Ruthless?

 The really insidious part about some of the LOS leaders, such as the ones I had in WWDB, is that they apparently are cutthroat ruthless businessmen with nice suits and disguised as your mentors and friends. They get you to trust them, and they will tell you that they have your best interest at heart, or that they would never purposely lead you astray. On the surface, you may think this is true but look at their actions and you can easily discern that some of these uplines are absolutely ruthless businessmen who would take every cent from you if they could. I was in WWDB and I have good reasons to believe that they are still doing this, based on a WWDB IBO blog. On this blog, I see all the same teachings today, that I heard as an IBO and some of the same claims such as buying homes in cash. It's scary.

As an IBO, the diamonds would tell you to never miss a function, ever. The only good reason for missing a function was for your own funeral. I recall some crossline IBOs rearranging pre-planned anniversary parties, weddings, and other special family events in the name of being core and attending all functions. Some IBOs actually did quit their jobs to attend functions, and they very well may have done so because some uplines taught this. IBOs were also encouraged and told to go into debt to attend a function. This was okay because it was an investment into your business.

Our group was also strongly encouraged to buy extra cds every week. To be core, you needed to listen to a cd each day and you cannot listen to the same one each day right? Couples were told to buy their own separate standing orders. Brad Duncan even had a true north tape (cd) that said sponsors were to eat the standing orders for downlines who quit because it was too much trouble to call upline who calls upline who calls upline to cancel a standing order. Oddly enough, they didn't mind upline calling upline calling upline to add a standing order.

In the end, I was lucky enough to have been progressing up the pin ranks so my losses were not that devastating. I ended up losing in my early months of the business but mostly broke even when I was at 4000 PV. Sadly though, my crossline did not fare so well. I know of one couple who declared bankruptcy. I don't know how much their WWDB involvement contributed to bankruptcy, but I am certain it was a major factor and I know of two couples who had homes foreclosed, and I believe that their allegiance to WWDB was a factor in those foreclosures. But I guess hey, two WWDB diamonds had homes foreclosed so maybe they were duplicating?

Do not be fooled. The diamonds may have a nice smile and a nice suit, but they are ruthless businessmen who will take your last dime if you allow them to.

Excuses Excuses?

 I've been a blogger now for a number of years. I've debated with Amway apologists and they ultimately resort to excuses and/or personal attacks when they run out of defenses. Food for thought, when you have to make excuses about why your opportunity isn't a scam or a pyramid scheme, that should already make you stop and think for a minute. The easy excuse is to say that "my group isn't like that". Yet I see testimonies and statements that indicate to me that things have not changed, even in all the years since I left the Amway business myself.

Even the product's prices need to be justified. That there is concentration or other factors that really make Amway stuff a better value. Strange how that better value doesn't seem to translate further once an IBO realizes that there is no residual income at the end of the rainbow. Many IBOs don't seem to mind paying for Amway stuff when they believe that they will one day walk the beaches of the world while more money than they can count will keep rolling in. When the dream fades, so does the desire to purchase these awesome products. If not, with tens of millions of former IBOs, Amway sales should be through the roof after all these years. But it hasn't. Although Amway recently reported an increase in North American sales, that wasn't the case in the last 10 years. Amway apologists even have excuses about why that is the case.

Amway also reported some years back, that they have updated their average IBO income ($202 a month instead of $115 and excludes diamond bonuses, etc.  Also, this is important, the average income EXCLUDES IBOs who "do nothing"). While it is still miserable, it has gone up, although a clear explanation as to how and why they calculated the "average income" was not apparently given. So the debate continues. Critics analyzing and predicting how and why, and Amway apologists making excuses and justifying their position. Why not just be transparent and end the debate once and for all? I think most people know the answer. The bottom line for most is whether or not they make a net profit. For the vast majority of IBOs, especially the ones on the system, the answer is a net loss. It is predictable and easy to conclude. The 6-4-2 or any other version of the compensation plan clearly shows that very few people can make any decent money. If a platinum IBO typically has 100 or more IBOs, that is your answer there. It should be noted that a platinum might not even be very profitable if they are sold out on buying system tools.

So IBOs and Amway defenders, are you making money (net profit)? Or are you just making excuses?

Bad Advice?

 Based on my personal experience and based on having read numerous accounts from other former IBOs, it's pretty clear that the higher uplines, absolve themselves of issues and problems by having others do their dirty work. While some leaders are bold enough to make dumb statements on stage, many uplines will have their "eagles" or platinums do their dirty work, which is to pass bad and often self serving advice to their downline. Advice that will help them (upline) to profit directly from the losses suffered by downline.

For example, a diamond may stand on stage and talk about the merits of getting out of debt. Now getting out of debt is a good thing and nobody should get caught up in credit card debt and other piles of debt. But so many times, I sat in meetings where the group was told they needed to be at the next function - no matter what. Do whatever it takes to get there, even if it meant selling personal belongings. Ironically, the solution to getting to the next major function did not involve selling Amway products. So many IBOs made sacrifices of time and money to get to the next function, but their business did not experience any growth in volume or downline. I saw many crossline IBOs attend meeting after meeting and function after function without any downline. They faithfully spent their time and money chasing a dream based on lies by the upline leaders. Our group was told that upline made zero profit on tools. While some groups now admit that profit is made on tools, there is still a lack of transparency about the tools profits and as far as I know, there are no formal written agreements with regards to the tool profits.

