Friday, October 28, 2016

Why Amway IBOs Fail?

One of the things touted by many upline leaders as the "key to success" is CORE. I have outlined the elements of CORE here. The reason why so many Amway IBOs fail is because these alleged foolproof steps taught by upline, contain practically nothing but non income producing activities.

1 - Show the Plan
2 - Retail the Products
3 - Tapes/cds
4 - Books
5 - Functions
6 - Accountability
7 - Counsel with Upline (Be teachable!)
8 - Buy 100% of your own products
9 – Communikate

In these nine steps, only #2 (selling products) may actually net the IBO a profit, but this step is not emphasized in the teaching of many groups. In all the other core steps, you either spend time and money doing things that do not produce income for your business. If you, as an IBO, spend most of your time in non income producing activities, guess what? You will suffer losses. It is no wonder nearly all IBOs lose money, they are taught to spend most of their time in activities that do not produce income! And to make t worse, these steps take money out of an IBO's pocket. It's no wonder Amway IBOs are doomed to failure once they register as IBOs.

Imagine owning a brick and mortar store where you open the store for one hour a day. The rest of the day you are reading books, listening to tapes/cds, and paying to attend seminars and listening to voicemail messages. Oh, and in addition to opening your store for an hour a day, you don't advertise except for word of mouth. Could you survive in business? I think you can't possibly survive. But this is basically what IBOs are doing. What makes it worse is they are doing this as advised by their upline.

So can an IBO make money by spending most of his/her time in non income producing activity? The answer is clear to me.

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