Most LOS groups that I know of, use 100 PV as the benchmark when promoting the Amway business. Many groups also teach that you simply "change" your shopping habits and you can easily reach 100 PV. This teaching creates an artificial demand for Amway products and I believe that Amway sales would take a huge dip if not for this teaching. I also am of the opinion that for this reason, Amway had/has done little to reign in LOS abuses of downline.
100 PV is roughly equal to about $250 to $300 worth of products. Of course your cost may vary, depending on whether you purchase a lot of CORE Amway products such as laundry detergent, and nutrilte vitamins. For many people, the 100 PV benchmark is seen as the minimum for a business building IBO. The problem for many is that Amway products are not competitively priced, thus it is a hard sell. If I can buy the same or a similar product elsewhere for a fraction of the price, I will. And most consumers feel the same way.
It is why some LOS groups adopted the "buy from yourself and get others to do the same" philosophy. Since most people do not like selling, and because of the high prices of Amway products, simply telling prospects to buy from yourself made the concept palatable. The problem with buy from yourself is that it reaches the borders of being illegal, in my opinion. That is because in a buy from youself environment, the only way for an IBO to make a profit, is to recruit downline to benefit from the volume rebates. That is because there is no outside customers to bring in cash from outside the circle of IBOs.
What makes this issue even worse is when you have LOS groups such as WWDB creating an even greater problem with programs such as eagle. If 100 PV is an inflated demand for Amway products, incentive programs such as eagle make it worse. How can a single person reasonably be expected to move 200 to 300 PV when most of it is personal consumption? The upline leaders use these programs as an incentive for downline IBOs, but in turn, they benefit financially by having more downline volume, as well as potentially enhanced tools sales by dedicated downline IBOs.
I challenge any IBO or prospect to take a close look at your Amway purchases. Are you truly just changing your shopping habits and achieving 100 PV or are you buying things to give away, or buying things that accumulate somewhere? Unless IBOs are selling half of their purchases, they are probably overbuying Amway products. I believe it is simply because of upline teaching which creates a defacto 100 PV quota and an artificial demand for Amway products. I challenge you to examine this closely and make your own conclusions.
3 comments:
The idea that the ordinary person needs to spend between 250 and 300 dollars per month on household care products is simply absurd. You normally buy one can of scouring cleanser, and it lasts you for six months in normal use. You buy maybe one bottle of dish suds every two weeks. Toilet paper and bath soap are more frequently used, of course, but are you going to spend anything near ten bucks a month for them?
Ok, it's true that Amway sells a lot of other products like blenders and electrical devices. But you're only going to buy something like that ONCE. It's not going to be a monthly cost.
The real household cost for a family is food -- and I don't mean those goddamned Amway vitamins and energy bars. Meat, fish, vegetables, cereals, fruits, eggs, bread, flour, frozen items, sugar -- that's where the bulk of your household expenses lie.
So it's silly to think that spending 250 to 300 dollars per month on Amway stuff is merely substituting one set of household expenses for another. The money you spend to maintain a 100 PV in Amway is a cost ADDED TO you ordinary household expenses. You're going to need the foodstuffs mentioned above, no matter what other crap you purchase from Amway.
Agreed. But that's the reason why IBOs are encouraged to take all kinds of vitamin supplements and energy drinks because it has a high profit margin for Amway and consuming them will make it possible for someone to consume 100 pv each month even though they didn't drink energy drinks or take vitamin supplements prior to joining Amway. Of if they did, then they certainly had access to cheaper energy drinks and cheaper vitamins.
I guess that's why some other MLMs have concentrated on one product only, like Monavie only dealt with a special fruit juice.
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