Wednesday, March 10, 2010

Amway - Desperate IBOs?

In recent comments, one thing I have seen about Amway IBOs is "desperation". I believe this to be true as IBOs who are trying to build a business are in a precarious position. For one thing, Amway products in general are not priced at a competitive level with big retailers so IBOs are at a disadvantage. Lacking retail sales, and IBO must self consume 100 PV, which can cost about $300 or so on average. Most people that I know do not spend $300 a month on consumables, toilet paper and vitamins that IBOs claims simply "replaces your shopping habits" Even when I threw a party for 40 guests at my home, I still did not spend $300 at Costco that month for my own goods plus the party.

So why are IBOs "desperate"? I believe it is because the cost of the goods starts to become a burden for most IBOs and the disadvantage in cost makes selling products very very difficult. So with that in mind, the only other way for an IBO to increase volume is to sponsor downline IBOs in the hopes that they will also move volume. Thus IBOs do not get paid directly for recruiting (which allows Amway to remain legal), but the emphasis of most business builders is to sponsor downline because selling is more difficult. And because many IBOs are "desperate" to generate volume, they resort to trickery, deceit, and sometimes outright lies in order to get people to a recruitment meeting. It is why Amway has developed a reputation in North America. I believe Amway sales in North America is shrinking because of this, but I cannot confirm it since Amway no longer reports North American sales seperate from their global sales.

But this continued emphasis on sponsoring and showing the plan is the very reason why most IBOs can never build a sustainable business. For example, the Walton family can take a trip to Mars and WalMart will continue to have their sales go through the roof because they offer good products and rock bottom prices. Customers see value in WalMart goods and will shop there loyally for decades to come. Amway IBOs rely on IBOs joining and primarily self consuming products. This doesn't work because two thirds of IBOs quit in less than a year, possibly because there's not enough value in remaining, and the vast majority of the remaining IBOs quit within a year or a few years thereafter. Some diamonds may be able to keep replacing the quitters, at least enough to sustain some Amway income, but probably not enough to "walk away" from their businesses. For smaller volume IBOs, they simply cannot keep replacing what few downline they may have had, and eventually, they quit too.

For many, it's hard to quit if they were "serious" for a while because they have invested time and money and they are hopeful that their investment will eventually pay off. But at some point, it seems that desperation eventually sets in. Even diamonds who may be living bonus check to bonus check, probably cannot quit because they too, have invested much time and effort into their business. But recently, we have seen evidence of what I speak about. Diamonds quitting, diamonds resigning, and diamonds in financial difficulty. The writing is on the wall.

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