Thursday, August 31, 2017

Building An Amway Business?

Building an Amway business. That's what many Amway IBOs set out to do, except they don't know how to build a business. Based on IBO behavior and the things they say and do, it makes me wonder what their upline actually knows about building a business. A typical business owner will get started, and needs people to know that their business is there. Seems that advertising of some sort is important, but so many IBOs end up giving people a bad impression in doing this because they are clumsy and may repeat ill advised practices taught by upline.

When you open a store or a restaurant, you may not make a lot of money intitially because not enough customers know about your store and you have not yet built a reputation. New customers who have a good experience are likely to return for more, and they are also likely to tell others about your store. Over time, you create a customer base and your weekly sales become consistent and somewhat predictable. Conversely, if customers have a bad experience, they are likely to tell others as well.

In the Amway business, many IBOs have no idea about building a business. They are shown great (apparent but unverified) wealth by upline, and then they are told that their business activity consists of showing the plan, listening to standing order and attending functions. Most of an IBO's activity (as prescribed by upline) costs money instead of generating sales. Some uplines do teach IBOs to sell items, but more often than not, it is not taught as a priority and because of uncompetitive prices, sales becomes more and more difficult as you run out of sympathetic friends and family who make purchases.

What's more, as I said, a new business will get repeat customers when a customer has a good experience. What do you suppose happens when IBOs lie or trick people into attending Amway meetings, or deceive people about their business, or make up wild stories about perfect water? What happens when you embellish the truth about success and then cannot provide an answer when a recruit asks and IBO how they are doing in the Amway business? What happens when an IBO tells a potential recruit that he or she is a loser or stupid for not joining Amway? Would you return to a store if they called you stupid as you were leaving? What if you were called a loser?

These are the reasons why IBOs in general cannot get enough customers to sustain a consistent and predictable amount of sales, and why over the years, Amway has at best a spotty reputation. Just the mention of the name Amway and you may get funny looks from people. It is why certain internet zealots promoting or defending Amway do more harm than good.

Wednesday, August 30, 2017

Some Amway Thoughts?

One thing that I was unaware of as an Amway IBO was that our uplines were profiting handsomely from our tools purchases. I was in WWDB at the time and I was told very clearly that nobody made any money from the tools, and in fact, I was also told that WWDB was a non profit organization. Both of these statements were bold lies told by WWDB leaders and they have never been held accountable. We were told that upline cared about us and our success, thus they spent their own money to fly to functions to teach us how to succeed. Looking back, the lies told by the WWDB leaders were shameless.

Eventually, the internet amd other media (i.e. The Dateline Expose' in 2004) made it impossible to cover up these lies and uplines finally admitted that they profited from tools. However, it looks like they downplayed the magnitude of the tools profits. I believe some upline may have made most of their income from tools, especially leaders who may have fallen out of qualification. Now the upline admits they make some profits from tools, but there is still a great deal of secrecy in the tools business. What makes the whole thing ironic is that the uplines allegeldy are not supposed to entice Amway prospects into joining by using the tools money as a draw, but at the same time, they are told that tools are vital to their success.

I wonder how many prospects or IBOs would be fired up about buying tools if they knew that their uplines might not currently be qualified at the level they claim to be, and knowing that the uplines will make a ton of money whether or not you make a cent as an IBO? Also, some uplines are shameless is pushing the tools on downline. Sure they might cut the newest guy a break and loan them some cds, but once that IBO decides to start building downline, they are likely to be told that a real business owner buys their own tools, or that a business owner needs to be a leader and purchase extra tools for their downline.

How would you feel if your upline is touting themselves as a financial genious but in the background, their homes are foreclosed or they have financial difficulties? What if your upline touts their morals and you find out they are divorced or getting a divorce? What if your upline said Amway saves marriages? Your upline certainly won't say they are perfect, but conversely, they should be held to the highest standards if they are using their status to be able to sell tools and make large profits.

Many Amway prospects and IBOs don't know this, but maybe they do now.

Tuesday, August 29, 2017

The Amway Iceberg?

I was in discussion on another Amway related forum and a comment was made about Amway being an iceberg, because you see the shiny clean ice on the top but you do not see the majority of the iceberg. Or in other words, the diamonds show you the fancy suits, jewelry, care, mansions, jets and what you don't see is the financial carnage that takes place in their downlines at times. My former upline diamond would tell audiences that they could skip meals to buy more standing orders because you might hear the one thing that could make your business explode. Sadly, I don't think I've ever seen or heard of someone's Amway business "exploding".

Sure, on standing orders, you won't hear too much of the unethical and "wrong" teaching, because some of this is monitored by Amway, but it's the night owls and smaller group meetings where the real teaching is disseminated. This is where you are told to practically sell your soul to achieve in Amway. This is where the teaching comes in where you should be purchasing excessive amounts of tools in order to succeed. This is where you are told to never miss a function unless it's for your own funeral. A newbie or casual observer won't see these things but if you ever commit to becoming a business builder, this is likely to become your world. This is how the leaders get their unethical teachings to downline, by sending the information downline via the platinums.

You don't see the backstage at functions and meetings. Former rubies and platinums have made commentary about the diamonds literally laughing about how gullible the downline are. You don't see the where the cash collected at the meetings and functions go. There had been some past comments about literally, suitcases of cash leaving the premises. If your upline has a mansion and a fleet of nice cars, it's likely that your tools money played a significant part in your diamond obtaining it.

It's a simple conclusion. The tools have a higher markup than Amway products and have fewer beneficiaries to split up the bonus. A $7.00 Amway product might cost $3.00 or so to make and the rest will be bonus money split up by the layers of IBOs. Whereas a $7.00 cd might take 50 cents to produce and only platinums and higher receive any compensation from this source of income. But rank and file IBOs rarely ever see a true and transparent picture of this business. It is shrouded in secrecy, just like the underside of an iceberg. I challenge IBOs to be real businessmen and women and ask upline the tough questions about where the money is made. Do not accpet rhetoric and anecdotal stories. In real business, schedule C business tax returns are the normal way for verification of business income. If you are going to "invest" your hard earned money into the system to the benfit of upline, you should demand this information.

Would any of you purchase a conventional business from someone without proof that it is profitable? Why would an Amway business be any different? Seek a true picture of what you are getting into.

Friday, August 25, 2017

A "likely" Amway Experience?

