Friday, October 31, 2014


Over the years I have been debating with Amway supporters, I cannot see what is so great about the Amway opportunity. Are some of these Amway defenders that stupid or dense that they truly believe that a business where one out of a few hundred people might make a profit and most of the remaining IBOs will lose money is a good opportunity? I'm not talking about people who sign up and "do nothing". Many IBOs sign up and put in a great deal of time, effort and money, only to find out that the system simply does not work (especially in the US) and they make a business decision to quit and/or to do something else.

Of course there are some people who make money in Amway. If nobody made money, then the opportunity would cease to exist. But it is basically exploitation of the downline that accounts for upline success. Amway's admission that sales to non IBOs are low, confirms this. Thus certain upline make their income from their downline's PV volume, and on tool purchases. I mean even a lottery has winners. Even ponzi schemes and other questionable opportunties have some winners. This is not to suggest that Amway in not legal. Amway is perfectly legal, but the way the opportunity is set up, those who profit, primarily do so at the expense of their trusted downline.

There are no groups that I know of where all the IBOs can win and earn a profit. I would guess that there might be a few rogue groups who only focus on retail sales, and while these groups can be profitable as a group, they are few and far between. This is because most IBOs fall under an LOS such as WWDB, BWW, LTD or N21, and these groups all seemingly focus on recruiting of new IBOs. Yes, they may sprinkle in some suggeestions about selling goods, but generally speaking, their "training" materials consist of motivation speeches, feel good stories (whether true or not), and the theme of never quitting while continuing to purchase more tools.

Some upline have the nerve to start teaching downline that their Amway business is not about making money, but to save your marriage, make you a nicer person, or some other diversion to make you forget that you are losing money month after month after month. Some groups even mix in religion and politics into their functions and meetings. As far as I can see, the typical business buildiing IBO signs up, gets some of the tools and attends a few functions, and finds that the products are hard to sell because they are not priced competetively with other retailers, and that a damaged reputation is nearly impossible to overcome. These IBOs realize they are not going anywhere, and they walk away, chalking up the losses as a life lesson. But apparently, many uplines who lied and deceived in the past are continuing to do so today, often just revising history for their benefit (i.e. lying about making any profit on tools).

Many IBOs, prospects, information seekers and critics read this blog. My question is very simple. What is so great about the Amway opportunity? For most, it is just a bad use of time and money. While some may exist, I don't know of a single person who "did the work once" and sat back collecting barrels of Amway money while sipping Mai Tais on the beaches of Jamaica. I see crown ambassadors working as hard today as they did many years ago. Diamonds losing homes to forclosures, a prominent diamond in bankruptcy proceedings, and a hoard of WWDB diamonds apparently selling off mansions that they allegedly paid for in cash. (It os quite possible that their lifestyles are simply not sustainable).

Where is the benefit in the business for the typical IBO? Just as there are some diamonds, there are lottery winners. Displaying a lottery winner doesn't make it prudent to spend your money on lottery tickets. Displaying a diamond's lifestyle doesn't make Amway a good opportunity. While Amway is a business and not a game of chance, the results of either, sadly are eerily similar - that is a few winners and millions of non winners.

What is so great about the Amway opportunity? I don't see it.


Anonymous said...

Amway systems put on the best show. I've been in another Mlm and looked at plenty. Usually other companies have better pay plans than Amway. Also most companies hardly need functions, constant meetings,or much tools. When you quit other mlms you won't get people calling you a loser or hassling you to stay. Amway is the best at hyping things.

Joecool said...

I'll agree. Amway is built on hype and deception. They didn't get their reputation by being upfront and honest. Not to mention the false hopes and dreams used to promote Amway and then the lies and deception used to sell tools to unsuspecting recruits.

Anonymous said...

Give you a idea of the type of money. I spent on another mlm in the 90s. Monthly purchases for max commission(where you possibly made millions or unlimited) it was under 100.00. I showed the plan weekly 5-10 times a week on laptop with a online video. Had people listen to a free 1800# which was free from the corp. A weekly free conference call for prospects. Every few months we'd get a hotel meeting at 5.00 to help pay for the room. Which I know nobody made a nickel. This company never exceded a billion dollars in 20 yrs. Can say for certain not many six figure earners either. But I had way more success because the opportunity was shown and cost of running things where cheap. Today its not necessary to dress in a suit with aisle and show the plan. Just give video links or do it over a tablet

Joecool said...

Agreed, but in Amway, the tools are the focus because that is the real business for the diamonds. That's why they'll praise someone who makes a big effort to attend functions and buy tools.

Anonymous said...

I wonder if there's ever a time where the system income shrinks enough in north america. Where enough leaders jump ship to other mlms and Amway I'd forced to increase their pay plan? Seen higher payouts by other companies.