One of the reasons why I joined Amway at one time in my life was because a close friend of mine had joined, and had gone platinum and convinced me of how easy it was and that I could easily do what he had done. Additionally, I was sold by delusions of residual income flowing for the rest of my life. I honestly thought that the one day would come when there would be no job and life's toughest decision would be where to have lunch.
I got serious and started building the business and eventually reached various levels, eventually topping off at the 4000 PV level. At that point, my upline had assured me that my net income would be $1000 a month with the right parameters. I had those parameters but my net income was zero because upline expected IBOs to reinvest all of their earnings into tools (standing orders, functions, etc). At that point, I began to question why we would do all the work and get no financial reward. I was told that the money would be there if I just kept working the business.
Apparently, many IBOs get in for various reasons and I'm sure that teh displays of mansions, jets and cars made some people salivate. Some really enjoyed the thought of telling off their boss and quitting their jobs because Amway was so lucrative. Many people believe it because they want to believe it. Many people would love financial freedom, especially when you have a 2-5 year shortcut to achieve it.
I recall some nite meetings where upline asked the group "why" we are building Amway. It was to spend more time with family, or to possibly gain financial freedom. A popular one was to retire the wife so she can be the one to care for the kids and eventually the dad wouold soon follow. In a nutshell, many people joined Amway as a means to have more time and more money. Money from your residual income and time because you won't need a job. The truly sad thing is that for the vast majority of people who try, even those who work hard at it, end up with less time and money as a result of Amway and the systems.
Rather than why you should build an Amway business, people would think about better and more realistic ways of securing their future. That hard fact is that only a fraction of 1% of people will ever make any decent money from Amway, and even those who might make some coin from Amway, much of that profit is rechanneled back into tools. IBOs would seriously be better off doing nothing than doing Amway.