I remember seeing the plan as a prospect back over a dozen years ago. I remember the speaker talking about how you can capitalize on distribution efficiencies to make money. We as IBOs would simply cut out the middleman and that savings would be passed onto us as IBOs. In its simplest form, it made sense and and misconception passed onto the audience that you will actually save money by purchasing Amway products. I even remember the speakers saying that even if the whole world signed up for Amway, even the last guy getting would have the benefit of saving money. Looking back now, much of it was deception and lies. And to think, people now and back then paid good money for training on how to become, in my opinion, the least efficient manner in which to move products.
We recently enjoyed the Superbowl. And as you know, super bowl commercials can cost millions of dollars. But do you know why? It's because hundreds of millions of people across the world are tuned into the super bowl. Companies probably have their best staff working on developing these commercials because they want to leave a lasting impression on their viewers. And it apparently works because people today are still willing to shell out serious coin for these commercials.Amway IBOs advertise person to person, one person at a time.
What are the chances of an IBO ever moving a significant number of products or being able to reach out to potential new downline when they prospect person to person, face to face, one at a time? To me, that is the most inefficient manner of expanding business. And let's face it, Amway's rules don't help when you are not supposed to advertise online without special permissions, and you are not supposed to sell product on Ebay or Craigslist. In today's technological society, it seems almost crippling to be so inefficient.
And even your beloved uplines, at your expense, run the most inefficient manner of doing business. Who needs voicemail when we have facebook, email, twitter or text messaging? Not to mention the added expense IBOs face by these outdated technologies. Also, with video conferencing, skype, or webcams, why do people need to travel long distances for meetings and functions? The answer is simple, your upline might not want your success, they simply might just want your money. All of the training and motivation is a profit center for upline, and modernizing would simply reduce their tool profits.
Try asking that of your upline. Why do we keep using the most expensive and inefficient means of doing business and communicating? I'd be curious to hear that answer.
1 comment:
Amway is stuck in 1959. There's an explanation for this.
They still cling to the most inefficient and absurd method of sales: person-to-person contacts. But the reason for it is simple -- since Amway can't compete with brand-name products in any serious way, they must depend instead on creating a cadre of brainwashed persons who will remain active the business on the basis of hope alone, and who will recruit other people to do the same. The real money in this arrangement (for the AMOs) comes from the incidentals: the fees, the tools, the meetings, the functions, the useless CommuniKate, and nobody seriously expects an IBO to generate a huge number of retail sales to the general public. Ask any up-line big pin about sales to the public, and he'll laugh in your face.
The only people making money off Amway PRODUCTS are the Amway Corporation in Michigan. They produce the stuff, and send it down-line, solely as a kind of camouflage for what is really happening. The money flow in Amway comes from IBOs, who buy stuff to meet their PV requirement and then self-consume or store the products. Very little of it is actually sold to the general public.
This is why Amway can't allow unrestricted advertising of their products, or the sale of them on Ebay or other on-line venues, or in brick-and-mortar stores. It would disrupt the entire racket by tearing off the mask that allows IBOs to pretend that they really are in a genuine business, when all they are actually doing is participating in a disguised Ponzi scheme that depends on recruitment at all costs.
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