One thing Amway promoters and apologists like to do is to paint a best case scenario when promoting Amway. I can't blame a promoter for wanting to show the best case scenario, but in my informed opinion, it's a matter of whether there is deception or outright lies in displaying that best case scenario. For example, when other "financial" gurus air their infomercials, they have a disclaimer to explain that success testimonials are a "unique" experience. Many Amway promoters apparently do the opposite and make it seem as if financial success in Amway is the norm and not the exception. But what is the more common or likely experience for an IBO?

I am not going to discuss the IBOs who sign up and do nothing, even if this may be common. (That's because there may also be valid reasons for this, such as deception or harrassment used by the recruiters).

I believe that for many, they will see the plan, usually the 6-4-2 (or some similar variation) plan which is to show how you can become a platinum. The speaker may slide in how all you need is six of these groups and you will be a diamond and make hundreds of thousands of dollars and walk the beaches of the world.

The reality for many is to sign up full of excitement, and thinking that certainly, some of their friends and family will agree that this is a good idea. So the new IBO will buy or consume 100 PV and may try to sell a few items. Eventually, this same IBO will talk to family and friends and many of their friends and family will show sour faces as they already had, or know someone who had a questionable or bad experience with an Amway IBO. I myself got tricked into a meeting at one time. They may listen to the standing orders and attend the meetings with the intent of succeeding as per the plan.

But after a few months, not many people are interested in registering, not many want to buy the products and it becomes increasingly harder to make contacts and to get new people to see the plan. The expenses start to add up. You have products such as laundry detergent or LOC that you don't need to replace but you have your defacto 100 PV quota, so you end up buying other things to reach that all important 3% bonus bracket. By now, you have a cache of household products and goods that you never really used prior to Amway, you notice that your checking account is shrinking as the products and the other expenses such as voicemail and functions are starting to add up.

You finally quit, in some cases with the now former IBO feeling embarrassed or ashamed that they even got involved in all this. They disappear and all of their former "lifelong" IBO friends could care less. They won't bother to complain about their experience, but may feel the need to vent if someone discusses Amway again.

In the final analysis, the bad experience and financial losses likely came at the hands of an AMO such as Network21, WWDB or BWW, but the attachment of a bad experience will be tied to Amway. This is a more likely experience than someone quitting their job to walk the beaches of the world.

Thursday, August 24, 2017

"Business Owner" Mentality?

One of the catch phrases that Amway IBOs spout quite often is that you need a "business mentality". Those of us who have an "employee mentality" simply cannot cut the mustard in Amway. I find this ironic since the vast majority of Amway IBOs have a job. A job that they NEED in order to pay for their Amway business. A job that pays for their voicemail, cds, functions and books, in addition to the cost of the Amway products. Basically, most IBOs would be out of business almost immediately without their job income to support their Amway business.

Apparently, a business mentality, as taught by AMO leaders, is one that doesn't expect quick profits, despite upline's claim that the Amway business has low risk and low overhead. A business mentality is also one where you reinvest any or all profits back into buying support materials. A business owner doesn't expect to make a profit for 5 years. Many of these claims are taught by unethical uplines and unfortunately, many IBOs accept the teaching and buy into it. They lure in prospects by talking about low risk and the ability to profit right away, but the teaching later changes to reinvesting money into their business and not expecting profit for several years. A bait and switch of sorts.

Now it is true that a business owner might have to think and view things differently than an employee. For example, an employee might do a great job from 9-5 but after 5:00 pm, that employee may be headed home to care for his or her family, or to participate in some exercise or recreation. The business owner might be inclined to stay after hours to finish a job because he or she may have invested much, and will want to make sure that the business succeeds. However, Amway is promoted as part time, do as much or as little as you want, on your own time, when you have time.

It is my suspicion that uplines want their downline IBOs to adopt a business owner mentality, not because they want downline to succeed, but because it instills a dedication to the tools purchases and it also takes an IBO's focus off profits for a few years. Thus IBOs think they are successful (without profit) if they are listening to standing order, attending all the functions and showing the plan. It is a gimmick used to retain IBOs who are not profitable. If IBOs were actually making money, there would be little need to continue to motivate them with an endless supply of cds and functions. But because most IBOs lose money or make little, the average IBO must be taught that a "business owner" commonly loses money for a number of years, or that they must continue to reinvest their profits in order to succeed.

In posting this, I say to IBOs, just make a profit by selling goods. That is all the motivation you need. Keep track of your bottom line and look at the return on your investment of time and money. That is the action of a real business owner and the real "business owner mentality". Which are you?

Wednesday, August 23, 2017

Some Amway Factoids?

So many people get duped into thinking that they will somehow get extremely wealthy by becoming an Amway IBO. Many recruiters will tell stories about how they were once broke, but signed up, endured challenges and now they are diamonds enjoying untold wealth and luxuries. People get caught up in "dreams" and are often encouraged to ignore the facts. People running businesses should pay close attention to the facts because it tells you much about your business and your likelihood of success. But what are some facts about the Amway business that many people don't know about? I have outlined a few important ones for those who harbor dreams of going diamond.

1. The average diamond, according to Amway, earns about than $150,000 a year. Yes, some of this may be supplemented with money from the sale of tools, but after taxes and business expenses such as travel to and from the many functions that a diamond attends would leave a diamond living an ordinary middle class lifestyle, not one with mansions and sports cars as portrayed in many functions or meetings. Yes, a Q12 diamond would have more earnings, but a Q12 diamond is the exception, and not the rule. (Amway.com says a Q12 diamond makes over 500K but a Q12 Diamond is the rare exception)

2. Most IBOs are NEVER able to sponsor a single downline. Pretty hard to develop six (6) downline platinums when most people cannot sponsor anyone. Even finding people willing to just see the plan can be time consuming and challenging.

3. Most Amway products are purchased by IBOs and not sold to customers. Name a real business that sustains itself by having it's own workers or salesforce purchase most of the goods. MLM is probably the only business where this occurs. Understandably, it explains why 99%+ of "system" Amwayers make nothing or lose money.

4. For most IBOs, the cost of functions, books, voicemail, and standing orders and other support materials represent the reason why most business building IBOs lose money and it also represents a significant profit for some of the diamonds who sell the materials. BTW, who needs voicemail these days?

