whatever it takes" to get to the next function or to buy more tools. It is why I witnessed some crosslines go bankrupt, more than one couple lost their homes following upline advice. And these couples were told they shouldn't worry because they can pay cash for their homes when they go diamond. Another apparent lie told by WWDB leaders, especially those who had their own homes foreclosed.

Let's be perfectly real here. If you join Amway and participate in the system consisting of voicemail, books, standing orders and functions, you are far more likely to get into debt or increase your debt rather than making money and getting out of debt. The math bears it out if you are willing to look at it objectively.

Fighting For Your Amway Dreams?

One of the things that many IBOs are badly misguided on is the concept of having dreams and fighting for those dreams. A dream is basically a long term goal. For example, someone might dream about playing in the National Football League. To accomplish that dream, one might play high school and/or college level football. For most, the dream will end. No matter how much someone wants to play in the NFL, only so many people are proficient enough to be able to make the team. Even fewer are elite players that become stars. So while you might fight for your dreams, there is also an alternate reality. It doesn't necessarily mean that you are a failure. There are other dreams that you can focus on that are more directly in your control.

In the Amway business, via the "systems" such as WWDB or Network 21, the leaders will often sell hopes and dreams to the downline. That the downline can be retired at the age of 29, walking the beaches of the world while the income just rolls in forever and ever. These kinds of "dreams" would be basically the same as hoping to win the powerball lottery. You may have seen a few who did it but the chance of you duplicating it is very unlikely. Slim to none is your chance in reality. Millions of people have come and gone through the Amway business and it seems as if the same old diamonds are there. We don't even know if they are currently qualified because Amway doesn't release that information. In Amway, once a diamond, always a diamond. Thus if a guy qualified at diamond for 6 months in 1985, that person still wears the diamond pin even if he's not qualified and no longer receives diamond bonuses. That person however, might still be making a nice living off tool income.

Another thing some uplines will often do is tell anecdotal stories about crabs keeping each other in a bucket when one tries to escape, or about monkeys preventing each other from grabbing bananas at the top of the pole. While the stories may be interesting and even true, it doesn't necessarily apply to the Amway business. While it is true that an IBO may have friends and family who are skeptical about Amway, it is with good reason. Many people have gone through the Amway business with no success. Many people have lost money doing everything they were advised to do by upline. There is a track record of financial disasters associated with Amway and the attached "systems". It's not like there's a long list of people who have walked away from Amway with the cash rolling in and not a care in the world. Ever wonder why none of the crown ambassadors have exercised the option to "walk away"?

I think people should have dreams. I think people should pursue their dreams. I also think people need to know that certain dreams can come true. There also needs to be a degree of reality in their dreams. There will always be some inspirational person such as a "Rudy" who overcame great odds to accomplish a dream, but the untold reality is that there were probably many many young men who dreamed of playing for Notre Dame that year. Likely, no one else accomplished the unlikely dream like a Rudy. What I am saying is that earning a nice income and having the option of early retirement can be accomplished but it takes hard work and you aren't going to do it in 2-5 years and then walking away financially free. You might be choosing to use Amway to accomplish your financial dreams and that is your right. But the reality is that very few people have made all their financial dreams come true due to the Amway opportunity, as compared to the tens of millions who have tried.

Keep fighting for your dreams, but keep in mind that you might need a plan B and a dose of reality.

Amway Is Not Get Rich Quick?

One of the things upline used to say was that Amway is not "get rich quick". I suppose they say this because most people would more likely think "scam" if they promoted it that way. But when you stop and think about it, 2-5 years, build it right and you have willable, residual income for life while walking the beaches of the world? That's not get rich quick? Or is it more of a disclaimer so that the opportunity doesn't sound "too good to be true"? One thing is for sure, even if uplines tell you that it's not get rich quick, it's obvious that IBOs think they will eventually get rich, even if it's not quick.

What most IBOs don't figure out quickly enough, is that they are unlikely to even make a net profit, let alone getting rich in Amway. How many of these people exist? Where are all of these retired Amway IBOs who built a business in 2-5 years and then walked away from their business and will be collecting a significant residual income for many years to come afterwards? I don't know of a single person who has done this and none of the Amway defenders and zealots I have encountered over the years has been able to supply this information either. When you consider the attrition in Amway (50+% quit each year), it's easy to see why residual income would be extremely difficult to achieve. While some people may have collected residuals for a while, it's pretty clear that attrition would eventually take it's toll on any Amway business sooner or later.

I can acknowledge that Amway is a business opportunity and will definitely take some work to be able to achieve something. But thinking realistically, what business could you actually be able to walk away in 5 years and not work again? More than likely that business doesn't exist, whether it's Amway or not. Say you opened a conventional business. There wouldn't be many scenarios where you could walk away after a number of years. The business would still require work and maintenance. But for some reason, people are mislead to believe that you can do this in Amway where there is a high attrition rate and where your business can only expand by person to person.

Sadly, many of the people who are attracted to the Amway opportunity are often young people looking to get more out of life. They are often ambitious but may lack a means to gain wealth, thus the appeal of the opportunity is there. Unfortunately, these nice young people are more likely to end up channeling their hard earned dollars into standing orders and functions which will almost guarantee that they end up with a net loss. The bottom line is that not only is Amway not get rich quick. The more likely scenario is that your involvement with Amway will very likely be not getting rich at all. A net loss is the most likely result. I challenge anyone to try and prove me wrong on this point.