The Amway Zombie (Ambot)?

 Sometimes it happens to the nicest of people and it often happens slowly and subtly. These are the signs that you are becoming indoctrinated, and you are likely annoying your loved ones at this point.  You are trying to do your best but part of the system is to sacrifice nearly everything you hold near and dear on the altar of Amway.  There are countless stories about this on the internet, and I've lived through some of it myself, having once been an IBO.

*You're driven to recruit everyone you know. You may even resort to deception or outright lies to get people to meetings. Before you know it, your family and friends avoid you like the plague.  And can you blame them?  Zealous Amway IBOs can often become annoying and overbearing in their quest to go diamond.  

*You're encouraged to develop an unreasonable, irrational zeal for the products. Even so far as to justify the quality of toilet paper or to call the products prestigious. You may even argue the quality of energy drinks or about phyto-nutrients, something you may not even know about.  In the end, is there really any information to confirm that Amway products are any better than run of the mill products?  not really.  

*A whole bunch of demands, promises, subtle threats of failure if you don't try hard enough are made in the promotional material and motivational seminars. i.e. If you quit, you are a loser destined to die broke and unhappy.  The upline will drop these hints as pressure on the IBO to keep going, even if financial losses become staggering.

*Because the system is touted as the way you're going to make yourself fantastically rich, you're under pressure to drop any conflicting or competing interests such as your bowling league or golf club. Nothing else in life has importance except for the quest of financial freedom. All activities in your life must enhance your Amway business and have an effect on your financial future.

*Your upline soon becomes your most trusted friend. Your thoughts and feelings are shaped in part by the cds, meetings and functions.  You might even be guilty of "tapespeak", in which you simply parrot what your upline says.

Do you recognize these behaviors? Hopefully you aren't displaying these behaviors.

Amway IBOs Help Others? Really?

 One of the BS things our Amway upline constantly told our group was that we were out there helping people and fighting for what is right in the world.  That evil will triumph when good men fail to take action. I agree with this. That the AMOs have thrived because too many good people have ignored the problem and it hasn't gone away, only unnoticed by most. The result is probably tens of millions of people over the years getting scammed out of their hard-earned dollars via the "tool scam".   It's so ironic that upline teaches that IBOs are helping and saving people by exposing them to Amway.  Looking back, it's laughable.

Let's dissect these issues and look at them one at a time. What exactly are you fighting as an IBO? Fighting against yourself? Your job? I know many uplines want you to think your job sucks, thus giving you motivation for joining and succeeding in Amway. Then the hook comes where they will tell you that tools are vital for your success. But you aren't fighting anything.  Your job pays your bills and allows you to make a living, whether you like it or not.  Most likely your Amway business isn't generating enough to cover your "functions and tools" expenses, so your job income is vital even if your upline says otherwise.  It's also ironic because your upline diamond is living the diamond lifestyle because of you and your job income, along with thousands of others.  

How about helping people? How do IBOs help people by enticing them to join Amway? While people are doing community service or other projects, IBOs are stalking people at malls or other venues looking for prospects or spending weekends at meeting and functions. How does this help anyone but the folks who profit from the functions? How are IBOs helping people? It's nice to believe that you are fighting or a cause or helping other people, but the fact is that most people make nothing or lose money by being involved in Amway, not even factoring in the time you may lose for spending time with family and friends.

I was once an IBO. I thought we were involved in a good cause. I did eventually realize that we weren't helping anyone. The only people we took interest in were potential Amway recruits. Everyone else was cannon fodder. Those who are familar have heard "some will, some won't so what? Next"!  I did not pursue to "help" anyone unless they were interested in Amway when I was an IBO.  How does that make the world a better place?

IBOs are mostly good and hardworking people. They have just been sucked into believing a false cause perpetuated by their upline. Most wake up and get out quickly as I did, but I believe the damage over the years is immense. I hope this blog provides some valuable insight for new and tenured IBOs and prospects.

Amway IBOs Are Simply In Denial?

 One thing that appears to be common among Amway IBOs is how IBOs are in constant denial. They truly believe that their uplines are working in their best interest and that upline only wants their success. I don't believe that to be true. If uplines were truly making a fortune from Amway, why would an downline IBO have to pay for practically every bit of help they get from upline leaders? Why aren't any functions pro bono? What difference would it make to someone making millions heaped upon millions?  Think about this, if others went "diamond" and achieved the pinnacle of success, suddenly the upline gets a smaller portion of the tools and functions income because the new diamond would get a significant cut from their personal downline.  In fact the best-case scenario is for someone to get close to diamond and quit, leaving all the active downline directly under the current upline diamond.

To illustrate this, to show the plan, you would need to pay to attend an open meeting, and pay for your guests, even if they do not register as a result of the presentation. You pay for voicemail to communikate with your upline and downlines. You pay for standing orders, and you may end up paying twice if you were in attendance at the function when the standing order was recorded. You pay for books and other materials as well.  And you get nothing if your guest winds up not joining, or joining but doing nothing and quitting.

What's more, many IBOs turn their heads when ugly facts rear their heads. For example, some IBOs deny that a prominent triple diamond (Around 2009 or 2010) was involved in bankruptcy proceedings. They continue to edify and pay for financial advice from someone who could not even manage his own finances. They believe that Amway saves marriages even when the leaders who speak this may be getting divorced. It's like upline simply revises history and downlines buy it without question. Many IBOs do not even see it as a problem that some upline lied and said there were no profits from tools in the past. I find this odd because tool profits are still shrouded in secrecy and downline simply believe that they will eventually get a cut, even without a written compensation plan and agreement.

I believe too many Amway IBOs are simply in denial. They give upline their trust and upline abuses it. IBOs are told they are successful for attending a function even when they might be losing money month after month. They may be told that the Amway business is not about money but about making friends. They may be told that they are nicer people because of their participation in Amway. What too many IBOs do not see is that they are simply in denial about their business. Most IBOs are losing money, a little at a time, perhaps $100 or $150 a month. For the hardcore, maybe more. But they are taught to ignore these simple facts and deny that there is a problem.