5. Not working hard is not necessarily the reason for someone's failure. But conversely, working hard does not equate success in Amway. I would guess that out of those who work hard, it is still a fraction of 1% of hard working IBOs that even attain a significant profit. Doing nothing won't get you anywhere, but in this business, working hard often gets you nowhere as well. It is my informed opinion that the cost of the support materials is the direct reason why so many IBOs lose money, even out of those who work very hard.

I could go on and on, but these are a handful of facts that IBOs and information seekers should be aware of. I welcome differing thoughts and opinions.

Tuesday, August 22, 2017

The Residual Income Myth?

One of the things that many Amway IBOs mistakenly believe is that they will build their Amway business and then they will have the ability to "walk away" from the business while the income continues to flow in. I believe if there was such an incredible benefit such as lifelong residual income that could be achieved from Amway, I'm fairly certain that Amway would advertise this as a benefit of being an IBO. But Amway does not. It is very likely that your LOS such as BWW, WWDB or one of the others will promote this benefit while telling you that your best chance to achieve it is by subscribing to their "system".

One thing that goes unnnoticed all too often is that there seems to be nobody who is actually retired and living off the efforts of having built a big Amway business once upon a time. Seems that even the crown ambassadors still have busy lifestyles running from function to function and participating in other business related activities. While many of these leaders may claim they love their downlines or some other bunk, it is my belief that these leaders keep working their Amway businesses for one reason only. That is they need to keep working in order to keep the income flowing in. If people are retired from Amway residual income, where are they?

The diamond lifestyle that is often portrayed may seem like a great goal or dream to achieve, but the fact of the matter is that a "diamond lifestyle" cannot be sustained on diamond income. The average diamond, according to Amway, earns about $150,000 a year. While that may seem like a great amount of income, it's not nearly enough to sustain the kind of lifestyle portrayed by diamonds. Even if that income is supplemented by income from the sale of tools, you can't fly your family around the country first class to do all kinds of functions and still end up with much leftover to own fancy homes and cars.

If I deposited $1000 in the bank and never touch the money, the bank would pay me a certain amount of interest each year, guaranteed. That is residual income. In Amway, you can basically earn income in two ways. You can sell products for a profit, but there are problems with this. First off, Amway products in general are more expensive than local retailers. It is why you hear so many justifications about quality and concentration, because you are hard pressed to argue cost. Secondly, you are severely restricted from advertising, thus selling can be difficult. The other way to generate more income is to build a downline in hopes that the downline will help you to leverage your volume. But then your downline will have the same problem that you had in moving products. That being said, even if you achieve some level such as emerald or diamond, your business will immediately begin to fall apart once you stop working because attrition will take its toll. It is why there are hoards of "former" platinums. If platinums are not sustainable, then neither is any other level, including emerald or diamond.

There are many many instances of diamonds quitting, resigning, or falling out of qualification. People come and go in this business every day. Do you really think you can bank on retirement and residual income under these circumstances? If you believe that, I have some swamp land in Florida to sell you.

Monday, August 21, 2017

Never Quit!

"Never Quit" was one of the things I often heard when I was an Amway IBO. To quit seemed like the kiss of death as an IBO. I believe that the never quit mantra can be useful if the saying was meant to read as never quit trying, or never quit trying to better yourself. But in the Amway business, when uplines talk about never quit, what they mean is never quit doing 100 PV and never quit buying tools. Sometimes the wisest business decision is to quit and do something else.

I find it ironic that so many IBOs think of the diamonds on stage as being mentors to them. In fact, these diamonds don't know most of their faithful downline IBOs or don't know them well. They don't know their personal circumstances or whether they are progressing in building their business, thus a blanket "never quit" statement is insincere at best. It seems that the never quit saying is a self serving thought, especially since the upline diamond benefits financially by an IBO staying on board with the Amway and the tools program.

When you stop and think for a moment, your upline benefits financially from almost every aspect of the business. You move 100 PV and you get 3% while somewhere upline, about 28 - 30% bonus gets shared by your sponsor and further uplines. Your voicemail account is profit for upline. Your website profits upline, standing order, book of the month and functions all pour money into your upline's pockets. In fact, it seems that IBOs pay through their teeth for almost every bit of information they receive, regardless of any success in Amway.

If your upline truly had vital information that would make your business grow, why would they want to withhold that information from downline? Maybe your uplines don't truly want your success? Maybe they only want your money? Is that why the "never quit" battle cry is made? Does your upline diamond take the time to get to know as many IBOs as possible on a personal level? Do they know your individual circumstances? Do they truly care about your success? If they did care, how could they stand on a stage and shout "never quit"?

Ironically, many - a - diamond did not take their own advice. Many a diamond has quit in recent years. Makes you wonder why someone would quit after achieving diamond? Makes you wonder why someone would quit when you can "walk the beaches" and continue to collect an income. Maybe this opportunity is not all that you have been led to believe?

Friday, August 18, 2017

AccordingTo Amway.....

I was debating with (apparently) an Amway IBO last week. I had quoted the average income of an Amway IBO as $202 a month. I decided to verify this and when I visited Amway.com, I saw that the most recent update stated that the average income of "active" Amway IBOs is $183 a month. However, only 53% of IBOs are active. So if we were to count the true average income of all IBOs, that income would be under $100 a month. I might add that the average income also includes diamonds, emeralds and crown ambassadors. Imagine that, with all those Amway "gazillionaires", the average income is $183 a month.

But I will concede that averages can be misleading. My net worth would be multiple billions if you averaged my bet worth with Bill Gates. I believe that the median income, or the average minus the top and bottom 10%. If we were to do that, it is my belief that the average income would be under $20 a month. When you see the common 6-4-2 plan, or some other similar version, that lowest level is the majority and if these IBOs moved 100 PV, they would earn about $10 a month on average. The top IBOs would be disregarded along with the ones who did nothing.

Many Amway defenders will claim that they are different or that they will stick it out and succeed. And that's fine and dandy. I know that some people succeed in Amway and make decent money. But what is the likelihood of that happening for some prospect who joins today? Someone joining today has effective zero percent chance to succeed when rounding to the nearest whole number. The products are not priced competitively, and the Amway name has a damaged reputation in countries where Amway operates. If you can't recruit downline, you can never achieve the highest levels in Amway. People do try to succeed, that's why newbies are calling everyone they know to try and find people to see the plan.

