Wednesday, June 5, 2024

The Product Pyramid?

This is a reprint of one of my most popular articles ever.  The issues are still relevant in my opinion. 


Let me start out by saying that Amway is a very likely a perfectly legal company, and therefore I am not saying or implying that Amway is illegal. But I believe however, that the way Amway businesses are run, are like pyramids. In most groups, you will have the lowest level IBOs efforts and tool purchases being responsible for the upline bonuses and tools income. Many many IBOs are fooled into thinking that the ability to surpass your upline or that you don't get paid to recruit downline makes this a good deal. This doesn't change the fact that the vast majority of IBOs lose money. The lottery is legal in most states, but I'd say it's not a good investment for your money.

Unless you have a very rare group where actual product sales to non IBOs are sufficient to cover the costs of running your business, functions and all, then it is true that the lower level IBO's jobs are likely the source of income for the uplines. How many groups are like that? None that I have ever seen or know of. In fact, how often do IBOs even sell enough products to cover their expenses for even one month out of the year? The groups that teach "buy from yourself" end up doing the most financial damage to their groups because the downline's expenses are then covered exclusively from the downlines jobs, bank accounts, or drive the downline into debt.

I've seen and discussed group structures in forums many times and I can only conclude that tool sales wipe out what little profits/bonuses some of the downlines might receive. Only when an IBO is able to sponsor enough downline to absorb the losses for them will they finally break even or make a little profit. I would guess that the 4000 PV level or platinum is where a dedicated CORE IBO would just about break even and possibly start to make a real profit. But if you are hard core dedicated, you can still lose money at these levels. We also know that most platinum groups have 100 or more IBOs in order to generate 7500 PV. Thus we can also conclude that less than 1% of IBOs make a net profit. The only way IBOs can earn a net profit at a lower level is to avoid purchasing tools and to avoid paying for functions. Those who get involved in a system such as WWDB or N21 almost guarantee that they will have a net loss because of the expenses associated with these systems.

Sure, my job may have a pyramid structure with the CEO making the most money. But the difference is that in a company, even the lowest paid employee still receives a paycheck and has money at the end of the month. The same claim cannot be made by IBOs. For these reasons, I believe Amway to be a legal pyramid, where money flows from downline to the upline. IBOs and information seekers are free to participate, but I challenge them to sit down and really analyze their ability to make a net profit. In most cases, the analysis won't be favorable. If you are in the US in particular, you may have great difficulty in even being able to discuss "Amway" without getting strange looks your way from others. Do you have to shy away from using the name Amway? Do you have to use the curiosity approach? If you do, ask yourself why. The answer is obvious.

2 comments:

Anonymous said...

One of the problems is that it is no longer easy to join Amway without doing it through one of the many AMO subsystems (WWG, Network 21, TEAM, URA, etc.) This means that an IBO is immediately locked into a system that compels him to purchase tools and meeting-and-function tickets on a regular basis.

Your up-line in these subsystems makes it very clear: they WILL NOT WORK WITH YOU if you refuse to buy the endless tools, or if you decline to attend the regular weekly and monthly meetings and the annual functions. They just won't do it, and they won't even talk to you.

The AMO subsystems exist for one purpose only -- to charge you endless tuition and membership fees for "learning about Amway." They are legally independent of the Amway Corporation in Ada, Michigan, and the Amway Corporation only provides them with products. Amway is powerless to stop them from selling IBOs all the tools and tickets, or prevent them from forcing an IBO to attend the meetings and functions.

Moreover, if an AMO subsytem gets into a dispute with Amway, the subsystem can easily go independent by choosing some other line of products to push. Plenty of big pins in the subsystems have broken away to start MLMs of their own. This by itself is proof that the "products" in Amway are essentially meaningless in themselves... the crucial thing in any MLM is recruitment of new members, endless charges for tools and meetings, and the up-line/down-line pyramid structure of compensation.

More and more people know this, which is why Amway recruitment is drying up.

Anonymous said...

Excellent points. During my two and a half years of Hell in URA / URAssociation / UR Association, I lost about $30,000 in total when you factor in everything including the $900 on the 1st of each month I had to spend on products so I wouldn't get yelled at by Upline along with the monthly membership that I had to purchase.

And their membership fee is actually lower than the fees of many other AMOs (although they do offer and unlimited app plan that rivals those which is over $100). They offered a $40 plan but that was never given as an option and they didn't count towards Upline's "Arrow" Pin that they considered as an imaginary Holy Grail. The usual plan was $50 and that's what everyone is initially set up on.

Good point about the AMOs being able to break away completely from Amway to move towards another MLM system. Now that I think about it, I do remember some High Pin moving from Amway to Monavie and he became Black Diamond there in a year because he brought everyone over from his AMO.

And you're right about Upline not working with you. Despite many hours on the road and in malls, I never recruited anyone. I am an introvert anyways with a small friend base who aren't even local. I might as well have been invisible...but I'm sure my Upline didn't mind the PV he was getting from my buys each month along with the $93 for each quarterly function, $15 for each biannual seminar, and $5 to $6 for each weekly meeting along with other must-attend events.