Monday, September 10, 2018

The Bottom Line?

One of the most vital things about running a business is your bottom line. The bottom line is a net profit for a business. But apparently, many IBOs do not look at their bottom line, probably at the suggesttion of their uplines. I believe uplines ask downline to ignore the bottom line because for most IBOs, even dedicated ones, is a loss. Thus IBOs are taught that Amway saves marriages, or that the Amway oppportunity has made you a better person, or that the Amway opportunity has made you a better husband. All of these things are great side benefits for having joined Amway, but in strict business terms, most IBOs are failures in the profit and loss category. (And if you are out almost every nite building an Amway business, are you really a better husband and father?)

The facts, some of which are published by Amway reveals this message quite clearly. Most IBOs cannot or do not sell a lot of Amway products. Most IBOs, even with much work, will never sponsor a downline. Even those who manage to sponsor others are likely to see these downline quit within the first year. In fact, many IBOs cannot even find someone open enough to see the Amway business plan. I believe it is why you hear stories of trickery, lies and deceit involved in many stories about Amway. Even the IBOs who do the work are likely to earn less than $1 of NET profit after taking business expenses into consideration. In fact, when factoring system expenses, most system IBOs operate at a loss!

So for most IBOs, the bottom line is a loss. Yes, some IBOs make money. Some make a lot, but those making money seem to have been around for a long time. I believe that too many observers mistakenly believe that the platinum level is profitable. I believe that a dedicated system platinum earns very little after all of the expenses associated with the system are factored in. This was confirmed by an attorney general study conducted in Wisconsin showing the average platinum lost nearly $1000 a year. While Amway defenders will claim that the study is dated (from the 1980's), I would like to note that the basics of the business hasn't changed. In fact, the advent of KATE and some other system materials make the expenses even higher than back when the Wisconsin study was done!

So IBOs, what does your bottom line look like? Is there anything left of your PV bonus check at the end of the month? Or is it a loss that you justify by claiming you are a nicer person? Would you have joined if the plan had said you would be nicer but losing money? Would you have joined if you knew you would be losing money but have new Amway friends? Would you have joined if you knew that a platinum might be losing or not making much money? The bottom line in any business should be a profit. What does your look like?

1 comment:

Anonymous said...

Many persons join Amway for emotional reasons, not financial ones. They are lonely, dissatisfied, at loose ends, or just confused about life (that's why Amway aims to recruit younger persons).

All of a sudden, when you are in Amway you are in a club, with supportive friends and fixed rules. There are meetings and parties. You get to know a lot of people. Everybody is upbeat and hopeful. You feel a lot better, even though you are shelling out cash.

For some people, this becomes an addiction. They NEED the love-bombing and the companionship. So they stay on, even when it's is obvious that Amway is a losing proposition financially.