I hear Amway supporters often mention that you will have a real business if you treat it like one. It is my observation that most IBOs do not treat their businesses like a real one. It is also my opinion that the Amway business itself is flawed and many IBOs, in their zeal to sponsor downline, do crazy things at times, such as tricking people into meetings. These past behaviors of IBOs have led to Amway having a bad reputation and causing people to be skeptical whenever they are asked about some online business, "ecommerce" or whatever buzz words IBOs are using these days.
Also, many IBOs do not bother to qualify their prospects. They will sponsor anyone who is breathing. It could be due to uplines making the business seem easy. For example, I have heard that going platinum is so easy that someone's dog can go platinum. Another mistake IBOs make is they do not look at the likelihood of an IBO succeeding. They will sponsor anyone, anywhere, anytime. Like real stores, opening a new one creates competition and I don't know of any IBOs who take this into consideration before recruiting a new prospect. While you can potentially profit by leverage from those you sponsor, they can also become your competition for potential customers and new recruits, especially if your new downline is a friend of yours who may have common friends and acquaintances.
New recruits are also encouraged to partake in the teaching system, regardless of their expectations and business goals. This participation in the system is what often leads to IBO financial failure. They spend more on tools than what they generate in income. This heavily contributes to the poor retention rate among IBOs. Even IBOs who can progress and make some money will be simply channeling their profits to upline by their tool consumption. It is my informed estimate that an IBO must reach 4000 PV or to the platinum level before they start to break even. And If I might add, probably less than one half of one percent of IBOs reach the platinum level so you are already facing overwhelming odds just to reach the break even point in Amway.
Here's the real test for an IBO. Walk into a bank. Speak to a loan officer and show the loan officer the 6-4-2 or 9-4-2 plan, whichever plan your group uses. And see if the loan officer will grant you a loan based on that plan. It is more likely that you be laughed out of the bank.
Do you have a real business or a joke? You decide.