The Con Game?

 Great Thread posted at scam.com:   (Scam.com looks to be defunct as of this writing)

http://www.scam.com/showthread.php?t=142975

It is stunning to realize the enormity of this con. Multi-million and billion dollar companies, stock exchange listed companies, companies that put on the facade of being a good corporate neighbor and innocent "business" (cough) next door.

Newark marketing is a flawed and unsustainable business model that effectively is fed and supported by those on the bottom. Those on the bottom work a job to fund their product purchases. Those spoils of war then are divided up by the upline and sponsor company. Those on the bottom, who use funds from their jobs (rather than product sales) to sustain the "business", are an ever-expanding rotating door of new recruits.

Although the products may be of high quality and slickly packaged, and give the impression that you are a marketeer of these sundry goods...the reality is much different. You are required to buy monthly quotas for personal use and recruit your ass off to gain entry into the promised land. The product you are really selling is a dubious "business opportunity"...your real market is "opportunity seekers".

A real business markets and sell goods and services. They are sustained by real retail sales. They order only what they know they can sell. From what I see all these mlms push recruiting as the ticket to the good life. Products and retailing mean nothing.

Another major difference is a real business owner holds title to his business...something he can sell. In mlm, you own nothing but your small product inventory.

The nature of this false and flawed business model will always have in its wake a vast turnover at the bottom of the pyramid structure. Its the nature of the beast and can be no other way, all math aside. The many "losers and the quitters" and dreamers who hang in there waiting for their ship to come in are those who support the top and sponsor company. There will always be a relentless drive to recruit at the bottom as it has nothing to do with true product retailing to support the business but finding and recruiting opportunity seekers. The emphasis is always on finding new recruits rather than selling product. And indeed, many of these mlm businesses put restrictions on the associate's ability to retail the product...which subtly strengthens its true goal of recruiting as the primary revenue stream...not product sales.

These "businesses" (cough again) are predatory and prey on the many by appealing to dreams of luxury and a life of ease, especially those with troubles in their life. The start money is low to get into the "business", which is unlike a real business that takes more sizable seed money, some knowledge and guidance and a real business plan.

Those few that actually make sizable incomes from these schemes must live with the knowledge that their life is supported by the broken dreams, efforts and losses of those on the bottom. They conveniently set aside any feelings of culpability after stepping on the bodies of their fellow man so they can proclaim that they worked hard and made it.

There simply is no parallel between a network marketing model as a "business" and how a "normal?" business really works. I understand this because I own a real business that retails real product.

Network marketing is simply the greatest con game of all time. They should all be shut down.

The Cult?

  One of the things that is noticeable to a neutral eye is that Amway groups and leaders have some resemblance to a cult.  The main difference is that you can come and go as you please, but still, there is strong peer pressure to keep going and not quit the group because quitting would give you the label of being a quitter, loser, or broke loser.  This pressure might be subtle but it’s real.  And there's also the thought of not being able to fulfill your financial goals and dreams because you are no longer in Amway, but nothing could be further from the truth.

The diamonds are given undue adulation.  I recall my first open meeting as a prospect, the diamond was treated like royalty and was given  a standing ovation as he entered the room   And his claim to fame?  Achieving a level in Amway.  Sure, achieving diamond is no easy feat, but surely not worthy of rock star status.  But worshipping a leader is a cult like trait.  That happens in Amway.  And the higher your rank, the more worship you receive from the masses.  It's almost like the Messiah has entered the room and will solve all of your problems.  The insidious part is that the leader will likely give you advice you line his owns pockets but not your own.  

The IBOS all have a common cause.  They all seek financial freedom thru the Amway business, and they all plan to do it in a relatively short amount of time.  Of course the leaders are careful not to label the business as "get rich quick", but 2-5 years to get residual lifelong wealth sure seems quick to me.  The IBOS dress alike in business attire, and they act similarly and they use many of the same products.  They all fall in in line and try to “earn time” to spend with the leader.  These are also cult like traits.  I mean who really needs to wear a suit to learn to buy stuff, sell stuff and recruit others to join?  The rank and file think they are just acting successfully because they will eventually make it if they just keep going.  

But in the end, the upline just uses their position to fleece the down line.  They sell them the hope of a better life by convincing them that you need an endless supply of training and Amway education via tools and functions.  In my informed opinion, the diamonds don’t give a hoot about the down line.  They are just there to be exploited so the diamonds can enjoy the diamond lifestyle.  

For this reason, the diamonds have to constantly push tools and functions on their downline, so they can get their residual income.  The diamonds even had the gall to charge full price for zoom meetings during the covid pandemic.  How sad is that?  The fact is that Amway should have been booming since they run and online no contact business (during covid).  But they didn't have the boom that should have been expected.  Do you know why?  I do.  :)

Why IBOs Fail, But Don't Quit?

 For people who have already joined Amway and are trying to make a buck, only to see net losses month after month, you have to wonder at times why you joined Amway?   As an Amway IBO, I initially joined as it was pitched to me that I could easily earn a couple of hundred dollars a month, which could make a big impact on my life at the time. Of course, it made sense that I needed to invest a little bit of money to get started and to learn about how to run a business.

When I got started, there was a lot of hype and excitement in my business. I sponsored people and my business was on its way. I was touted as a mover and shaker and even got to attend some home board plans with my upline diamond. Even though I did as I was advised, had the parameters in the business that were recommended, I noticed that any cash I had earned still resulted in a loss, or if I made some money, the "next major function" ate it up and then some. As you should know, there are four major functions and a bunch of regional ones. But for many, the major functions take place out of your area, requiring travel, sometimes by air.

It was at the function called "family reunion" where I started to figure out what was happening. My upline platinum was having us "hang out" after the function at about 1:30 am. He started talking about how the business has nothing to do with money. That we made friends, became nicer people, better spouses or parents, and that money was the least important aspect of the business. While many nodded in agreement, I was thinking what the heck??? I wouldn't have joined and "invested" that much time and money into a business where I was "moving and shaking" but not making money.

Many IBOs are at a point where it may be hard to quit. You may have invested some time, money, and effort into your business, and you may have been programmed to think that quitting is failure or that success is right around the corner, and you don't want to quit too soon. But I urge you to look at facts. What is your bottom-line net income? It is red numbers. Is it a recurring loss, primarily because of tool and function purchases? If that is true, ask yourself why you joined. Was it to be a nicer person or to earn some money?   And be honest, what is going to change that will make you profitable?  It sure isn't going to make you profitable to spend more on tools and functions like many uplines advise.

What are your prospects of making a net profit soon if you are breaking even or taking losses? Amway leaders themselves have often said that insanity is doing the same thing over and over and expecting different results. Where are you at?  What is your conclusion?

The Facts?

 So many people get caught up in hype about Amway. Perhaps not from Amway the company, but the Amway groups leaders such as WWDB, N21, or BWW. They may present themselves as the uber rich, or you may be shown pictures of wealth such as jets, mansions and nice cars and jewelry. Amway IBOs dress up in suits and business attire. It is all to give prospects the illusion of success when the reality is a stark contrast. I remember as an IBO, seeing all kinds of IBOs driving clunkers to the meetings but dressed up in a nice suit. But the reality was cars on their last legs and (probably) car payments. These nice folks were probably just misled that Amway's opportunity could lead them out of debt, or they could earn enough for their wives to be "job optional" or they might even make enough to walk the beaches of the world while residual income rolls in. The audiences see hope, but it is false hope.  

That fact is that IBOs on average earn a gross income of about $100 a month. Amway says the average income of IBOs is $204. But their small print also says only 46% of IBOs are considered active, and therefore, Amway did not count inactive IBOs. So that representation is not a true "average". I might also add that the $204 is gross income, and IBOs who attend functions and purchase voicemail and cds are more than likely operating at a net loss.  

