After years of studying Amway and blogging, I've noticed some thing taught by IBO leaders that simply do not make any sense. It doesn't make sense business wise and it just doesn't add up. I know that sometimes, you need to think outside of the box and go against the grain to succeed, but some of the IBO practices are simply insane and it's no wonder that so many IBOs fail in their pursuit of their Amway "dream".
Most IBOs never sponsor a a single downline and relatively few products are sold to non IBOs. These are the reasons why most IBOs do not turn a profit but for some reason, many IBOs still seem to think that training materials are worth the money they pay for them. I wonder if IBOs actually assess and analyze whether the tools actually help their business or not? You attend functions and listen to advice on cds but is your sales volume going up or not?
Buy from yourself. A fairly common practice. It is okay to support your business, but if you are the primary or only customer, you won't make money. Any profit you might turn is coming out of your own pockets. I don't know of any successful stores where the primary customers are the owner and the store employees. Yet some IBOs think this is how they will succeed. Many mistakenly think they will just buy from themselves and sponsor an army of downline. Congratulations, if you succeed, you'll have built an illegal pyramid with no retail sales.
Sponsor others. So you are struggling as an IBO. But the key to success is to try to open other stores by sponsoring. As a famous Amway apologist likes to claim, you do nto get paid for sponsoring others. So why is this the emphasis for so many IBOs? Why would you think that opening more stores will make you successful? Yes, it is a way to possibly generate more volume, but your "success" will only come by having a bunch of struggling businesses under you. Is that how you wish to succeed? Also, the quest to sponsor others is probably how Amway got a bad reputation when IBOs tricked people into attending recruitment meetings and/or being deceptive when invitig someone to see the plan.
Folks, you need customers to succeed. I live in Hawaii and when tourism is slow, our local economy suffers. It's a very similar concept to your Amway business. Without customers circulating money through your business, you will eventually go out of business.