Why Amway IBOs Fail?

One of the things touted by many upline leaders as the "key to success" is CORE. I have outlined the elements of CORE here. I believe most AMO groups teach CORE as the key to success. 

1 - Show the Plan 

2 - Retail the Products 

3 - Tapes/cds 

4 - Books 

5 - Functions 

6 - Accountability 

7 - Counsel with Upline (Be teachable!) 

8 - Buy 100% of your own products 

9 – Communikate 

In these nine steps, only #2 may actually net the IBO a profit, but this step is not emphasized in many groups. Some leaders gloss over this step and instead, promote "buy from yourself". In all the other core steps, you either spend time and/or money doing things that do not produce income for your business. If you, as an IBO spend most of your time in non income producing activities, guess what? You will suffer losses. It is no wonder nearly all IBOs lose money, they are taught to spend most of their time in activities that do not produce income! 

Imagine owning a brick and mortar store where you open the store for one hour a day. The rest of the day you are reading books, listening to tapes/cds, and paying to attend seminars and listening to voicemail messages. Oh, and in addition to opening your store for an hour a day, you don't advertise except for word of mouth. Could you survive in business? I think not. Amway now advertises, but you are not Amway, you are an independent business. 

So can an IBO make money by spending most of his/her time in non income producing activity? I think not.