Amway presenters also like to talk about the money you can save by shopping with Amway. The fact is that you can get a great deal more value (and products) by shopping at Walmart or Costco. Some Amwayers will say that Walmart doesn't sell Amway products, and while that is true, Walmart does sell some similar or same products which will almost always be cheaper than obtaining them from an IBO. I can't imagine that laundry soap or shampoo would be cheaper through Amway. In past price comparisons that I posted; you can get up to 4 times more product for the same price. This is very plausible when you factor in the real money added to Amway's cost because of the IBO bonuses that they pay. That's not to say that you can't find a single Amway product that might be competitive, but overall, there is no comparison. If you use a cashback credit card like I do, then you too, can be "paid" for shopping at Walmart or Costco. 

It is also a fact that diamonds are not the carefree uber wealthy people they would lead you to believe they are. As time passes, we see examples of former and current diamonds who spoke of their incomes and in some cases, foreclosures and bankruptcy also revealed through public documents, some background on what a diamond might earn and spend. It is my educated guess that many diamonds, if they try to keep up with the Joneses, are in financial difficulty. Ask your diamond for the facts. In real business, financials are verified, but alas, diamonds and Amway presenters are secretive about their income. Because they don't want you to see the facts? '

8-12 Hours A Week?

 One of the myths that my Amway upline used to, and likely still perpetuate is the claim that you can build an Amway mega empire on 8-12 hours per week. I'm venturing an educated guess that this number is used because while it still represents time, it is probably less hours than working a part time job. But let's take a closer look at this 8-12 hours per week.  (Some groups might teach 10-15 hours per week, etc.)

If you listen to one (1) cd/audio per day as recommended by upline and read one of their "success" books 15 minutes each day, you are already close to nine to ten hours of time used and neither of these activities produces any income for your Amway business. In fact, both activities cost you money and produce no tangible result. If you spend another 15 minutes a day contacting people, you are close to 12 hours per week. Where will you find additional time to show the plan and to expand your name and contact list? What about servicing customers, at least for IBOs who actually may have some customers. 

What about attending meetings and functions? These are also non income producing activities. It's no wonder the vast majority of IBOs don't make money. Their upline has them running around participating in activities that produce no income for their businesses. Ironically, these non-income producing activities such as listening to a cd/audio, produces a lot of income for certain uplines who produce and sell them. To me, it is just an elaborate game of bait and switch played by upline. They tell you that their system is foolproof and that you will make it if you don't give up. Not true.  

You sell the prospect the dream of financial freedom. You tell that that Amway is their best chance. You tell them that you can help them and that the tools of the business (standing order, voicemail, books, functions) are the key to their success. Those who are serious enough to commit to the system likely won't quit without making some effort and will allow uplines to earn some nice profits before these downline eventually realize they aren't profitable and quit. Because many IBOs are sponsored by family and friends, you don't see too many formal complaints about the business. Most people chalk it up as a life lesson and do not complain.  

But IBOs and information seekers, do not be fooled into thinking that you will create a financial empire by working 8-12 hours a week. That would be far-fetched. The number of highly successful Amway IBOs versus the number who sign up are fewer than lottery winners.

What Is The "System"?

 "Tools are optional, but so is success" One of the things that seems to be the common reason for IBOs losing money in Amway is the tools system. While IBOs may say that the system is optional, it certainly is not promoted that way. In my opinion, it is a defacto requirement. Especially when you may be told that nobody succeeds without the system, but you can be the first to try. Or that your upline double diamond accomplished that level with dedication to the system, but if you think you know better, you can try it on your own. To a prospect or new IBO, that certainly would not sound like the system is optional.

For most new IBOs, there really is not much of a choice is there? If you're lucky, maybe your upline will loan you some cds or books, but eventually, if you are to be a "serious" business owner, you will have to buy your own. Some uplines may compare these tools to a carpenter who needs a hammer and nails, or it might be compared to a college student who needs books to complete their coursework. But a carpenter certainly doesn't need 100 hammers and a student would not need multiple copies of the same book. And a carpenter can get many years of work out of a single tool whereas IBO's consumption of tools in endless.

Basically, the system never ends for Amway IBOs, unless they quit the business. And obviously, that explains why many IBOs quit, because they never recover the expenses they shell out for the system. What is also scary, is if you have a pushy upline who may encourage you to hyper consume tools. We were advised to purchase additional tapes/cds every week because they would help you grow and because you were to pass them out to prospects. We were told that you should not cancel standing orders (an audio subscription) if your downline quits because it was too much trouble to call upline to cancel the standing order. We were encouraged to buy extra function tickets because you don't want to sponsor someone just before the function only to have the function sold out.

What was also scary was how some diamonds would talk about how long someone could skip mortgage payments before a foreclosure would occur. I am guessing because IBOs could then skip a payment in order to attend a function. IBOs were told to go in debt if it was to invest in their Amway business (Meaning it was okay to go in debt to buy tools). IBOs were edified if they made it to functions at any cost. I recall a man dying of cancer being edified because he left his (real) family to attend a major function while he was basically dying (literally).

Amway implemented an accreditation program some years ago to try and curb some of these abuses, but I believe at least some, and possibly most/all of these abuses still occur, under Amway's radar. My hope is that someone seeking information might recognize the warning signs I have posted and can decide for themselves if their upline is leading them astray.

The House Of Cards?

 When I was an IBO, I was in WWDB. I was told that they were the best LOS, the fastest growing, with the best leaders. We were told to look at the fruit on the tree, that surely, that was proof that WWDB was the best. At the time I believed it all. Afterall, my upline diamond was one of the fastest to achieve that level and things were looking up. I had heard of recent functions where there were over 50,000 in attendance at the Kingdome in Seattle (at that time). We were told that nobody made a cent of profit from the functions and other tools. That upline used proceeds to make functions better and cheaper for IBOs. It all sounded like a great organization and I was certainly going to be rich if I only followed the system and their great leaders.

Well, after a year, I quit. Not because I could not build the business, but because my upline became overbearing, demanding that I submit to him, giving me bad advice and he was also unable to answer when I asked why I achieved the level of 4000 with the proper parameters but was not making any net profit. There was no incentive to spend all my time and money building a business for no profit and I quit. My upline's advice of dumping my finacee' to focus on Amway also contributed to my decision to quit. After I quit Amway, my life got back to normal until one day I happened to stumble across a website called Quixtar blog. It was then that I realized how many lies I was fed and how badly our uplines had taken advantage of downline IBOs.

It seems that the WWDB house of cards started tumbling with a couple of WWDB diamonds
having homes foreclosed. We later saw a blog post indicating that a WWDB triple diamond was in bankruptcy proceedings. That was followed by Ron Puryear's river house going up for sale, followed by the listings of other WWDB diamonds who were selling their homes. It is true that they may be selling the homes to liquidate some cash or to downsize, but in a bad housing market and if the homes were paid for in cash as many a diamond claims, then it seems like an odd time to sell. Of course it could also be that Amway in the US is shrinking and with less sales and fewer IBOs, there is less tools income and Amway bonuses, thus perhaps some of these diamonds simply cannot afford these homes any longer? Toss in a prominent WWDB diamond apparently divorcing and rumors of a couple of WWDB diamonds moving to form their own systems and you can see gaping holes in the WWDB system.

It has been my contention that many diamonds are possibly living in heavy debt because even with a decent income, their excessive lifestyles as portrayed in functions, simply cannot be sustained unless they have other major sources of income. In fact, since a large portion of a diamond's income is from annual bonuses, a diamond's monthly income may be relatively small. In any case, it appears to me, that WWDB is on shaky ground and some of their hypocrisy is being exposed. They apparently built a house of cards and now it may be falling apart.

