Friday, May 30, 2014

What Amway Prospects Don't Know

One thing that I was unaware of as an IBO was that our uplines were profiting from our tools purchases. I was in WWDB at the time and I was told very clearly that nobody made money from the tools and in fact, I was also told that WWDB was a non profit organization. Both of these statements were bold lies told by WWDB leaders and they have never been held accountable. We were told that upline cared about us and our success, thus they spent their own money to fly to functions to teach us how to succeed.

Eventually, the internet amd other media made it impossible to cover up these lies and uplines finally admitted that they profitted from tools. However, it looks like they downplayed the magnitude of the tools profits. I believe some upline may have made most of their income from tools, especially leaders who may have fallen out of qualification. Now the upline admits they make some profits from tools, but there is still a great deal of secrecy in the tools business. What makes the whole thing ironic is that the uplines allegeldy are not supposed to entice Amway prospects into joining by using the tools money as a draw, but at the same time, they are told that tools are vital to their success and that they too can eventually profit from it. Do IBO's today know exactly how they can qualify for a cut of the tools and how much hey can make if they qualify? I believe it's still a mystery.

I wonder how many prospects or IBOs would be fired up about buying tools if they knew that their uplines might not currently be qualified at the level they claim to be, and knowing that the uplines will make a ton of money whether or not you make a cent as an IBO? Also, some uplines are shameless in pushing the tools on downline. Sure they might cut the newest guy a break and loan them some cds, but once that IBO decides to start building downline, they are likely to be told that a real business owner buys their own tools, or that a business owner needs to be a leader and purchase extra tools for their downline. Many IBOs get sucked in slowly and the bar is raised if they start to get interested in building a business.

How would you feel if your upline is touting themselves as a financial genious but in the background, their homes are foreclosed or they have financial difficulties? What if your upline touts their morals and you find out they are divorced or getting a divorce? What if your upline said Amway saves marriages? Your upline certainly won't say they are perfect, but conversely, they should be held to the highest standards if they are using their status to be able to sell tools and make large profits. But somehow, these uplines are put on a pedestal and can do no wrong in the eyes of the faithful.

Many prospects and IBOs don't know this, but I hope they take it to heart.

Thursday, May 29, 2014

Walking Away From Amway?

One of the things that many IBOs mistakenly believe is that they will build their Amway business and then they will have the ability to "walk away" from the business while the income continues to flow in. I believe if there was such an incredible benefit such as lifelong residual income that could be achieved from Amway, I'm fairly certain that Amway would advertise this as a benefit of being an IBO. But Amway does not. It is very likely that your LOS such as WWDB or one of the others will promote this benefit while telling you that your best chance to achieve it is by subscribing to their "system". Try asking someone in Amway to name 5 or 6 people who actually walked away and enjoy life while living on Amway residual income. Their response might be quite amusing.

One thing that goes unnnoticed all too often is that there seems to be nobody who is actually retired and living off the efforts of having built a big Amway business once upon a time. Seems that even the crown ambassadors still have busy lifestyles running from function to function and participating in other business related activities. While many of these leaders may claim they love their downlines or some other bunk, it is my belief that these leaders keep working their Amway businesses for one reason only. That is they need to keep working in order to keep the income flowing in.

The diamond lifestyle that is often portrayed may seem like a great goal or dream to achieve, but the fact of the matter is that a "diamond lifestyle" cannot be sustained on diamond income. The average diamond, according to Amway, earns about $150,000 a year. While that may seem like a great amount of income, it's not nearly enough to sustain the kind of lifestyle portrayed by diamonds. Even if that income is supplemented by income from the sale of tools, you can't fly your family around the country first class to do all kinds of functions and still end up with much leftover to own fancy homes and cars.

If I deposited $1000 in the bank and never touch the money, the bank would pay me a certain amount of interest each year, guaranteed. That is residual income. In Amway, you can basically earn income in two ways. You can sell products for a profit, but there are problems with this. First off, Amway products in general are more expensive than local retailers. It is why you hear so many justifications about quality and concentration, because you are hard pressed to argue cost. Secondly, you are severely restricted from advertising, thus selling can be difficult. The other way to generate more income is to build a downline in hopes that the downline will help you to leverage your volume. But then your downline will have the same problem that you had in moving products. That being said, even if you achieve some level such as emerald or diamond, your business will immediately begin to fall apart once you stop working because attrition will take its toll. It is why there are hoards of "former" platinums. If platinums are not sustainable, then neither is any other level.

There are many many instances of diamonds quitting, resigning, or falling out of qualification. People come and go in this business every day. Do you really think you can bank on retirement and residual income under these circumstances? If you believe that, I have some swamp land in Florida to sell you.

Wednesday, May 28, 2014

Building Your Amway Business?

Building an Amway business. That's what many IBOs set out to do, except they don't know how to build a business, and based on IBO behavior and the things they say and do, it makes me wonder what their upline actually knows about building a business. A typical business owner will get started, and needs people to know that their business is there.

When you open a store or a restaurant, you may not make a lot of money intitially because not enough customers know about your store and you have not yet built a reputation. New customers who have a good experience are likely to return for more, and they are also likely to tell others about your store. Over time, you create a customer base and your weekly sales become consistent and somewhat predictable. Conversely, if customers have a bad experience, they are likely to tell others as well. Overall though, your customer base should continue to grow over time if you put out a good product.

