Live better, save money. It's the slogan of Wal Mart. Save money. It's what many people look to do, whether there's a good or bad economy. Wal Mart is wildly successful and because of their volume, they are able to squeeze the best prices from the manufacturers and pass on the savings to consumers. This is why consumers are driven to shop at Wal Mart and Sam's Club. Customers don't need to recruit others and Wal Mart has a good reputation, which is almost diametrically opposed to Amway.
It's kind of ironic that Amway's slogan is "So now you know". They've been around for over 60 years and their commercials say "so now you know". What are we supposed to know? I don't know why they went from Amway to Quixtar, then to Amway Global and now back to Amway. The name changes didn't seem to fool anyone and because of some nutty IBOs, the corporate reputation may have gone through the mud again. But in stark contrast to Wal Mart, Amway manufactures some of their own products. But oddly enough, even these products are not priced to compete with Wal Mart. I suppose there could be merit to the argument that Amway doesn't truly care about the best prices for their IBOs and customers because the IBOs are apparently the primary if not the only customers (in some cases) of Amway products.Walmart says they will match any published advertised price. Thus, if you wanted to buy say, a bottle of shampoo and you bring in a current printed ad showing a Wal Mart competitor with a better price, Wal Mart will sell it to you at that price. Try doing that with an Amway IBO. LOL Seriously, when you compare sales volume and the delivery system of the two companies, Wal Mart is the present and Amway is in the horse and buggy days. Advertising person to person, while effective in some ways, but is one of if not the least efficient means of moving a large volume of products. I wonder if the Amway executives have evaluated the effectiveness of their "now you know" campaign. I suspect the ads have not made a difference in Amway North American sales. In facts, sales this past year caught up with Amway's best year, which was 2012 or something like that. Of course, if there is bonafide evidence to the contrary, I will be glad to post it.
Live better, save money. Wal Mart rocks!
1 comment:
The Amway motto "So now you know" is purely cultic. Cult members believe that they are in possession of a secret knowledge that isn't available to the outside world, and that this knowledge makes them special. The snotty, superior attitude of the typical Ambot freak is evidence of this fact.
Wal-Mart is a huge business concern that makes a profit by employing "economies of scale " -- that is, purchasing products in bulk at a major wholesale discount, and then reselling them with a markup that still leaves the product desirable for consumers. Amway can't do that, because its pricing is linked to making sure that every schmuck in one's up-line gets a piece of the action. All that Amway can depend on is the cult-fixation of its members, who will buy Amway products regardless of their high price and mediocre quality, because the "secret knowledge" of the cult tells them that this is necessary.
Wal-Mart isn't a cult. Amway is.
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