Amway - Why IBOs Should Not Use The Term "Broke" or "Loser"

One of the things I heard as an IBO and still hear today, is that people who do not view Amway as favorable, or decided to quit and walk away from the Amway opportunity are "broke" or "losers" or "broke losers". As an IBO I remember one of the upline saying that IBOs are winners, and therefore, if you are not an IBO, you must be a loser. I still see much of that today. I'm not sure why that kind of teaching still exists, especially when most people who work for minimum wage earn more than most IBOs.

I suppose it's a form of subtle pressure used by upline to prevent people from quitting, as nobody wants to be labeled a loser. It creates an "us" versus "them" attitude. One of Amway's co founders, Rich DeVos, stated quite clearly in a speech that IBOs should not use the term loser just because someone doesn't agree that Amway is the greatest. And I agree.

Many people who are not IBOs are very successful and many people are simply not suited for or want to run a "side" business. Some people are not in need of an extra income and some people do not want to sacrifice family time. IBOs should respect other people's wishes if they are turned down when offering the opportunity to others. Also, because of previous unethical behaviors of IBOs, many people simply do not wish to get involved in an opportunity where such behavior exists. Sure, not all IBOs act that way, but enough of them still exists. And what's more, it appears that not much, if anything has been done about it.

But here's the biggest reason, in my opinion, why IBOs should be calling anyone derogatory names just because the prospect does not wish to join Amway or purchase goods. There's no reason to burn bridges with a potential customer or future IBO. Let's say I entered a store but for whatever reason, decided not to make a purchase that day. As I exit the store, the store owner calls me a loser or broke, or not having guts. What is the chance that I would want to do business with that store or store owner ever again? Furthermore, many or most Amway business owners conduct business person to person and face to face. If I insult people who don't initially do business with me, then I am doing a lousy job of PR and chances are by business will fail. Yet that is exactly what many IBOs do.

IBOs and upline leaders should read this and think twice before using the term loser or broke loser. You could be burning bridges with potential future customers or IBOs.