I often hear from pro Amway people that Amway works. Obviously with nearly 12 billion in sales, Amway works, but who does it work for? I am of the opinion that Amway works well for the owners and for some of the tenured diamonds. The owners have a great deal because they make the products and the sales people use and try to sell Amway products. The distributors take all the risk. The expense of advertising and marketing of the produts falls on the IBO's and Amway even has a minimum quota (100 PV) before you even get a commission. Thus it is not true that simply changing your shopping habits will earn you sme money, unless you spend abut $300 a month on household products.
For the Amway diamnds, Amway works because they earn bonuses on their dowline volume, and the downline are basically an exclusive customer base for their motivational tools and functions. My own experience and the numbers posted by Amway suggests that these functions and tools are highly ineffective. Approximately 1 in 200 IBO's reach the level of platinum and that's the level where IBO's allegedly begin to earn some net profits, although a sold out dedicated IBO could still lose money, depending on business expenses and consumption of tools. People may wonder how you can lose money as aplatinum, but frequent travel by air and functions.
It wouldn't be so bad if there weren't a 100 PV minimum. Say you bought a box of laundry detergent and nothing else, then you would get a small rebate instead of nothing. The other flaw in the Amway plan is that the IBO who sells the product often gets the smallest cut of the commission. Lets say an IBO did 100 PV. He earned a 3% bonus which is around $10. But his 100 PV generated nearly $100 in bonuses paid by Amway. The layers of upline get the rest of the bonsues while the one who "did the work" gets very little. And because the IBO incurs the expense of advertising and marketing the product, this is a pretty bad deal. The system only works if an IBO can sponsor enough people who will in turn absorb the small profits while you prosper, then the system will work for you. But will you be happy prospering at the expense of the people who trusted in you enough to sign up?
The Amway sstem really works for you if you can overcome and get a piece of the action in selling tools and functions. Wthout the supplemental income from tools and functions, I believe that most diamonds live very ordinary middle class lives and may even be drowning in debt if they try to flaunt the "diamond lifestyle" abd keep up with the Joneses.
Does Amway work? It depends on which side of the system you're on.