It is my hope that exposure of some of these tactics will be beneficial to information seekers and perhaps new IBOs who have not yet been fully indoctrinated. I encourage people to ask tough questions, demand answers and use due diligence when checking out this opportunity. The fact is that very few people every make a profit and people should know this before getting involved. In the end, IBOs pay up and they keep on paying upline for their sage advice, even when their bank accounts keep getting lighter. Where will it end?

Joecool On Vacation

Hi Folks!   I'll be on a trip for the next week so I won't be updating this blog until about next week Friday, October 28, 2022.  I'll be visiting Arizona, Nevada, and possible Utah.  

Until next week, I am posting this article called "Amway Math"

It is my observation that people who join Amway usually end up losing money in the end. They may get involved to make a few bucks or because they are mistakenly led to believe that they will become millionaires in Amway in 2-5 years. I know my sponsor convinced me that we would be millionaires in a few years. These folks who recruit new IBOs into Amway are often associated with a "system" such as Worldwide Dreambuilders (WWDB)or Network 21 (N21). These system promoters, often diamonds, may mislead the recruits by showing them pictures of mansions or other luxuries, implying that they attained these goods with their Amway business. In many cases, it is a deception, especially when we know for a fact that some diamond leaders who proclaimed that they only make cash purchases, had their homes foreclosed. Without the hype, I am sure there would be fewer sign ups. But what is the evidence?

It is simple. Amway reports that the average active IBO earns about $200 a month in gross income. This average includes diamonds and other higher end IBOs. I believe if you calculated the median, the average would be much lower.

But what makes IBOs operate at a loss is the system expenses. The system generally consists of voicemail, standing orders, cds, functions, books and other materials. An average business building IBO might spend an average of $250+ a month or so on these expenses. Amway defenders like to decry the amount, but there are couples who would likely spend more and IBOs who must travel by air to functions would spend more. Single IBOs who buy only the minimum might spend a bit less. Some IBOs with abusive uplines might spend much much more than $250 a month on tools. I believe my former sponsor spent easily an average of $1000 a month on average. (I am from Hawaii so the average cost of functions is greater due to long distance travel)

Thus if the average IBO earns $200 a month but the same average IBO spends $250 a month on tools, the average active IBO is losing $50+ a month, with lower level IBOs (i.e. 100 PV) would lose more.

Look at a group of 100 IBOs at 100 PV. (This is just a model). If a 100 business building IBOs average $250 a month on tools, they as a group would expend $25,000 a month on tools and functions. Their volume would be 10,000 PV, or about 30,000 BV. This would generate about $7500 in bonuses per month. Thus this group spent $25,000 to learn and be motivated while the group splits up $7500 a month in bonuses. The platinum would get the lion's share of the bonus but most of the rest of the group will suffer net losses. As the group grows, the bonus may grow, but so will their expenditures on tools. Keep in mind that a group of 100 IBOs spitting up $7500 would be an average of $75 each. It is the diamonds that drive up that average. The math bears it out.

The only way the group can make money as a whole is to avoid participation in the tools altogether and to actually sell products to non IBO customers. The evidence is right here with simple math. The systems do not work because the cost of the system is likely to consume all of the Amway generated bonuses and more. I gladly challenge anyone to explain in detail how this post is not reflective of the reality of being in Amway and a system such as WWDB or Network21.

The facts speak for themselves.

Minimum Wage Or Amway?

 Some big companies and some private entrepreneurs have been accused of being "sweat shop owners". This is when they exploit their workers, often in foreign countries, by having them work for a very small wage for long hours and usually under poor working conditions. For example, a foreign operation may have a warehouse full of women and children working all day in some factory for a few bucks a day. The owners of these operations can rake in the dough as they save a ton of money in labor costs. There are some big American corporations that have been accused of this.

Some uplines operate just like sweat shop owners, but in many cases, they are worse than sweat shop owners because even exploited workers earn something. At the end of the month, they have a net gain, even if it might be small. In the case of many Amway IBOs, they spend money on Amway products, and uplines take the lion's share of the rebate/bonus that is generated by those sales, and then in turn, these same uplines try to get many of their downline to also become customers of their system of cds, books, voicemail and seminars or functions. In many, probably most cases, uplines will make just as much if not more income from the system, than from Amway. Most downline IBOs would be far more profitable if they simply worked a part time minimum wage job instead of building an Amway Empire.

These same upline will also teach fierce loyalty to the system. Never miss a function. Make sacrifices to buy more books or cds/audios, and make sure you are always looking for people to sponsor to add to the system. Joining the system almost guarantees that you will suffer a net loss in the Amway business. It is why I continue to write about what IBOs and prospects should look for when they are being recruited or indoctrinated into these systems. It is why there are so many defenders of Amway, most of whom are losing money, but think they are still successful because it is what upline teaches. If only the IBOs and prospects could just step back and look at things objectively instead of blindly believing what their upline teaches them.

I know most IBOs won't believe this, but I will say it anyway. IBOs on the system are probably worse off than sweat shop employees because they are paying their upline to do their work. At least sweat shop employees get a small salary. Upline will teach you that it is an honor to drive them around, or to do tasks for them. They claim that you benefit by "associating" with them but you are no more associating with them than the cleaning lady does when she is working. I saw this firsthand and have no doubt that some or all of it exists today. Many platinums works are free doormen and ushers at meetings and functions. Upline benefits by maximizing profits from functions. It is pure downline exploitation and I hope eventually that more and more IBOs will recognize this. It is clear for those who are willing to look at it objectively.

For most, a part time minimum wage is a much better proposition than Amway.

The Road To Ruin?