The Unsustainable Business?

Good story but I think scam.com has become defunct as of this writing.  The comments are still good ones:

 Great Thread posted at scam.com:

http://www.scam.com/showthread.php?t=142975

It is stunning to realize the enormity of this con. Multi-million- and billion-dollar companies, stock exchange listed companies, companies that put on the facade of being a good corporate neighbor and innocent "business" (cough) next door.

Nework marketing is a flawed and unsustainable business model that effectively is fed and supported by those on the bottom. Those on the bottom work a job to fund their product purchases. Those spoils of war then are divided up by the upline and sponsor company. Those on the bottom, who use funds from their jobs (rather than product sales) to sustain the "business", are an ever-expanding rotating door of new recruits.

Although the products may be of high quality and slickly packaged and give the impression that you are a marketeer of these sundry goods...the reality is much different. You are required to buy monthly quotas for personal use and recruit your ass off to gain entry into the promised land. The product you are really selling is a dubious "business opportunity"...your real market is "opportunity seekers".

A real business markets and sell goods and services. They are sustained by real retail sales. They order only what they know they can sell. From what I see all these mlms push recruiting as the ticket to the good life. Products and retailing mean nothing.

Another major difference is a real business owner holds title to his business...something he can sell. In mlm, you own nothing but your small product inventory.

The nature of this false and flawed business model will always have in its wake a vast turnover at the bottom of the pyramid structure. Its the nature of the beast and can be no other way, all math aside. The many "losers and the quitters" and dreamers who hang in there waiting for their ship to come in are those who support the top and sponsor company. There will always be a relentless drive to recruit at the bottom as it has nothing to do with true product retailing to support the business but finding and recruiting opportunity seekers. The emphasis is always on finding new recruits rather than selling product. And indeed, many of these mlm businesses put restrictions on the associates ability to retail the product...which subtly strengthens its true goal of recruiting as the primary revenue stream...not product sales.

These "businesses" (cough again) are predatory and prey on the many by appealing to dreams of luxury and a life of ease, especially those with troubles in their life. The start money is low to get into the "business", which is unlike a real business that takes more sizable seed money, some knowledge and guidance and a real business plan.

Those few that actually make sizable incomes from these schemes must live with the knowledge that their life is supported by the broken dreams, efforts and losses of those on the bottom. They conveniently set aside any feelings of culpability after stepping on the bodies of their fellow man so they can proclaim that they worked hard and made it.

There simply is no parallel between a network marketing model as a "business" and how a "normal?" business really works. I understand this because I own a real business that retails real product.

Network marketing is simply the greatest con game of all time. They should all be shut down.

Don't Quit Your Day Job!

 So many Amway IBOs have grandiose dreams of untold wealth, financial freedom. They think they will "build it once' and sit back on the beaches of the world sipping exotic drinks while the 6 figure checks keep coming in the mail. Sure it's a nice thought, but not a single IBO I have encountered can name a single IBO who achieved diamond, and walked away from the business to enjoy freedom while the money pours into their bank accounts. It is very likely that nobody like this exists. I suppose someone could go diamond and walk away from the business and still earn some bonuses, but very quickly, that business would likely fall out of qualification and the bonuses would shrink to nothing very quickly. Also, to earn bonuses, I believe an IBO needs to have side volume exceeding 2500 PV, which is roughly $7500 monthly in personal group volume. With normal attrition, it's easy to see how a diamond business can fall apart faster than a cheap suit without maintenance.

I also see and hear many IBOs popping off about how someone in their upline earning $60,000 a year. While it may seem like a nice income to someone who has a low paying or entry level job, that income is gross and may not leave much left after taxes and associated business expenses. Even a diamond with an average income of $150,000 in a year likely has a very low monthly income from Amway as much of that income comes in the form of an annual bonus. As a former emerald once told me, you needed to budget out that annual bonus or you could be in financial trouble later in the year, if Amway is your sole source of income.

Also, you may have seen diamond showing off sports cars and other displays of wealth. My former LOS, WWDB has a function called "Dream Night" where they show off lavish displays of wealth. Well, it is my informed guess that most diamonds cannot afford the lifestyles and toys that they show off in these functions. If you do the math, you can see that after taxes and other expenses, a diamond lifestyle is likely to be quite ordinary. Normally, nobody would care about this but since diamonds use this display of wealth to recruit IBOs and to sell tools, it is significant for IBOs to know.

While it is great for someone to have dreams and goals, it is also important to have achievable goals. It is simply impossible for a room of IBOs to go diamond and to earn the kind of income that is shown in "the plan". Amway recruiters will show you "what's possible", but not "what's likely". To put perspective on that, it's "possible" that you can start a software company that puts Microsoft out of business, but it's not likely. It's possible for you to win the lottery, but not likely. My advice to IBOs is not to quit your day jobs - ever. Your dreams and goals can be accomplished in many ways, but it is unlikely to be achieved with an Amway business.

Food for thought. If diamonds have so much free time and money to burn, why don't we see slide shows of them donating $10.000 checks and volunteering to help the less fortunate more often?   I hear stories about this but I've never seen it actually happen.

The Crabs In The Pot?

 A funny story told by my Amway uplines, and apparently still told today is the story of the crabs in a pot. That crabs will prevent other crabs who want to escape the pot by pulling them back in or pulling them down. The story goes that people in the working world also do this, by stepping on others to get ahead. I've never actually seen for myself if crabs actually pull each other down if one of them tries to escape a pot, but I suppose it might be true. I do know of some people who will do anything to get ahead and they can be ruthless. Some of the most ruthless are Amway diamonds, who might tell you to spend your last dollar on a cd/audio or to attend a function because your business could benefit. Or to have you family skip a meal because that Amway training material is so vital.

But the people who are willing to sacrifice others to get ahead do not appear to the the majority, but the exception. Many people are willing to work a career job and maybe over time, they move up the corporate ladder. Many people do this without having to "pull people down" in order to succeed. I believe this crab in the pot is just another ploy by uplines to get IBOs to think that their friends and family, by warning them of the potential perils of Amway, are just crabs pulling you back into the pot. It simply isn't true. Think about it, why are there so many negative stories and experiences floating around out there about Amway and the tool systems? Why is there a lack of new success continuously emerging fro Amway? Why do diamonds quit or walk away from the business under unfriendly terms? Where are all the people who retired and walk the beaches of the world? Why do crown ambassadors keep working, seemingly until they pass away?

Maybe the success you think there is in Amway simply doesn't exist. Let me repeat. Maybe the success you were led to believe exists in Amway, just isn't there. Amway's been around more than 50 years. Why can't anyone name a dozen or so people who built their Amway business once, and built it right, then walked away, collecting significant residual income since? I wonder why Amway doesn't advertise this as a benefit of being an IBO?

Speaking of crabs in a pot. Ever wonder why all these virtuous diamonds break away from their beloved mentors to form their own groups? Ever wonder why there are countless issues of diamonds suing diamonds over tool income? If the money coming in is uncountable, why can't these diamonds come to a peaceful agreement? Why use lawyers which many diamonds talk about as evil because lawsuits are often about getting something for nothing.

Maybe it is the diamonds themselves who are crabs in the pot, all pulling each other down whenever one of them is on the verge of success?

Deceiving Prospects?

 I was thinking about how prospects are invited to see the plan. In many cases, there will have been a bit of deception or half-truths told in order for an IBO to get a prospect in front of the plan. But then I thought about the plan and how much deception was used in the plan itself by the speaker.

IN many cases, IBOs and new prospects are deceived right from the beginning. The speaker might make some small talk, and get the prospect to agree on certain issues, such as income tax and insurance eating away at your paycheck, etc. When a prospect hears this, it will make sense and they will agree and trust the speaker somewhat. After all, the speaker has been built up to be a financial whiz and all. And much of what the speaker says makes sense, at least on the surface.

