I know Amway defenders will talk about some of the sales they make, and that's fine and good, but when I look at the kinds of sales they make, it is usually insignificant. I recently read some comments that sort of made me laugh. A prospect apparently was invited to an Amway recruitment meeting by a friend, and out of courtesy, sat through the presentation (which nobody else attended) and politely declined to register. The commentator went on to say that after the meeting, he felt sorry for his friend and purchased something off of his friend's IBO website, and it felt like making a charitable contribution. Makes me wonder since Amway's products are mostly likely consumed by IBOs themselves and I believe very few of Amway goods actually made it into the hands of a non IBO customer.
But now I wonder out of the tiny amount of IBO retail sales, how many of those sales are basically charitable contributions made to IBOs by family and friends who simply feel sorry for their acquainted IBO? When I first declined to join Amway under my eventual sponsor, they did ask me to buy some of their goods. But being a single male, my age group demographic didn't really match me with the products they were pushing. If I remember correctly, I ended up buying the liquid Amway car wax. While the car wax worked as well as the other leading brands, I recall that I paid about $12 for it back in 1995 or so. I can currently get a jumbo-sized bottle of Nu-Finish liquid car wax for $7.99 at Target or other local retailers, and at times, the store puts them on special sales for $5.99. So basically, I am getting about twice as much car wax for the price if I purchase my car wax on a store special. I know Amway zealots will want to compare the price with an online source, but as I said, I make my purchase in person and wait for store specials which occurs every couple of months.I know at times, I have seen other family and friends involved in MLM. And while I was once there, I now see their attempts as somewhat pathetic, especially when they are basically walking the same path I did about 20+ years ago as an IBO. I do not discourage them, but simply decline to see their plan or register as a downline. I have at times, also made charitable contributions to some friends who had become involved in MLM. If nothing else, just to be supportive of a friend. Ultimately, these MLM friends eventually figured things out on their own and quit as I did. Some of them follow my blog and some just quietly faded into the sunset. They do not run an informative blog as I do, but not everyone can or will. (Sound familiar?)
However, after reading the comments about the polite friend who bought an Amway product from a friend, I have to wonder whether IBOs are making true retail sales or merely receiving charitable contributions from friends and family in the form of Amway product purchases?
1 comment:
Pity purchases of products by friends or family members are common when someone is starting out in a retail business. There's nothing unusual about that.
But if you are an Amway IBO, your up-line will insist that you actively harass your friends and family to make their purchase of Amway products a regular thing. You are to constantly solicit them and annoy them with requests for more purchases, as a way for them to "show support" for your dream.
This is what really shows that Amway is a fake business. The point of any retail operation is to ATTRACT customers with the quality of your products, not to SHAME them into buying stuff from you.
Amway can't do that. If there was a real demand for Amway products in the general population, you can bet your bottom dollar that Amway would be selling its products on the shelves of stores, or in catalogues, or in direct purchases on-line. Amway won't do those things because THEY CAN'T COMPETE.
So instead they tell their IBOs to self-consume the products, and browbeat their family and friends to buy the stuff.
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