Wednesday, October 16, 2013

Building An Amway Business?

Building a business. That's what so many IBOs set out to do, except they don't know how to build a business, and based on IBO behavior and the things they say and do, it makes me wonder what their upline actually knows about building a business. IBOs should know that lying or deceiving a prospect is not a way to build any business, much less and Amway business.

When you open a store or a restaurant, you may not make a lot of money intitially because not enough customers know about your store and you have not yet built a reputation. New customers who have a good experience are likely to return for more, and they are also likely to tell others about your store. Over time, you create a customer base and your weekly sales become consistent and somewhat predictable. If your prospects or customers have a bad experience, you can expect they will also tell people. For that reason, IBOs should not be calling anyone broke or a loser simply because they are not interested in Amway.

In the Amway business, many IBOs have no idea about building a business. They are shown great (apparent) wealth by upline, and then told that their business activity consists of showing the plan, listening to standing order and attending functions. Most of an IBO's activity, as prescribed by upline, costs money instead of generating sales. Some uplines do teach IBOs to sell items, but more often than not, it is not taught as a priority. So if your activities are often non income producing, it's easy to see why most IBOs fail, and wind up making nothing or losing money.

What's more, as I said, a new business will get repeat customers when a customer has a good experience. What do you suppose happens when IBOs lie or trick people into attending Amway meetings, or deceive people about their business, or make up wild stories about products? What happens when you embellish the truth about success and then cannot provide an answer when a recruit asks? What if someone asks an IBO how they are doing in the Amway business? What happens when an IBO tells a potential recruit that he or she is a loser or stupid for not joining Amway? Would you return to a store if they called you stupid as you were leaving? What if you were called a loser?

These are the reasons why IBOs in general cannot get enough customers to sustain a consistent and predictable amount of sales, and why over the years, Amway has at best a spotty reputation. Just the mention of the name Amway and you may get funny looks from people. It is why certain internet zealots promoting Amway do more harm than good.


Anonymous said...

I think another important point is the products are over priced so its hard to have repeat sales. People will buy once just as a gest to help you out but thats it. The normal family cant afford these prices.Some people say prices are high as products are premium. If thats the case,i would say income brackets who can afford premium proucts probably dont want door calling distributors and there are not that many I guess thats why self consumption is pushed. Ibos are expected to make the sarcrifice to help their business. So if it works thats fine. But thats not a business.

Joecool said...

Good comment. If Amway truly was premium, why would it be sold by rinky dink IBO's rather than selling it at a high end store?