I also recall our platinums having platinum and above meetings while we were at major functions, and it seemed that the platinums always had something to teach the group that was contrary to what we had just heard on stage and the platinum would tell us that he had the freshest information from the meeting. It's like the platinum was just a henchman for the diamonds and carried out their dirty deeds. Another example is how the diamonds taught vertical alignment where God is first, then your spouse, your kids, your job and in 5th place was your Amway business. But anytime an event such as a friend's wedding or an anniversary dinner or your kid's soccer game conflicted with an Amway event, the group was told "attend all meetings". All means all, is what our group was told. That is directly contrary to the concept of vertical alignment. In fact, the Amway IBOs became less useful to their communities and churches as they are constantly attending meetings and functions and unable to serve in other capacities. I also wondered whether the Amway business and tools consumption took away their ability to tithe and give to the local charities. Our upline would tell us to go diamond and then send in $10,000checks as if that made it okay not to serve others and help the needy.

It is my informed opinion that this still goes on today, despite the claims of Amway apologists that my experience is twelve years old. There is ample evidence suggesting that very little has changed from 20 years ago. In fact, many of the leaders from my IBO days are still teaching unethical things to this day. Many Upline passes bad advice downline, but they do it in sneaky ways such as having their downline leaders pass the information on. This is also how Amway itself can skirt some of their issues, as IBOs are not Amway employees, they are "independent". But most people in North America now know the truth and hopefully this article shines some light on that truth.

Freedom?

 Financial Freedom! That was one of the major battle cries I heard constantly when I was recruited for the Amway business. You gain control of time and money by creating residual or passive income. That is true financial freedom. You wake up at noon, no job, and just do whatever you please, whenever you please. I remember the speaker saying that broke/unemployed people also had freedom, but it was different because they were broke and could not afford to go golfing or do other activities that required money on a regular basis. 

I am assuming that this is still the case for many IBOs. Of course, upline leaders may toss in a disclaimer that you don't get rich quick as an IBO, but the pitch apparently still contains the financial freedom and residual income theme, based on my experiences with IBOs. IBOs still think they will be rich. Also, 2-5 years sounds like "get rich quick" to me. 

But hey, financial freedom would be a great thing, don't get me wrong. Who wouldn't want to be 35 years old with enough cash to never have to work again? I mean I could spend some time imagining how fun that would be. It would also be fun to imagine what you would do with all the cash if you hit the powerball lottery as well. But for the starry eyed IBOs, I simply have a few questions for you to ponder. A few realistic questions that you should be asking yourself. The answers to these questions will tell you a lot.

1. Who in your group or upline truly has achieved financial freedom? Have you seen their financials or simply a display of wealth such as pictures of mansions and fancy cars? Mansions and fancy cars could just be a massive pile of debt. Not too long ago, there apparently were diamonds who had their homes foreclosed, and a triple diamond who was in chapter 7 bankruptcy proceedings. Find out if anyone in your group/upline has actually achieved the success that they are using to recruit you. Also, if they are financially free, why do they work at function after function? Traveling and speaking might not be a traditional job, but it is still work, nonetheless.  If you need to be somewhere at a particular time, and doing it for money, you are not free.

2. Even if you find someone who is retired and golfing everyday because of Amway residual income, ask yourself what the likelihood is that you will be able to achieve the same results. If diamonds are still working, what chance do you have of success if you are new or experienced in Amway, and have few or no downline. More than likely, your chance of winning the lottery will be greater than your chance of achieving a significant residual income from your Amway business. Also, I don't know of any Amway retirees who built their business once and walked away with any significant residual income from Amway. Do you?

Hypocrites?

 Now that the internet is so accessible, information flows freely and some of the dark secrets of the Lines of Sponsorship have been exposed. Also, as times passes, it is becoming clear that a bunch of upline leaders are major hypocrites, apparently motivated by greed and personal gain. I believe this trend will continue as well. It appears that these same leaders have managed to get around Amway's accreditation guidelines, which appears to be toothless.

Many upline leaders appeal to their audience by talking about how the Amway business can save marriages. I remember sitting in an audience when some diamonds spoke about how couples who build the business have a less than 2% divorce rate as compared to the national figure of 50% or so. One major reason cited was the financial stress that J-O-B people had (not enough cash). But now we see some upline diamond leaders getting divorced and, in some cases, no explanation is offered, as if the missing spouse was beamed up by aliens. Many leaders simply revise history or deny that certain events happened. Some leaders just pretend nothing happened and it seems like IBOs are very forgiving, thus no real accountability has ever been applied to upline leaders.

