One of the big things touted by many/most/possibly all upline leaders as the "key to success" is CORE. I have outlined the elements of CORE here. I believe most AMO groups teach CORE as the key to success.
1 - Show the Plan
2 - Retail the Products
3 - Tapes/cds/audios
4 - Books
5 - Functions
6 - Accountability
7 - Counsel with Upline (Be teachable!)
8 - Buy 100% of your own products
9 – Communikate (voicemail)
In these nine steps, only #2 (selling stuff) may actually net the IBO a profit, but this step is not emphasized in many groups. Some leaders gloss over this step and instead, promote "buy from yourself". In all the other core steps, you either spend time and/or money doing things that do not produce income for your business. If you, as an IBO spend most of your time in non-income producing activities, guess what? You will suffer losses. It is no wonder nearly all IBOs lose money, they are taught to spend most of their time in activities that do not produce income!
Imagine owning a brick-and-mortar store where you open the store for one hour a day. The rest of the day you are reading books, listening to tapes/cds/audios, and paying to attend seminars and listening to voicemail messages and recruiting others to "do the same". Oh, and in addition to opening your store for an hour a day, you don't advertise except for word of mouth. Could you survive in business? I think not. Amway now advertises, but you are not Amway, you are an independent business. Broken down this way, how do Amway IBOs seriously they can turn even a small profit, never mind getting wealthy from the Amway business?
So, can an Amway IBO make money by spending most of his/her time in non-income producing activity? I believe the answer is quite obvious.
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