In the Amway business, many IBOs have no idea about building a business. They are shown great (apparent) wealth by upline, and then told that their business activity consists of showing the plan, listening to standing order and attending functions. Most of an IBO's activity, as prescribed by upline, costs money instead of generating sales. Some uplines do teach IBOs to sell items, but more often than not, it is not taught as a priority. In most cases, IBOs are spending most of their time in activities that cost them money rather than activities that make them money.

What's more, as I said, a new business will get repeat customers when a customer has a good experience. What do you suppose happens when IBOs lie or trick people into attending Amway meetings, or deceive people about their business, or make up wild stories about perfect water? What happens when you embellish the truth about success and then cannot provide an answer when a recruit asks and IBO how they are doing in the Amway business? What happens when an IBO tells a potential recruit that he or she is a loser or stupid for not joining Amway? Would you return to a store if they called you stupid as you were leaving? What if you were called a loser?

These are the reasons why IBOs in general cannot get enough customers to sustain a consistent and predictable amount of sales, and why over the years, Amway has at best a spotty reputation. Just the mention of the name Amway and you may get funny looks from people. It is why certain internet zealots promoting Amway do more harm than good.

Tuesday, May 27, 2014

The Psychology Of Amway?

I’m not sure whether this plan was carefully crafted out or whether it just evolved, but the way some uplines show the plan is cleverly designed to suck people into their systems. If you aren’t aware or careful, it’s easy to get caught up in the excitement of the presentation. The presentation is full of deception and I will try to point out these items in my analysis.

The speaker may talk about how he once thought he was “doing okay” in life. That he was making a living and able to meet his financial obligations. But he thought there might be more. One day he saw the plan and it changed his life. He did not realize he had gotten into a rut of going to work and going home every day and looking forward to his 2 weeks off each year. (This is relatable for many) That time and money are so important in life. Control of time and money is the key to success. Many people have lots of money but work all day and nite. Or people have time but are broke and can’t do much. The speaker might mention dreams or goals such as having an extra $500 a month or more. What would you do for an extra $500 a month. What about an extra $50,000 a year? Wouldn’t it be nice to have the wife stay home with the kids instead of leaving the family to go to work? Like the “Leave it to Beaver” days? (This gets the women excited)

The speaker will likely mention something about the economy and how prices always go up. The speaker may mention the 4 “I’s” that suck money out of your paycheck. The four I’s are Interest, Income Tax, Insurance and Inflation. The speaker may talk about how the government will take their cut and so on until you get your “net”. The speaker may mention how so many Americans are dead or broke by age 65, and that social security will collapse. (This instills fear in many people).

The speaker might also go on to mention how so many marriages are falling apart in the US because of financial stress. That couples work so hard that they have no family time and it hurts marriages. That people work so many hours these days that they are married to their desks. The “manager” of the office is the first one there and the last one to go home. That despite all of this work and effort, people are falling into debt. Credit cards maxed out, loans, trying to keep up with the Joneses. (Many people can relate to this)

But now, because he was looking for opportunity/open minded one day, he saw an opportunity. This opportunity changed his life and can do the same for you! The speaker now wakes up at the crack of noon. His wife stays home with him and the kids. They take nice vacations and they do what they want when they want. (Of course, who doesn’t? But is this true?) The opportunity takes advantage of the internet and allows you to leverage your time and money so that you can create a residual walk away income. (But nobody walks away do they?)

This is approximately the point in the presentation where they mention “Amway” At this point, the speaker will defend Amway, stating that if you can make money, does it matter.? If you can save money, does it matter? The speaker may go into the product line and mention partner stores and will likely show a 6-4-2 plan or a variation of it. In every case, they will show a best case scenario, not what is likely. Many prospects will leave thinking “all I need is six”. They don’t understand how unlikely it is to sponsor six platinums and there is no mention of the retention rates, the income most IBOs can expect, and firm questions will be deflected to the prospect’s inviter. The speaker may also discourage you from speaking to friends and family as they may have a bad experience but the diamond is successful and knows more about Amway than your family and friends.

Joe’s commentary: So the speaker becomes very relatable from the start. His situation in life will be like many in the audience. He will talk about doing okay,. But wanting more or looking for more. He talks about debts and many in the audience will also relate. They get people to think about dream cars or vacations. He talks about walk away income, but doesn’t mention that very very few ever make significant money and apparently, not many actually walk away either. They say you will make money and save money by doing the business. It’s hard to argue against that,.except most people will not make money or save money. In fact most people, if they participate fully or partially in the training system, they will lose money. For the dedicated IBOs, many of them LOSE LOTS OF MONEY. The plan is crafted out to sound sensible and relatable, but many IBOs will give it a try and shortly after, will realize that the system doesn’t work, that the reputation of Amway IBOs is soiled and sponsoring people or even getting people to see the plan is a barrier that most people simply cannot overcome. At least if you know what’s going on, you may be able to avoid the trap.

Sunday, May 25, 2014

The Amway Bait And Switch Game?