Then the deception begins.............

The speaker might talk about IBOs saving 30% on products right from the start, which is false. Here's some information debunking that age old myth:
http://www.amquix.info/Save30_myth.html Not only do many products cost more, factor in shipping and handling fees and it's not even close in many cases.

Then the speaker might talk about 98% of people being dead or broke by age 65, which is not true. The speaker might talk about 90% or more of small businesses failing in the first year (which is also untrue). These little factoids (which are untrue) are apparently used to make other opportunities seem flawed in comparison with the Amway opportunity. Readers and prospects really need to do some research and due diligence and they will easily see through the mistruths.

The speaker might then talk about how the Amway opportunity is cheap to get started and has little or no overhead. But the problem is that many dedicated IBOs will get hosed as their upline will begin to teach them that they need to invest in their business in the form of voicemail, book of the month, standing order and attending all meetings. These expenses nearly guarantee that an IBO will end up with a net loss of income. What's more, upline may teach that this is success! In many cases, the speakers don't care about the prospects. All they care about is getting people signed up and on the system. Sure they may loan cds to newbies, but once an IBO wants more, they are likely told that "serious" business owners buy their own tools.

So a question for IBOs and prospects. Is it a good opportunity when you have been lied to or deceived right from the outset?

Get Rid Of Debt?

 One of the things that many Amway uplines will talk about with their downline is debt. Many IBOs and prospects join Amway, hoping that Amway will help them eliminate debt, by providing some extra income. What many IBOs find out though, is that they end up more deeply in debt, not because of Amway necessarily, but often because of the pressure (by upline) to purchase tools and function tickets.

Eliminating debt on the surface, is a good thing. However, I believe that many uplines only want IBOs to eliminate debt so they can free up discretionary monies that can be channeled into tool purchases, which uplines profit from. So while the advice seems sound, it still ends up as a self-serving piece of advice. If you are an IBO or a prospect, is your upline advising you to eliminate debt and then turning around and telling you to attend "all" functions or to purchase more tools such as standing orders or audios/cds?

As a WWDB IBO, I heard the mantra about getting rid of debt. It sounded good to me, but I was floored when the same upline told us it was okay to go deeper in hock if it was to further our business, or in other words, to buy more standing orders or to attend functions. I could not understand why it was okay to create more debt, but only to "invest" in your business. If debt is bad, then functions and other tools should be cut as well, until the IBO can reasonably afford to participate in the system or until the business profits can cover the cost. IBOs, in my opinion. should be using profits from the business in order to purchase tools. If there is no net profit, then that IBO needs to decide whether or not the tools are worthy of an investment. Even if an IBO has some profits, the IBOs should determine whether to bank the profit or to channel them towards tool purchases.

Too many IBOs trust their upline and make initial and ongoing purchases of tools, and then continue to do so without seeing tangible results. I believe this is why IBOs are taught to trust and have faith. Or that success is right around the corner. It keeps an IBO going, even in the absence of results. Hopefully a post like this can bring awareness to IBOs and potential IBOs. Good luck to those who disregard this information.

Retiring (Walking Away) From Amway?

 One of the things that many Amway IBOs mistakenly believe is that they will build their Amway business and then they will have the ability to "walk away" from the business while the income continues to flow in. I believe if there was such an incredible benefit such as lifelong residual income that could be achieved from Amway, I'm fairly certain that Amway would advertise this as a benefit of being an IBO. But Amway does not. It is very likely that your LOS such as WWDB or BWW or one of the others will promote this benefit while telling you that your best chance to achieve it is by subscribing to their "system".

One thing that goes unnoticed all too often is that there seems to be nobody who is actually retired and living off the efforts of having built a big Amway business once upon a time. Seems that even the crown ambassadors still have busy lifestyles running from function to function and participating in other business-related activities. While many of these leaders may claim they love their downlines or some other bunk, it is my belief that these leaders keep working their Amway businesses for one reason only. That is they need to keep working in order to keep the income flowing in.

The diamond lifestyle that is often portrayed may seem like a great goal or dream to achieve, but the fact of the matter is that a "diamond lifestyle" cannot be sustained on diamond income. The average diamond, according to Amway, earns about $150,000 a year (Amway now says 600k but that is for Q12 diamonds which is quite rare. Most diamonds are not Q12). While that may seem like a great amount of income, it's not nearly enough to sustain the kind of lifestyle portrayed by diamonds. Even if that income is supplemented by income from the sale of tools, you can't fly your family around the country first class to do all kinds of functions and still end up with much leftover to own fancy homes and cars.

If I deposited $1000 in the bank and never touch the money, the bank would pay me a certain amount of interest each year, guaranteed. That is residual income. In Amway, you can basically earn income in two ways. You can sell products for a profit, but there are problems with this. First off, Amway products in general are more expensive than local retailers. It is why you hear so many justifications about quality and concentration, because you are hard pressed to argue cost. Secondly, you are severely restricted from advertising, thus selling can be difficult. The other way to generate more income is to build a downline in hopes that the downline will help you to leverage your volume. But then your downline will have the same problem that you had in moving products. That being said, even if you achieve some level such as emerald or diamond, your business will immediately begin to fall apart once you stop working because attrition will take its toll. It is why there are hoards of "former" platinums. If platinums are not sustainable, then neither is any other level.

There are many many instances of diamonds quitting, resigning, or falling out of qualification. People come and go in this business every day. Do you really think you can bank on retirement and residual income under these circumstances? If you believe that, I have some swamp land in Florida to sell you.

Lastly, I know of retired fire fighters, bank staff, government workers, etc.  Does anyone even know of a retired Amway diamond who does nothing but lives in a lap of luxury?  

The Sad Reality Of Why IBOs Fail?

 This new post is based on some recent comments left on this blog and I just want to address this so people and information seekers can see what I'm getting at.  Now I know that Amway diamonds and other promoters of Amway like to present Amway as some kind of efficient and can't miss business.  And truthfully, on paper, Amway might seem logical.  But it seems more logical only when you add in the bling such as the dream of retiring at the age of 29 and being able to live a life of leisure while untold amounts of cash roll into your bank account.  All you need to do is sponsor 6 winners is what I've heard.  It all sounds good until you get started and see the flaws.  

The upline will usually say Amway is simple, not easy.  Simple meaning you can do it without being a rocket scientist.  But often, those simple things are very difficult to do, and some might be beyond your control and beyond your abilities to achieve.  How do you show plans to people who are unwilling because Amway IBOs may have given them a bad experience in the past?   How do you sponsor people who are not interested in running a business or are turned off by the name "Amway". How do you build a business when the vast majority of people never do a thing and wind-up quitting?  How can you build a residual business empire when your downline is unlikely to do anything, much less even be around for more than a few months.  

And if you are faced with challenges in the business, why do uplines advise people to buy more tools and functions?   If a business is losing money and not profiting, why would you incur more business expenses instead of cutting back on expenses?   If your Amway business isn't thriving and growing, why would anyone want to be your downline?   Would you consider opening up some kind of franchise business if more than 99% of them failed?   A real business owner wouldn't even be bothered to look their way with that kind of results.

Imagine being in a boat.  You know if has some holes in it and might not be seaworthy, but you're told that you can sail across the sea if you keep going and never quit bailing water as you go.  Would you still take that journey?  Because joining Amway can be like that.  The Amway business model is flawed in my opinion.  That's why a platinum might have 100 downline, most of whom are losing money if they are dedicated and participating in the tools and functions.  So you set sail and the boat starts to take on water.  You keep bailing and bailing but the boat keeps taking on water.  You might reach land if you never stop bailing water but then again, the hole might get worse, and you won't have a chance to keep up.  Or you might get tired and exhausted and stop bailing water, in which the boat will sink faster.  

