Many prospects an even Amway IBOs are apparently unaware that the Amway business along with the insidious "tools" business is a bait and switch scam. Prospects are told that with some part time effort, they can achieve untold wealth and retire early. Many people get "fired up" at the thought of a shortcut to early retirement and wealth beyond their dreams. If the prospect gets excited enough to actually sign up, that's when the bait and switch scam occurs.
You see, if you register to be an Amway IBO and get involved with purchasing support materials such as books, CDs, voice mail and seminar tickets, you think you are on the road to riches as an IBO. Don't feel bad, many people have made this mistake, including myself. But when you register as an Amway IBO, you think you will be an "independent business owner". But nothing can be further from the truth. This is just an illusion that the upline will use on prospects.
When you register for Amway, you actually become a customer of Amway and a customer of the tools business run by upline. YOu purchase products from Amway, and if you purchase enough product, you might receive a rebate of sorts. 100 PV, roughly $300 in cost, will get you a rebate of 3%, or roughly $10. Your 100 PV actually generates about $100 in Amway bonuses, but the remaining $90 goes to your uplines. If you can sponsor downline who also use and/or move products, you can earn a greater percentage of a rebate, but in the end, you are still basically an Amway customer. As an Amway business owner, you can't easily advertise or do things to generate more sales without Amway's permission. You are also at the mercy of Amway in the event of a dispute.
As an Amway IBO, you are also a customer of the tools. Your upline will sell you an endless supply of materials which I listed above. What IBOs also don't know is that these products/tools also carry and larger profit margin than Amway products and, the rank and file IBOs don't get to earn any bonus of the volume of tools. And I might add that the tools may cost more than the cost of your 100 PV worth of products. So you buy in and you get nothing. I might add that the tools are ineffective, otherwise there would be a constant movement of people achieving higher levels.
Sure, Amway apologists will point out all of the new platinums, but they fail to mention that there are also thousands of people who were, but no longer qualify as platinum or higher. Amway sales were at 11.8 billion in 2013 but sales have dropped more than 25% since then, with Amway doing in the neighborhood of 8.5 billion last year.
So for prospects and current IBOs, I hope you realize that you're not really an IBO, but a customer of Amway and a customer of the tools. How many customers do you know of that became wealthy by purchasing things? I can't think of any.