But even if you can manage to show some plans and sponsor some downline, your chances us success are still close to zero because nearly half of all IBOs do nothing and quit. And the majority of IBOs never sponsor any downline. If you can't recruit downline and the products are overpriced, you have such a huge handicap that it's like trying to swim with lead weights tied to your body. You might swim for a while but the weight will eventually win and you'll sink. Same with a new IBO trying to build a business.

The magical goal is to achieve residual passive income. And that brings me to the main point. Residual passive income is like chasing the end of a rainbow. YOu can see it but never touch it. Or it's like Sasquatch (Bigfoot). Nearly everyone has heard about it. Allegedly some people have seen and claimed to have encountered the creature, but there is zero bonafide evidence that they really exist, just like an Amway diamond who built the business, walked away and is living off residual passive income from Amway. Over the years, not one single IBO or Amway defender has been able to name and substantiate a single IBO who's achieved this. I"m still waiting, but not holding my breath.

Wednesday, August 16, 2017

Not Working Hard Enough?

One of the things Amway IBOs are taught is to blame themselves for is not working the business hard enough or not doing things right, even if they do exactly as upline advised. Actually, nothing could be further from the truth. It's just that uplines want to be absolved from any responsibility so they teach downline that failure in Amway is their own (The downline's) fault. Upline is also quick to take credit for any success, of course. Sort of a case of flipping a coin and playing "heads I win and tails you lose".

But the reason is why hard work doesn't equal success is because an Amway IBO is basically a commissioned sales person. In commissioned sales, one can work hard for no reward and at times, little effort may reap large rewards. But in Amway, with a spotty reputation, Amway IBOs are given a handicap that most simply cannot overcome. Getting new people to recruitment meetings is hard enough, not even factoring in the abililty to sponsor others. When factoring in these tidbits, it's easy to see why uplines teach buy from yourself and selling is not important. It deflects the fact that selling is nearly impossible with less than competitive prices (in general).

Amway IBOs like to argue how Amway products have magical qualities or have premium features. But the fact is that Amway is basically a generic brand that carries a premium price. That's a tough sell. And to be honest, if you're selling cleaning products or laundry soap, most people don't care about paying extra for dish soap. They are content buying a gallon for $5 at Costco rather than shelling out $10 for a liter of dish drops.

The work involved is very simple. Sell products and sponsor other IBOs in your downline to be able to leverage your volume. Many IBOs work hard and attend all of the functions and do all of the steps as outlined by upline, but very few reap rewards and most quit when they realize that the system doesn't work. It is sad that on top of losing money, that IBOs are also taught to blame themselves for their demise. Where is the upline when IBOs bust their butts working har and get no rewards? On top of that, to make it worse, uplines profit from selling training and motivation to their downlines. Why aren't they held acountable?

I've read comments by some Amway defenders wanting to sue Amway critics for a potential loss of business. But most critics, like myself are simply stating our experiences and opinions. Many of which are true and still happening today. So I will ask, what about the millions of former IBOs who may have lost billions of dollars because of false claims which led them to believe that they would get rich following upline advice? Maybe former IBOs should unite and file claims against unethical upline leaders who led them astray?

In any case, hard work doesn't equate success in Amway and I dare anyone to try to prove me wrong.

Tuesday, August 15, 2017

Amway IBOs Taught That Losng Money Is Success?

Looking back at my Amway IBO days, I can now laugh at some of the weird stuff we did, and believe it or not, I have reason to believe that my old LOS, WWDB, still teaches some of this and some other major groups also teach it. I believe some of these practices were the reason why some people refer to the Amway business as cult or having cult like qualities. If you recognize some of these practices, you might be in an unethical group and you should ask your upline the tough questions and possibly reconsider or reprioritize your involvement in the business.

Submission to upline was one of the things we were told. Our group was told that upline would never purposely lead us astray so we should trust them and never try anything without checking upline. Afterall, upline had experience and probably had all the answers. Some of this checking upline included asking permission to get married, buy a car or a home, or even something as small as purchasing a camera. The upline said maybe someone upline might have advice on how to get a good deal on a camera so no harm in checking upline before making a purchase. It is my guess that upline didn't want your disposable income being spent on anything other than standing orders and functions.

Late meetings. Our upline was into late meetings, many occuring after midnight. I suppose it was a show of loyalty and dedication to the upline and the system. In reality, it made most people angry at their jobs because they had to wake up early to go to work. For me it made me mad at our upline because the meetings taught us nothing of substance and it just made us tired. Our upline used to talk about time being important but it was never important enough to make him show up on time for his own late night meetings. Another cult like factor - sleep deprivation.

Secrets. Anytime we asked about how much income uplines may have been earning, we were either told it's none of our business or shown a photocopy of a 5 year old bonus check that someone upline may have received. Our proof that the business worked was upline showing off pictures of sports cars and mansions. Of course we now find that some WWDB diamonds had homes foreclosed, and one prominent triple diamond had some dealings in bankruptcy court. Looking back, I suspect that many diamonds have mortgages, which would be nor problem except that these leaders scoffed at the sutpidity of having a loan. That diamonds pay cash for everything, including homes. My former sponsor still lives in a run down rented home beause he won't purchase a home unless he's got the cash. My former sponsor is a physician so I find his position on buying a home preposterous. His oldest child, a son probably grew up deprived of his parents because of dedication to the system and the functions.

Losing money is success. Many times, our group was told that losing money was a sign of success. It was success because we were investing in our futures. That the business really is not about money but about friendships. I suppose upline taught this because everyone was losing money so it was nice to hear that success was around the corner, and that we were all nicer people and on our way to success if we just attended more functions and bought more standing orders. People who sold off some of their personal property were edified if they did so to attend a function. Obviously these folks were not advised to run their business within their means. Upline even said that going into debt was okay, but only if the debt was to invest in the business or to buy extra function tickets.

While some of these practices seem bizarre, I believe it is because the upline advice was self serving and meant to channel their downline's dollars into tool purchases. It is the only conclusion I can make. What's your conclusion?

Monday, August 14, 2017

"CORE" Is Not The Secret To Amway Success?

Breakdown of CORE and why it doesn’t work. Here are the CORE steps. Some groups may have variations of CORE, but this is generally what many groups use. Some things may have changed but the general premise is likely the same:

1 - Show the Plan (10-15 per month)

2 - Retail the Products (10 customers @10 PV each)

3 – Tapes/cds

4 - Books

5 - Functions (attend all)

6 - Accountability

7 - Counsel with Upline (Be teachable!)