 When I saw the Amway plan, it was presented sort of as a road to riches. Yes, the presenter/speaker was careful not to say it was "get rich quick", but 2-5 years is relatively quick when compared with working 40 hours a week for 40 years as the business plan was shown to us. And while some exceptional people do achieve diamond, there is a massive trail of IBOs who suffer losses, some of them staggering. In our own group, I know of at least one couple who lost their home following upline advice, and another couple to ended up filing for chapter 7 bankruptcy. I must state that the bad advice leading to bankruptcy and foreclosure most likely came from upline leaders. I also know of a gal who quit her job to attend a function, faithfully following upline advice from WWDB. It took her a while to recover from that bad advice.  I'm sure other IBOs suffered a similar fate if they faithfully followed upline advice.

So what is the experience of many CORE IBOs? I'm not talking about those who "do nothing", but IBOs who actually make an effort. Well, if they do their 100 PV, then they are spending about $300 a month on Amway stuff and dedicated IBOs will typically spend about $200 a month or more on average for tools and functions. This is for a single person. A couple or family would be expected to do more, thus spend more. So for these 100 PV IBOs, they will expend about $500 a month or more and get back maybe $10. Of course, if they were not in Amway, they would still have some expenses for household goods, but not anywhere near $500 a month. 

Over the course of a few years, these expenses add up and can become staggering losses. Hard core IBOs might expend even more. The only way a rank-and-file IBO can gain relief is to sell products (which is difficult given the prices and the Amway name reputation) or to sponsor downline who will then suffer some of the losses for you. It would be my estimate that an IBO might break even at about the 4000 PV level. However, at 4000 PV, you might have significant expenses associated with running a group, such as showing distance plans for your group.  

Over the years, I would suspect that millions of IBOs have come and gone through the Amway opportunity, and probably lost billions of dollars. But many of those who lose money think they are successful, because many upline will edify those who buy tools, regardless of IBO results. After a few months, if your group and PV are not growing consistently, it is highly unlikely that you are headed for success. 

IBOs and newbies, are you on the road to riches or financial disaster? Keep in mind that a net loss is not success, despite what you upline mentor may tell you.  

Amway Works?

 The Amway business works if you work it! That's what many Amway enthusiasts will claim. I do not believe that is true and I will further explain in this post. Many Amway IBOs who claim that the business works are usually new and are unable to show any evidence that the business works, except perhaps to show a photocopied check from an upline diamond or the like. To date, no Amway IBO who posts on this blog as shown actual evidence that Amway works. And there is no evidence that hard work results in Amway success. 

Let me make a disclaimer that some people might be able to make significant money from Amway, but most of those folks are usually tenured diamonds who are almost in an exclusive club. There is only a short list of new diamonds that I know of in the US, and I have heard that even these new diamonds may have had legs in other countries. It would seem that Amway is not growing much in the US and Canada. Also of note, Amway does not release figures that are separate between Amway North America and the rest of their overseas operations, so information is limited.

Ok, so Amway enthusiasts claim that the business works if you work it. Business in its simplest form is selling a product or service for a profit. Yet many many IBOs spend so much of their time doing other things, as advised by their upline "mentors" who sell them training materials that take up much of their valuable time. Listening to audios/cds, attending functions, reading books, and other training activities not only costs the IBO money, but takes up valuable time in non income producing activities. Nobody makes sales reading books or attending seminars. Inviting people to see "the plan" may be a way to help generate volume but with Amway's reputation, even this is a hit and (mostly) miss activity. 

Many IBOs spend almost all of their time doing these activities (the work) when they could be better off not getting the training and focusing on selling the Amway products and services. Even that comes with a handicap as Amway products as a whole, costs a lot more than purchasing similar or the same products as a big retailer such as Costco or WalMart. It is why most IBOs eventually get discouraged and quit far before the promoted 2-5 year plan. 

Few people will even bother to see the plan once you mention "Amway" and for those who are open minded and motivated to register end up having to deadl with a hard to sell opportunity along with high priced common commodities such as soap, vitamins and energy drinks. It's pretty easy to see that the business does not work, even for most of those who actually work it. There are simply too many issues with the business that hanidcaps those brave enough to try. It seems even the fiercest defenders of Amway are unable to provide a shred of evidence that they have actually made a profit from this opportunity.

The Truth About Amway?

  There’s a website called “The Truth About Amway”, which I find ironic as it’s run by an Amway apologist who uses a lot of misinformation and obfuscation to prop up Amway as a business opportunity.  The theme of that website is that there’s a good Amway out there where IBOs actually sell products and make a net profit, but where is this good Amway?   Nobody seems to have seen it other than the author of that website.  It might be noted that this person said he was an internet specialist and had training in psychology and was supposed to be well versed in these areas.  I find it ironic that this person now claims to be an epidemiologist.  I suppose his area of expertise depends on what he's debating at the time. 

Amway’s own disclosures show that about half of IBOs do nothing and approximately 90+ % of IBOs do not last for more than a year. Thus, diamonds make their money by selling tools and functions to IBOs before they snap out of their Amway trance and quit. Thus, is called the churn and I write about it in yesterday’s article.  

The churn is the reason why diamonds basically don’t give a crap about your success, nor do they care if you make a red cent in Amway.  All they want is for you to adore them and blindly continue to buy tools and functions while you're in Amway because that’s what funds the diamond lifestyle.  

So what is the truth about Amway?  The truth is that Amway revenues have been down or flat for many years and now with covid, I can’t imagine there was a sudden surge in demand for overpriced generic products.  The truth is that diamonds make significant income from tools and functions and push these on down line with no consideration as to whether an IBOs business justifies the expense.  The truth is that diamonds at times have broken away from their beloved uplines to start their own tool groups.  

Basically, the Amway business is two businesses.  One is Amway which is the front for the tools and function businesses.  Sort of like how the crime mob would use a restaurant as a front for their criminal activities.  But it’s a symbiotic relationship because Amway benefits from diamonds teaching 100 PV minimum and product loyalty in addition to the massive recruiting done by the rank and file and in return, the diamonds soak their downline selling useless tools and functions right under Amway’s nose and Amway allows it. 

That’s basically the truth about Amway.  Believe it or proceed at your own risk.  