People also found that some diamonds make a lot of money from tools. When I was an IBO, we were told very clearly, that nobody made profits from tools. That profits went back into the functions to make them better and cheaper. (Has any function gotten cheaper in the last 12 years?) In fact, when I was an IBO, I was told that WWDB was a non-profit entity, which was a bold lie. I will admit that upline later changed their story to WWDB was a for profit company, but nobody kept profits, thus the channeling money to make events better and cheaper. Again, when have events ever been cheaper. Now I don't think that events should be run pro bono, but the leaders should be transparent about it rather than the lies and shroud of secrecy that often accompanies talk about tools and tool income.

Some upline leaders also spoke of how utterly stupid it was to take out a loan as the banks make so much money off the interest. We now see some of these very leaders having their homes foreclosed! Some of these diamonds were the very ones who said their pay cash for everything, including their homes and cars. It is not in the hopes for these folks to suffer, but it is exposing the lies and deception that leaders used to entice IBOs to join and to purchase tools that were supposed to help IBOs to attain the same lifestyle as the diamonds. However, rather that more diamonds, I believe WWDB and some other LOSs, at least in the US, have fewer diamonds now than 15 years ago. Where's the evidence of success?

What's even more amazing is how the hypocrisy of some of these leaders are exposed to downline and the downline simply ignores it and continues to follow blindly without an explanation or questioning the leaders after the incidents are exposed.

IBOs should ask their leaders questions when these kinds of issues arise. And you should think twice if the answer you receive is silence or deflections.

5 Years?

 One of the things I heard as an Amway IBO, and I believe is still said in some Amway meetings is that conventional businesses do not profit for up to five years. That's bogus. Conventional businesses make a profit as soon as they sell their first product. They may not have a net profit right away because of the initial investment into equipment and rental property, but they do profit by selling goods. The same principle would apply to an Amway business except that Amway IBOs have difficulty selling products. If you opened an Amway catalog and compared their prices to local retailers, you would know what I'm talking about.

Despite the small startup costs and the little to no overhead costs, most IBOs never turn a profit. I will acknowledge that many IBOs probably never do a single thing once they sign up. I believe there is an underlying story behind this as well, but I will move on. Out of the more serious IBOs, even in this group, most of them will never make a net profit if they are using tools. Factoring the cost of the website, the voicemail, standing orders, books and functions and cds, IBOs simply get drained of their money a couple hundred of bucks a month at a time. Amway uplines meanwhile, are earning nice profits on product purchases and someone upline are also earning profits on the tools. The tools carry a higher profit margin so it would make sense that some uplines earn more from tools than from Amway.

Toss in other challenges such as high prices for many products (higher than local retailers) and a crappy reputation from IBO behavior such as tricking people into meetings and you have an opportunity with nearly insurmountable handicaps. Yes, a rare few and usually charismatic people can overcome these odds, but only one or two out of tens of thousands are able to do so. And even those who reach the pinnacle of diamond, may not be able to maintain qualification. It's very common for someone to reach the level of emerald or diamond only to backslide and not qualify the following year. So much for residual income and walking the beaches of the world.

So I don't know all of the detailed statistics about how long it takes for a conventional business to turn a net profit. It may take up to five years. But based on my experiences and some number crunching, I'd have to say that the vast majority of Amway Business Owners NEVER TURN A PROFIT - EVER, and most of them ending up with net losses when business expenses are factored in. And toss in the fact that Amway allegedly has little or no overhead costs and I can only conclude that the Amway opportunity sucks.

Deception?

 I was thinking about how prospects are invited to see the plan. In many cases, there will have been a bit of deception or half-truths (lies) told in order for an IBO to get a prospect in front of the plan. But then I thought about the plan and how much deception was used in the plan itself by the speaker.

In many cases, IBOs and new prospects are deceived right from the beginning. The speaker might make some small talk, and get the prospect to agree on certain issues, such as income tax and insurance eating away at your paycheck, etc. When a prospect hears this, it will make sense, and they will agree and trust the speaker somewhat. After all, the speaker has been built up to be a financial whiz and all. And much of what the speaker says makes sense, at least on the surface.

Then the deception begins.............

The speaker might talk about IBOs saving 30% on products right from the start, which is false. Here's some information debunking that age old myth:
http://www.amquix.info/Save30_myth.html Not only do many products cost more, factor in shipping and handling fees and it's not even close in many cases.

Then the speaker might talk about 98% of people being dead or broke by age 65, which is not true. The speaker might talk about 90% or more of small businesses failing in the first year (which is also untrue). These little factoids (which are untrue) are apparently used to make other opportunities seem flawed in comparison with the Amway opportunity. Readers and prospects really need to do some research and due diligence, and they will easily see through the mistruths.

The speaker might then talk about how the Amway opportunity is cheap to get started and has little or no overhead. But the problem is that many dedicated IBOs will get hosed as their upline will begin to teach them that they need to invest in their business in the form of voicemail, book of the month, standing order and attending all meetings. These expenses nearly guarantee that an IBO will end up with a net loss of income. What's more, upline may teach that this is success! In many cases, the speakers don't care about the prospects. All they care about is getting people signed up and on the system. Sure they may loan cds to newbies, but once an IBO wants more, they are likely told that "serious" business owners buy their own tools.   And IBOs don't seem to notice that tools and functions have become their business "overhead".

So a question for IBOs and prospects. Is it a good opportunity when you have been lied to or deceived right from the outset?