From Dictionary.com Brainwashing:
1. a method for systematically changing attitudes or altering beliefs, originated in totalitarian countries, esp. through the use of torture, drugs, or psychological-stress techniques.
2. any method of controlled systematic indoctrination, esp. one based on repetition or confusion: brainwashing by TV commercials.
3. an instance of subjecting or being subjected to such techniques: efforts to halt the brainwashing of captive audiences.
**When I was an IBO, our upline told us that we as IBOs needed to be brainwashed. That our brains had too much negative and that we basically needed to be re-programmed to think positively. That the standing order and functions and association would brainwash us for success. At least that was the pitch.
Having been removed from the business for some time now, I can see the strategy of the upline. Yes, they want to change your thinking, but not for the reasons they claim. They simply want IBOs to be positive about the Amway oppportunity and the tools business. By getting IBOs to have a myopic positive view of Amway and the tools, there is a better chance of retaining that IBO in the business, even if the IBO is losing money, month after month after month. They remain positive and think that their next plan or the next month will bring results that they have been working towards. Maybe success is right around the corner. Or at least they have become nicer people by staying in the business. Many IBOs forget why they joined the business in the first place, which was to make money!
While there may not be phyiscal coercion or torture as decribed in the textbook definition, I believe there is a systematic method of mind control at work. For example, uplines already know most of the objections by prospects so they program an IBO's response. Thus the term "tapespeak" as many IBOs give the same predictable answer to common questions. Uplines will also cleverly talk about how Amway is "hard work". I believe this is to avoid the claim of something being too good to be true because it involves work. But IBOs must have the idea that they will be rich. Why would someone agree to hard work for little rewards? It is why uplone will show off wealth such as showing slideshows of cars or mansions. Of course, they will never show their business tax returns as REAL business owners would do. If they did, I think many IBOs and prospects would be shocked at the poor financial conditions of the leaders they look up to. There is plenty of evidence out there. A prominent diamond in bankruptcy proceedings, diamonds having homes foreclosed, diamonds selling off homes. The list goes on.....
For IBOs and people seeking information on Amway, I urge you not to shut off your common sense when taking a look at the business. Contrary to what some uplines teach, the FACTS do matter and your bottom line (profit or loss) is just about the most important thing in running a business. Beware of brainashing and indoctrination, less you end up sounding like a mindless robot defending Amway when you are suffering a net loss of income every month.