Believe The Illusion!

 One of the things my Amway upline taught us ad nauseum was that we needed to have faith in our business and in our upline. That we needed to believe that we were going to be successful. IBOs are told that they should act successful even if they are still working their way up the ranks in the business. It is why they ask (require) IBOs to wear suits and business attire to all meetings and functions. This is one of the weird quirks about the business in my opinion. I live in Hawaii and I remember a function they held in the middle of July in a high school auditorium and there was no air conditioning. I think my suit needed special cleaning because it was completely saturated with perspiration.

Anyway, with this part of the year, soon there will be thousands of IBOs shuffling off to a function called dream night, or in some cases, winter conference. The tickets are about $75 to $80 and includes a dinner. What IBOs are often unaware of is that many venues will allow you to run these conferences for $25 to $35 per person. The rest of that ticket prices goes directly into your upline's pockets. Anyway, the dream night function will feature slide shows of mansions, yachts, jet skis, sports cars, fabulous vacations and other trappings of wealth.

What many IBOs don't realize is that this display of wealth is just that. There is no bonafide evidence to indicate that these diamonds actually own all of those toys and goodies. The diamonds probably won't verbally confirm it either, because these toys and goodies may not really be owned by them. It could be rented, or maybe some upline crown ambassador may own the mansion, but IBOs will assume that these trappings of wealth are common once you reach diamond. As an IBO, I never actually knew how much a diamond really earned. I just assumed it was a lot because we were shown all of these goodies and just assumed all diamonds had these kinds of lifestyles.

If I posted a picture of a mansion and a jet and said I owe it all to my earnings as a blogger, people would cry foul, that I am lying or making things up. And they would be right. Well, I would guess that many diamonds are doing the very same thing if they appear on stage and implying that they have jets and mansions. As I said, someone may own a mansion and a jet, but to imply that this is a part of the typical diamond lifestyle is a stretch. The evidence is there. Some diamonds have lost their homes to foreclosure. My old LOS diamonds (WWDB) taught us that diamonds pay cash for everything, including homes. Now confirmed as a blatant lie. Who knows what else they may have misrepresented?

I ask IBOs and prospects who may be attending dream night, to watch with a critical eye. What is being implied with the display of wealth? Analyze if those goodies can be purchased with a diamond income ($150,000 plus some tool income). Ask yourself if this lifestyle is truly sustainable? Ask yourself if you can live with yourself if deception is a part of earning your diamond lifestyle?

Joecool's Challenge To IBOs?

 All too often I hear stories and testimonies about how some people (usually newbies) have this incredible belief in Amway, their sponsors and their LOS, such as WWDB or Network 21. Being that many, possibly most IBOs are sponsored by a friend or family member, means that there is an inherent trust in the sponsor or upline. If that were not true, then we would likely see many more complaints about Amway and/or the uplines and lines of sponsorship.

But an important facet of being an IBO is to have a dream. Don't let "naysayers" steal your dream, is what many IBOs are told. But what is that dream? Is is a dream (a long term attainable goal) or a wish such as winning the power ball lottery? Many prospects and IBOs want to succeed. They are willing to work hard, and are very dedicated, I would say that these folks usually will end up failing, not for lack of effort, but for a flawed MLM/Amway system that cannot possibly reward more than a few. The famed 6-4-2, 6-4-3 or some other variation of the plan will illustrate that only 1 in 100 or so can be "platinum". And that's with nobody quitting. Factor in attrition and "do nothings" and it might be 1 in 200 who can reach platinum. Even if the whole world signed up for Amway, that fact doesn't change.

Do you really believe in Amway and your line of sponsorship such as WWDB or Network 21? If you truly believe in Amway and your mentors, I challenge you to do one of these things. If you can't or won't, then I question your level of commitment. I question your belief. I'm not here to steal your dream. I am just challenging you.

Take your 6-4-2 or 9-4-2 or 6-4-3 plan to a loan officer at a bank and show them the plan. (Hey, it will help you be CORE) Ask the loan officer for their opinion of the plan and see if you can get a business loan based on the Amway plan. If not that, try seeking the advice of a real millionaire (Someone who has a net worth of a million bucks) and see if they think the 6-4-2 or other Amway (version) plans can work and whether they think Amway is a good idea. Heck, try asking your church Pastor. My church Pastor said Amway had too many false hopes and promises to be considered a viable business option.

How strong is your belief in Amway? Strong enough to take my challenge? Or will you ignore this and go on fooling yourself?

Amway Friends?

 You hang out with friends, generally people you like and have similar interests. You have good and bad times, but your true friends are there for you when you need them. You move residences, your friends are there to help you move. They may play a round of golf with you, or watch some sporting events, dinners, backyard cook outs, etc. These are folks you will likely end up retiring with and enjoying your golden years. Sure, circumstance may break apart some friendships. or moves made out of necessity. But these folks will likely remain your friends for a long time to come.

But suddenly, you get enticed to join Amway. You see the "chance" to get rich, with a shortcut (not get rich quick, but a "shortcut"). You sign up and your sponsor is your new "best" friend. Most of the people you enjoyed being with think Amway is a questionable venture to get involved in. Suddenly, because of what you have been told or taught, you view these same nice people as "broke" or "losers", simply because they do not share the same ambition of untold wealth working 12-15 hours a week. Suddenly, you friends become prospects, or people you want to sponsor so you start recruiting them. Some may join, but most won't. Suddenly you are immersed in recruitment meetings, functions, and avoiding "negative", which is people and events that do not support your Amway business.

Now you are missing birthday parties, cook outs and other social events. Your social events are now recruitment meetings, seminars and Amway business related events. You are taught that these events can be put off and your gratification delayed. You can do whatever you want when you go diamond. (Even though there me be only one (1) diamond out of every ten or twenty thousand IBOs) Your dedication will pay off right? Sadly, for most people, even very dedicated people, all they will see is losses on their yearly tax returns, mainly due to the purchase of cds, books, voicemail and function tickets. But these are your "friends" right?

