Monday, March 21, 2011

Your "Realistic Chance Of Success"?

One thing that many Amway promoters don't like to talk about is what your realistic chances of success are. I will define success as Diamond because that is what the outcome of the 6-4-2 and 2-5 year plan. Of course you may be able to earn some income at lower levels, but my understanding is that diamond is where the real money from Amway and the tools start rolling in. And I can also understand why people promoting Amway do not discuss your realistic chances of winning. Afterall, lottery promoters do not show you the millions of losers, they only parade the winners in front of you.

Many people, including Amway enthusiasts will agree that many IBO do little or nothing. Some people never even place an order or make any attempt to do any business. For the purpose of this article, I am not speaking about these folks. I am talking about people who actually put in some effort to the business.

For many people who want to make an earnest effort, they will purchase and hopefully sell a few items with the goal of reaching 100 PV. For that effort, you will receive approximately $10 from Amway and whatever profit you might have earned by selling products. Here's the catch. You will likely need to pay website fees in excess of the $10 you earn from Amway. For the more dedicated IBOs, you may be payin for voicemail, standing orders, book of the month, and possibly attending functions. These expenses will exceed your income month after month unless you are able to increase your volume by selling enough products and/or sponsoring downline who buy and sell products.

Because Amway has to include the IBO bonuses in their prices, the products come at a premium price. Thus sales to non IBOs are relatively low. Without sales to non IBOs, the only other way to generate more volume is to sponsor people who will buy and sell products. But due to past unethical IBO behavior, getting people to see the Amway sales and marketing plan may be a challenge. Also, most IBOs are unable to sponsor a single downline.

Some Amway enthusiasts will claim that if you do their CORE steps for 2-5 years consistently, that you are likely to succeed. Sound easy, but becaue of the factors I have identified, some of these steps are impossible to do consistently. It's not like walking a mile each day where you have control of the step. People will likely fail in showing the plan and sponsoring others because they cannot find enough people who are willing to see an Amway plan. Many, possibly most other IBOs can and will do certain steps consistently such as listening to a CD daily and reading a success book. But because of a spotty reputation in the US, IBOs will very likely fail to be able to show enough plans to succeed.

Your realistic chance of success? My informed guess is less than 1 tenth of 1 percent. That's the likelihood of going diamond. Your chance of going platinum? My informed guess will be less than 1/2 of 1 percent. If you think you can beat those odds, go for it. For most people, it might be wise to look into other opportunities.

3 comments:

John said...

Joe, respectfully, the 6-4-2 plan is to achieve platinum or direct level. There are 6+24+48 = 78 total IBO's in the 6-4-2 downline, and if each produces 100PV, that's 7800 total PV. Because it's so difficult to get everyone you sponsor to do 100 PV, and roughly half those you sponsor will drop out per year, one might very well need to sponsor 50 or so and have another several hundred sponsored beneath them to actually go platinum. Even then, it takes some luck.

Of course, nothing has kept generations of distributors from suggesting it's that easy to go diamond in 2-5 years. To go diamond, you have to do "6-4-2" six times! That's why going diamond is rare to the order of 1 in a million if you count attrition rates.

John said...

Also, it is true to say that somewhere around 1/2 of 1% of current IBO's has qualified at platinum in the last year. However, when you consider attrition rates, you are really talking about an extra order of magnitude more former IBO. This would make the chances for a *new* IBO worse by at least a factor of 10. Also when you consider saturated markets, breaking platinum is more difficult for new IBO's than for those in past decades when Amway was growing. All told, in a North American market, for a new IBO, you could be looking at a 1 in 10,000 chance just to go platinum. Eesh!

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***Former WWDB Lemming***