Thursday, August 4, 2016

CORE - The Key To Amway Failure?

Breakdown of CORE and why it doesn’t work. Here are the CORE steps. Some groups may have variations of CORE, but this is generally what many groups use. Some things may have changed but the general premise is likely the same:

1 - Show the Plan (10-15 per month)

2 - Retail the Products (10 customers @10 PV each)

3 – Tapes/cds

4 - Books

5 - Functions (attend all)

6 - Accountability

7 - Counsel with Upline (Be teachable!)

8 - Buy 100% of your own products

9 – Communikate

Many upline will tell you that your success is nearly 100% guaranteed if you follow these steps for 2-5 years. Some Amway enthusiasts will tell you that 6 months of this activity will nearly assure you of a platinum level business. Certain steps are within the IBO’s control, such as reading every day and listening to cds, and attending functions. It is also easy enough to be accountable, counsel with upline, buy your own products, and use KATE (voicemail).

Here’s where an IBO’s efforts will break down. Showing the plan and retailing products. And remember, if you cannot do these steps then you are not considered “CORE” and your upline will likely tell you that it is your own fault and that you simply haven’t been CORE, therefore you did not achieve success. There is some truth in this but let me expose the system in a different angle.

Amway has a spotty reputation in the US. I don’t think anyone can dispute this fact. Therefore, for the vast majority of people, being able to show the plan 10-15 times per month is a nearly impossible task. If you are able to do this, you are a really good salesman or a good liar. In this scenario, the IBO is already successful, but not because of CORE, but simply because the IBO has the gift of being able to convince people into seeing the plan. But for many IBOs, they may contact hundreds of people and not be able to get anyone to see the plan. Even IBOs who follow upline advice on how to contact will probably not be able to show 10-15 plans per month. Thus this IBO, who is doing the work, will not be able to succeed. The system will blame the IBO, but the reality is that the IBO has too big of a disadvantage to overcome.

Secondly, with high prices (on average) and with a spotty reputation, most IBOs are unable to retail products. Amway itself has admitted that less than 4% of Amway products are sold to customers (non IBOs). Thus most IBOs are unable to sell products, therefore they are not CORE, therefore upline will blame the IBO for failure..

What if an IBO contacts 1000 people and cannot get 10 people to see the plan? Upline will claim that IBO is not CORE and therefore it is personal failure of the IBO. IMO, the only reason why upline can claim that CORE works is because in order to do the CORE steps consistently, you have to already be at a certain level of success. The vast majority of IBOs cannot and will never be able to reach that level.

That is the myth and the deception that many uplines will use to attract recruits. That each IBO can do the CORE steps. When only a fraction of 1% ever reach the level of platinum or higher, the numbers strongly support what is written here. Apologists are welcome to try and prove me wrong, but they can't. :D

The main reason why CORE leads to failure is because most of the steps cost you time and money but produces no income. What business owner would spend all that time on non income producing activities?


Anonymous said...

If you consider the nine steps required for CORE membership in Amway, it's clear that what is being presented is a scenario for a specialized elite group that is better and purer than the ordinary non-CORE IBO.

This is a prime symptom of a cult (whether a religious cult, or business cult such as Amway). A cult always establishes a small inner circle of especially fanatical believers who are closer to the center of the cult's upper hierarchy than the lower cultists. The Scientologists have a special group that is totally devoted to their leadership and its needs, and they live an almost monastic existence of servitude. Charles Dederich of Synanon had a special team called his "Imperial Marines" who functioned as both in-house bodyguards and thugs who would terrorize others who were disobedient. Reverend Jim Jones in his People's Temple had a group of armed crazies who carried out the masters will, even to the point of murder.

Amway has CORE. These are totally brainwashed maniacs who dedicate their entire lives, being, energy, and property to serving Amway. They don't care about anything else. They are uninterested in anyone or any subject that isn't connected to Amway. Amway is their religion, their hope, their dream, their lodestone, their very reason for existing.

Will they make money by being CORE? Most probably not. They'll have the same 99% failure rate as anyone else in Amway. But it won't matter a bit to them. When you're trapped in the fantasy world of a cult, money and success don't really concern you.

Joecool said...

Good post. Thanks! My former sponsor was one of the crazies and is still in Amway even now, 23 years and counting. He was an up and coming IBO at one time but isn't anymore. I think he wasted the better years of his life chasing the Amway dream. It's truly sad. Most people snap out of it pretty quickly but he bit hard and hasn't let up yet.

Anonymous said...

If you work at something for 23 years and never make any profit from it, then clearly your motivation for being in the business is NOT financial at all.

Joecool said...

Yeah, my former sponsor was in it because he thought he would make more than being a physician and retire early. But more importantly (to him), he wanted the adulation and to be a rock star to the downline. Ironically, had he invested the money wasted in Amway, I'm sure he would have hundreds of thousands of dollars, especially when you factor in that he has to close his office to attend functions.

Living the Nightmare said...

Great information. Thanks for sharing. Hey JC, what's up with Anna B's blog. I am unable to post or read comments. I saw a couple of other posts on the side column which would indicate others are having difficulty as well. Anna B's blog and the others she lists on the side column are my lifeline to information about ScAmway. Keep up the great work on your blog. You are putting out great information. Have a great week!

Joecool said...

Thanks "Living". I'm not sure what's up at Anna's blog. I had problems with my comments function also so I had to change it to the format you see now. My imbedded comments function wasn't working. I'll go look at Anna's site though.

Anonymous said...

Joe, I too am worried about what's happening at Anna Banana's blog. Not only has it become next to impossible to post anything, but archival postings from the past are no longer accessible.

Does this have something to do with the "Blogger" server or system? Have they made it difficult to run blogs in the simple and normal way that you and Anna have been doing for many years now?

If so, could it be pressure from the Amway Corporation that has brought this about? I don't trust those sick vermin in Ada, since they are capable of anything.

Anna's website is a goldmine of precious information and anecdotes about Amway's corruption and greed. Tons of damaging information about Amway and the LOS schemes were on-line for the world to see. The fact that we are no longer able to access any of that archival material is very troubling. It's EXACTLY what Amway would like to see happen. And maybe they have gotten to "Blogger" to produce this screw-up.

Talk to Anna, Joe. Ask her what's going on.

Joecool said...

I sent Anna a message. We'll see what happens.

Joecool said...

I don't know if Amway or some freak like IBOFB is involved, but 5 years ago I had installed adsense to my blog. In a month's time I had accumulated about $250 in revenue and I never got paid because someone sabotaged my blog and caused me to get disqualified from the program. So while it's possible, it could just be something with blogger. As I mentioned, I had some issues recently.

Living a Nightmare said...

Thanks JC. Looks like it is up and running. I so appreciate you contacting Anna B.

Joecool said...