One of the things some Amway leaders are very good at is the bait and switch game. The speaker will try to relate to the audience. He may talk about how he once had a job. The job was okay, but it wasn't really getting him anywhere and he didn't really think he would ever earn more than the "boss". He was on the 40-40 plan, working for 40 years, 40 hours a week. People not earning so much and young people in particular can relate as the job seems so mundane when you compare it to the "diamond" lifestyle.

The speaker might mention how he was once skeptical about Amway but realized that financial freedom was the bigger picture and how many in the audience would be willing to try something (Amway) in order to achieve these goals. Why not Amway? If not Amway, what other vehicle could deliver to to the promised land of financial freedom? Your job is unlikely to deliver that in 2-5 years. You could win the lottery but that's unlikely. Why not go for it and build Amway? Most people get interested by the thought of financial freedom and a "shortcut" to retirement. Most people have at least a passing interest.

Then the speaker might talk about dreams. Retire your wife, private school for your kids, taking dream vacations, waking up when you want and do what you want, when you want. There may be slideshows of mansions, sports cars, jet skis,fabulous vacations, etc. They might show someone walking off their job and maybe even telling off their boss. It's all staged to get the interest of the average person. Who wouldn't want those things? It would be like suddenly having the means to do anything.

So you agree to give it a try and what happens? Suddenly, the secret to these dreams are training tools. CDs, books, seminars, ad perhaps a voicemail system. All of these are designed to help you succeed in Amway right? This is the bait and switch. While the leaders will tell you how vital these tools are, there is no documented evidence that these tools are effective. Amway's own numbers show that only .26% of IBO's reach platinum. That's less than 1 in 200 reaching platinum. Platinum is the level where IBOs allegedly break even. So you have less than 1% chance of breaking even if you participate in the tools system. What serious business owner would be willing to invest time and money into that? What's more is your upline diamonds are making a fortune off the sales of these materials.

The training materials have a much higher profit margin than Amway products. For example, a CD might cost 50 cents to produce and they are sold for $7 or more at times. Yes, premiere members pay less, but they also pay $49 or so up front each month for the right to purchase cheaper cds. In the end, most IBOs end up with a net loss of time and money. Ironically, many will have joined so they could have more time and money. The tools system in my opinion, is a bait and switch game played by upline. If your sponsor gives you some free tools, it is only until you begin to show an interest in building a business. Once you sponsor downline, you will be expected to buy your own to give away.

In the end, do your own due diligence and neutral price comparisons. If you are discouraged from doing so, take that as a big red flag. Good luck to information seekers.

Thursday, May 22, 2014

Amway And The "CORE" System?

Here is a breakdodown of CORE and why it doesn’t work. Here are the CORE steps. Some groups may have variations of CORE, but this is generally what many groups use. CORE is allegedly the proven system of success. Apologists claims that people who are CORE for at least six months straight will succeed. I doubt it. There are many examples, including my former sponsor who can suggest it doesn't work.

1 - Show the Plan (10-15 per month)
2 - Retail the Products (10 customers @10 PV each)
3 – Tapes/cds
4 - Books
5- Functions (attend all)
6 - Accountability
7 - Counsel with Upline (Be teachable!)
8 - Buy 100% of your own products
9 – Communikate

Many upline will tell you that your success is nearly 100% guaranteed if you follow these steps for 2-5 years. Some Amway enthusiasts will tell you that 6 months of this activity will nearly assure you of a platinum level business. Certain steps are within the IBO’s control, such as reading every day and listening to cds, and attending functions. It is also easy enough to be accountable, counsel with upline, buy your own products, and use KATE (voicemail).

Here’s where an IBO’s efforts will break down. Showing the plan and retailing products. And remember, if you cannot do these steps then you are not considered “CORE” and your upline will likely tell you that it is your own fault and that you simply haven’t been CORE, therefore you did not achieve success. There is some truth in this but let me expose the system in a different angle.

Amway has a spotty reputation in the US. I don’t think anyone can dispute this fact. Therefore, for the vast majority of people, being able to show the plan 10-15 times per month is a nearly impossible task. If you are able to do this, you are a really good salesman or a good liar. In this scenario, the IBO is already successful, but not because of CORE, but simply because the IBO has the gift of being able to convince people into seeing the plan. But for many IBOs, they may contact hundreds of people and not be able to get anyone to see the plan. Even IBOs who follow upline advice on how to contact will probably not be able to show 10-15 plans per month. Thus this IBO, who is doing the work, will not be able to succeed. The system will blame the IBO, but the reality is that the IBO has too big of a disadvantage to overcome.

Secondly, with high prices (on average) and with a spotty reputation, most IBOs are unable to retail products. Amway itself has admitted that less than 4% of Amway products are sold to customers (non IBOs). Thus most IBOs are unable to sell products, therefore they are not CORE, therefore upline will blame the IBO for failure..

What if an IBO contacts 1000 people and cannot get 10 people to see the plan? Upline will claim that IBO is not CORE and therefore it is personal failure of the IBO. IMO, the only reason why upline can claim that CORE works is because in order to do the CORE steps consistently, you have to already be at a certain level of success. The vast majority of IBOs cannot and will never be able to reach that level.