But in the Amway business, you will never be able to stop bailing water.  If you're an upline, you will always need to be working (bailing water) because any downlines you might find will likely do nothing and quit within a month or so.  Where does residual income get generated if people are quitting and/or doing nothing after they sign up?    It is for this reason that diamonds don't get to rest.  The business model is like a boat with holes in it.  When you are in the boat, you must bail water (constantly recruit downline to replace quitters) non-stop or the boat will sink.  That might not be what you believe because upline has painted a rosy picture of Amway.

But this is the really sad reality of why IBOs fail.  If you don't believe me, go google and research your own upline diamond or those of your line of sponsorship (LOS).  Mine was WWDB.  And what I found was a triple diamond in chapter 7 bankruptcy, diamonds who had homes foreclosed.  I saw diamonds quitting and some filing lawsuits against each other over tool money.  I also saw crowns pass away while still working the business.   This is the sad reality.  

You don't have to believe me.  Go look it up for yourself.

An Amway Education?

 One of the really dumb things that some Amway defenders do is to compare the teaching of WWDB or Network 21 (for example) to a real and legitimate college education. Some people even go as far as to encourage young people to skip or drop out of college so they can focus on Amway. That makes me really upset to know that these upline leaders so so greedy for a dollar that they would encourage a motivated young student to basically risk their future to build a business where you have a fraction of 1% of making any real money and possibly less than that percentage of keeping and maintaining it.

There is plenty of documentation available to show that college grads earn more than non-college grads. I believe the difference on average was about $1000 a month more in favor of college graduates. While not all college students graduate, the rate is about 50%. College grads also earn about an average of $50,000 or so. According to Amway, the average IBO earns $115 a month or less than $1500 a year. The Amway earnings are gross, thus IBOs on the system (functions, standing orders) are probably ending up with a net loss. Try feeding your family with zero dollars.

While there may be some value in some of the material provided from upline to downline, it doesn't seem to translate into net profits. Thus, an intangible benefit an IBO might receive from his/her Amway education can likely be found elsewhere, without having to run a losing business. Imagine a scenario where two people apply for a job. One candidate has on their resume, a degree from the University of Washington. The other one says they have four years of education from Worldwide Dream Builders. Which candidate is more likely to get a serious look? Do IBOs believe that the stuff they learn at functions is substantial enough to compete with a real and accredited college? If so, then they are likely to get laughed out of the room if the need to compete for a job.

Or how about using the 6-4-2 plan to get a business loan from a bank? What do IBOs learn that can be applied to something outside of the rose-colored world of Amway? I find that uplines who get young people to funnel their education dollars towards WWDB or some other system instead of finishing college is a crime. I hope that information seekers find this information before they get persuaded into believing some of the lies told by some upline leaders. I find it ironic though, that many of these same leaders send their kids to college. Hypocrites?

Are IBOs Doomed From The Onset?

 So many people join Amway (including myself at one time) with high hopes and dreams.  It’s no wonder considering how the recruitment meetings go.  Prospects are filled with delusions of untold wealth and retiring at the age of 29.  They are shown displays of wealth from the diamonds who allegedly live a jet set lifestyle with money just rolling in.  Of course, diamonds expect you to accept their word for it that they live the lifestyles of the rich and famous but if you ask for verification, you might hear excuses or that it's none of your business.  But they expect you to invest your hard earned money (plus time and effort) without any verification of expected results.  That should send you running in the opposite direction in my opinion.  

I believe a look at reality would be bad for recruiting new people into Amway, so they are shown glimpses of wealth that the diamonds allegedly have obtained from the Amway businesses.  But when you study Amway’s own disclosures, you’ll see that diamonds might make a decent income of perhaps 100 to 200k annually but that is gross income.  Taxes, medical coverage and business expenses likely eat up a lot if a diamond’s income, leaving them in debt like most Americans or perhaps a middle-class lifestyle at best.  You could argue that a middle-class lifestyle with no job is good, but you also have no security that the income will continue uninterrupted, as diamonds like to suggest.

Again, do the math yourself and it’s hard to reach any other conclusion.  Imagine a family of four with a gross income of $200k.  After taxes, medical coverage, and business expenses, it's easy to see that they aren’t buying mansions with cash payments.  They likely aren’t even buying a nice car in cash.  Sure, some tenured long time double diamonds might have a nice lifestyle, but these are the exceptions and not the rule.

If not, why is my former diamond (Harimoto) still only a diamond more than 20+ years since I left Amway?  I even heard that he fell back to emerald for a while which raises sustainability questions.  Some years back, crown (WWDB) Ron Puryear asked diamonds to prove they could go diamond by doubling their business into double diamonds and beyond.  Not a single one of them accomplished it and it wasn't spoken of again.  Ron Puryear has since passed away, working Amway all the while.  What happened to walking away to enjoy residual income?

The truth is that most IBOS are doomed from the start.  They peddle average products at premium prices.  They also have negative cash flow because of the cost of the inefficient training system.  Just because a few new people manage to achieve higher levels doesn’t change the fact that more than 99% of all IBOS make nothing or lose money, because they are doomed from the start.

How Likely Is Amway Success?

 So many eager and motivated young people join Amway with the hopes that they will retire early, live a life of luxury and basically enjoy life with no worries. Most of the people who join Amway are very likely to be motivated, hardworking and wanting more out of life. Their intentions are great, but it leads to the question of why do so few people actually get anywhere in Amway and why are there so few new diamonds, at least in the US and Canada in the last 10-20 years?

I think part of the problem is that the folks who recruit new prospects into Amway often imply that everyone has a chance to be a diamond and they also imply that it's not that difficult. I heard comments once that going platinum was so easy that someone's dog could do it. It's obviously not true when a fraction of one percent of IBOs (.26% according to Amway) ever reach the platinum level and even those who do often are unable to maintain that level of volume. 

Now let's break it down to numbers. A platinum group is often typically 100 to 150 IBOs. Of course, not all of them are busy moving products or recruiting downline. A diamond group is six platinum groups plus some side volume; thus, a diamond group is likely to have 750 to 1000 IBOs. Being a platinum can be compared to being the manager of a company and a diamond is like being a CEO of a big organization. In a job, you can work your way up and eventually become a manager or CEO. Some IBOs think they can never achieve those goals at work, but they mistakenly think they can surpass their sponsors in Amway so it's a better deal. But even if you earn more than your sponsor, does that mean you will eventually reach platinum or diamond? I think a better gauge of success would be those who go diamond. Diamond is often portrayed as the pinnacle of success and is the target shown in "the plan". 

However, as I stated, going diamond would also be like achieving the level of CEO in a company. There is only so much room at the top. That is true. While there can be many diamonds, you would still need to have about 100 to 150 downlines to achieve platinum and you would still need six platinum downline groups equating about 750 to 1000 downline IBOs to be diamond, plus your personal group. Thus a diamond is like a CEO who creates his own company. Factor in that half your group is likely to quit each year, thus you must replace hundreds of IBOs every year to maintain the minimum qualification of platinum or diamond. Add the in name "Amway" that makes some people cringe and maintaining a group is a daunting task. Imagine being a CEO of a company that loses half of their employees every year. That's what a diamond "lifestyle" includes. 

It is my informed opinion that a diamond lifestyle is one of hectic schedules, constantly working to help your groups maintain volume and bringing in new IBOs, plus sponsoring and maintaining your own personal group of 2500 PV volume. If you cannot maintain 2500 PV personal volume, I believe you would not qualify for some of the bonuses paid by Amway. Also, because the rest of the workers normally works 8-5 or so, a diamond is out working the night shift and odd hours trying to keep the group intact. Also, factor in the travel to functions for speaking engagements and a constant churning of meetings and you have little time to actually work your business and spend time with family. Sadly, many people join to gain more time and money and they often end up with less time and less money because of their involvement with the constant meetings and functions. 

