Wednesday, December 5, 2012

Amway IBOs Choose To Succeed?

Many IBOs seem to think that success in business or in other aspects of life is simply a choice. They mistakenly believe that you can actually choose to succeed or not. They apparently believe that persistence and choosing to win will eventually land them a premiere spot at diamond club. If that were truly the case, wouldn't we see hoards of new diamonds each and every year? Instead, we see one here and one there, and while there are a few new diamonds in the US every so often, we see others quitting, dropping out or leaving Amway for greener pastures. Make you wonder if the prize is worth pursuing in the first place.

But IBOs and information seekers should understand quite clearly. You cannot simply "choose" to win or succeed. In a football game, both sides can believe and choose to win, but still, only one can be the victor. In Amway, it is common for a platinum to have 100 to 200 downline. Thus to be a platinum, you need to be in the top one half of one percent of IBOs. To be a diamond, you will need to be in the top 600 to 1200 IBOs, not counting the masses of IBOs who register and do nothing or register and do a little and quit. Only one in about ten to twenty thousand will ever reach diamond in North America.

Sure, IBOs may cite some touching story like "Rudy". Basically a nobody who dreamed of playing for Notre Dame. He busted his butt and did whatever it took to make the team and the movie ends with him getting in a game, making a sack and being carried off the field by his teammates in a blaze of glory. A great and inspiring movie. But what you don't see is the possible tens of thousands of young men who had the same dream, may have worked every bit as hard but circumstances and situations prevented them from achieving the same limited success. Uplines want you to think these kinds of stories can happen to everyone, but the fact is that there is only a little room at the top. If stories like Rudy were common, then there would have been nothing special about it. An elite athlete like a Michael Jordan or a Tiger Woods only comes along once or twice in a lifetime. It is like achieving diamond. It happens but it is a rare occasion, especially in North America where Amway appears to be shrinking instead of growing.

In the Amway business, many prospects and IBOs are motivated and driven to succeed. Many of them are fine young men and women who want more in life. But the vast majority of those who try will not achieve their dreams via the Amway opportunity no matter how hard they work and no matter how badly they want it. The reason is because there are too many variables that are not in direct control of the IBO. The Amway reputation in North America is spotty at best so sponsoring downline is nearly impossible. And when you can sponsor, chances are your downline will do little or nothing. Many new IBOs will work hard, but quit because they are faced with the challenges I just mentioned. And even if you can overcome the overwhelming odds, you still need to keeping working hard constantly to maintain the business, all for an unstable average diamond income of $146,995, which doesn't consider taxes, medical insurance and other perks you may receive at a job. All told, I believe the diamond income is not all it's cracked up to be when you consider the charade you must play to display the diamond lifestyle. Do the math and you will be able to see for yourself.

In the end, it seems as though the prize isn't as great as it seems, and the trail to success is one that most cannot endure. And even if you achieve diamond, you can lose it quite easily as others have discovered. The bottom line is that you cannot simply choose to succeed in Amway or any other endeavor. Good luck if you decide to attempt it anyway.


ExMLMjunkie said...

Dear Joecool,

You always have new ways to explain the downsides of MLM. I'm in total agreement with everything you wrote. They've been pushing everyone in believing that they are the chosen one and that they will soon be a legend. The problem with this is that they've been dissing most of the people who didn't like the idea of MLM. Uplines keep on insisting that these negative people may let them down today but in the future they will look up on them because they will become filthy rich and famous. These quote is so famous with the distributors - "If you are absent during my struggles, don't expect to be present during my success". This is quite disheartening because they have started building a wall against the world. -ExMLMjunkie

ExAmbot said...

"Amway IBOs Choose To Succeed?"

Two words - yeah right!

Anonymous said...

Hi Joecool

Is it true amway is shrinking in the USA. I thought it was growing again over the past number of years after the turbulence of the nineties. I think the history probably shows something like 10000 people made money in amway and several millions make nothing and probably lost money

Joecool said...

I believe Amway was shrinking but has started growing again. However, there is no evidence that Amway growth has led to more profits for IBOs.

Anonymous said...

My wife and I were in Amway/Quixtar for 10 years from 1997 to 2007. For most of that time we bought ALL of the tools and attended ALL of the functions and open meetings. Most of the people we met were the kind you would like as long term friends, but the business discourages friendship as it leads to "crosslining" and slows business growth. The bottom line for us was seeing that this business is probably the most difficult way to make money and it could fall apart anytime - we saw almost everyone we knew at levels up to Dexter Yager struggling to hold it together. We did benefit from the positive training materials and it was certainly character building. Would we do it again? We would seek out the positive books and audios that are common to any business and forget the rest. We still have a very basic relationship with our Amway friends of 10 plus years but it is awkward as we all feel like failures. That's it. We don't blame anyone and have moved on to stuff that actually makes money.

Jamey May said...

I agree with everyone on what you have said. Me personally, I enjoy Amway. I started Amway to have fun with my wife. Its going very slow but I don't care. I have a job that pays the bills right now. But I'm looking for where I will be in ten years. It takes time to build a solid foundation. If you have quit in the past and want to join my team then hit me up. I love making new friends. Reply to me at

Anonymous said...

like amway is the only way to make new friends? wow. not sure what to say to that.