Here's my take on it. Try missing a few meetings or functions. Stop buying cds and see how many "friends" remain from the business. It is likely that your upline will claim that you walked away from the friendship by slowing down on the "system". If that happens, then you have conditional friends, or fair weather friends. They are your "friends" while you are pursuing the same cause. They are your friends when you are attending functions. Are they there for you in bad times?

A short while after I attended my last function (I was still an IBO, just not a business builder), my dad passed away. Not a single one of my IBO "friends" bothered to attend the memorial service. Not a single one of my IBO friends called or dropped by the home to pay their respects. All of my "real" friends, who saw through the AMO smoke and mirrors called to talk to me and/or attended the memorial service.

Are your IBO friends conditional friends? Mine were.

Mentors Or Crooks?

 The really insidious part about some of the LOS leaders, such as the ones I had in WWDB, is that they apparently are cutthroat ruthless businessmen with nice suits and disguised as your mentors and friends. They get you to trust them, and they will tell you that they have your best interest at heart, or that they would never purposely lead you astray. On the surface, you may think this is true, but look at their actions and you can easily discern that some of these uplines are absolutely ruthless businessmen who would take every cent from you if they could. I was in WWDB, and I have good reasons to believe that they are still doing this, based on a WWDB IBO blog. On this blog, I see all the same teachings today, that I heard as an IBO and some of the same claims such as buying homes in cash. It's scary.

As an IBO, the diamonds would tell you to never miss a function, ever. The only good reason for missing a function was for your own funeral. I recall some cross line IBOs rearranging pre-planned anniversary parties, weddings, and other special family events in the name of being core and attending all functions. Some IBOs actually did quit their jobs to attend functions and they very well may have done so because some uplines taught this. IBOs were also encouraged and told to go into debt to attend a function. This was okay because it was an investment into your business.

Our group was also strongly encouraged to buy extra cds every week. To be core, you needed to listen to a cd each day and you cannot listen to the same one each day right? Couples were told to buy their own separate standing orders. Brad Duncan even had a true north tape (cd) that said sponsors were to eat the standing orders for downlines who quit because it was too much trouble to call upline who calls upline who calls upline to cancel a standing order. Oddly enough, they didn't mind upline calling upline calling upline to add a standing order.

In the end, I was lucky enough to have been progressing up the pin ranks, so my losses were not that devastating. I ended up losing in my early months of the business but mostly broke even when I was at 4000 PV. Sadly though, my cross line did not fare so well. I know of one couple who declared bankruptcy. I don't know how much their WWDB involvement contributed to bankruptcy, but I am certain it was a major factor and I know of two couples who had homes foreclosed, and I believe that their allegiance to WWDB was a factor in those foreclosures. But I guess hey, two WWDB diamonds had homes foreclosed so maybe they were duplicating?

Do not be fooled. The diamonds may have a nice smile and a nice suit, but they are ruthless businessmen who will take your last dime if you allow them to.

Amway Is For Winners?

 One of the things that my upline always taught, and I believe is still taught today in various groups is that winners join Amway and losers do not.  Kind of makes me wonder about the "most" who "do nothing" after joining Amway.  I guess it's one way to build loyalty with an US vs. Them mentality amongst the IBO salesforce.

I also heard that you're a winner because you were doing something to better your financial future and those who didn't were losers, or broke minded. Of course, the upline who said this had no knowledge about those who were not in Amway. Some of them may already have been financially sound or may have been doing something to better their financial future. I'm not sure why these uplines, who promote "positive", had to resort to calling people losers simply because they did not agree that Amway was the greatest thing since sliced bread.   That doesn't seem like a good strategy when you are involved in a sales related business.

In many games or sporting events, there will be someone or a team that wins the game and someone or a team that loses the game.  Losing a game doesn't make you a loser and certainly, a team that wins the game would not say the losing team were losers. Can you imagine a pro football team's coach taking the podium after a game and saying his team won because the other team was a bunch or broke minded gutless losers?  That would never happen, yet we see that frequently in the Amway world.  The owner of Amway, Rich DeVos had once said in a recorded message that just because people do not agree with you (paraphrased) about Amway, does not make them losers and that IBOs should not call people losers.

In all of this, people's jobs are also criticized. That a job stands for "just over broke" or "jackass of the boss" and other blurbs. Many IBO's goals and dreams consist of ditching their job so they can sleep all day and live a life of luxury. Ironically, it is most IBO's jobs that continue to produce income so they can pay their bills and feed their family. It is also an IBO's job that funds their Amway and AMO expenses such as product purchases and functions and voicemail, etc. Without having a job, most people could not even join Amway or pay for any tools. Sadly, most IBOs won't make any money in Amway either.  People will have to continue to work at their jobs. I do not believe that someone earning an honest living working a job is a loser. Ironically, the folks calling people losers are often not even netting a profit from their Amway business!

Yes, in this business or the sports world, there will be winners and there will be losers. The question is whether you are the one who is allowed to be the judge of who is and who isn't. I would also suggest that IBOs are completely shutting down potential future business by their behavior. What if I went to a store to purchase something but the item was not available on that particular day, so I don't purchase anything and leave. As I leave, the store owner says I am a loser for not buying something there. Will I go back? Very unlikely. If an IBO truly sees themselves as a store owner, all prospects should be seen as potential business, whether future or present. If your upline tells you that people not interested are losers, you should kick him where the sun doesn't shine.

Only winners join Amway? Think again!

Why IBOs Fail?

 Over the years, there must have been tens of millions of IBOs who had some experience with Amway. Obviously, not all of these folks got involved in a system or had the intention of trying to make millions of dollars. But looking at the business as a whole, the number of people who make a significant income from Amway is a tiny fraction of 1%. If a typical platinum has about 100 IBOs in a group, then you can conclude that platinum is in the top 1% of all IBOs. And we know that many IBOs quit and go through the business each year. The attrition rate can be staggering for bigger pins who need to keep working to replace those who quit.