That is the myth and the deception that many uplines will use to attract recruits. That each IBO can do the CORE steps. When only a fraction of 1% ever reach the level of platinum or higher, the numbers strongly support what is written here. Apologists are welcome to try and prove me wrong, but they can't.

Monday, May 19, 2014

Ohein56 - Serial MLM Loser And Liar

Although this blog is typically dedicated to my experiences with Amway and the related tools systems, I decided to make this post about a particular forum member of scam.com who has been spreading lies about me. This guy is such a tool that even when he's got his pants down caught in a lie, he will twist and spin and deny it. It's like catching some kid with his hand in a cookie jar, crumbs all over his mouth and shirt, and denies that he took any cookies. At times it's almost comical.

Ohein56, who uses his real name on scam.com apparently hails from California. He got involved in MLM around 1981 or so, and lost money for his first 15 years by his own admission! He also admits he hasn't been involved in MLM since 2006. While he tries to keep the "missing years" a mystery, we can easily conclude from his own track record that he very likely lost money in those years too. There's nothing to indicate that this man learned anything to be able to profit from his MLM businesses.

At one time, during a heated debate, Ohein56 demanded a face to face meeting, telling me to name the time and place. Turns out I was headed to Las Vegas in a few weeks so I told Ohein56 to meet me inside of Caesar's palace. As expected Ohein56 no showed and then pretended not to know we even had the meeting scheduled. He later changed his story altogether and said he never agreed to meet. Since when does anyone demand you name a time and place, and then no show after the time and place is named? I later offered to meet him in Honolulu but he declined.

Lately, this Ohein56 character has grown an unhealthy obsession over my real life identity. Currently, most of his time on scam.com is chasing me around the forum claiming I have lied about hiding my identity. As I told Ohein56, there are some online people who know Joecool's real life identity, thus my identity is not hidden if I know and trust you. Because I've received death threats and been the victim of cyber bullying (by David Steadson), I keep my real life identity close to the vest, only exposing it to people I can trust.

Over on scam.com, you can easily see that Ohein56 is a common denominator of trouble, getting into verbal spats and flame wars with many others. I've posted some comments about him from people who used to post with him on the scam.com website:

There probably has been not a soul on the planet who has joined more MLMs, pissed away more money and made no money to speak of on MLMs, than Kerry. He doesn't have the money to get involved in any more scams. He's failed in her personal life, failed at every MLM he has joined and has to be the biggest liar and loser (even just edging out IamAWilly) to have ever posted over on the cesspool. Hell, he "worked" SOC for years and didn't make diddle. Yet, he will continue to defend them and all MLMs with his dying breath. Talk about a Fatal Attraction syndrome. Maybe his poor wife simply became fed up with supporting his drug of choice (MLM), listening to the lies and bullshit and going to work everyday to support him while he sits on his lazy worthless ass drinking and posting on Scam day and night.

You will be shocked, shocked I tell you. The preceeding 3 posts were Kerry Lee Hein's landing page for Send Out Cards. Remember Ohein56 jumping up and down about ethical MLM. He has by his own admission never made more than $800 a month in MLM. In reality he manages a dinky apartment complex and his wife works. He can't make ends meet by his own admission. He struggles to cover necessities.

How does that equate to "Financial Freedom," cruises, luxury vacations, paying college, eliminating debt, adding to retirement, successful, proven and "making a fortune working from home?" How is the hell is that "Big Money?" Kerry has not by any stretch of the imagination secured anything. He is a walking advertisement for the problems with MLM. He is a serial MLM failure with nothing to show for his years of involvement. There is nothing ethical about his solicitation at all!!! No wonder he won't post here.

Ohein56 and Doyle......
Who have their panties stuck up their ass over that screwball wacko Itisascam .....

Of course Carl, Ohein56, Doyle and Itisascam are incapable of rational discussion.

They can post their bullshit somewhere else.

Ohein56 apparently is a nearly 60 year old man who's got nothing better to do than troll these forums defending MLM ad nauseum. MLM, an opportunity that he couldn't even make a decent profit from. Now he spends his time trolling and spreading lies all over the internet. I know he frequents this forum so here's to Ohein56, star of the day.

ROTFLMAO!!

Building An Amway Business?

Building an Amway business. That's what many IBOs set out to do, except they don't know how to build a business, and based on IBO behavior and the things they say and do, it makes me wonder what their upline actually knows about building a business. A typical business owner will get started, and needs people to know that their business is there.

When you open a store or a restaurant, you may not make a lot of money intitially because not enough customers know about your store and you have not yet built a reputation. New customers who have a good experience are likely to return for more, and they are also likely to tell others about your store. Over time, you create a customer base and your weekly sales become consistent and somewhat predictable. Conversely, if customers have a bad experience, they are likely to tell others as well.

In the Amway business, many IBOs have no idea about building a business. They are shown great (apparent) wealth by upline, and then told that their business activity consists of showing the plan, listening to standing order and attending functions. Most of an IBO's activity, as prescribed by upline, costs money instead of generating sales. Some uplines do teach IBOs to sell items, but more often than not, it is not taught as a priority.