So can someone succeed in Amway? Certainly it has been done, but I believe that many diamonds are possibly busier working odd hours than someone with a job with regular hours. The diamond lifestyle may be shown as fabulous, but I believe the reality is not as nice a picture. See my previous post about visiting with a diamond.

False Hopes?

 The really insidious part of Amway, in my opinion is that certain leaders of AMOs such as WWDB use the hopes and dreams of people to get them to join Amway and to sell them motivational tools that are supposed to help people to achieve these hopes and dreams. Many of these folks are nice, motivated and hardworking people who have dreams and goals. What they don't often see right away is that those dreams and hopes are not going to be fulfilled by building and Amway business and using WWDB as a support system.

Since my time in the business, WWDB has fewer diamonds now than there were when I was an IBO. While there may be some new diamonds, I don't really know of any in the US. I believe there are some new diamonds in foreign countries where the Amway name and tool scam hasn't been fully exposed as it has in the US and Canada. This is a glaring issue. If diamond is the pinnacle of success, then where are they? The same old tired diamonds are on stage and apparently teaching the same BS today, that they taught many years ago, despite claims that things have changed.

They still teach about buying everything in cash, and that there is residual income and walking the beaches. I find it very odd that with the benefit of walking away from Amway while cash rolls in, why hasn't anyone exercised their right to do so. Is it that all of these tired old diamonds love Amway and they downline so much that they cannot bear to quit? Or is it more likely that the residual income for life is a complete myth and that these diamonds work because they have to?

I know of at least two (2) WWDB diamonds who had their homes foreclosed. There is also a triple diamond who was dabbling in chapter 7 bankruptcy, and ironically, this diamond is still on stage teaching audiences about his financial acumen. There are some diamonds who lived and loved Hawaii and the ocean, but saw it fit to move to the mainland US. Many WWDB diamonds put their homes for sale in a bad real estate market. Sure, they may just want to liquidate, but maybe they can't afford these mansions and toys anymore? Maybe.

WWDB still has a function called "Dream Night" where the diamonds parade around showing off sports cars, fancy homes, jet skis and other toys, implying that they all own these things and paid for in cash. They want the audience to dream of obtaining the same and that Amway is the only way to attain it. Sadly, for most, joining Amway and WWDB is far more likely to push you farther away from your hopes and dreams. Amway's own numbers tell the story. About $200 a month average IBO income (and that includes diamonds and higher ups), and about one fourth of one percent (.26%) achieve the gold/platinum level where you might earn about $1000 to $2000 a month gross income.

Buyer beware.

Control Of Your Life?

 Time and money. When you control both, you are financially free. At least that's how the Amway business was pitched to me as a prospect. It made sense at the time. If you have enough money, then you don't have to have a job and go to work every day. Having enough money allowed you to control your time. It sounded like a great deal to sleep late every day and not have any financial difficulties. It sounds so simple. Join Amway, 2-5 years and there you are. But can anyone name a diamond who did the 2-5 years and walked away to enjoy financial freedom? I can't think of a single one. I did see diamonds and crowns quitting or dying on the job.

But for most people, joining Amway (and the systems) ironically robs you of what you desire most. Time and money. For those wanting to build a business, you may be told you need to invest in your business, and while that may be true, I do not believe there is any Bonafide evidence that can support the relationship between the investment of time and money into the Amway business and earning a significant income. Many people have invested years and thousands of dollars (or much more) into the business only to end up with nothing or massive losses. My sponsor was a physician who spent many days away from his practice (lost income) and his oldest child (son) probably didn't see him very much since he was out showing the plan every nite. You can make more money, but you can't ever get back lost time.

Diamonds give the appearance of being filthy rich with nothing to do but golf and go shopping but we are now seeing evidence that diamonds may not be all that. Home foreclosures, bankruptcy, former diamonds speaking out, diamonds moving their groups out of Amway, diamonds possibly selling their homes and downsizing. I believe that there are possibly many - a - diamond who is in financial difficulty, and they have not escaped the tough economy as they may have implied in a meeting. Many Americans are living in debt. Why would diamonds who show off a lavish lifestyle be any different? Seriously, think about this very carefully.

Also, if diamonds were so free and filthy rich as they like to portray, why don't any of the bigger pins ever walk away from the business and live on the beaches of the world that they like to talk about? Why are they always attending and running functions? I am guessing that most of them are working these functions - because they have to. I suspect that some of these diamonds are in debt trying to portray a lifestyle that they truly cannot afford. A diamond lifestyle seems to be one of luxury and excess But can a few hundred thousand dollars a year provide that? It's clear that even many professional athletes who make bank, wind up broke or in debt within 5 years of retirement. Maybe that's why diamonds can never retire. But they pretend to "love" their downline and keep working?

If you are joining Amway to gain more time and money, I urge you to make sure you are keeping track to see if you are gaining time and money, but if you look carefully, you will probably find that what you desire more of, is what you actually have less of. That is, time and money.

Financially Free?

 When I was an IBO, I often saw my upline diamond driving around town in his used Mercedes dressed in a business suit. I used to think why does he keep working if he can walk away and collect residual income? My sponsor told me that the diamond only works because he cares about his downline and wants to help them. So there are two possible scenarios. The diamond is working to help his downline out of a genuine concern, or possibly he is working because he has to? The only difference now is that the diamond works the night and/or graveyard shift. Because many IBOs are building the business after they complete their day jobs, a diamond has to work nights and weekends to be able to meet and work with them. Some freedom. **We should also note that my former upline diamond dropped down to the emerald level around 2005 and has since re-established his diamond level a few years later. Who knows where he's at today?

Now Amway has stated that the average diamond earns about $150,000 a year.   However, not Amway reports that the average diamond earns $600,000 per year but that is for Q12 diamonds.  My informed guess is that regular diamonds The Norm) still earn about $150,000 a year, maybe a little more or less.  That is a decent income, but after taxes and paying for basic expenses such as medical and dental insurance, the average diamond probably lives a very middle-class lifestyle. Keep in mind that a large portion of a diamond's income comes in the form of an annual bonus, thus a diamond's monthly income may be quite small. Yes, diamonds may have other sources of income such as speaking engagements and income from standing orders and functions. But this income depends on the diamond's continued appearances and efforts. There is no large barrels of cash rolling in with no work.

So is it likely that a diamond is "free"? I would have to conclude that a diamond is not free, and may actually have to spend more time maintaining their group than if the diamond simply had a 9-5 job. For one thing, a diamond needs to maintain a personal group to keep qualifying for bonuses. With a poor retention rate in Amway, I am fairly sure that a diamond spends much time recruiting personally sponsored IBOs to maintain this group. Additionally, a diamond must help his six or more groups of downline platinums to maintain their businesses or face the possibility of falling out of qualification. My former diamond dropped down to the emerald level but has since re-qualified at diamond. A diamond must also dedicate time to reward up and coming movers and shakers, to keep them motivated. I got to spend time with my upline diamond when I was considered a promising up and coming pin. We had "play days" and had the opportunity to "earn time" with the diamond.   Some IBOs went into massive debt to buy their next level because they wanted time with the diamond so badly.  It's really sad.

In order to continue to receive tools income, a diamond must also travel to numerous functions and speaking engagements. Although the tools income allegedly doubles a diamond's income, it also adds a lot of expenses, especially if the diamond and his family travel first class to show off the diamond lifestyle. Sometimes I wonder if diamonds can actually afford to fly first class to all functions?   Do you know what a first-class ticket costs from Hawaii to the mainland US for example?   I can fly coach from Hawaii to California R/T for around $600 but first class would cost about $1500.  Not a big deal for a diamond?   Try paying for a wife and 2 kids plus yourself.   Now you're paying $6000 for airfare to a function not including hotel and other expenses.  Can you afford that with numerous functions each year?   Probably not!