But the question that seems to be ignored is why so many IBOs end up failing? Now for the sake of this discussion, let's exclude IBOs who do nothing and quit. Let's talk about IBOs who make an earnest effort. Often, the serious IBOs will be on the system consisting of voicemail, standing order, functions, books and other meetings. These all come at a cost, therefore, IBOs need to make several hundred dollars a month or more just to break even. I might add that a rank-and-file IBO who earns about $200 a month from Amway is way above average and the vast majority make far less than $200. Amway reports that the average income of active IBOs is about $200 a month but that includes the diamonds and other big pins. Therefore, the average business building IBO is operating at a loss.

Let's look at some of the reasons why IBOs cannot succeed. In general, Amway product pricing is higher than local big box retailers. Amway pays bonuses, therefore the bonus payout is included in the price of the products. I suppose a platinum gets a good deal, being at the 25% level, but a platinum is in the top 1% of IBOs. The majority of the rest receive a paltry 3% which leaves them at a loss when business expenses are factored in.

Past IBO abuse and past IBO behavior makes it nearly impossible, at least in North America, to find potential downline IBOs and customers. Seems everyone knows of someone who was tricked into an Amway meeting or was deceived about Amway in some manner. I believe Amway has seen a decline in sales in North America, with foreign countries being responsible for any current growth in business.

Another factor is that IBOs are taught by uplines to engage in too many activities that do not produce income. Attending meetings, listening to cds/audios, reading books and other functions cost the IBO money. They do not result in more sales to customers. These non income producing activities seem to be the majority of an IBO's activities, thus it's easy to see why so many IBOs fail. While system leaders claim that their system works, there is no reasonable evidence to support this claim. Just the fact that new diamonds and emeralds are so rare these days suggest that the system, with their severely limited success is producing less success these days.

All told, an IBO's chance of succeeding in earning long term sustainable income is so tiny that IBOs seriously would be better off buying lottery tickets instead of buying tools such as standing orders and function tickets. At least buying lottery tickets would not use up 10-15 hours per week of your time, and your chance of winning is about the same. The system doesn't work, it is why most IBOs fail.

Amway IBOs - Glorified Amway Customers?

 IBO = Independent Business Owner. Most Amway folks consider themselves IBOs, or independent business owners. To some, owning a business sounds cool. It sounds like you are achieving something and it may even seem that there is status involved in being a business owner. It is one of the reasons that may compel someone into signing up for the Amway opportunity. It was a small factor in gaining my interest some years ago when I was pitched the "plan". But are you really a business owner running an Amway business?

Based on what I see and hear from Amway related blogs and forums, most people involved in the Amway opportunity are not business owners. They are simply customers. They are customers of Amway and they are customers of the system, consisting of voicemail, cds/audios, books, and seminars. Does this sound confusing? Think about it. Many groups teach "buy from yourself" and get others to do the same. If you belong to one of these groups, you are being taught to be an Amway and system customer, nothing more and nothing less. Both Amway and the system profit from your loyal purchases and they fool you into thinking you are getting a good deal by giving you a tiny rebate each month. Only if you are able to lure enough gullible people into your downline will you finally be able to leverage their purchases to make a small profit. If you can get a large following, then you might make some nice coin, but it will come at the expense of the people who trusted you enough to sign up and follow you.

If you stop for a minute and truly think about a business, what business can thrive without customers? I cannot think of any businesses where there are little or no customers. Why would the Amway opportunity be any different? If you are your only, or your own best customer, then maybe you are not even a business owner, but simply a customer of Amway and a customer of the system. Think about this for a moment. Without actual customers, any bonus you generate is coming out of your own pocket or from any downline you may have sponsored. Is this what your business consists of?

Without any sales to non IBO customers, any profit simply comes out of the pockets of the people in the Amway system. When you receive a rebate, you are simply getting some of your own money back. You have not generated any real profit. The only way to generate real profits is to sell to outside customers. This brings money into the system or the "Amway economy:, if you will. If not, an IBO is just a glorified customer bringing profits to Amway and the tools systems.

So are you a business owner or a customer?

The Poor Sap?

 I recall being an Amway IBO.  When I started, I was excited about the possibility of making some extra money, but hadn't really thought about and grand ideas such as early retirement, or walking the beaches of the world while cash rolled in by the barrels.  But my sponsor and upline put these grandiose ideas in my head by constantly talking about it and making it seem that people who didn't desire such things weren't really dreamers or thinking big enough.  After a few of the rah rah meetings and smaller types of gatherings, I got on board to give it a try.  I was told by my sponsor that if you're going to put out effort, why not got all the way and try for the big score.  

But of course, looking back, it was just a scam and a lie.  Most IBOs don't know that the vast majority of IBOs fail and lose money.   Even those who put in an earnest investment of time and money will fare no better than those who do nothing and quit.  The ones who put in time and money into their businesses ironically, end up worse off because they expended more time and money to wind up with a net loss.  As I look back now, there are so few diamonds that are new.  It seems like the same old tired and ancient diamonds are still on stage, doing the same old schtick to talk downline into building a big business and to participate in the system of books, cds, audios, voicemail and functions.  The solution to Amway business failure is always to buy more tools and/or attend more functions.

The sage advice from upline to consume more tools and functions is simply because upline profits handsomely from these tools and functions so they are pimping it because there is no diamond lifestyle without augmenting Amway income with tool and function income.  If you get down and dirty and unravel all the potential Amway bonuses, you will see that Diamonds really don't make all that much money directly from Amway.  Not the kind of money that will sustain a lifestyle of excess and leisure without additional income from tools.  The insidious part is that Upline will pretend to care about your success and that they teach downline out of the goodness in their hearts.  Ever wonder why all their precious teaching you costs you money which they profit off of?