What's more, as I said, a new business will get repeat customers when a customer has a good experience. What do you suppose happens when IBOs lie or trick people into attending Amway meetings, or deceive people about their business, or make up wild stories about perfect water? What happens when you embellish the truth about success and then cannot provide an answer when a recruit asks and IBO how they are doing in the Amway business? What happens when an IBO tells a potential recruit that he or she is a loser or stupid for not joining Amway? Would you return to a store if they called you stupid as you were leaving? What if you were called a loser?

These are the reasons why IBOs in general cannot get enough customers to sustain a consistent and predictable amount of sales, and why over the years, Amway has at best a spotty reputation. Just the mention of the name Amway and you may get funny looks from people. It is why certain internet zealots promoting Amway do more harm than good.

Friday, May 16, 2014

The Impossible Amway Dream?

One of the things that get people excited about joining Amway is the big talk about dreams. My former LOS, WWDB, still has a big annual function called "dream nite". At dream nite, the diamonds will display a slide show with pictures of mansions, sports cars, jets, jet skis, vacations, golf outings and other fabulous goodies that will get people excited. For many, the prospect of not having to work 9-5 while still having cash roll in is enough to convince them that Amway is the greatest thing since sliced bread was invented. It sounds great and who wouldn't want to accomplish these dreams?

The problem is that the diamonds are simply filling prospects and IBOs with false hopes and dreams. Hopes and dreams that will not materialize except perhaps for a very select few. And even for the few who might realize their dreams, it will mostly come at the expense of their faithful downline.

While some people may attain some of these goals and trappings of wealth, the vast majority, probably more than 99% of people who come and go through the business, end up in failure and most with a loss of money. Even those who may put forth heroic efforts often find themselves at a loss after several months or several years of effort. I suspect that many diamonds themselves, cannot afford the luxuries they show off. There is evidence of this happening. Several diamonds have had homes foreclosed, a prominent triple diamond was in bakruptcy proceedings. Former diamonds have come forth and explained that their income came mainly from tools and that Amway income wasn't that much. Some diamonds have resigned or quit, which debunks the myth of lifelong residual income. Some diamonds even took their entire groups and left Amway for other MLMs. So much for Amway being the best and providing lifelong residual income.

It is a sad thing indeed, that so many innocent prospects and IBOs have been deceived by shady upline leaders into thinking that in a short time frame, they will be purchasing homes in cashm retiring before the age of 40, and "walking the beaches" for the rest of their lives. In fact, I don't know of any diamonds who have done just that. It appears that crown ambassadors and others are all still working! Why aren't there people going diamond and then "walking away" to live a quiet life of luxury unmatched by any other opportunity?

Maybe it is a big lie or a myth? IBOs are basically dedicating their time and money to chasing an unattainable dream? How many IBOs do you know of that achieved those dreams?

Monday, May 12, 2014

What's The Likelihood Of Amway Success?

Many people consider the platinum level in Amway as a significant achievement in Amway. While it may be nice to achieve that level and gain recognition from the Amway corporation, I will point out that there was a study done in Wisconsin where the attorney general analyzed and found that platinums on average, lost money. The study is somewhat dated, but I will also point out that today, there are MORE expenses associated with running an Amway business than before. (Voicemail, books, functions, standing orders, shipping). I would guess that it's possible that platinums lose more today than when the Wisconsin study was done.

A typical platinum group often has 100 or more downline IBOs. Thus a logical conclusion is that less than 1% of IBOs can reach that level. It is also, apparently rare to maintain that level. Factoring in people who quit, one can conclude that only a fraction of 1% ever reach platinum. My former upline diamond had 7 frontline platinums in his heyday. Actually, 6 of them were ruby level. None of them hold the platinum level today. So you have a less than 1% chance of reaching platinum and then you are unlikely to be able to maintain that level.

What serious prospective business owner would even consider opening a business where you have such a tiny chance of success? Even those who achieve platinum are likely to lose that level. If platinums cannot maintain their level, then it's easy to see why there are former diamonds as well. It seems that people are willing to take a chance on an Amway business because the start up cost is low. But what is the point of doing all of that when the chance of making money is negligible?

To compound the problem, many IBOs spend a lot of time and money building an Amway business that is unlikely to give them any return on their investment. I'd guess that the average serious IBO would spend $250 a month or more on tools. That money invested over a number of years in mutual funds would give you a much better chance of achieving some dreams. Even putting the money in the bank would make you better off than the vast majority of IBOs. A serious business owner would want to know their realistic chance of making money. For some strange reason, prospects and IBOs seem to ignore this reality. They dream of only the best case scenario or what is possible. They seem to ignore what is likely.

It is because uplines are in the business of selling tools and distributorships. They are not truly interested in your long term sustainable success. If you don't believe me, try to stop purchasing standing orders and function tickets and see how much longer you are edified and given help from upline. Seriously, would a real business owner be interested in a less than 1% chance of success?

Friday, May 9, 2014

IBOs Are "Playing" Amway?

One thing my sponsor often told the group was that many of us were "playing" Amway. What he meant was that many people can listen to a tape or CD every day, read a success book 15-30 minutes each day, attend all the functions, use and/or sell 100 PV or more each month, but never make progress in the business. Basically what he was saying was unless you are showing the plan and sponsoring downline, you are just playing Amway. And while I agree, I honestly believe that most IBOs simply "play" Amway.