After breaking down projected income and considering projected expenses, I can only conclude that a diamond probably lives a very middle-class lifestyle, and probably works as much as a man with a 9-5 job, except that a diamond works nights and weekends. A good portrait of this is shown in Ruth Carter's book (Amway Motivational Organizations: Behind The Smoke and Mirrors). In the book, the diamond had a net income of over $300,000, but lived in debt, could barely pay his mortgage, and was always on the run from one function to the next.

I believe that diamonds may actually be busier at the diamond level than an average Joe who has a 9-5 J-O-B. The difference is that the diamond works the night shift. Is this the freedom you are seeking?

Are IBOs Simply Commissioned Sales People?

 IBO = Independent business owner. I thought it was cool, but looking back at the bottom line, IBOs are just salesmen for Amway with no fringe benefits and no guaranteed salary. Or a commission only salesman. Salesmen earn their income by selling goods and services and earn a commission. Sadly, many IBOs sell very few items because they have been taught that you make your money by purchasing items from yourself.

On the surface, buying from yourself sounds sensible but you don't truly make a profit by purchasing your own goods, you simply empty your checking account. Any profit you think you have earned has actually come out of your own pockets. In any business, you must have a base of customers in order to have a steady income. If you are purchasing the majority of your goods, you are only making a profit for Amway the corporation, who makes, or in the case of partner stores, distributes the goods. The ones who actually produce the goods are the ones who profit. An IBO is just someone who sells the goods and who distributes them for a commission.

For most "real" business owners, building their business might mean advertising, creating special sales, and increasing the number of customers or by increasing the volume purchased by existing customers. An IBO who is "building the business" is rarely ever trying to attain more retail customers. In fact, some of Amway's regulations make it difficult to attain a mass of customers such as restrictions on advertising. Therefore, most IBOs who are "building" are simply seeking to add downline who will hopefully buy their PV and also attain more downline. In this manner, IBOs are increasing volume, and therefore their commissions by adding people to their downline. Ultimately, the upline is making their money by the efforts of their downline and often, from the jobs of their downline because there are usually not enough customers to sustain any significant level of sales.

In this day of social networking and power advertising, Amway apparently remains a dinosaur. While they do advertise some of their product line on TV, the salesmen or IBOs have little ability to market their products on a large scale. Instead, it is word of mouth, individual to individual. It is highly ineffective. Do you know why it costs hundreds of thousands of dollars for a 30 second commercial in the superbowl? It's because tens of millions of people are watching. What do you think is more effective for increasing sales, a superbowl commercial or word of mouth advertising. Keep in mind that zany IBO behavior has already damaged the Amway name, thus giving you a disadvantage over other opportunities.

In the end, or the bottom line is that an IBO is just a salesman who receives no fringe benefits, and a relatively small commission. It's a great deal for Amway, but is it a great deal for an IBO?

Just The Facts Please?

 So many people get caught up in hype about Amway. Perhaps not from Amway the company, but the Amway groups leaders such as WWDB, N21, or BWW. They may present themselves as the ultra-rich, or you may be shown pictures of wealth such as jets, mansions and nice cars and jewelry. Amway IBOs dress up in suits and business attire. It is all to give prospects the illusion of success when the reality is a stark contrast. I remember as an IBO, seeing all kinds of IBOs driving clunkers to the meetings but dressed up in a nice suit. But the reality was cars on their last legs and (probably) car payments. These nice folks were probably just misled that Amway's opportunity could lead them out of debt, or they could earn enough for their wives to be "job optional" or they might even make enough to walk the beaches of the world while residual income rolls in. The audiences see hope, but it is false hope.  

That fact is that IBOs on average earn a gross income of about $100 a month. Amway says the average income of IBOs is $204. But their small print also says only 46% of IBOs are considered active, and therefore, Amway did not count inactive IBOs. So that representation is not a true "average". I might also add that the $204 is gross income, and IBOs who attend functions and purchase voicemail and cds are more than likely operating at a net loss.  

Amway presenters also like to talk about the money you can save by shopping with Amway. The fact is that you can get a great deal more value (and products) by shopping at Walmart or Costco. Some Amway IBOs will say that Walmart doesn't sell Amway products, and while that is true, Walmart does sell some similar or same products which will almost always be cheaper than obtaining them from an IBO. I can't imagine that laundry soap or shampoo would be cheaper through Amway. In past price comparisons that I posted; you can get up to 4 times more product for the same price. This is very plausible when you factor in the real money added to Amway's cost because of the IBO bonuses that they pay. That's not to say that you can't find a single Amway product that might be competitive, but overall, there is no comparison. If you use a cashback credit card like I do, then you too, can be "paid" for shopping at Walmart or Costco. 

It is also a fact that diamonds are not the carefree uber wealthy people they would lead you to believe they are. As time passes, we see examples of former and current diamonds who spoke of their incomes and in some cases, foreclosures and bankruptcy also revealed through public documents, some background on what a diamond might earn and spend. It is my educated guess that many diamonds, if they try to keep up with the Joneses, are in financial difficulty. Ask your diamond for the facts. In real business, financials are verified, but alas, diamonds and Amway presenters are secretive about their income. Because they don't want you to see the facts? '

You're A Winner!

 One of the things that my Amway upline taught, and I believe is still taught today in various groups is that winners join Amway and losers do not.  Kind of makes me wonder about the "most" who "do nothing" after joining.

I also heard that you're a winner because you were doing something to better your financial future and those who didn't were losers, or broke minded. Of course, the upline who said this had no knowledge about those who were not in Amway. Some of them may already have been financially sound or may have been doing something to better their financial future. I'm not sure why these uplines, who promote "positive", had to resort to calling people losers simply because they did not agree that Amway was the greatest thing since sliced bread.

In many games or sporting events, there will be someone or a team that wins the game and someone or a team that loses the game.  Losing a game doesn't make you a loser and certainly, a team that wins the game would not say the losing team were losers. Can you imagine a pro football team's coach taking the podium after a game and saying his team won because the other team was a bunch or broke minded gutless losers?  That would never happen, yet we see that frequently in the Amway world.  The owner of Amway, Rich DeVos had once said in a recorded message that just because people do not agree with you (paraphrased) about Amway, does not make them losers and that IBOs should not call people losers.

In all of this, people's jobs are also criticized. That a job stands for "just over broke" or "jackass of the boss" and other blurbs. Many IBO's goals and dreams consist of ditching their job so they can sleep all day and live a life of luxury. Ironically, it is most IBO's jobs that continue to produce income so they can pay their bills and feed their family. It is also an IBO's job that funds their Amway and AMO expenses such as product purchases and functions and voicemail, etc. Without having a job, most people could not even join Amway or pay for any tools. Sadly, most IBOs won't make any money in Amway either, or will have to continue to work at their jobs. I do not believe that someone earning an honest living working a job is a loser. Ironically, the folks calling people losers are often not even netting a profit from their Amway business!

Yes, in this business or the sports world, there will be winners and there will be losers. The question is whether you are the one who is allowed to be the judge of who is and who isn't. I would also suggest that IBOs are completely shutting down potential future business by their behavior. What if I went to a store to purchase something but the item was not available on that particular day, so I don't purchase anything and leave. As I leave, the store owner says I am a loser for not buying something there. Will I go back? Very unlikely. If an IBO truly sees themselves as a store owner, all prospects should be seen as potential business, whether future or present. If your upline tells you that people not interested are losers, you should kick him where the sun doesn't shine.