What's sad is I vividly recall attending some functions where the diamond is giving some inspiration speech about maybe he was broke an one time, until he got "serious" about Amway and now after all the sacrifices, they have made it and you can too.  I recall so many poor saps with tears in their eyes crying because they believe they can and will achieve diamond and join the luxurious trappings with the other diamonds.  All the while the diamond knows that the vast majority will fail and lose money.  What's more, downline that follow their advice will wind up worse off because they will have lost more time and money that they can never make up.  One of the sacrifices expected by upline is to make Amway your #1 priority, even if they might teach differently on stage.

The poor sap who believes and tries will give it their all but doesn't realize that going diamond is as likely as shoveling out of an avalanche with a spoon.   These are some of the reasons why those who quit come forward to share these kinds of horror stories.

IBOs Miss The Point?

 There are still a handful of Amway defenders who continue to defend Amway as if it's the greatest thing since sliced bread. No doubt that Amway works wonders for some people such as the Amway owners, who are billionaires, and a select few leaders who make handsome profits from selling tools (standing orders, functions, voicemail) as well as Amway bonuses. But the main point seems to get lost.

The main point is that, even if the Amway owners and some Amway leaders make a nice income from Amway, it doesn't change the fact that the masses lose a lot of money attempting to build an Amway empire. What's more, many of these leaders earn money directly from the pockets of their trusting and faithful downline. The downline are taught to trust the leaders and to do what is advised. Often, that advice is to buy more and more tools regardless of how an IBO's business is progressing. There is no business analysis or a look at profits and losses and a return on investment. IBOs are taught to be happy, avoid negative, and keep consuming those tools and functions.   The solution to a failing business?  Buy more tools and attend more functions.  In what business do you incur more expenditures when there is not revenue coming in?

Failures in Amway are clearly rampant, but leaders absolve themselves of blame or responsibility by claiming that the failures are the result of laziness, not enough effort, not doing things "just" right, or lack of follow through on the part of the IBO. Sadly, many IBOs believe this and blame themselves, even if they did work hard and follow upline's sage advice. I believe that over the years, billions of dollars have been lost by millions of IBOs who chase the dream sold by upline. Because many IBOs are sponsored by friends and family, those who quit tend to fade away without much fanfare, leaving Amway and the upline leaders clear of any responsibility.   

Too many IBOs miss that point. Hard work and following upline advice doesn't necessarily lead to success, and in fact, more people end up at a loss than those who gain a positive experience in the Amway business. I challenge IBOs to analyze their efforts and their income versus expenses. You are more likely to be expending more on support materials than the amount of income that is received. That's the real point and too many IBOs miss it. Losing money is not success.

Are Amway Diamonds Really "Broke"?

 I recently read an article on what constitutes wealth. Some say an annual income in excess of $100,000 would make them wealthy, some say assets exceeding $4 million would do it, and some estimated that $2 million would make them "rich". Of course, everything is relative and someone earning $25,000 a year would think that $100,000 a year is wealth, etc. College students might think $40,000 a year is awesome because many have little money to begin with. I'm sure someone like Bill Gates would not consider $4 million to be astonishing. It's all relative. If you are content with what you have, you are likely relatively well-off already.

But let's talk about Amway diamonds. I say diamond because it is basically the pinnacle of success. It is the crowning achievement of the 6-4-2 plan (or other variations) that many groups show. The average diamond (non Q12 - the norm) earns about $150,000, according to Amway. Now $150,000 sounds like a lot of money to young people or to those with lower wage types of jobs, or those who are just starting out in their careers. But we also know that diamonds earn income from the sale of tools. Some groups advertise (verbally) that someone might earn $100,000 a year from the tools/speaking income.

Let's be generous and say the diamond earns $300,000 a year from Amway and tools income. Income tax and medical insurance for the family will eat up about 40% or more of that right off the top, leaving about $180,000. Fantastic you might say? Well, a diamond certainly would live in a million-dollar mansion, which would give you about a $6000 a month mortgage or $72,000 a year, leaving $108,000. (Although many - a - diamond pays for their homes in cash) Fantastic right? Well, diamonds are constantly traveling to various functions, flying first class and staying only at 5 star hotels right? So an average of 1 trip per month with a family, first class and a 5-star hotel would probably cost about $10,000 or more per trip, or about $120,000 a year, now leaving $8,000 for this diamond's yearly budget. A good diamond with a family surely consumes 300 PV per month for household goods, or about $900 a month or about $11,000 a year, leaving debt for the rest of the year. A good diamond is often a Christian who would faithfully tithe 10% of his income, or about $30,000 a year, leaving the diamond with more debt (or they don't give to charity). Then there's monthly costs to pay for their electric and utility bills, gas, car payments, meals and entertainment.

Yes, some expenses may be slightly higher or lower, but what I am trying to illustrate is that even an above average diamond with tools income is more likely to be broke than wealthy if they live the lifestyles portrayed at functions such as dream night or other major functions. Do the math. It is unlikely that diamonds pay cash for everything and it is unlikely that fabulous lifestyles can be sustained on a diamond income. There is plenty of evidence out there. Diamond's homes foreclosed, diamonds behind on income taxes, a prominent triple diamond in bankruptcy proceeding, many diamonds selling off their homes in a bad real estate market.

I truly believe that it is quite possible for many diamonds to broke or in debt trying to portray a lifestyle of wealth and fortune.

A Few Inconvenient Facts?

 So many people get duped into thinking that they will somehow get wealthy by becoming an Amway IBO. Many recruiters will tell stories about how they were once broke, but signed up, endured challenges and now they are diamonds enjoying untold wealth and luxuries. People get caught up in "dreams" and are often encouraged to ignore the facts. People running businesses should pay close attention to the facts because it tells you much about your business and your likelihood of success. But what are some facts about the Amway business that many people don't know about? I have outlined a few important ones for those who harbor dreams of going diamond.