They can do most of the CORE steps such as listening to standing orders or cds each day. They can read every day and attend all the functions. They can even use and sell Amway products. But because of previous IBO behavior, many people cannot get anyone to see the plan, let alone sponsor others. Seems like everyone (at least in the US and Canada) know of someone who was lied to, or tricked into attending an Amway meeting. This alone has given Amway a shady reputation and just the mention of the name Amway can send people running. I was tricked into a meeting once, and as an IBO, I saw people get up, cuss and leave the meeting because they were lied to or tricked into attending a meeting based on the curiosity approach.

I do not believe that IBOs in general are dishonest or deceitful. I believe that most of them are probably motivated, wanting more in life, and hard working. But they are taught to duplicate or copy their uplines. I believe it is some of the tenured leaders who teach bad business practices that are duplicated and spreads a bad reputation like an infectious disease. I believe that because of this, Amway's North American sales tanked and now they don't even report the North American sales seperately from Global sales.

When you stop and take a deep breath, you see the signs of weakness and the chinks in the armor of the once untouchable and "divine" diamonds. We see diamonds suing other diamonds and Amway. We see diamonds losing their homes to foreclosure (so much for paying cash). A triple diamond was in chapter 7 bankruptcy and hoards of diamonds leaving their LOS along with their "awesome" mentors and lifelong friends to form their own LOS. Why is this happening? I believe it is because of greed. Why else would you leave a "mentor" and "lifelong friend" to start your own LOS? It's all about the money.

Sadly, while all of this goes on, most IBOs come and go, lose money and "play Amway" along the way. It truly saddens me that this has gone on for so long, and it looks like (in my opinion), that my former LOS, WWDB, seems to have been the worst of the bunch with no apparent improvement in the last 15 years or so.

You can "play Amway" hard, but you most likely won't make enough net profit to buy a value meal a McDonald's. Of course you are welcome to prove me wrong.

Thursday, May 8, 2014

Getting Rich In Amway?

Amway can make you rich. Many IBOs say they were told that Amway was not "get rich quick". But obviously, someone must have given them the impression that Amway would eventually make them rich, otherwise, why would anyone join? Why would anyone want to work that hard and embarrass themselves in front to friends and family to promote a business that will more likely get you funny looks than money. But can Amway actually make you rich?

Well, yeah, Amway can make you rich if you are a diamond selling voicemail services, books, standing orders and function tickets. Amway can make you rich if you own Amway and sell to millions of IBOs who "buy from themselves". Amway can make you rich if you write a book that millions of IBOs purchase. Amway can make you rich if you can get enough loyal downline to keep purchasing products so that you can get the bonuses. But aside from these few people who I just described, the Amway opportunity is more likely to make you broke, or at least lighter in the pockets.

Most IBOs do not even earn enough to cover their monthly voicemail expenditures, much less the other support materials that are pushed on the downline in groups such as WWDB or BWW, or N21. These materials are touted as the "key to success" in Amway when in reality, it is the key to success for the uplines who share in the profits from these materials. The real kicker is despite claims that these materials are key to success, the uplines get their followers to blame themselves if the system doesn't work for them. Kind of like tossing a coin and saying "heads I win, tails you lose". Upline wins as long as you buy support materials from them, and your results are of no consequence to them. In fact they probably don't want new diamonds as they would then have to share the tool money.

So can Amway make you rich? I would guess it is possible, but it is also possible for you to win the powerball lottery. It takes normally, over 100 downline IBOs to create a platinumship. And a platinumship occurs less than once in 200 IBOs. And at that level, you likely make little profit or break even. That tells me a whole lot. What does it tell you?

Tuesday, May 6, 2014

Amway And Sports?

Every year, tens of millions of kids across the US have dreams of playing sports. Some dream of playing professionally, some dream of playing at the collegiate level, some may have dreams of dazzling their high school peers. And this can apply to just about any sport, be it baseball, football, hockey, basketball, golf or whatever endeavor you can think of. As you progress to each of the next higher levels, the number of participants decrease. There are only so many professional teams, and so many college teams, while there are scores of high school teams all across the country. As each level gets higher, it is likely that better physical attributes and greater skills are needed in order to move on.

I've heard some Amway supporters make comparisons between the Amway opportunity and how he higher levels are like the professionals and the rank and file are like the high schoolers. While I agree that there's only limited space at the higher levels, i think it's extremely important to note why the masses do not achieve the highest levels. In sports, you would need to have the motivation, the physical gifts, as well as the skills to achieve and excel at the highest level. Thus, people who are small in stature likely won't be candidates for the NFL even with a lot of motivation. Someone under 6' tall might have great difficulty in getting a job in the NBA. Of course there are always exceptions, but those exceptions are made up by perhaps, incredible "other" skills or leadership. Some athletes have a knack for being in the right place at the right time, or an intangible.

So what does this have to do with Amway? The connection is the massive amounts of IBOs who never achieve even the break even point. They may come into the program with dreams of financial freedom, or making enough to have a stay home wife, etc. Why do so few achieve even the lowest levels? In my opinion, the Amway business has too many barriers that prevent IBOs from succeeding. These barriers make it nearly impossible for anyone to reach the higher levels. These barriers include, but are not limited to high prices that make many products a tough sell. Then you have the optional but vital training and functions that normally drain whatever profit the lower level IBOs make. Even someone at 2500 or 4000 PV will net a loss if they need to travel by air to functions. You can also factor in some of the zany things previous IBOs have done such as tricking people into attending meetings, or not being accountable to downline, or by messing with your downline's money (bouncing checks).