8 - Buy 100% of your own products

9 – Communikate



Many upline will tell you that your success is 100% guaranteed if you follow these steps for 2-5 years. Some Amway enthusiasts will tell you that 6 months of this activity will nearly assure you of a platinum level business. Certain steps are within the IBO’s control, such as reading every day and listening to cds, and attending functions. It is also easy enough to be accountable, counsel with upline, buy your own products, and use KATE (voicemail).

Here’s where an IBO’s efforts will break down. Showing the plan and retailing products. And remember, if you cannot do these steps then you are not considered “CORE” and your upline will likely tell you that it is your own fault and that you simply haven’t been CORE, therefore you did not achieve success. There is some truth in this but let me expose the system in a different angle.

Amway has a spotty reputation in the US. I don’t think anyone can dispute this fact. Therefore, for the vast majority of people, being able to show the plan 10-15 times per month is a nearly impossible task. If you are able to do this, you are a really good salesman or a good liar. In this scenario, the IBO is already successful, but not because of CORE, but simply because the IBO has the gift of being able to convince people into seeing the plan. But for many IBOs, they may contact hundreds of people and not be able to get anyone to see the plan. Even IBOs who follow upline advice on how to contact will probably not be able to show 10-15 plans per month. Thus this IBO, who is doing the work, will not be able to succeed. The system will blame the IBO, but the reality is that the IBO has too big of a disadvantage to overcome.

Secondly, with high prices (on average) and with a spotty reputation, most IBOs are unable to retail products. Amway itself has admitted that less than 4% of Amway products are sold to customers (non IBOs). Thus most IBOs are unable to sell products, therefore they are not CORE, therefore upline will blame the IBO for failure..

What if an IBO contacts 1000 people and cannot get 10 people to see the plan? Upline will claim that IBO is not CORE and therefore it is personal failure of the IBO. IMO, the only reason why upline can claim that CORE works is because in order to do the CORE steps consistently, you have to already be at a certain level of success. The vast majority of IBOs cannot and will never be able to reach that level.

That is the myth and the deception that many uplines will use to attract recruits. That each IBO can do the CORE steps. When only a fraction of 1% ever reach the level of platinum or higher, the numbers strongly support what is written here. Apologists are welcome to try and prove me wrong, but they can't. :D

Friday, August 11, 2017

What's The Big Deal About Amway?

Over the years I have been debating with Amway supporters, I cannot see what is so great about the Amway opportunity. Are some of these Amway defenders that stupid or dense that they truly believe that a business where one out of a few hundred people might make a profit and most of the remaining IBOs will lose money is a good opportunity? I'm not talking about people who sign up and "do nothing". Many IBOs sign up and put in a great deal of time, effort and money, only to find out that the system simply does not work (especially in the US) and they make a business decision to quit and/or to do something else.

Of course there are some people who make money in Amway. If nobody made money, then the opportunity would cease to exist. But it is basically exploitation of the downline that accounts for most of upline success. Thus, upline make their income from their downline's PV volume, and on tool purchases. I mean even a lottery has winners. Even ponzi schemes and other questionable opportunities have some winners. This is not to suggest that Amway in not legal, but the way the opportunity is set up, those who profit, primarily do so at the expense of their trusted downline.

There are no groups that I know of where all the IBOs can win and earn a profit. I would guess that there might be a few rogue groups who only focus on retail sales, and while these groups can be profitable as a group, they are either non existent, or few and far between. This is because most IBOs fall under an LOS such as WWDB, BWW, LTD or N21, and these groups all seemingly focus on recruiting of new IBOs. Yes, they may sprinkle in some suggeestions about selling goods, but generally speaking, their "training" materials consist of motivation speeches, feel good stories (whether true or not), and the theme of never quitting while continuing to purchase more tools. The primary purpose of the tools is to motivate you and teach you to recruit more IBOs, which is vital to Amway's existence.

Some upline have the nerve to start teaching downline that their Amway business is not about making money, but to save your marriage, make you a nicer person, or some other diversion to make you forget that you are losing money month after month after month. Some groups even mix in religion and politics into their functions and meetings. As far as I can see, the typical business buildiing IBO signs up, gets some of the tools and attends a few functions, and finds that the products are hard to sell because they are not priced competetively with other retailers, and that a damaged reputation is nearly impossible to overcome. These IBOs realize they are not going anywhere, and they walk away, chalking up the losses as a life lesson. But apparently, many uplines who lied and deceived in the past are continuing to do so today, often just revising history for their benefit (i.e. lying about making any profit on tools).

Many IBOs, prospects, information seekers and critics read this blog. My question is very simple. What is so great about the Amway opportunity? For most, it is just a bad use of time and money. While some may exist, I don't know of a single person who "did the work once" and sat back collecting barrels of Amway money while sipping Mai Tais on the beaches of Jamaica. I see crown ambassadors working as hard today as they did many years ago, and some dying while still working. Diamonds losing homes to forclosures, a prominent diamond in bankruptcy proceedings, and a hoard of WWDB diamonds apparently selling off mansions that they allegedly paid for in cash. (It is quite apparent to me that their lifestyles are simply not sustainable).

Where is the benefit in the business for the typical IBO? Just as there are some diamonds, there are lottery winners. Displaying a lottery winner doesn't make it prudent to spend your money on lottery tickets. Displaying a diamond's lifestyle doesn't make Amway a good opportunity. While Amway is a business and not a game of chance, the results of either, sadly are eerily similar - that is a few winners and millions (or more) of non winners.

What is so great about the Amway opportunity? I don't see it.

Thursday, August 10, 2017

What's Better Than Amway?

One of the silly comments I often receive on this blog is that Joecool should offer suggestions about what might be better than Amway since I make comments against the Amway opportunity. First of all, I would like to make clear that most of my point of contention is against the tools companies and not Amway itself. Having said that, I believe Amway can and should have done more to prevent IBO abuse by upline and tool selling companies. But I believe Amway has not because the uplines are the ones who recruit new IBOs and teach (defacto) 100 PV quotas to new IBOs, thus keeping Amway sales consistent. Uplines also teach product loyalty.