1. The average diamond, according to Amway, earns less than $150,000 a year. Yes, some of this may be supplemented with money from the sale of tools, but after taxes and business expenses such as travel to and from the many functions that a diamond attends would leave a diamond living an ordinary middle-class lifestyle, not one with mansions and sports cars as portrayed in many functions or meetings. Update: Now Amway lists the average earnings at nearly $600k, but that is for Q12 diamonds (qualify diamond for all 12 months in Amway fiscal year). Q12 diamonds are the exception and not the normal in Amway. Amway no longer mentions "regular" diamonds, but I have no reason to believe that the average diamond in Amway increased or decreased significantly.

2. Most IBOs are NEVER able to sponsor a single downline. Pretty hard to develop six (6) downline platinums when most people cannot sponsor anyone. And how do you grow and maintain a group when most of your group won't be able to sponsor anyone despite all of the training?

3. Most Amway products are purchased by IBOs and not necessarily sold to customers. Name a real business that sustains itself by having it's own workers or sales force purchase most of the goods. MLM is probably the only business where this occurs. Understandably, it explains why 99%+ Amway IBOs lose money.

4. For most IBOs, the cost of functions, standing orders and other support materials represent the reason why most business building IBOs lose money and it also represents a significant profit for some of the diamonds who sell the materials. Because Amway doesn't say which diamonds are currently qualified, you easily could have "former" diamonds who are still speaking at functions who make more on tools and functions than from Amway.

5. Not working hard is not necessarily the reason for someone's failure. But conversely, working hard does not equate success in Amway. I would guess that out of those who work hard, it is still a fraction of 1% of hard working IBOs that even attain a significant profit. Doing nothing won't get you anywhere, but in this business, working hard often gets you nowhere as well. It is my informed opinion that the cost of the support materials is the direct reason why so many IBOs lose money, even out of those who work very hard.

I could go on and on, but these are a handful of facts that IBOs and information seekers should be aware of. I welcome differing thoughts and opinions, unlike many pro Amway supporters.

How To Profit In Amway?

  One of the most stupid teachings I heard as an Amway IBO was that IBOs should buy their own products from their Amway business and charge themselves full retail price.  Thus, the difference between IBO price and full retail would be your profit which you can then bank and use that money to buy tools and function tickets.  For me, that was a WTF moment.   Seriously, when you are buying from yourself, the money comes from yourself and the profit, if you call it that, is out of your own pocket.  Uplines frame the discussion that way to use Jedi mind tricks, so you think you're actually making profits.

Some IBOs fall for this garbage and actually have repeated that teaching.  If you buy your own stuff, you’re using your own money, thus your money went from one account to another.  That’s not profit.   Well, I guess an IBO can be fooled into thinking that moving money from your savings to checking is profit.   It's really quite sad that upline resorts to such stupid tactics to extract money from their downline.

Say you purchase double x for the IBO price of $50 but the full retail is $85.  In theory you have now made $35 profit.  You’re supposed to use that profit for tools and functions but if the profit just came out of your pocket, what difference does it make?   You could just as easily pay for double x then pay for your functions and tools. By claiming retail profit, now moving money from one account to another becomes taxable income (profits are taxable).   SO this sill idea actually costs you money because of the tax liability.  But hey, if you think you are profiting, I guess it's all good?  

This crazy teaching is actually dangerous because it just adds to an IBO's already negative cash flow.  And to think I actually paid to attend a function where they taught this crap.  The good side is that this was where I started to smell a rat with regards to upline teaching.  This and the submit to upline garbage that I heard on stage at various functions.  

Since I’m certain that diamonds are still pushing tools and functions, I’m sure they must be teaching down line to raise capital in some way.  It’s possible that this paying yourself lies are still ongoing.  It’s my hope that this blog post can help unsuspecting IBOs and prospects to see through the silly upline teaching. 

Think Like A Millionaire?

 A comment left by an anonymous site visitor:

"I love Amway. I just don't understand why people have to be negative about it. I don't hurt or steal from anyone yet I make money. I'm not a millionaire as of yet but working towards that goal. It's called "millionaire mentality". Joecool you will never succeed with penny mentality."

Joecool's commentary:

Most diamonds do not have a millionaire mentality, based on how they act and the things they teach downline.  If you see how they spend money and how they flaunt excessive wealth, I see people who could win the power ball lottery and wind up broke. They might earn a nice income (even if it may come by lying and deceiving), but they spend it all, and possibly more by portraying the diamond lifestyle. In my opinion, the diamond lifestyle as portrayed in functions such as "dream night" are not sustainable.  For this reason, we are now seeing evidence of this such as a triple diamond who participated in chapter 7 bankruptcy proceedings, diamonds losing homes to foreclosures. We are seeing diamonds selling their mansions. Sure, they might be downsizing or liquidating their assets, but if these homes have been paid in cash as they claim, why sell them in a bad real estate market? Why not wait a few years?   Or are they selling out of desperation?  But diamonds pay for everything in cash if you believe them right?

In the past, I have posted some articles showing the traits and characteristics of millionaires. Many of these articles cite saving, investing, and living below your means. Many wealthy people drive regular everyday cars and live in the suburbs. They don't commonly have porsches, and jaguars. And for the record, the average diamond income, as reported by Amway, isn't all that much when you factor in business expenses and taxes. So why do diamonds try to show off wealth?

I believe diamonds show off wealth because it is a way to attract recruits. Because the Amway opportunity has a high turnover rate, nobody can reasonably "walk away" from their business and have cash rolling in for long. Attrition would eat away your business in a matter of days or weeks. It is why I believe diamonds do not walk away from their businesses, because they can't afford to. The business requires constant attention, or it will crumble faster than stale cookie, or be eaten away quickly like a sandcastle on the beach when the tide comes up..

Most Amway IBOs are simply fooled into thinking they are developing into having a millionaire mentality. An honest question for IBOs. How do you even know if your upline diamond is a millionaire? Anyone, even a broke guy can wear a nice suit and show off pictures of mansions and sports cars. For that matter, how do you know if your upline diamond is currently qualified as a diamond? Amway doesn't release that information except for newly qualified diamonds.

In my opinion, diamond's displays of excessive wealth and luxury portrays something, but it's not the millionaire mentality.