It appears to me that Amway sales in the US have gone down. Globally, Amway sales declined to 9.5 billion after hitting a high of 11.8 billion a few years ago. However, if Amway didn't have expansion in China and India, I wonder what their sales would be like? I do not believe there has been signifcant growth even in the days of "Quixtar". I believe that mist Amway sales are simply to Amway IBOs who are taught "buy from yourself" or "be your own best customer". IBOs purchasing products is not a problem, unless they are purchasing more than they actually sell, especially in light of the recent FTC vs. Herbalife settlement.
Many IBOs and Amway defenders claim that Amway products are simply the "best". Some even go so far as to call Amway product superior to big box retailer's products. In the past, some unbiased reviews of Amway products compared to name brand had some Amway goods rated as average, some were very expensive, and some were satisfactory. Of course, quality is subjective and it certainly seems that whether or not one is an IBO determines that quality. But retail consumers have spoken. Price is an important consideration. WalMart proves this.
But here's the definitive question. If Amway products are so good, why do former IBOs rarely continue to buy them? I mean Amway sales would continue to climb steadily each year if former IBOs kept buying products. And here's another angle on all of this. If some former IBOs do purchase Amway goods, I would bet that they do not purchase 100 PV or more each month as they do when they are IBOs. It would appear that uplines are able to manipulate or create an artificial demand for Amway products amongst the active IBOs. This is a point of contention between Amway defenders and Amway critics because an artificial demand toes the line on legality issues.
There are tens of millions of former IBOs. There are less than 200 qualified diamonds in the US. I believe there are more lottery winners than qualified diamonds. But if there are tens of millions of former IBOs and hundreds of thousands of current IBOs why aren't the Amway sales consistently growing? I believe it's because Amway IBOs are the primary consumers of Amway products and former IBOs are not. And because information is easily available on the internet, prospects who are approached an easily google up Joecool's blog or other sites full of information and make an informed decision. I believe that is partly why sales are down in the US, because recruitment and sponsoring of new IBOs is down.
So if Amway products have such great value, why don't most former IBOs continue to purchase them?