But what can be better than Amway? Well, since most IBOs earn less than $15 a month, there are many things better than Amway. I might add that the $15 I refer to is gross, not net income. Thus after expenses, the vast majority run their Amway business at a loss. Working part time for minimum wage would be more benefioial to most people who get involved in Amway. Buying and selling items for a profit on Ebay is likely to get you more income than selling Amway products. Heck, a lemonade stand on the roadside is likely to get you more net income than an Amway business. Since most IBOs lose money, staying home and watching TV makes you better off as well.

What makes the Amway business financially dangerous to many, is not Amway and Amway products, but the involvement in Amway training such as voicemail, standing orders, functions and other materials. This training is promoted as the key to Amway success, but as far as I know, there is ZERO unbiased documented evidence that any of this materials work. In my old LOS, Worldwide Dream Builders, or WWDB, the same leaders I saw 12 years ago are still (minus those who left or passed away) there and there are no new diamonds that I know of. I would guess that there were "some" new diamonds, but there are also many diamonds who are no longer in business. Kind of makes me wonder why diamonds would quit or resign from Amway if they could "walk away" and continue to collect "residual income". Perhaps this residual income is a myth prepetuated by your LOS. Afterall, Amway doesn't mention anything about residual income and income from your business would come from Amway.

What is really discouraging is that so many eager and motivated people get caught up thinking their financial dreams and goals will be achieved by their involvement with the Amway opportunity. Sadly, most will end up losing money because of the very training that was supposed to bring them success! Even the fiercest of Amway defenders have no documented proof of success. It appears that Amway success is elusive even to the most dedicated of IBOs.

So what's better than the Amway opportunity? Seems just about anything. In fact if you are involved in the training system, donating $100 a month to charity and doing nothing else would make you better off financially than particpating in Amway and the related training. Doing nothing would make you better off. Watching football games would also likely make you better off financially than Amway and the training systems. My recommendation (but you must make your own decision) is to simply find part time work and invest your extra income wisely. It isn't quick or flashy, but you are likely to benefit long term. Of course, your mileage may vary. Good luck on whatever you choose to do.

Wednesday, August 9, 2017

Losing Your Shirt In Amway?

One of the issues I have with the Amway plan is that the newest IBO, possibly the one who does the most "Work", receives the smallest compensation. Amway pays about 30% of their income back in the form of bonuses. An IBO who does 100 PV receives a 3% bonus and somewhere, uplines and sponsors receive the rest. Some of the upline may not have even met the IBO who actually did the work. Is that really fair and is that a level playing field? Of course your upline will teach you that it's a level playing field because that's what they want you to believe, while they take the lion's share of your bonus.

What do some of these uplines do to deserve the lion's share of the bonus you worked to get? Yes, the upline diamond may show the plan in an open meeting, which may help you, but then again, you pay for entrance into that meeting. You pay for cds, voicemail, books and functions. You pay for any help you get from that diamond. While these expenses might not be exorbitant, they add up to a lot of money over time.

Many uplines will talk about having dreams and fulfilling your dreams. But if an Amway IBO would stop and think for a moment, you can easily see that you are building the dreams of your upline, and not your own. You receive a tiny portion of the bonus for the volume that you move, and then in addition, if you are on the system, then you are also paying upline in the form of tool purchases for the priviledge of giving them bonuses with your product purchases. And your diamonds and "big pins" earn significant money from tools and functions.

It is why your upline diamonds can parade around on stage with designer suits and show you their fancy cars and mansions and other toys. It is because they are cashing in on your efforts. You are making their dreams come true. Your dedication to moving volume and purchasing standing orders are fulfilling dreams. The upline dreams. Yes, someday you can hope to have your own group of downline to exploit for your own benefit, but unless you are constantly adding members to your group, you will never achieve the kinds of dreams that uplines talk about. In the meantime though, you are definitely helping someone upline achieve their dreams with every function you attend. Ironically, the upline leaders will tell you to never quit, even if they don't know your personal circumstances. Why would someone be told to never quit if they aren't making a net profit and there is very little likelihood that they will ever turn a profit?

Here's a challenge for IBOs and/or prospects who are being recruited into the Amway business. 100 PV will cost around $300 a month and dedication to the tools system will cost you around $200 to $300 a month on average. Would you not be better off simply writing a check to your upline for $100 and not even joining? Would you not be better off staying home and watching television instead of joining? If you read all of the information available on this blog and still decide to join, good luck to you, but remember this: Whose dreams are being fulfilled by your participation? Yours or your upline?

Tuesday, August 8, 2017

Amway Dreams Come True?

As an IBO, I was a member of Worldwide Dream Builders, or WWDB. We often told prospects, when recruiting, that we were with WWDB and did not mention Amway unless the prospect asked. If the prospect didn't ask, then we didn't tell. Apparently, part of the appeal of WWDB was to appear successful, even if you were not. It is probably why in some functions, we were taught to "fake it till you make it". Basically, the premise was to appear successful until you actually became successful. Sadly, there were very few who were "successful".

WWDB also scheduled a major function called "Dream Night". This was a one evening function with a sit down dinner at a cost or about $65 to $75 per person. A major portion of the function was a slide show of he diamond lifestyle. We saw mansions, yachts, jetskis, sports cars and fabulous trips, jewelry and all kinds of extravagant luxuries not intended for the mortal man. But, all of this was yours if only you would follow the foolproof WWDB system. I thought it was real when I was an IBO, but I now wonder if these luxuries were really owned by the diamonds. I suspect they may not have been. The money these diamonds supposedly earned was unlimited, or so we thought. I know know that a diamond lifestyle isn't as rosy as they want you to think.

Diamonds apparently must keep working. Even if some of them might collect Amway income for a while without much effort, I believe their lucrative tools and functions income would stop the moment they stopped working the business. I know there are reports from Amway that sales are up and retention of IBOs is up, including the North American market. (I kinda wonder who true those reports are)

Anyway, getting back to the subject, I ask this question. How many dreams have been built as a result of someone's involvement with Worldwide Dreambuilders? David Shores apparently had his homeforeclosed. Greg Duncan apparently suffered the same fate plus some involvement with bankruptcy. Brad Wolgamott is not with his wife or WWDB anymore, along with Dean Kosage. I don't see reports of any new WWDB diamonds and in fact, I believe there are fewer diamonds in WWDB now than when I was an IBO. Where are the diamonds? Where are the dreams? Whose dreams have been built? Conversely, I have seen people's finances wrecked with WWDB being a major contributor to that problem.

