I once wrote a post called the greatest showman. It was inspired after seeing the movie about PT Barnum called "The Greatest Showman". I was reading up about the term "There's a sucker born every minute". There is controversy about who actually coined that term, and it may not have been attributed to PT Barnum. But in either case, it appears to be true, and it is the only reason why Amway and MLMs are not saturated. It's because new suckers become adults and thus, become eligible to join Amway each and every year.
Think about it. If Amway infiltrated an island with a finite number of people, eventually, the opportunity will have come and gone with a wake of failures in its path and everyone on the island would know about Amway. You would be hard pressed to find anyone who truly knew nothing about Amway. In the US, Amway has been around since 1959 and most adults in the US have heard about Amway and likely heard something negative. Because Amway is unable to control their distributor force effectively (IMO, this is why MLMs should be illegal), IBOs prospect others with all kinds of misinformation, deception and outright lies. I myself was lied to about Amway at one time.I heard a diamond say at one time, that Amway is not saturated because every single year, there are tens of thousands of high schools graduating millions of people who are turning 18 and seeking income opportunities. And likely, these young people are naive about money and finances and more likely to be open to hearing about Amway since it's often pitched as a shortcut to wealth. And thus, the term "there's a sucker born every minute" applies here, regardless of whether Phineas Taylor Barnum said it or not.
This is how Amway and other MLMs survive. They must continue to recruit new people because the attrition rate is staggering. Many people get wooed by the hype and the glitz of the big meetings. They join and get started (or they do nothing and quit) and they quickly see that there really isn't a viable opportunity to make money and they quit. And I might add that young people often do not have resources to build Amway for long if they aren't making money. So people come and go in droves. Without the ability to continuously recruit new people, Amway and other MLMs will simply wilt. It is why upline may talk about selling some Amway stuff, but the emphasis of the meetings and training sessions is recruiting.
Yes, Amway and other MLMs count on the fact that a sucker is born every minute (to join), but with some knowledge and due diligence, you don't have to be one of the suckers.
3 comments:
When I was in URA, our Crown Ambassador or Crown (they used the term interchangeably despite being different pins so it shows they probably don't even care as long as the membership fees and ticket sales keep coming in) told a story about how his former job gave him a cake with suckers on it as he was leaving the company. The only reason he might still be at that pin level is because he and his son-in-law were allowed to merge their businesses. He might not even be an actual Crown but is passed off as such like a Diamond was for many years who fell out of qualification and then requalified in late 2017.
When he would tell the story about the cake and the suckers at conferences, we were all supposed to act sad for the multi-millionaire but then laugh when he told us that he would pull up in his sports car and wave at the people who were working while he was "retired."
Some retirement as he would speak at multiple gigs a year and speak at most conferences for around 40 years and is still going from what I heard.
But if he was really retired, then why would he still need to do all of that? I thought living on the beaches of the World was a thing...but I guess he'd rather settle for his condo in Florida.
I guess if he does actually retire and no longer attends these events, then maybe his son-in-law will cut him off from some of that sucker money that rolls in every month and flows Upline.
Absolutely correct, Joe Cool. And this explains the frenetic, wild, screaming desperation of all Amway up-line. They have to be as active as the stage comedian spinning dishes on poles, in the old comedy routine, running madly from pole to pole to keep the dishes from falling.
Why? Because of the ATTRITION. There is no such thing as a stable down-line in Amway. Most persons are intelligent enough to drop out completely when they see that they are not making any money from the sale of products, but are instead sending cash endlessly, month after month, to greedy up-line assholes who push "tools" and "functions" on them.
The Diamond was correct who said that millions of young people graduate every year from high school, and are looking for ways to make money. Amway takes advantage of their ignorance and innocence. These teenagers watch some stupid Platinum draw chalk circles and talk about "residual income," and "big dreams." And the teenagers jump in feet first, not realizing that down-lines don't grow like a grapevine. It is very hard to convince someone to sign up as an IBO, and if he doesn't see at least SOME profit within a few months, he'll leave. If he's experienced or intelligent in any degree, he won't sign up at all.
This is why Amway is a perpetual motion machine. You cannot sit back and wait for the checks to roll in, as with Social Security or bonds. Every Diamond sweats and slaves to keep his down-line from collapsing, and he has to do it for as long as he wants to have an income.
Exactly. If the "opportunity' was so great, then why are all of these supposed retirees still out there hustling at malls, attending and running weekly meetings, and speaking at conferences instead of letting the supposed residual income continue to flow in without a care in the World?
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