Many IBOs and Amway defenders claim that Amway products are simply the "best". Some even go so far as to call Amway product superior to big box retailer's products. In the past, some unbiased reviews (including consumer reports) of Amway products compared to name brand had some Amway goods rated as average, some were very expensive, and some were satisfactory. Of course, quality is subjective, and it certainly seems that whether or not one is an IBO determines that quality.
I get a kick out of IBOs desperately trying to compare prices with WalMart or other big-name retailers. Then when you can show that the retailers actually offer a better deal, then the back peddling and justifications kick in. Such as how Amway has superior quality or are considered premium brands. Of course, to make that assertion, some IBOs use ridiculous justifications. If this were true, Amway sales would be rivaling the big retailers, but they aren't. In fact, companies like Amazon, Walmart and some others had their sales go through the roof during covid 19 because people did more online shopping, and for a host of other reasons.
But here's the definitive question. If Amway products are so good, why do former IBOs rarely continue to buy them? I mean Amway sales would continue to climb steadily each year if former IBOs kept buying products. And here's another angle on all of this. If some former IBOs do purchase Amway goods, I would bet that they do not purchase 100 PV or more each month as they do when they are active business building IBOs. It would appear that uplines are able to manipulate or create an artificial demand for Amway products among the active IBOs. This is a point of contention between Amway defenders and Amway critics because an artificial demand toes the line on legality issues.There are likely tens of millions (or more) of former IBOs. There are probably less than 200 qualified diamonds in the US. I believe there are more lottery winners than qualified diamonds. But if there are tens of millions of former IBOs and hundreds of thousands of current IBOs why aren't the Amway sales consistently growing? I believe it's because Amway IBOs are the primary consumers of Amway products and former IBOs are not. And because information is easily available on the internet, prospects who are approached an easily google up Joecool's blog or other sites full of information and make an informed decision. I believe that is partly why sales are down, because recruitment and sponsoring of new IBOs is down.
So if Amway products have such great value, why don't most former IBOs continue to purchase them? Because if there were true product loyalty because of quality and value, Amway sales would continue to rise, regardless of IBO retention, wouldn't it?
1 comment:
We have been business builders for many years and still continue to buy some select products in Nutrilie and Artistry lineup. The company definetely stands behind their products. Now, we know that once one quits the business on a sore, disillusioned state, it is natural tendency to disconnect from everything Amway. However, we quit the business due to non transparency and manipulations by the uplines/system itself. Being the naive people we were, it has definetely morphed us into mature , non trusting type. So, as we have heard from the stage, there are two types of people in this business. Those who make money and those who hope to make money. Most people are in the second category for ever. The purpose of the system is to keep you in that category indefinetely with false hopes and make money off of you. Even the upline big pins know that all people won't make it. So, pure and simple. In all fairness,if you want to give it a good try , doing everything you can and do not see business progressing within a few planned years (less than 3), find something else and get out of this nonsense life wasting effort. There are a lot of opportunities outside for you to spend life on this with no results
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