The first time I was prospected for Amway, I was in college. I actually didn't know much about Amway but I had somehow formed a negative opinion of it. Needless to say, when I was invited to a beer bust and it turned instead to an Amway meeting, by impression of Amway got even worse. I eventually did join because a close friend of mine had achieved platinum and he had assured me that it could be done and that he would make sure that I would also achieve it. I did achieve a level just below platinum (4000 PV), but I quit for several reasons. First of all, I didn't make a net profit as the tools ate up my profits. Secondly, the more I progressed in the busines, the more and more my upline wanted control of my life. For example, we were told that we should check upline before getting married, buying a car, or even having children, etc. I thought that was very strange and I eventually left the business.
But in the US at least, I believe Amway's name to be so battered that an IBO cannot sponsor downline and build a business without lies and deception. There are hoards of stories confirming testimony that lies and deceit are common in prospecting potential IBOs. This was extremely rampant when Amway changed their name to Quixtar. IBOs would deny the connection or IBOs would say they are with network 21or WWDB and claim something ridiculous such as Amway simply being their supplier. The promotion of perfect water also brought on silly antics about a $50 case of water being capable of performing miracles. If the opportunity could stand on its own merits, then IBOs would not have to resort to such desperate measures.
Even the Amway presentation if often filled with deception and lies. I remember seeing the presentation and they said shopping through Amway, an IBO would save 30%over local retailers. When I actually saw the catalogs, I wondered where the savings was. The 6-4-2 plan or similar variations are made to sound easy and the presenter talked about lifelong residuakl willable income, which I also find to be deceptive if not an outright lie.
But can Amway be successfully promoted without lies and deception? It is my opinion that an IBO has no chance of building a business by being completely upfront and honest about Amway and about being an IBO. Even with lies and deceit, many IBOs still cannot get people to see the plan or to buy products. An Amway rep has stated that very little Amway products are sold to non IBOs. So if you cannot sell products and you cannot get people to see the plan, you cannot build a business and if you are purchasing tools, you are simply digging yourself a financial hole that will only grow larger as time passes. The cost of 100 PV is alreay more than what most families and/or singles spend in a month on household products. This means that most people simply cannot sustain themselves in the business and it explains why most IBOs drop out in the first year.
It is why lies and/or deception are needed for an IBO to have a chance at promoting and building an Amway business.
3 comments:
The internet has made it difficult for IBO's to make up "claims" about the opportunity.
I remembered when a sponsor will say to you "don't google about this secret". I googled it anyway and found the truth and logic behind these kind of opportunities.
Amway believes that telling lies is OK if it serves a higher purpose. Anything that gets people into "The Plan" is acceptable, even if it skirts the truth or is completely misleading.
If you live in a dreamworld where "faith" and "belief" and "hope" are your primary guides, then fantasy is a perfectly legitimate tool for deceiving others, and for self-deception.
The only undeceived people in Amway are the upper-level Diamonds and high pins, who all know that they are making their money by ripping off their down-line.
During my blogging years, I have had contact with former platinums who said the diamonds actually laugh and enjoy talking about the "rubes" when they are backstage, where they acknowledge that most will fail, through no fault of their own.
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