Only winners join Amway? Think again!

Sound Business Advice?

 One of the most stupid teachings I heard as an Amway IBO was that IBOs should buy their own products from their own Amway business and charge themselves the full retail price.  Thus, the difference between the IBO price and the full retail price would be your profit which you can then bank and use that as seed  money to buy tools and function tickets.  For me, that was a WTF moment when I heard it.  I'm pretty certain this is being taught to IBOs even now and while it may sound sensible on paper, it doesn't pass the smell test.  

Some IBOs actually fall for this garbage and actually have repeated that teaching.  If you buy your own stuff, you’re using your own money, thus your money went from one of your bank accounts to another, minus the price of the goods or services you purchased.  That’s not profit.   Well, I guess an IBO can be fooled into thinking that moving money from your savings to checking is profit.  It's utter madness that upline tries to pass this off as sound business advice.  

Say you purchase double x for the IBO price of $50 but the full retail is $85.  In theory you have now made $35 profit.  You’re supposed to use that profit for tools and functions but if the profit just came out of your pocket, what difference does it make?   You could just as easily pay for double x then pay for your functions and tools. By claiming retail profit, now moving money from one account to another becomes taxable income (profits are taxable).   So you are now even more in the hole from a business perspective but upline will teach you that you are successful.  What a crock!

Thus, teaching is actually dangerous because it just adds to an IBO's already negative cash flow.  And to think I actually paid to attend a function where they taught this crap.  The good side is that this was where I started to smell a rat with regards to upline teaching.  This and the submit to upline garbage.  I started to see through the thin veneer of BS that upline was peddling.  

Since I’m certain that diamonds are still pushing tools and functions, I’m sure they must be teaching down line to raise capital in some way.  It’s possible that this paying yourself lies are still ongoing.  It’s my hope that this blog post can help unsuspecting IBOs and prospects to see through the silly upline teaching and avoid financial losses.

Where's The Financial Freedom?

 When I was an Amway IBO, I often saw my upline diamond driving around town in his used Mercedes dressed in a business suit. I used to think why does he keep working if he can walk away and collect residual income? My sponsor told me that the diamond only works because he cares about his downline and wants to help them. So, there are two possible scenarios. The diamond is working to help his downline out of a genuine concern, or possibly he is working because he has to. The only difference now is that the diamond works the night and/or graveyard shift. Because many IBOs are building the business after they complete their day jobs, a diamond has to work nights and weekends to be able to meet and work with them. Some freedom. **We should also note that my former upline diamond dropped down to the emerald level around 2005 and has since re-established his diamond level a few years later. Who knows where he's at today?  A diamond pin is forever just as an Olympic Athlete is considered a gold medal winner years after the Olympics are over.

Now Amway has stated (In their disclosures - not Q12) that the average diamond earns about $150,000 a year.   However, now Amway reports that the average diamond earns $600,000 per year but that is for Q12 diamonds.  My informed guess is that regular diamonds (The Norm) still earn about $150,000 a year, maybe a little more or less.  That is a decent income, but after taxes and paying for basic expenses such as medical and dental insurance, the average diamond probably lives a very middle-class lifestyle. Keep in mind that a large portion of a diamond's income comes in the form of an annual bonus, thus a diamond's monthly income may be quite small. Yes, diamonds may have other sources of income such as speaking engagements and income from standing orders and functions. But this income depends on the diamond's continued appearances and efforts. There is no large barrels of cash rolling in with no work.

So, is it likely that a diamond is "free"? I would have to conclude that a diamond is not free and may actually have to spend more time maintaining their group than if the diamond simply had a 9-5 job. For one thing, a diamond needs to maintain a personal group to keep qualifying for bonuses. With a poor retention rate in Amway, I am fairly sure that a diamond spends much time recruiting personally sponsored IBOs to maintain this group. Additionally, a diamond must help his six or more groups of downline platinums to maintain their businesses or face the possibility of falling out of qualification. My former diamond dropped down to the emerald level but has since re-qualified at diamond. A diamond must also dedicate time to reward up and coming movers and shakers, to keep them motivated. I got to spend time with my upline diamond when I was considered a promising up and coming pin. We had "play days" and had the opportunity to "earn time" with the diamond.   Some IBOs went into massive debt to buy their next level because they wanted time with the diamond so badly.  It's really sad.

In order to continue to receive tools income, a diamond must also travel to numerous functions and speaking engagements. Although the tools income allegedly doubles a diamond's income, it also adds a lot of expenses, especially if the diamond and his family travel first class to show off the diamond lifestyle. Sometimes I wonder if diamonds can actually afford to fly first class to all functions?   Do you know what a first-class ticket costs from Hawaii to the mainland US for example?   I can fly coach from Hawaii to California R/T for around $600 but first class would cost about $1500.  Not a big deal for a diamond?   Try paying for a wife and 2 kids plus yourself.   Now you're paying $6000 for airfare to a function not including hotel and other expenses.  Can you afford that with numerous functions each year?   Probably not!

After breaking down projected income and considering projected expenses, I can only conclude that a diamond probably lives a very middle-class lifestyle, and probably works as much as a man with a 9-5 job, except that a diamond works nights and weekends. A good portrait of this is shown in Ruth Carter's book (Amway Motivational Organizations: Behind The Smoke and Mirrors). In the book, the diamond had a net income of over $300,000, but lived in debt, could barely pay his mortgage, and was always on the run from one function to the next.

I believe that diamonds may actually be busier at the diamond level than an average Joe who has a 9-5 J-O-B. The difference is that the diamond works the night shift. Is this the freedom you are seeking?

Why Not Work Part Time?

 Many people pitch Amway as a simple and easy business, and a somewhat shortcut to riches. It's all over the internet, it's what I saw as an IBO, and I have good reason to believe that many still pitch Amway in this manner. I believe that people want to believe that you can create residual lifelong wealth part time in 2-5 years.  Amway IBOs and prospects may be told "it's not get rich quick", but 2-5 years to quit your job and live off ongoing lifelong residual income sure sounds like the pitch of a get rich quick scam. It is what has contributed to Amway's currently spotty reputation. in my opinion.

A typical IBO (not counting those who do nothing), according to the "plan" will consume and possibly sell some goods on their way to 100 PV, which will earn them about a $10 bonus from Amway. There might be some profit from sales to customers, but there are also expenses involved in running a business. If an IBO is on the system, then their expenses might run from $100 or so to $500 a month, depending on level of commitment (brainwashing). In the end, a flawed system and generally non-competitive pricing and products leads to most IBOs eventually quitting. The vast majority of IBOs on the system will wind up with a net loss, even with a tremendous amount of effort. Seems that effort has no relationship with success in Amway. Based on my experience, deception and lies seem to be a better way to succeed in Amway than by hard work.

But what if someone basically worked a part time job instead of Amway? If someone simply got a 20 hour a week job at $10 an hour (not that difficult), someone could earn about $800 a month gross income, or about $9600 a year. In ten years, even with no raises in salary, that person would have earned close to $100,000 more income. That money, if invested into a diverse portfolio can be the nest egg that would allow someone to retire early, or to retire more comfortably than most. And that salary is guaranteed if you work the hours.  

In Amway, there are no assurances of anything, even if you work 40 hours a week. The only assurance if that you will help your upline earn more than yourself by moving products. If you are on the system, you are basically paying your upline (via tool purchases) for the privilege of boosting your upline's volume. It is why uplines teach you to "never quit" and to be "core". These virtues help assure your upline of profits but does little for the rank-and-file IBOs. I write this blog post just to stimulate thought amongst IBOs and prospects. There are better and easier options than the Amway opportunity. If you are reading this, you are looking at one potential alternative. It's your job to decide.