In the end, the masses of IBOs just do not possess the ability to overcome these barriers that can stop the charge of a bull elephant. It is why so many IBOs try hard and achieve nothing. While much effort may be expended, it looks as if these folks did nothing and quit. The reality is that most people who sign up were highly motivated but more likely found an impossible barrier and decided to do something else. I know of many former IBOs who went onto succeed in life after Amway. Many do not complain or voice complaints because they were involved in Amway with family and friends or because the losses were financially insignificant.

So in Amway and in pro sports, there are masses who want to achieve their dreams. In both cases, a tiny percentage might achieve the top levels. The difference is that athletes know that their chances are small. IBOs are often misled into thinking that everyone can achieve diamond and residual income, which is a myth. Also in pro sports, there is no scam where people have a proven training system that will ensure success if you work hard. In pro sports, it is proven that the elite make millions. Whereas Amway diamonds seem to shroud their success in secrecy, showing pictures of mansions to show off success. Also, athletes may not make the pros, but may have benefited by getting a free college education. There aren't any stories of success in Amway for those who don't "make it", as far as I know. Are you chasing an impossible dream?

Monday, May 5, 2014

Amway Comments?

Recent comments on this blog have been quite interesting lately. Some heated, some inflamatory and some just silly. But what many Amway defenders fail to understand is that I am simply sharing my experiences and observations. I feel that it serves as an information highway for prospects who are looking into the Amway business. When I was in the business, the internet was not quite as accessible as it is now. Thus this blog is an easy way for people to gain information about my experiences and informed opinions about Amway.

Information seekers are free to ask questions, or even dispute what I have written. I do not disallow comments that are pro or con with regards to Amway. I allow both sides of the story to be expressed here. I moderate comments to prevent spam and sabotage, which I experienced in the past. In about 2 years,, Joecool's blog has nearly 275,000 site visitors. It's clear that my message is getting out there. But I say that commentators should question the message and not the messenger.

Quite often I see people leaving comments that I am lying or wrong but the comments never seem to specify what is wrong or inaccurate about what I am writing. Plus, how can my experience be wrong? It's my experience and that has been confirmed by the many other bloggers and by current evidence that is available on other websites on the internet. For example, I still see (in particular, WWDB) IBOs talking about buying homes in cash, and how the world has a 60% divorce rate while WWDB members have a 2% divorce rate. Where do IBOs get this garbage? They are taught this crap by WWDB leaders. And guess what? IBOs pay good money to learn this crap.

The truth is that Amway people and the world probably have the same divorce rate, but it surfaces as an issue because IBOs make these silly claims. It's also ironic that some WWDB leaders who spoke of buying homes in cash had homes foreclosed and one of them was in bankruptcy proceedings recently. A WWDB leader who said that Amway saved marriages is now either seperated or divorced. These same leaders at one time SWORE that not a penny of profit was made from tools and function sales. We now know the truth and these leaders were never held accountable. Who does more good? Someone who provides information so people can make an informed decision? Or someone who is deceptive which leads only to the "best case scenario"?

That is the truth. Attack the message, not the messenger.

Friday, May 2, 2014

The Awesome Amway Opportunity?

Over the years I have been debating with Amway supporters, I cannot see what is so great about the Amway opportunity. Are some of these Amway defenders that stupid or dense that they truly believe that a business where one out of a few hundred people might make a profit and most of the remaining IBOs will lose money is a good opportunity? I'm not talking about people who sign up and "do nothing". Many IBOs sign up and put in a great deal of time, effort and money, only to find out that the system simply does not work (especially in the US) and they make a business decision to quit and/or to do something else.

Of course there are some people who make money in Amway. If nobody made money, then the opportunity would cease to exist. But it is basically exploitation of the downline that accounts for upline success. Amway's admission that sales to non IBOs are low, confirms this. Thus certain upline make their income from their downline's PV volume, and on tool purchases. I mean even a lottery has winners. Even ponzi schemes and other questionable opportunties have some winners. This is not to suggest that Amway in not legal. Amway is perfectly legal, but the way the opportunity is set up, those who profit, primarily do so at the expense of their trusted downline.

There are no groups that I know of where all the IBOs can win and earn a profit. I would guess that there might be a few rogue groups who only focus on retail sales, and while these groups can be profitable as a group, they are few and far between. This is because most IBOs fall under an LOS such as WWDB, BWW, LTD or N21, and these groups all seemingly focus on recruiting of new IBOs. Yes, they may sprinkle in some suggeestions about selling goods, but generally speaking, their "training" materials consist of motivation speeches, feel good stories (whether true or not), and the theme of never quitting while continuing to purchase more tools.