If you are being prospected or seeking information on WWDB or other LOS groups, ask them where the success is. Do not accept pictures of checks or pictures of sports cars as proof. Ask for bonafide financial records like real business owners do. If you need more information, my contact information is on my profile. Good luck!

Monday, August 7, 2017

Why Amway IBOs Fail?

Here is a breakdodown of CORE and why it doesn’t work. Here are the CORE steps. Some groups may have variations of CORE, but this is generally what many groups use. CORE is allegedly the proven system of success. Apologists claims that people who are CORE for at least six months straight will succeed. I doubt it. There are many examples, including my former sponsor who can suggest it doesn't work.

1 - Show the Plan (10-15 per month)
2 - Retail the Products (10 customers @10 PV each)
3 – Tapes/cds (listen to one each day)
4 - Books (Read 15 to 30 minutes daily)
5 - Functions (attend all)
6 - Accountability
7 - Counsel with Upline (Be teachable!)
8 - Buy 100% of your own products
9 – Communikate (voicemail)

Many upline will tell you that your success is nearly 100% guaranteed if you follow these steps for 2-5 years. Some Amway enthusiasts will tell you that 6 months of this activity will nearly assure you of a platinum level business. Certain steps are within the IBO’s control, such as reading every day and listening to cds, and attending functions. It is also easy enough to be accountable, counsel with upline, buy your own products, and use KATE (voicemail).

Here’s where an IBO’s efforts will break down. Showing the plan and retailing products. And remember, if you cannot do these steps then you are not considered “CORE” and your upline will likely tell you that it is your own fault and that you simply haven’t been CORE, therefore you did not achieve success. There is some truth in this but let me expose the system in a different angle:

Amway has a crappy reputation in the US. I don’t think anyone can dispute this fact. Therefore, for the vast majority of people, being able to show the plan 10-15 times per month is a nearly impossible task. If you are able to do this, you are a really good salesman or a good liar. In this scenario, the IBO is already successful, but not because of CORE, but simply because the IBO has the gift of being able to convince people into seeing the plan. But for many IBOs, they may contact hundreds of people and not be able to get anyone to see the plan. Even IBOs who follow upline advice on how to contact will probably not be able to show 10-15 plans per month. Thus this IBO, who is doing the work, will not be able to succeed. The system will blame the IBO, but the reality is that the IBO has too big of a disadvantage to overcome.

Secondly, with high prices (on average) and with a crappy reputation, most IBOs are unable to retail products. Most IBOs are unable to sell products as per the CORE steps, therefore they are not CORE, therefore, upline will blame the IBO for failure.

What if an IBO contacts 1000 people and cannot get 10 people to see the plan? Upline will claim that IBO is not CORE and therefore it is personal failure of the IBO. IMO, the only reason why upline can claim that CORE works is because in order to do the CORE steps consistently, you have to already be at a certain level of success. The vast majority of IBOs cannot and will never be able to reach that level.

That is the myth and the deception that many uplines will use to attract recruits. That each IBO can do the CORE steps. When only a fraction of 1% ever reach the level of platinum or higher, the numbers strongly support what is written here. Apologists are welcome to try and prove me wrong, but they can't.

Friday, August 4, 2017

Amway Or A Job?

One of the ways that upline diamonds would put down jobs was to toss in the phrase that a job was simply trading hours for dollars. As if it were demeaning to have a job where you got paid for your time. I believe it's all relative. Being that many IBos are young and maybe working in more entry level types of jobs, then yeah, your hours wage might not be that great. If you earn say $10 an hour, then you might be struggling financially and it may take time before your skills and knowledge increase to a point where your experience is worth more money. What if you had a job paying $1000 an hour and earned $160,000 a month? Is that a lousy deal trading hours for dollars? Sounds pretty sweet to me.

Conversely, having a business can be good or bad also. If you have an Amway business earning less than $100 a month and you spend $200 a month on functions, standing orders and other training and motivational materials, then you are losing money. You would be better off doing nothing. That is still a better alternative than working a business where you are losing money. I think most people agree that a platinum group typically has a 100 or more IBOs. Thus a platinum is in the top 1% of all IBOs. I have heard that the platinum level is where you start to break even or make a little profit, depending on your level of tool consumption. If platinums are barely making a profit, then the other 99+% of IBOs are likely losing money. How much is that worth per hour?

I think uplines cleverly trick IBOs into thinking that a job is bad. Trading hours for dollars, afterall, sounds like some kind of indentured servant of sorts. But in the end, what matters is your bottom line. If you are an IBO with little or no downline, and/or not much in terms of sales to non IBOs/customers, then you are losing money each and every month if you are attending functions and buying standing orders. Your 10-12 hours a week of Amway work is costing you money! But if you spend 10-12 hours a week, even at minimum wage, then you might be making about 300 to 350 a month gross income. After taxes, you make about 250 to 300. At least trading hours for dollars gets you a guaranteed net gain at the end of the month. Amway nearly assures you of net losses each month.

Uplines trick you into a "business mentality" where you think that working for a net loss is just a part of business. IBOs should realize that a business promoted as low risk and no overhead should be one where you can profit right away. Instead, IBOs are taught to delay gratification, or to reinvest any profit back into their business in the form of tools and functions, which results in a net loss. If that's the case I would gladly choose trading hours for dollars.

Remember, trading hours for dollars is not a bad deal if you are making enough dollars per hour. And even those who make less, are better off that those who "run a business" but end up with a net loss. It's all relative and hopefully, this message will help new or prospective IBOs who are being enticed to join the Amway business opportunity. Good luck to those with jobs and those with businesses. You can be successful either way.

Thursday, August 3, 2017

Financial Freedom?

Financial Freedom! That was one of the major battle cries when I was recruited for the Amway business. You gain control of time and money by creating residual or passive income. That is true financial freedom. You wake up at noon, no job, and just do whatever you please, whenever you please. I remember the speaker saying that broke/unemployed people also had freedom, but it was different because they were broke and could not afford to go golfing or do other activities that required money on a regular basis. But are Amway diamonds enjoying financial freedom or do they need to be at Amway conventions to make a living?

