ADA, MICH., USA (Feb. 8, 2017) – Amway today announced sales of $8.8 billion USD for the year ending Dec. 31, 2016, a decline of 7 percent when compared to 2015 figures. The direct seller increased sales in seven of its top 10 markets, but experienced softening market conditions in China.
“Across the world, Amway did well in 2016,” said Amway Chairman Steve Van Andel. “We experienced sales growth in several top markets, saw double-digit percentage growth in nine additional markets, and continued to evolve the business in China as we seek to take advantage of shifting market conditions and achieve the market’s long-term growth potential.
- See more at: http://globalnews.amway.com/pressroom/news-release/news/amway-announces-2016-sales#sthash.4g213ipz.dpuf
I find it interesting how Amway spins a 7% decline into a positive. Amway sales were at 11.8 billion in 2013. The Amway defenders were shouting from the rooftops that this was proof that Amway had arrived and they were going to "explode". Well, Always sales in 2014 was 10.8 billion. Their sales totaled 9.5 billion in 2015, a 12% decline, and now 8.8 billion, another 7% decline.
I honestly don't know exactly what to attribute the big decline to. It could be that Amway is reaching market saturation and because information is easily accessible, people are finding relevant information and making wise decisions.
In any case, it will be interesting to see what happens in the next few years. With less sales, I would assume that there are ewer big pins and less tool money for the diamonds. I had heard that some functions were moving to smaller venues which could mean that tools income could be shrinking and maybe diamonds are not rolling in cash anymore. Anyway, stay tuned. Time will tell.