Some upline have the nerve to start teaching downline that their Amway business is not about making money, but to save your marriage, make you a nicer person, or some other diversion to make you forget that you are losing money month after month after month. Some groups even mix in religion and politics into their functions and meetings. As far as I can see, the typical business buildiing IBO signs up, gets some of the tools and attends a few functions, and finds that the products are hard to sell because they are not priced competetively with other retailers, and that a damaged reputation is nearly impossible to overcome. These IBOs realize they are not going anywhere, and they walk away, chalking up the losses as a life lesson. But apparently, many uplines who lied and deceived in the past are continuing to do so today, often just revising history for their benefit (i.e. lying about making any profit on tools).

Many IBOs, prospects, information seekers and critics read this blog. My question is very simple. What is so great about the Amway opportunity? For most, it is just a bad use of time and money. While some may exist, I don't know of a single person who "did the work once" and sat back collecting barrels of Amway money while sipping Mai Tais on the beaches of Jamaica. I see crown ambassadors working as hard today as they did many years ago. Diamonds losing homes to forclosures, a prominent diamond in bankruptcy proceedings, and a hoard of WWDB diamonds apparently selling off mansions that they allegedly paid for in cash. (It os quite possible that their lifestyles are simply not sustainable).

Where is the benefit in the business for the typical IBO? Just as there are some diamonds, there are lottery winners. Displaying a lottery winner doesn't make it prudent to spend your money on lottery tickets. Displaying a diamond's lifestyle doesn't make Amway a good opportunity. While Amway is a business and not a game of chance, the results of either, sadly are eerily similar - that is a few winners and millions of non winners.

What is so great about the Amway opportunity? I don't see it.

Thursday, May 1, 2014

The Psychology Of Amway?

I’m not sure whether this plan was carefully crafted out or whether it just evolved, but the way some uplines show the plan is cleverly designed to suck people into their systems. If you aren’t aware or careful, it’s easy to get caught up in the excitement of the presentation. The presentation is full of deception and I will try to point out these items in my analysis.

The speaker may talk about how he once thought he was “doing okay” in life. That he was making a living and able to meet his financial obligations. But he thought there might be more. One day he saw the plan and it changed his life. He did not realize he had gotten into a rut of going to work and going home every day and looking forward to his 2 weeks off each year. (This is relatable for many) That time and money are so important in life. Control of time and money is the key to success. Many people have lots of money but work all day and nite. Or people have time but are broke and can’t do much. The speaker might mention dreams or goals such as having an extra $500 a month or more. What would you do for an extra $500 a month. What about an extra $50,000 a year? Wouldn’t it be nice to have the wife stay home with the kids instead of leaving the family to go to work? Like the “Leave it to Beaver” days? (This gets the women excited)

The speaker will likely mention something about the economy and how prices always go up. The speaker may mention the 4 “I’s” that suck money out of your paycheck. The four I’s are Interest, Income Tax, Insurance and Inflation. The speaker may talk about how the government will take their cut and so on until you get your “net”. The speaker may mention how so many Americans are dead or broke by age 65, and that social security will collapse. (This instills fear in many people).

The speaker might also go on to mention how so many marriages are falling apart in the US because of financial stress. That couples work so hard that they have no family time and it hurts marriages. That people work so many hours these days that they are married to their desks. The “manager” of the office is the first one there and the last one to go home. That despite all of this work and effort, people are falling into debt. Credit cards maxed out, loans, trying to keep up with the Joneses. (Many people can relate to this)

But now, because he was looking for opportunity/open minded one day, he saw an opportunity. This opportunity changed his life and can do the same for you! The speaker now wakes up at the crack of noon. His wife stays home with him and the kids. They take nice vacations and they do what they want when they want. (Of course, who doesn’t? But is this true?) The opportunity takes advantage of the internet and allows you to leverage your time and money so that you can create a residual walk away income. (But nobody walks away do they?)

This is approximately the point in the presentation where they mention “Amway” At this point, the speaker will defend Amway, stating that if you can make money, does it matter.? If you can save money, does it matter? The speaker may go into the product line and mention partner stores and will likely show a 6-4-2 plan or a variation of it. In every case, they will show a best case scenario, not what is likely. Many prospects will leave thinking “all I need is six”. They don’t understand how unlikely it is to sponsor six platinums and there is no mention of the retention rates, the income most IBOs can expect, and firm questions will be deflected to the prospect’s inviter. The speaker may also discourage you from speaking to friends and family as they may have a bad experience but the diamond is successful and knows more about Amway than your family and friends.

Joe’s commentary: So the speaker becomes very relatable from the start. His situation in life will be like many in the audience. He will talk about doing okay,. But wanting more or looking for more. He talks about debts and many in the audience will also relate. They get people to think about dream cars or vacations. He talks about walk away income, but doesn’t mention that very very few ever make significant money and apparently, not many actually walk away either. They say you will make money and save money by doing the business. It’s hard to argue against that,.except most people will not make money or save money. In fact most people, if they participate fully or partially in the training system, they will lose money. For the dedicated IBOs, many of them LOSE LOTS OF MONEY. The plan is crafted out to sound sensible and relatable, but many IBOs will give it a try and shortly after, will realize that the system doesn’t work, that the reputation of Amway IBOs is soiled and sponsoring people or even getting people to see the plan is a barrier that most people simply cannot overcome. At least if you know what’s going on, you may be able to avoid the trap.