One of the reasons why upline and Amway presentations still manage to get people into the business is because the Amway opportunity is made to sound easy. Sure, the presenter of the plan might mention that it takes work, but prospects walking out of the meetings will get the impression that all they need is six, or that the task of going diamond is very manageable. It isn't until a prospect signs up and gets to work that he or she will find out how difficult it is to build an Amway business. In fact, the business in itself is not mind boggling, but overcoming the reputation issues that Amway has will doom most of the eager new IBOs. What's sad is so many IBOs lose money while in the process of discovering this for themselves.
Even seasoned IBOs who have been trained to counter attack people's objections about Amway will struggle when presented with the simple facts that Amway products are not necessarily the greatest and are not necessarily the best value. If this were true, Amway could move much more product simply by marketing these great products and selling them in stores. But since IBOs move and market Amway products for no salary and at their own expense, it's a great deal for Amway. I wonder what Amway sales would be if they did not count sales to IBOs for self consumption? Seems many of these IBOs will loyally buy Amway products while they are building the Amway business but that loyalty seems to fade once the dreams of early retirement and going diamond fades away. Amway's attrition rate seems to back up this theory. If not, Amway's sales would be climbing each year as IBOs regularly drop out of the business.
One glaring problem that IBOs seems to ignore is how often platinums and high level IBOs like diamonds fall out of qualification. Yes, Amway has many new platinums, etc, but what about the people who worked their tails off just to end up falling out of qualification a year later? The income stops when your volume stops. There are countless stories of diamonds quitting or leaving Amway. IBOs should do some research and look for answers as to why this is. I think they would not like the answers. They will find that some diamonds are broke, in debt and struggling. In other words, diamonds are like the rest of the world, but have been elevated as special in the Amway world. Do you really think you can live a jetset lifestyle on 100K per year? Many people think $100K is great because they might earn far less, but $100K or $200K is really just a middle class lifestyle, and maybe less if the diamond is in debt because they show off a diamond lifestyle. Behind the smoke and mirrors of the diamond illusion, I think prospects would be shocked at how diamonds really live.
Amway may sound easy but the reality paints a very different picture. Go find out for yourself.