One of the things my Amway upline always pushed on us was the tools system. While the tools are said to be optional, they are not promoted that way. They were promoted as vital, necessary, almost as if you were insane to try and build an Amway business without tools. Basically the tools were a defacto requirement. My upline always claimed that nobody ever "made it" without tools. Some Amway defenders insist that the tools work, and that IBOs who were on the system proved it with higher levels of success and product volume. But the tools work for maybe a fraction of 1% of IBOs who try them. The vast majority of people who use tools make nothing or lose money. Similar to a lottery.
IBOs participating in the system (voicemail, book of the month, standing orders, functions, etc) do more PV. I believe this is true, but it is true, only because once the upline can convince you to participate in the system, then that same IBO is also convinced that they should or must do 100 PV as part of the deal. People who aren't convinced that the system is vital, subsequently do not purchase or sell as much PV because they have not been convinced that moving PV will make them successful or wealthy.
Critics and Amway supporters have debated this issue for years, but clearly, the evidence supports my position. Why? Because if there was a true demand for Amway products because of their quality and/or value, then there wouldn't be such a steep drop off in movement of volume when an IBO becomes a former IBO. Many, probably most former IBOs never buy a single Amway product once they leave the business. If the products had true quality and value as Amway supporters claim, why don't people continue to purchase 100 PV per month when they quit? Because they never wanted or needed all of that product in the first place? If former Amway IBOs continued to but products, Amway sales would continue to increase. Amway's sales and revenues dropped more than 25% from 2014 to now (2018).
If someone is convinced that Amway will be their financial savior and that by using tools and moving 100 PV will result in long term financial security and residual income as claimed by upline, then that is what they will do in hopes of achieving the end goal. When that goal or dream doesn't materialize, the former IBOs realize that the tools and products no longer have the value they once thought they had. How many former IBOs will buy standing order or attend functions? If these materials really made you nicer, or saved marriages, why don't any former IBOs keep buying them? Why do they resort to selling them for pennies on the dollar on Ebay or Craigslist? What happened to the great return policy?
Bottom line is that the tools don't work. They only work for the uplines who directly profit from the sale of tools, plus the artificial demand in product sales created by those IBOs who are convinced that Amway wil make them rich. Once the reality sets in that Amway will not make them rich, and that the tools are simply draining their resources, then the demand or tools and Amway products disappears almost instantly. There is no unbiased evidence that I know of to suggest that these tools work, and basically, the miserable amount of new diamonds emerging in the US seems to confirm this fact.
3 comments:
The drop in Amway profits by 25% over the last few years is an important sign. The drop corresponds to the explosion of internet information about the entire Amway racket, as shown in this blog and many others dealing with the Amway situation or with MLMs in general.
Information about the Amway system and its built-in flaws and exaggerated claims is utter poison to recruitment and sales. North America has taken the worst hit, but the message is also steadily getting out to foreign countries as well. That's why no one hears about any new Diamonds qualifying. The Amway down-lines are slowly collapsing.
And since the actual demand for Amway products is very small, and only heavy among IBOs who are compelled to purchase 100 PV every month, Amway's profits are bound to go down when a down-line collapses. IBOs who quit Amway no longer buy Amway products, which they didn't really want or need in the first place.
The various AMO subsystems will also suffer, since the IBOs who leave also cease to shell out cash for their dues, meeting fees, tuition payments, tools, and function tickets. The money stream completely dries up.
This is the real reason why up-line will push absurd bullshit upon down-line, saying that the "real" purpose of Amway is "to make you a better person," or "to help others with your leadership," or "to develop your business skills."
In other words, everything except "to make money."
Hi Joe Cool here’s an article you should be interested in. Not sure if you’ve seen it.
https://www.mlive.com/news/grand-rapids/2026/09/before-the-225m-settlement-a-look-at-amways-major-legal-regulatory-battles.html
Thanks for the link. I'll check it out.
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