Thursday, September 16, 2021

Same Old Amway?

 A friend of mine and former downline (when I was an IBO) told me that his daughter recently joined Amway and WWDB. Despite his warnings and objections, she joined anyway, and insists that things are different in Amway today. That gave me some food for thought. What is different between Amway of today and the Amway I was in? The products are basically the same, perhaps with some new packaging. The concepts are the same. Buy your own stuff and try to get others to do the same. And recruit like crazy. That part of the business hasn't changed at all.   

But what also hasn't changed is the same old Amway reputation that hinders the ability to sell products and/or to recruit others and to show the plan. Seems as if people joining and quitting without doing much is still the same. There is still an emphasis of the consumption of tools and functions by the rank and file IBOs, and why not? The diamonds make nice profits from the sale of business support materials and unlike the Amway compensation plan, the rank and file IBOs get no compensation for the tools.

It sure seems as if the same old - old diamonds are around. The Duncans, Puryear, Leslie Wolgamott (Divorced from Brad - WWDB saves marriages?). Harimoto, Tsuruda, Danzik.   I heard Hawaii has a new diamond named Mandy Yamamoto but from I gather, her husband is not hook line and sinker in Amway.  I wonder why?    Aside from Mandy, where are the new diamonds? It might also be significant to note that Amway revenues have declined significantly from 11.8 billion in 2013 to 8.6 billion in 2017.   Today the sales are nowhere near the peak in 2013.   And that is while the US economy has been doing fairly well. Perhaps perhaps people are seeing Amway for what it is? A poor business opportunity where your chance of failure is nearly 100%. And it's not because of a lack of effort or motivation. The Amway system is just set up for failure.   Technically, Amway should have seen sales go through the roof as they are similar to Amazon with the online ordering and mail delivery of products.  Why didn't Amway go the roof during covid?  Could it be that Amway products are just not in demand?    Could it be that covid limited the ability for IBOs to recruit, which is where a lot of volume comes from?  (IBOs who sign up, buy some stuff and quit.  Commonly referred to as the "churn") 

A quick look at the common 6-4-2 plan is 79 IBOs. One platinum and a whole bunch who aren't. And this plan doesn't factor in that many people join and quit without doing much of anything. Thus there can only mathematically be a small fraction of 1% who make anything with a whole bunch of wannabes who never make it. And that is what Amway is. The same old sorry ass Amway opportunity where the diamonds sell you false hopes and dreams while their dreams come true from your tools and function purchases.

1 comment:

Anonymous said...

Yes, Joe Cool. That is the key.

There simply isn't any sustained demand for Amway products in the general population. Period.