Tuesday, September 8, 2009

Amway - Why You "Need" A Business Mentality?

One of the catch phrases that IBOs spout quite often is that you need a "business mentality". Those of us who have an "employee mentality" simply cannot cut the mustard in Amway. I find this ironic since the vast majority of Amway IBOs have a job. A job that then NEED in order to pay for their Amway business. A job that pays for their voicemail, cds, functions and books, in addition to the cost of the Amway products.

Apparently, a business mentality is one that doesn't expect quick profits, despite upline's claim that the Amway business has low risk and low overhead. A business mentality is also one where you reinvest any or all profits back into buying support materials. A business owner doesn't expect to make a profit for 5 years. Many of these claims are taught by unethical uplines and unfortunately, many IBOs accept the teaching and buy into it.

Now it is true that a business owner might have to think and view things differently than an employee. For example, an employee might do a great job from 9-5 but after 5, that employee may be headed home to care for his or her family, or to participate in some exercise or recreation. The business owner might be inclined to stay after hours to finish a job because he or she may have invested much, and will want to make sure that the business succeeds.

It is my suspicion that uplines want their downline IBOs to adopt a business owner mentality, not because they want downline to succeed, but because it instills a dedication to the tools purchases and it also takes an IBO's focus off profits for a few years. Thus IBOs think they are successful (without profit) is they are listening to standing order, attending all the functions and showing the plan. It is a gimmick used to retain IBOs who are not profitable. If IBOs were actually making money, there would be little need to continue to motivate them with an endless suppy of cds and functions. But because most IBOs lose money or make little, the average IBO must be taught that a "business owner" commonly loses money for a number of years, or that they must continue to reinvest their profits in order to succeed.

In posting this, I say to IBOs, just make a profit. That is all the motivation you need. Keep track of your bottom line and look at the return on your investment of time and money. That is the action of a real business owner.


Anonymous said...

OK, here is a question for the IBOs (in all seriousness);

Does your J-O-B subsidize your business at 6 months....1 year....2 years???

At what point should your business be supporting itself? Break even??

As JC said - it is presented that you can make money right away in Amway ( or at all the meetings/plans I saw this was said).

So, what are the answers to these "business mentality" questions?

Joecool said...

I might mention that business owners would never say "never quit".

Anonymous said...

Hmmmm....awful quiet when real "business" questions are presented to IBOs.....

Oh well IBOs, I'll make it easy....just call me and JC "losers" and pretend the questions didn't exist!