I am assuming that financial freedom is still the recruiting pitch for Amway prospects. Of course, upline leaders may toss in a disclaimer that you don't get rich quick as an IBO, but the pitch apparently still contains the financial freedom and residual income theme, based on my experiences with IBOs. IBOs still think they will be rich. Also, 2-5 years sounds like "get rich quick" to me. I heard as an IBO that Amway was simply a "shortcut" to financial freedom.

Financial freedom would be a great thing, don't get me wrong. Who wouldn't want to be 35 years old with enough cash to never have to work again and be able to do anything I wanted without financial restrictions? I mean I could spend some time imagining how fun that would be. It would also be fun to imagine what you would do with all the cash if you hit the powerball lottery as well. But for the starry eyed IBOs, I simply have a few questions for you to ponder. A few realistic questions that you should be asking yourself. The answers to these questions will tell you a lot.

1. Who in your group or upline truly has achieved financial freedom? Have you seen their financials or simply a display of wealth such as pictures of mansions and fancy cars? Mansions and fancy cars could just be a massive pile of debt. Not too long ago, there apparently were diamonds who had their homes foreclosed, and a triple diamond who was in bankruptcy proceedings. Find out if anyone in your group/upline has actually achieved the success that they are using to recruit you with. Also, if they are financially free, why do they work at function after function? Traveling and speaking might not be a traditional job, but it is still work, nonetheless. If you need to be somewhere at a particular time for money, are you free?

2. Even if you find someone who is retired and golfing everyday because of Amway residual income, ask yourself what the likelihood is that you will be able to achieve the same results. If diamonds are still working, what chance do you have of success if you are new or inexperienced in Amway, and have few or no downline. More than likely, your chance of winning the lottery will be greater than your chance of achieving a significant residual income from your Amway business. Also, I don't know of any Amway retirees who built their business once and walked away with any significant residual income from Amway. Do you?

Where is the financial freedom that Amway diamonds talk about? It's as elusive as the Loch Ness Monster. Everyone's heard about it and some claim to have seen it, but nobody has proven its existence.

Wednesday, August 2, 2017

The Amway Business Mentality?

One of the things Amway IBOs "think" they posssess, but in reality they are far from it, is "Business Mentality". It is not necessarily the fault of the IBOs. Many are sponsored into Amway by trusted friends or family and lacking real business experience. They will "submit" to upline as they are advised and will try to learn about the Amway business. The problem is that many upline leaders teach self serving business practices such as hard core dedication to their tools system, from which they often handsomely profit. Let's examine some of the questionable practices.

"Buy from yourself". If you have a business owner mentality, you only buy from yourself if it's beneficial to your business. Many IBOs talk about ridiculous things like a McDonald's owner would never eat at Burger King. That's baloney. Just because I own a McDonald's doesn't mean I am eating Big Macs the rest of my life. You cannot spend yourself to prosperity. If I sold pens for $1.00 and my cost was .50, and my competitor had a special on the same pens at 3 for $1.00, I'm buying them from my competition. Also, buying from yourself makes you a customer, not a business owner.

"Ignore facts if you have a dream". This is probably the biggest heap of guano taught by many upline. I have seen this spouted in particular by IBOs downline from WWDB and BWW leaders. A business owner studies the facts, not ignores them. Any REAL business owner wants to know how much he is bringing in and how much is going out. That's how you detect the heartbeat of your business. A site visitor named Gina on this site, at one time, posted a profit/loss statement from her real business. Naturally, IBOs were at a loss to discuss it because it was foreign material to them. A profit/loss statement is the most vital part of running a business.

"Submit to upline" Another load of hogwash. Why should someone submit to upline simply because they "sponsored me" or whatever? You take advice from someone based on when you signed up for Amway? A real business owner would think independently and make business decisions based on facts and numbers, not on the advice of someone upline who hasn't taken the time to assess each IBO on a personal level to be able to give advice on an IBO's "Indepdendent Business", or worse, advice on their personal lives".

"Dedication to the system". Silly advice as well. What dedication does the system have for an IBO? If an IBO succeeds (which is very rare), the system takes credit, but for the more than 99% of people who never make a significant income, it is their own fault if they don't make it. Amway apologists will defend this by saying that many may not have signed up wanting a significant income. While that may be partially true, tell me where people show "plans" designed for the guy who wants an extra $100 a month? The plans shown are always (AFAIK) to go platinum or diamond. The functions and other meetings bear this out as the truth.

IBOs and information seekers, does any of this sound familiar? Is this a part of your experience? If so, I encourage you to ask questions here and get more information before proceeding with any more "business" activity.

Tuesday, August 1, 2017

Amway Food For Thought?

One thing that I was unaware of as an Amway IBO was that our uplines were profiting handsomely from our tools purchases. I was in WWDB at the time and I was told very clearly that nobody made any money from the tools, and in fact, I was also told that WWDB was a non profit organization. Both of these statements were bold lies told by WWDB leaders and they have never been held accountable. We were told that upline cared about us and our success, thus they spent their own money to fly to functions to teach us how to succeed. Looking back, the lies told by the WWDB leaders were shameless.

Eventually, the internet amd other media (i.e. The Dateline Expose') made it impossible to cover up these lies and uplines finally admitted that they profited from tools. However, it looks like they downplayed the magnitude of the tools profits. I believe some upline may have made most of their income from tools, especially leaders who may have fallen out of qualification. Now the upline admits they make some profits from tools, but there is still a great deal of secrecy in the tools business. What makes the whole thing ironic is that the uplines allegeldy are not supposed to entice Amway prospects into joining by using the tools money as a draw, but at the same time, they are told that tools are vital to their success.

I wonder how many prospects or IBOs would be fired up about buying tools if they knew that their uplines might not currently be qualified at the level they claim to be, and knowing that the uplines will make a ton of money whether or not you make a cent as an IBO? Also, some uplines are shameless is pushing the tools on downline. Sure they might cut the newest guy a break and loan them some cds, but once that IBO decides to start building downline, they are likely to be told that a real business owner buys their own tools, or that a business owner needs to be a leader and purchase extra tools for their downline.

How would you feel if your upline is touting themselves as a financial genious but in the background, their homes are foreclosed or they have financial difficulties? What if your upline touts their morals and you find out they are divorced or getting a divorce? What if your upline said Amway saves marriages? Your upline certainly won't say they are perfect, but conversely, they should be held to the highest standards if they are using their status to be able to sell tools and make large profits.

Many Amway prospects and IBOs don't know this, but maybe they do now.