Wednesday, February 18, 2026

The Secret Of Amway Success?

  My upline diamond used to say that the key to success is Amway is duplication, or copying.  He would use an analogy of being in grade school and copying someone else’s answers and that if you can master that one skill, you will be successful in Amway.  Even things downline IBOs do should be duplicatable is what upline would day, meaning others need to be able to copy it.  But oddly, the few people who can actually copy or duplicate their way to success is very miniscule.  In fact, it seems like most IBOs wind up copying each other while doing what upline advises and they still lose money in droves.  

Doesn’t that sound sweet and simple?  Just copy as if you’re in school and looking over the shoulder of the class brainiac. Very easy and straightforward right?  But obviously that concept doesn’t work.  If it did, there would be a lot of success constantly churning from the rank-and-file IBOs.  But instead, what we see is a revolving door of people coming and going (quitting) without making a net profit or losing money, generally from business expenses such as tools and functions.  Many IBOs may try for a while but find the process difficult and frankly, frustrating along the way, not to mention the part about the masses losing money on a regular basis.

And it’s no wonder that duplication doesn’t work in real life because the system is too severely flawed.  You are buying and/or selling products that are relatively unknown and generic in nature but being sold at premium prices.  Now that’s not to say all Amway products are bad or are of bad value but overall, you can find better value if you shop at Costco or Walmart.   It’s pretty hard to dispute that unless you’re a fully dedicated and indoctrinated IBO.   I can go to Costco for example, a get a cart full of stuff for a few hundred dollars and the same amount of cash gets you maybe a handbasket of stuff from Amway.

In general, most upline teaching has “core” steps for IBOs to follow and while they are not complicated, they are difficult to follow.  In particular, finding people agreeable to see the plan or to sell products to are difficult tasks and you can’t just duplicate yourself to success.  But what IBOs can do is listen to audios, read books, buy their defacto 100 PV quota, and attend all meetings and functions.  This is what the majority of core IBOs do, based on my own observations from my time in the business as an IBO myself.

Sadly, the steps that are easily copied or duplicated are the ones that cost IBOs money, and the steps that are vital to growth such as selling products and showing the plan are the ones that are nearly impossible to duplicate. And that in a nutshell is why the vast majority of IBOs make nothing or lose money in the Amway business opportunity. And that is my well-informed opinion.  

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